Negocia

What Negocia does

Negocia is a Tokyo-based marketing SaaS company founded on March 1, 2017, that builds AI-powered advertising automation tools for the Japanese market. It operates as a consolidated subsidiary of Irep Co., Ltd., Japan's leading SEM agency, following a capital and business alliance executed on September 30, 2019. The company's stated mission is to expand the possibilities of marketing through AI-centered technology and to increase the moments where society experiences delight, by connecting people and services. Negocia's product portfolio is anchored by Commerce Flow, an Amazon sponsored advertising automation SaaS launched in September 2020 and offered in two editions — Agency Edition for Japanese advertising agencies and Vendor/Seller Edition for EC businesses — and SEO Master, the first fully Japanese-language SEO app for Shopify released in January 2021 at $10 per 30 days. The website also references multiple undisclosed products in development.

Underlying these products is Sophia AI, a proprietary hybrid engine that combines rule-based logic with machine learning to automate bidding optimization, keyword management, ad text generation, and ad creative production. Technical depth is evidenced by peer-reviewed and conference publications covering BERT2BERT ad text generation, T5-based diverse ad copy generation, and an offline reinforcement learning platform for real-time bidding co-developed with the Tokyo Institute of Technology Nakata Lab. Revenue is generated primarily through SaaS subscriptions (Commerce Flow and SEO Master) and marketing consulting/operational services. GTM is split between direct sales for agency and enterprise EC clients and self-serve marketplace listing on the Shopify App Store for SMB merchants, supported by content marketing on Zenn, note.com, and Qiita plus conference sponsorships such as Kaigi on Rails 2022.

Name

Negocia

Legal name

negocia株式会社

Website

https://negocia.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Negocia is a Tokyo-based marketing SaaS company and Irep subsidiary that builds Sophia AI, a hybrid AI engine powering Commerce Flow for Amazon ad automation and SEO Master, a Japanese-language Shopify SEO app, targeting Japanese ad agencies, EC sellers, and Shopify merchants.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• Advertising automation software
• Amazon ad optimization
• Shopify SEO apps
• AI bidding optimization
• Marketing SaaS platforms

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commerce Flow SaaS Subscriptions: AI-powered Amazon advertising automation SaaS offered in two editions: Agency Edition for advertising agencies and Vendor/Seller Edition for EC businesses. Provides automated keyword bidding, performance optimization, and reporting features.
2. SEO Master App Subscription: Shopify app for Japanese SEO optimization, available for $10 per 30 days with 7-day free trial. Automates title and meta-description settings for product and collection pages.
3. Marketing Consulting Services: Marketing consulting and operational services for digital advertising.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Negocia develops and operates AI-powered marketing SaaS products for advertising automation. Its flagship product, Commerce Flow, automates Amazon sponsored advertising operations—including keyword discovery, bid optimization, and performance reporting—via the proprietary Sophia AI hybrid engine, offered in Agency Edition and Vendor/Seller Edition. The company also offers SEOマスター, a Shopify-native Japanese-language SEO app that automates title and meta-description settings for product and collection pages.

Product overview

Negocia is a marketing SaaS company offering a portfolio of AI-powered products centered on its hybrid AI engine Sophia AI. The core product Commerce Flow uses Sophia AI to automate Amazon sponsored ad operations (bidding and keyword management) in two editions targeting agencies and EC sellers. A second product, SEOマスター, is a Shopify-native SEO optimization app for the Japanese market. Multiple additional products are in development.

Differentiator

Problem solved

Functional benefit

Brands

• Commerce Flow: Amazon sponsor ads automated operation tool using Sophia AI hybrid AI engine for advertising automation and performance maximization
• Sophia AI
• SEOマスター

Products and services

• Commerce Flow AI-powered Amazon sponsored ad automation SaaS offered in two editions: Agency Edition for advertising agencies managing multiple client accounts, and Vendor/Seller Edition for EC businesses seeking to automate their own sponsored advertising. Uses the Sophia AI hybrid engine for automated keyword bidding, bid optimization, match-type optimization, and performance reporting.
• Sophia AI Hybrid AI engine combining rule-based and machine learning algorithms that powers Negocia's advertising automation products. Provides advertising operation optimization (keyword bidding and management) and ad creative generation (text and images) to maximize advertising ROI.
• SEOマスター (SEO Master) First fully Japanese-language SEO app for Shopify, enabling automated title and meta-description settings for product and collection pages without coding or Liquid expertise. Targets Japanese-market Shopify merchants at $10 per 30 days with a 7-day free trial.

Quantifiable outcome

• Significantly reduced manual ad management workload through AI automation
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Irep Co., Ltd. (株式会社アイレップ)coreStrategic or Co-development Partner · 30 September 2019Capital and business alliance signed on September 30, 2019. negocia became a consolidated subsidiary of Irep. Irep is Japan's leading SEM agency, and this partnership aims to integrate Irep's SEM operational expertise into Sophia AI while leveraging negocia's technical capabilities for integrated digital marketing support. negocia's CEO Shibayama also serves as Irep's Executive Officer starting October 1.
• Tokyo Institute of Technology - Nakata Lab (東京工業大学 中田研究室)minorStrategic or Co-development PartnerJoint research collaboration in advertising optimization technology. Contributes to OFRL (Offline Reinforcement Learning) research for real-time bidding applications.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Teikametrics: Teikametrics offers AI-driven Amazon advertising optimization and marketplace intelligence for brands and agencies. Comparable to Negocia's dual agency/seller edition approach to Commerce Flow.
• Helium 10: Helium 10 is an all-in-one Amazon seller toolset that includes PPC automation, keyword research, and SEO features. Comparable to Negocia as a multi-product commerce marketing SaaS for Amazon sellers.
• Quartile: Quartile is an Amazon advertising and retail media optimization platform serving both brands and agencies with automated bidding and keyword management. Directly comparable to Negocia's Commerce Flow Agency and Vendor/Seller editions.
• Perpetua: Perpetua provides AI-powered advertising optimization for Amazon and other e-commerce marketplaces, with automated bid management and performance reporting. Closely overlaps with Commerce Flow's functionality for EC sellers.
• Pacvue: Pacvue is a leading Amazon and retail media advertising automation platform offering bid management, keyword optimization, and analytics. Directly comparable to Negocia's Commerce Flow for Amazon sponsored ad automation.
• Plug in SEO: Plug in SEO is a Shopify SEO app offering automated on-page SEO recommendations and fixes. Directly comparable to Negocia's SEO Master app for Shopify merchants on the SEO/merchant tooling side.
• Sellozo: Sellozo provides AI-driven Amazon PPC automation, bid optimization, and campaign management for sellers and agencies. Directly comparable to Negocia's Commerce Flow core functionality.
• AdScale: AdScale (formerly Sellics) provides AI-powered Amazon PPC and DSP advertising automation for brands and agencies. Comparable to Negocia's Commerce Flow as a competitor in AI-driven Amazon ad optimization.

Broad incumbents

• Marin Software: Marin Software is a cross-channel search and e-commerce ad management platform offering bid optimization across Google, Amazon, and social. Comparable as a broader incumbent in automated paid media management.
• Irep Co., Ltd. Irep is Japan's leading SEM agency and the parent company of Negocia following the 2019 capital and business alliance. Comparable as the broader incumbent SEM services provider that Negocia's Commerce Flow Agency Edition supports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/negocia.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Negocia