Clayton Insurance Agency
Clayton Insurance Agency is a privately held, independent insurance agency in Holyoke, MA, selling and servicing personal and commercial insurance (home, auto, business) on behalf of 25+ carriers to individuals, families, and SMBs across the Pioneer Valley of Western Massachusetts.
- Company typePrivate
- Founded1970
- HeadquartersHolyoke, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Clayton Insurance Agency does
Clayton Insurance Agency, Inc. is a privately held, independent insurance agency incorporated in Massachusetts and headquartered at 1649 Northampton Street, Holyoke, MA. Founded around 1970 and currently led by President/Owner Michael P. Regan and Treasurer/General Manager Brenda Hamel, the firm sells and services personal and commercial insurance lines (homeowners, auto, commercial property & liability, workers compensation, commercial auto/fleet, specialty coverages) as a broker/agent on behalf of 25+ carriers including Arbella, Chubb, Liberty Mutual, Nationwide, Plymouth Rock, Travelers, Hanover, and others. The agency is also a member of the Assuralliance independent agency network. Customer service revenue-cycle features include online payment links, 24-hour claim reporting through carrier portals, free registry service, and notary public on staff.
Operationally, Clayton runs as a sales-led, hybrid direct-to-consumer/SMB agency: customers engage via phone (413.536.0804), an online contact form, or in-person at the Holyoke office (Monday-Friday 8:30 AM-4:30 PM). It serves three primary customer segments—commercial/business customers (e.g., auto dealers, contractors, restaurateurs, gas stations, schools), personal lines homeowners/condo/renters, and personal lines auto/motorcycle/RV—with industry-specific vertical expertise across the Pioneer Valley. The underlying technology stack is a standard WordPress marketing website that funnels leads to human agents; the agency does not appear to operate a proprietary technology platform, quoting engine, or AI-enabled service offering beyond carrier-provided payment and claim portals.
Revenue is generated as recurring insurance commissions from carrier appointments at annual billing cadence, with quote-based pricing that varies by carrier, coverage, and customer profile. The firm employs roughly 10-12 people, including several long-tenured producers and CSRs with 20-40+ years of industry experience, reflecting a relationship-driven, locally embedded operating model. No funding rounds, M&A activity, or external institutional ownership have been disclosed; the firm is management/operator controlled.
Clayton Insurance Agency firmographics
Firmographics- Name
- Clayton Insurance Agency
- Legal name
- Clayton Insurance Agency, Inc.
- Website
- https://claytoninsurance.net
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clayton Insurance Agency is a privately held, independent insurance agency in Holyoke, MA, selling and servicing personal and commercial insurance (home, auto, business) on behalf of 25+ carriers to individuals, families, and SMBs across the Pioneer Valley of Western Massachusetts.
- Ownership category
- akta.pro rank
Clayton Insurance Agency industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Retail (Personal Lines) Insurance BrokerageFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk AdvisoryProfessional Liability (Errors & Omissions)Garage Liability & Dealers (Auto Dealers, Repair Shops)
Keywords
Where Clayton Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- Holyoke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clayton Insurance Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Commissions: Clayton Insurance Agency operates as an independent insurance agency representing multiple insurance carriers. They earn commissions from the carriers they represent for policies placed including commercial insurance, automobile insurance, and homeowners insurance. They are a full line agency committed to providing quality insurance service and products at competitive prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing - no standard tiers published |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Clayton Insurance Agency product offering
Product offeringCore offering
Clayton Insurance Agency is an independent insurance agency that sells commercial, automobile, and homeowners insurance on behalf of multiple carrier partners, earning commissions on policies placed. From its Holyoke, MA headquarters, the agency designs customized insurance programs for local businesses and individuals, drawing on access to carriers such as Travelers, Chubb, Liberty Mutual, Hanover, Nationwide, Plymouth Rock, Safeco, Safety, Concord, Arbella and Foremost. The agency also offers ancillary customer services including online payment links, claims filing assistance, and free registry/notary services.
Product overview
Clayton Insurance Agency is a full line insurance agency offering a portfolio of insurance products and services. The core offerings include Commercial Insurance (covering business property, liability, vehicles, workers compensation, bonds, garage/dealer coverage, and umbrella), Automobile Insurance (for cars, motorcycles, motorhomes, and recreational vehicles), and Homeowners Insurance (including condo, rental, flood, investment property, and scheduled jewelry). The agency also provides customer service features including online payment processing through carrier portals, claims filing assistance, and free registry/notary services. The agency serves the Holyoke and Pioneer Valley community from Holyoke, MA, having operated for over 50 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance Business insurance products for local Pioneer Valley businesses, including Business Property, Professional Liability, Commercial Liability, Commercial Fleet, Commercial Vehicle, Workers Compensation, Surety and Fidelity Bonds, Garage Liability, Garage Keepers Liability, Dealer Physical Damage, Liquor Liability, Employee Practices, Inland Marine, and Commercial Umbrella coverage. Tailored for contractors, restaurateurs, auto dealers, gas stations, liquor stores and other small-to-mid-sized local employers.
- Automobile Insurance Auto insurance coverage for individuals and families, covering cars, motorcycles, motorhomes, and recreational vehicles, placed with multiple carriers and offering discounts such as multi-policy, multi-car, hybrid/electric, and safe driver.
- Homeowners Insurance Property insurance for individual homeowners, condo owners, and renters, including homeowners, condo, rental, flood, investment property, dwelling fire, umbrella, watercraft, and scheduled jewelry coverage for single-family homes and condos.
Companies that use Clayton Insurance Agency
Customer profileSegments4 records
Ideal customer profiles2 records
Clayton Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clayton Insurance Agency partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core.
- AssuralliancecoreClayton Insurance Agency is a member of Assuralliance, a network of independent insurance agencies providing access to additional carriers and industry resources.
- Arbella InsurancecoreInsurance carrier represented for auto and other insurance products
- Andover CompaniescoreInsurance carrier represented for home insurance products
- Chubb Insurance CompanycoreInsurance carrier represented for auto, home, and commercial insurance
- Liberty Mutual InsurancecoreInsurance carrier represented for auto and commercial insurance
- Nationwide Insurance CompanycoreInsurance carrier represented for auto, home, and commercial insurance products
- Plymouth Rock AssurancecoreInsurance carrier represented for auto insurance in Massachusetts
- Openly InsurancecoreInsurance carrier represented for home insurance products
- Travelers InsurancecoreInsurance carrier represented for auto, home, and commercial insurance
- Safeco InsurancecoreInsurance carrier represented for auto and home insurance
- Safety InsurancecoreInsurance carrier represented for auto and home insurance in Massachusetts
- Concord Group InsurancecoreInsurance carrier represented for auto and home insurance
- Hanover Insurance GroupcoreInsurance carrier represented for auto, home, and commercial insurance
- Norfolk & Dedham InsurancecoreInsurance carrier represented for auto, home, and commercial insurance
- Preferred Mutual Insurance CompanycoreInsurance carrier represented for auto and commercial insurance
- Quincy Mutual GroupcoreInsurance carrier represented for auto and commercial insurance
- Foremost InsurancecoreInsurance carrier represented for auto and home insurance
- Bristol West InsurancecoreInsurance carrier represented for auto insurance
- Bunker Hill InsurancecoreInsurance carrier represented for home insurance
- Union MutualcoreInsurance carrier represented for home insurance
- New London County InsurancecoreInsurance carrier represented for auto and home insurance
- Hagerty InsurancecoreInsurance carrier represented for classic/collector auto insurance
- Grundy InsurancecoreInsurance carrier represented for collector vehicle insurance
- Harleysville InsurancecoreInsurance carrier represented for auto and commercial insurance
- Massachusetts Auto Insurance Plan (MAIP)coreState-mandated auto insurance plan for high-risk drivers in Massachusetts
- AmtrustcoreInsurance carrier represented for commercial insurance
- Mapfre InsurancecoreInsurance carrier represented for commercial insurance
- Merchants Insurance GroupcoreInsurance carrier represented for commercial insurance
- Philadelphia InsurancecoreInsurance carrier represented for commercial insurance
- Pilgrim InsurancecoreInsurance carrier represented for commercial insurance
- Aim MutualcoreInsurance carrier represented for workers compensation and commercial insurance
- MPIUAcoreInsurance carrier represented for home insurance in Massachusetts
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Clayton Insurance Agency competitors and assessment
Company assessmentBroad incumbents
- Acrisure: Acrisure is one of the largest insurance brokerages in the world, built through the roll-up of independent agencies. While vastly larger, its foundation is the same multi-carrier independent agency model Clayton operates, providing useful scale and growth-pattern context.
- Brown & Brown: Brown & Brown is a national insurance brokerage offering commercial and personal lines through a network of offices and acquired agencies. Its independent-agency-rooted model overlaps with Clayton's product portfolio and distribution approach at much larger scale.
- HUB International: HUB International is a global insurance brokerage with extensive personal and commercial lines operations built through acquisition of independent agencies. As a broad incumbent in the same product categories, it represents the competitive ceiling and a potential acquirer archetype for small agencies like Clayton.
- Arthur J. Gallagher: Arthur J. Gallagher & Co. is a global insurance brokerage and risk management firm with significant personal and commercial lines operations. As a major incumbent offering overlapping products through independent agency distribution, it is broadly comparable to Clayton at scale.
Direct peers
- World Insurance Associates: World Insurance Associates is a rapidly growing independent insurance brokerage that acquires local agencies across the Northeast and Mid-Atlantic, offering personal, commercial, and specialty lines. It is structurally similar to Clayton as a multi-carrier agency serving businesses and individuals, but operates across many states.
- The Hilb Group: The Hilb Group is a middle-market insurance brokerage that acquires and partners with independent agencies operating in personal and commercial lines. Like Clayton, it represents multiple carriers and serves SMB and individual customers, but at significantly greater scale and geographic footprint.
- Insurance Office of America: Insurance Office of America is a privately held, full-service independent insurance agency offering commercial, personal, and employee benefits lines through multiple carrier relationships. Its product breadth and independent agency positioning closely mirror Clayton's operating model.
- AssurePartners: AssurePartners is a national insurance brokerage formed by rolling up independent agencies offering personal and commercial lines. Its underlying partner agencies operate with the same multi-carrier, relationship-driven model as Clayton, making each acquired agency directly comparable to the subject.
- Higginbotham: Higginbotham is a Texas-based insurance and financial services firm that partners with independent agencies to provide commercial and personal lines. Its multi-carrier, multi-line agency model directly parallels Clayton's structure and product mix.
Others
- Keystone Insurers Group: Keystone Insurers Group is a coalition of independent insurance agencies that pools resources, carrier access, and operational support for members. Clayton's membership in Assuralliance makes Keystone a directly comparable consortium/affiliation peer in terms of go-to-market support infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Clayton Insurance Agency social profiles
Digital presenceClayton Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clayton Insurance Agency leadership team
Management profileNumber of profiles
Profiles3 records
Clayton Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clayton Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clayton Insurance Agency
What does Clayton Insurance Agency do?
Clayton Insurance Agency is an independent insurance agency that sells commercial, automobile, and homeowners insurance on behalf of multiple carrier partners, earning commissions on policies placed. From its Holyoke, MA headquarters, the agency designs customized insurance programs for local businesses and individuals, drawing on access to carriers such as Travelers, Chubb, Liberty Mutual, Hanover, Nationwide, Plymouth Rock, Safeco, Safety, Concord, Arbella and Foremost. The agency also offers ancillary customer services including online payment links, claims filing assistance, and free registry/notary services.
Is Clayton Insurance Agency a public or private company?
Clayton Insurance Agency is a private company. It is classified as management employee owned and is currently operating.
When was Clayton Insurance Agency founded?
Clayton Insurance Agency was founded in 1970. It employs 11 to 50 people.
Where is Clayton Insurance Agency based?
Clayton Insurance Agency is headquartered in Holyoke, United States, in the North America region.
How does Clayton Insurance Agency make money?
One revenue line is on record: insurance Commissions.
Who are Clayton Insurance Agency's main competitors?
Broad incumbents on record are Acrisure, Brown & Brown, HUB International and Arthur J. Gallagher. Direct peers are World Insurance Associates, The Hilb Group, Insurance Office of America, AssurePartners and Higginbotham. Keystone Insurers Group is listed as an others.
Does Clayton Insurance Agency have an API?
No public API is recorded for Clayton Insurance Agency.
What industry is Clayton Insurance Agency in?
Clayton Insurance Agency's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAJADAB, Professional Liability (Errors & Omissions). Its NAICS code is 524210 and its SIC code is 6411.