No Joke Marketing

What No Joke Marketing does

No Joke Marketing (NJM) is a privately held, bootstrapped digital marketing agency headquartered in Amherst, New York, founded in 2014 by Michael Tasner. The company provides paid advertising management (Google Ads, Facebook Ads), marketing automation, SEO, social media marketing, and content services to small and medium-sized businesses—primarily 7-8 figure multi-million-dollar companies across the United States and Canada. NJM operates a consultative, sales-led go-to-market model in which the Founder/CEO personally conducts free strategy sessions to qualify prospects, followed by enrollment into a recurring membership/subscription structure typically with a 90-day commitment period.

The company's technical core is the proprietary 'NJM Digital Marketing System,' an integrated platform combining paid advertising with marketing automation (automated email, text message, and voicemail follow-up) and an internal CRM (app.nojokecrm.com) that manages client leads and campaigns. NJM is a Google Partner and maintains integrations with HubSpot and Infusionsoft/Keap, and is a member of the Forbes Agency Council. The business model blends subscription/membership revenue with professional services revenue, with pricing quoted on a custom basis tied to client size, lifetime value, and marketing budget.

Beyond the core agency, NJM operates a 'Family of Companies' comprising eight vertical-specific sub-brand agencies: No Joke Childcare (early childhood education), No Joke Talent (recruiting), Parent Marketing Group, Themepark Marketing, Trampoline Park Marketing, Funeral Home Marketing Group, Raxxar Digital Marketing (white-label services for other agencies), and Garage Marketers. The company currently serves 150+ SMB members, and its founder's broader 18-year career encompasses work with over 1,000 businesses. NJM has no disclosed external funding, no parent company, and no public revenue figures.

Name

No Joke Marketing

Legal name

No Joke Marketing

Website

https://nojokemarketing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

No Joke Marketing is a bootstrapped, founder-led digital marketing agency in Amherst, NY, that delivers Google/Facebook Ads management, marketing automation, and CRM-based lead nurturing to 150+ SMB members across the US and Canada, alongside a portfolio of eight vertical-specific sub-brand agencies.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

akta.pro secondary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Digital marketing services
• Paid advertising management
• Marketing automation
• Search engine optimization
• Social media marketing

Headquarters

HQ city

Amherst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing customized strategies including Google Ads management, Facebook Ads management, marketing automation setup and management, SEO, social media, content marketing, and website services. Revenue generated through service fees for ongoing marketing management and strategy.
2. Membership Program: The company uses a 'Become a Member' enrollment model, suggesting an ongoing membership/subscription structure for continued access to their marketing system, support, and services.
3. Strategy Consulting: Free initial strategy sessions with Founder/CEO to assess fit, followed by ongoing strategic marketing consultation and execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

No Joke Marketing is a full-service digital marketing agency that helps multi-million-dollar small and medium businesses across the US and Canada grow revenue through pay-per-click advertising (Google Ads, Facebook Ads), marketing automation, SEO, social media marketing, and website services. The firm delivers its work through a proprietary NJM Digital Marketing System that combines paid advertising, marketing automation, and an in-house CRM (No Joke CRM) to attract and nurture leads via automated email, text messages, and voicemails. The agency also operates eight vertical-specific sub-brands targeting childcare, recruiting, parents, theme parks, trampoline parks, funeral homes, garage services, and white-label agency clients.

Product overview

No Joke Marketing is a results-based digital marketing agency operating under a 'Family of Companies' model consisting of 9 distinct brands. The core company offers paid advertising (Google Ads, Facebook Ads), marketing automation, SEO, and social media marketing services. The portfolio includes industry-specific marketing agencies: No Joke Childcare for early childhood education, No Joke Talent for recruiting, Parent Marketing Group for parent-focused businesses, Themepark Marketing, Trampoline Park Marketing, Funeral Home Marketing Group, Raxxar Digital Marketing, and Garage Marketers. An internal CRM tool (No Joke CRM) supports client operations.

Differentiator

Problem solved

Functional benefit

Products and services

• No Joke Marketing Digital Marketing Services Full-service digital marketing agency offering paid advertising management (Google Ads and Facebook Ads), marketing automation, SEO, social media marketing, and website services for 7-8 figure small and medium businesses across the US and Canada. Delivered via the proprietary NJM Digital Marketing System with monthly subscription billing.
• No Joke CRM Customer relationship management tool available at app.nojokecrm.com for managing leads, follow-ups, and customer interactions for members of the NJM system.
• No Joke Childcare Specialized digital marketing agency for childcare and early childhood education centers, offering innovative campaigns and data-driven insights to help daycare facilities reach more families.
• No Joke Talent Recruiting company leveraging digital marketing expertise to source and attract top talent for businesses across various industries.
• Parent Marketing Group Strategic marketing agency specializing in empathetic marketing solutions for parent-focused businesses, helping build strong relationships with families.
• Themepark Marketing Digital marketing partner for theme parks, specializing in immersive marketing experiences, social media engagement, and targeted SEO campaigns.
• Trampoline Park Marketing Digital marketing agency for trampoline parks offering high-energy marketing strategies, engaging social media campaigns, and innovative advertising.
• Funeral Home Marketing Group Compassionate marketing solutions tailored for funeral homes, focusing on community presence, respectful communication, and brand development.
• Raxxar Digital Marketing Revenue-focused marketing solutions offering conversion optimization and white-label web development services for agencies.
• Garage Marketers Complete marketing solutions for garage door, floor, and storage businesses, including website design, SEO, content, and targeted email campaigns.

Quantifiable outcome

• Over 150 small business members currently utilizing the NJM system
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status indicating certified expertise in Google Ads management and advertising platforms. This partnership enables NJM to access Google's advertising ecosystem and demonstrates technical competence in search marketing.
• HubSpotcoreTechnology or IntegrationPartner relationship for marketing automation and CRM capabilities. HubSpot's platform likely supports NJM's marketing automation and inbound marketing services.
• InfusionSoft (now Keap)coreTechnology or IntegrationMarketing automation and CRM platform partnership for small business marketing automation, email marketing, and sales pipeline management.
• Forbes Agency CouncilflagshipGTM or Marketing PartnerExclusive membership organization for top marketing agencies. Membership provides credibility, thought leadership opportunities, and access to industry best practices.
• Guerilla MarketingminorStrategic or Co-development PartnerTraining and methodology partnership for guerrilla marketing techniques and unconventional marketing strategies.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency focused on mid-market and SMB clients, offering SEO, PPC, social media, and marketing automation. It directly competes with No Joke Marketing in the SMB digital marketing services space with a similar subscription-style managed services model.
• Straight North: Straight North is a digital marketing agency focused on lead generation through SEO, PPC, and web design for SMB and mid-market B2B and B2C clients. Its lead-generation emphasis and SMB focus make it directly comparable to No Joke Marketing.
• KlientBoost: KlientBoost is a performance marketing agency specializing in PPC, paid social, and conversion rate optimization for SaaS and SMB clients. It competes with No Joke Marketing on the paid acquisition and conversion optimization core capabilities.
• SmartSites: SmartSites is a digital marketing agency offering web design, SEO, PPC, and email marketing, primarily to SMBs. It is comparable to No Joke Marketing in targeting growth-oriented smaller businesses with bundled digital marketing packages.
• Disruptive Advertising: Disruptive Advertising is a PPC and performance marketing agency with a strong emphasis on paid media (Google Ads, Facebook Ads) and lifecycle marketing. It overlaps directly with No Joke Marketing's paid advertising and marketing automation core offering.
• Higher Visibility: Higher Visibility is a full-service digital marketing agency with strong SEO and PPC capabilities serving SMB and mid-market clients. It competes directly with No Joke Marketing for the same 7-8 figure business client segment.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, PPC, social media, and content marketing to SMB and mid-market clients. It mirrors No Joke Marketing's integrated service stack and SMB focus across multiple verticals.
• Coalition Technologies: Coalition Technologies is an SEO and PPC-focused digital marketing agency working with SMB and mid-market clients. It shares No Joke Marketing's core emphasis on search and paid acquisition services for growth-stage businesses.
• LYFE Marketing: LYFE Marketing is a digital marketing agency specializing in social media management, PPC, and SEO for small businesses. Its SMB focus and bundled service offering closely parallel No Joke Marketing's positioning.

Broad incumbents

• Power Digital Marketing: Power Digital is a larger, PE-backed full-service digital marketing agency with a broader service portfolio and mid-market orientation. It is a broader incumbent that competes for overlapping client segments but at larger deal sizes and with greater geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nojokemktg
• YouTubeyoutube.com/@NoJokeMarketingforChildCare
• Facebookfacebook.com/NoJokeMarketing
• LinkedInlinkedin.com/company/no-joke-marketing/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Joke Marketing