What DealerVault does

DealerVault is a dealership data syndication platform operated by Authenticom Inc., headquartered in La Crosse, Wisconsin. The platform enables automotive dealerships to control, manage, and distribute their Dealer Management System (DMS) data to a network of vendor partners while maintaining granular control over which data fields each vendor can access. The product architecture consists of two web-based interfaces (DealerVault for Dealers and DealerVault for Vendors) plus a dedicated mobile application for iOS and Android that allows dealers to approve or deactivate vendor feeds on the go. Underlying technology includes data standardization across multiple DMS systems, flexible delivery configurations, feed activation management, and vendor dashboards for monitoring delivery status.

The business operates a two-sided marketplace model. Dealerships access the platform free of charge with unlimited feed connections and 90-day vendor feed reporting. Vendors—automotive technology providers, OEMs, and service providers—pay tailored subscription fees (annual billing, quote-based) for access to standardized data feeds, reporting dashboards, and multi-program management capabilities. GTM motion combines self-serve portal onboarding with direct enterprise sales for vendors, supported by organic social marketing and a Zendesk-hosted Knowledge Hub. No funding rounds, acquisitions, or notable leadership changes are documented.

Authenticom's broader product portfolio extends beyond DealerVault to include Record Recharge, NADA Vault (a NADA-affiliated data vault), and CarPod, all positioned within the automotive data management vertical. Founded in 2013 with a reported 1-10 employees, DealerVault operates as a private, bootstrapped entity with no disclosed external investors, revenue figures, or geographic expansion beyond U.S. roots.

Name

DealerVault

Legal name

Authenticom inc.

Website

https://dealervault.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

DealerVault, operated by Authenticom Inc., is a data syndication platform that lets automotive dealerships control and distribute their DMS data to vendor partners. Free for dealers with quote-based annual subscriptions for vendors accessing standardized feeds.

Ownership category

akta.pro rank

Product category

Automotive Data Syndication

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Distributor & Dealer Finance (Channel Financing) (FSABAHAE)

akta.pro secondary industry

Vendor Master Data Management & Onboarding (BPAAAJAB)

Keywords

• Data syndication platform
• Automotive data integration
• DMS data management
• Dealership vendor connectivity
• Automotive data exchange

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Vendor Licensing/Subscription: Vendors pay for access to the DealerVault data syndication platform with customized, cost-effective pricing based on their specific needs and usage

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DealerVault is a two-sided automotive data syndication platform that enables dealerships to control, customize, and distribute their DMS (Dealer Management System) data to vendor partners. It provides separate dealer and vendor interfaces with features including single-click feed activation, field-level customization, data standardization across multiple DMS systems, mobile-based feed approvals, and 90-day vendor feed reporting.

Product overview

DealerVault is a dealership data syndication platform offered by Authenticom. The core DealerVault product serves as a centralized hub enabling dealers to control, manage, and distribute their DMS (Dealer Management System) data to vendor tools and partners. The platform comprises two primary interfaces: DealerVault for Dealers (providing data control, feed activation management, and vendor oversight) and DealerVault for Vendors (offering feed activation tools, data standardization, and delivery configuration). Additional products under the Authenticom umbrella include Record Recharge, NADA Vault, and CarPod. The Knowledge Hub provides supplementary support resources. The platform is offered free for dealers with unlimited feed connections, while vendor pricing is customized based on business needs.

Differentiator

Problem solved

Functional benefit

Brands

• Record Recharge: Product listed in footer navigation under Products
• NADA Vault
• CarPod

Products and services

• DealerVault

Quantifiable outcome

• Unlimited vendor feeds allowed with no data feed limits
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Tekion: Tekion is a cloud-native dealer management platform that integrates dealer data natively with vendor tools — competing with DealerVault's DMS data standardization and syndication capabilities from inside the DMS layer.
• DealerCenter: DealerCenter is an independent dealer management and inventory platform for independent dealerships, increasingly adding integrations and data feeds that overlap with DealerVault's syndication functionality.

Broad incumbents

• VinSolutions: VinSolutions, a Cox Automotive company, provides CRM and data integration tools to thousands of dealerships. Its scale and Cox Automotive ownership make it a powerful incumbent adjacent to DealerVault's syndication role.
• vAuto: vAuto, owned by Cox Automotive, provides inventory and pricing data tools to dealers, sitting between dealer DMS data and vendor intelligence — overlapping with DealerVault's role in moving dealer data to vendor platforms.
• DealerSocket: DealerSocket (now part of Solera) is a broad automotive dealer software suite including CRM, DMS, and data integration capabilities — a much larger incumbent operating across the same dealer workflows DealerVault supports.
• Dealertrack: Dealertrack (Cox Automotive) provides DMS, desking, and F&I integrations for dealers, and could natively offer the data syndication services DealerVault currently provides as a third party.
• CDK Global: CDK Global is a leading DMS provider whose dealer data and API ecosystem are the upstream source DealerVault integrates with; CDK could compete directly by offering native syndication services.

Direct peers

• RouteOne: RouteOne connects dealers to finance and vendor partners through standardized data feeds — a comparable channel-integration platform operating in the dealer-to-vendor data flow that DealerVault serves.
• DataOne Software: DataOne Software distributes automotive vehicle data, pricing, and specifications to dealers and vendors — competing in the dealer-vendor automotive data syndication category.
• Fullpath: Fullpath is a customer data platform purpose-built for automotive dealerships, connecting dealer CRM, DMS, and vendor data — directly overlapping DealerVault's dealer data integration and syndication function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dealervault
• Facebookfacebook.com/authenticom
• LinkedInlinkedin.com/company/151799
• Instagraminstagram.com/authenticomdata

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DealerVault