LiveChat Service

What LiveChat Service does

Conversation24 is a Rotterdam-based, privately held AI conversational performance platform that sells 16 interconnected AI solutions to businesses for lead conversion, e-commerce sales, and customer service. The platform operates natively across WhatsApp, SMS, RCS, Email, and Voice channels, delivering sub-60-second response times with a customer service team that supports 6 languages 24/7. Underlying capabilities include autonomous AI agents for lead qualification, appointment booking, lead validation, reactivation, and nurturing, an AI Voice Agent that handles 90% of calls without human intervention, a recommendation engine powering AI Product Specialist and AI Cross & Upsell flows, WhatsApp Commerce with catalog/cart/checkout, and an AI Webshop Sales Agent plus 24/7 AI Customer Service Agent. The company positions the offering as a unified revenue layer rather than a point chatbot, with a stated Revenue Maximizer bundle combining text and voice AI for a reported 156% revenue uplift.

The business model is a quoted, subscription-based AI SaaS offering with an optional Human Operators add-on for complex conversations. Distribution is hybrid: enterprise field sales for larger accounts (evidenced by 'Book a demo' and 'Talk to an expert' CTAs and named customers such as Schoonenberg HoorSupport and Happy Horizon), combined with product-led/self-serve capture via an AI Agent on the website for SMB and mid-market leads. The company reports 100+ paying customers, a 5.0/5 Google rating on 10 verified reviews, and an active presence across WhatsApp, SMS, RCS, Email, and Voice with stated performance metrics including a 78% lead-to-appointment conversion rate, a 71% lead validation rate, a 35% dormant-lead reactivation rate, and 98% WhatsApp open rates on customer campaigns.

Conversation24 is led by CEO Nick Blom and backed by Dutch private equity firm Holland Capital. The company maintains an Investor Relations page on NPEX (Netherlands' SME exchange) under the 'LCS Group' entity, indicating capital-markets readiness. Headquarters are at Westblaak 165, 3012 KJ Rotterdam, with website flags suggesting marketed reach across EU, US, and APAC. The company has no disclosed patents, certifications, regulatory actions, or completed acquisitions in the source material, and revenue is not publicly disclosed.

Name

LiveChat Service

Legal name

Conversation24

Website

https://livechatservice.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Conversation24 is a Rotterdam-based AI conversational performance platform offering 16 AI solutions for lead conversion, e-commerce sales, and customer service across WhatsApp, SMS, RCS, Email, and Voice, serving 100+ mid-market and SMB customers globally under CEO Nick Blom.

Ownership category

akta.pro rank

Product category

Conversational AI Platform

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ), Social Commerce & Livestream Shopping Platforms (BPAMAGAJ), Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA)

Keywords

• Conversational AI platform
• Lead conversion software
• WhatsApp commerce
• AI customer service
• AI sales automation

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI SaaS Solutions Subscription: Conversation24 provides 16 AI-powered conversational solutions on a subscription basis, including Lead Conversion, E-commerce Sales, and Customer Service agents. Pricing is quote-based, indicating a subscription model with tiered or custom pricing based on solution mix and volume.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LiveChat Service (operating as Conversation24) sells a B2B AI-first conversational performance platform comprising 16 AI-powered solutions that automate lead conversion, e-commerce sales, and customer service across WhatsApp, SMS, RCS, Email, and Voice channels. The suite includes AI-driven appointment booking, lead validation, lead reactivation, nurture sequences, voice agents, WhatsApp commerce, webshop sales agents, and product specialists, complemented by 24/7 human operator fallback. The platform is delivered as a subscription service to businesses seeking measurable improvements in conversion rates, average order value, and response times.

Product overview

Conversation24 is an AI-First Conversational Performance Platform offering 16 interconnected AI-powered solutions for lead conversion, e-commerce sales, and customer service. The platform operates across WhatsApp, SMS, RCS, Email, and Voice channels with sub-60-second response times. The Lead Products suite (AI Book Appointments, AI Lead Conversion, AI Lead Validation, AI Lead Reactivation, AI Lead Nurturing, AI Scheduler, AI Voice Agent, AI Cross & Upsell, Revenue Maximizer) focuses on converting and maximizing leads into revenue. The E-commerce suite (AI WhatsApp Commerce, AI Product Specialist, AI Webshop Sales Agent, AI Customer Service Agent) powers product sales and customer support. Human Operators are available as an add-on for complex interactions requiring personal touch. All solutions are built on a unified AI platform with CS teams speaking 6 languages natively.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Book Appointments
• AI Lead Conversion
• AI Lead Validation
• AI Lead Reactivation
• AI Lead Nurturing
• AI Scheduler
• AI Voice Agent
• AI Cross & Upsell
• Revenue Maximizer
• Human Operators
• AI WhatsApp Commerce
• AI Product Specialist
• AI Webshop Sales Agent
• AI Customer Service Agent

Quantifiable outcome

• 98% WhatsApp open rate
• +8 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: HubSpot bundles conversational AI chat (ChatSpot / Breeze) into its CRM and Marketing Hub, overlapping with Conversation24's lead capture and nurturing modules. It is a broad incumbent that competes at the workflow layer rather than as a pure conversational AI specialist.
• Genesys: Genesys is a large enterprise contact-center-as-a-service platform with AI voice and digital bots, routing, and WFM. It addresses the same customer service and voice-agent use cases as Conversation24 but at far larger enterprise scale with broader portfolio offerings.
• Sinch (MessageBird / Bird): Sinch and its MessageBird/Bird unit provide CPaaS, conversational AI, and Flow Builder tools across WhatsApp, SMS, RCS, and Voice — overlapping with Conversation24's multi-channel conversational platform, particularly across EU and emerging markets.

Direct peers

• Tidio: Tidio is an SMB-focused conversational AI and live chat platform for e-commerce (Lyro AI agent, Flows, Shopify/Woo integrations), competing head-to-head with Conversation24's WhatsApp Commerce, AI Webshop Sales Agent, and AI Customer Service Agent products.
• Drift (Salesloft): Drift (now part of Salesloft) pioneered conversational marketing and AI-driven lead conversion via chat, directly overlapping Conversation24's AI Book Appointments, AI Lead Conversion, and AI Lead Nurturing solutions on WhatsApp, web, and email.
• LivePerson: LivePerson is an enterprise conversational AI and messaging platform offering voice and chat bots for sales, service, and care. Its breadth of AI solutions and messaging-channel reach closely mirrors Conversation24's 16-product platform positioning.
• Ada: Ada is an AI-powered customer service automation platform (Ada AI Agent) that resolves tickets autonomously across messaging channels. It directly overlaps with Conversation24's AI Customer Service Agent capability and 70% autonomous resolution claim.
• Intercom: Intercom is an AI-first customer service and conversational platform (Fin AI Agent) that competes directly with Conversation24's AI Customer Service Agent and lead conversion solutions, targeting SMB and mid-market customers with bundled chat, voice, and automated workflows.

Emerging players

• Yellow.ai: Yellow.ai offers an enterprise conversational AI platform for customer support and sales automation across text and voice channels. It is comparable to Conversation24's Voice Agent and Customer Service Agent on a similar multi-channel AI agent architecture but targets larger enterprises.

Regional players

• CM.com: CM.com is a Dutch CPaaS and conversational commerce provider (Messaging, Voice, Mobile Service Cloud) that overlaps with Conversation24's WhatsApp Commerce and AI messaging agent offerings, with strong roots in the Benelux market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/10196022/admin/dashboard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveChat Service