Moving Help

What Moving Help does

Revenue is generated primarily through a 15% marketplace commission on each completed job — described as the lowest fee in the moving industry — with most payouts to providers processed the same day. An additional revenue stream comes from the optional Safeload insurance product, priced from $4 for $500 of coverage to $22 for $5,000 of coverage. Distribution is exclusively online, supplemented by physical touchpoints at U-Haul locations where Moving Help can be added to U-Box container orders. Marketing relies on content (blog, SEO), organic social media, and the captive referral channel provided by U-Haul's existing truck rental and storage customer base.

Name

Moving Help

Legal name

MovingHelp

Website

https://movinghelp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Moving Help is a labor-only moving marketplace, powered by U-Haul, that connects consumers needing loading, unloading, packing, and cleaning labor with independent hourly Service Providers across North America, charging a 15% commission per completed job.

Ownership category

akta.pro rank

Product category

Moving Labor Marketplace

NAICS

Used Household and Office Goods Moving (48421), Freight Transportation Arrangement (488510)

SIC

Services-Help Supply Services (7363), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Loading/Unloading Labor (Truck/Trailer) (HSAKAMAA)

akta.pro secondary industries

In-Home Labor (Furniture & Box Carry, Room-to-Room) (HSAKAMAB), Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE)

Keywords

• Moving labor marketplace
• Loading and unloading
• Labor-only movers
• Moving services platform
• Hourly moving help

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Marketplace Commission: Moving Help charges a 15% commission on each completed job from service providers. This is described as the lowest fee in the moving industry. Most jobs are paid out to service providers the same day.
2. Safeload Insurance: Optional insurance coverage add-on ranging from $4 for $500 coverage to $22 for $5,000 coverage. This provides protection during loading and unloading processes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Moving Help operates an online two-sided marketplace that connects customers needing moving labor with independent Service Provider companies offering hourly services. Core offerings include loading and unloading, packing and unpacking, home cleaning, heavy furniture moving, piano moving, gun safe moving, specialty moves, and U-Box container loading/unloading labor, with optional Safeload insurance coverage.

Product overview

Moving Help is a labor-only moving marketplace powered by U-Haul that allows customers to hire professional moving labor by the hour. The core platform (Moving Help Marketplace) enables booking of individual service modules — Loading & Unloading, Packing & Unpacking, Home Cleaning, Heavy Furniture Moving, Piano Moving, Gun Safe Moving, Specialty Moves, and U-Box Container Services — that customers can mix and match to customize their move. The Payment Code System serves as a trust and satisfaction mechanism that withholds provider payment until the customer approves the work. Safeload Coverage, underwritten by Repwest Insurance, is an optional add-on insurance product available only through top-rated providers. The platform integrates with the U-Haul App for a one-stop-shop experience combining truck rentals, container services, and moving supplies with labor bookings. The company reports over 7 million moves completed and over 3 million reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Moving Help Marketplace Online two-sided marketplace where customers search by location, compare hourly rates and reviews, and book independent Service Provider companies for hourly moving labor services. No email, phone number, or personal information is required to begin searching.
• Loading and Unloading Services Hourly labor-only assistance for loading and unloading moving trucks, portable storage containers, storage units, or personal vehicles. Hired by the hour with a two-hour minimum per provider.
• Packing and Unpacking Services Professional packing and unpacking labor available as a standalone service or an add-on to loading/unloading services, helping customers address the most time-consuming aspects of moving.
• Home Cleaning Services House cleaning services booked through the Marketplace to help customers recover their security deposit or cleaning deposit before move-in or after move-out.
• U-Box Container Services Services related to U-Haul U-Box portable storage containers including delivery only (drop-off and return), load or unload labor, and delivery with load or unload. Prices are per container and Moving Helpers assist at homes, businesses, or U-Haul locations.
• Heavy Furniture Moving Hourly labor for safely moving oversized furniture and appliances such as sectional couches, deep freezers, and pool tables.
• Piano Moving Skilled labor-only movers specialized in handling upright or grand pianos, addressing the unique challenges of size, weight, and fragility.
• Gun Safe Moving Specialized moving labor for safely transporting gun safes and other heavy safes without causing damage to the safe or the home.
• Specialty Moves Labor for handling fragile, oddly shaped, or excessively heavy items, including items up to 330 pounds such as large sculptures and aquariums.
• Safeload Coverage Affordable optional insurance add-on covering personal property during loading and unloading. Costs range from $4 for $500 coverage to $22 for $5,000 coverage. Available only through top-rated Service Providers, with claims filed through Repwest Insurance at 1-800-528-7134.
• Moving Help Mobile App (via U-Haul App) Mobile application integration within the U-Haul App that enables customers to search, book, and pay for Moving Help labor services alongside U-Haul truck, container, and storage reservations from a single account.

Quantifiable outcome

• Customers save an average of three hours on moving day
• +3 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• U-HaulcoreStrategic or Co-development PartnerMoving Help is powered by U-Haul, leveraging the company's extensive moving and storage infrastructure. This partnership provides exclusive perks including Safeload insurance coverage, 24/7 customer support, streamlined booking through U-Haul accounts, access to U-Haul's truck and container rental ecosystem, and the largest geographic network of movers in North America. Moving Helpers are not U-Haul employees but are backed by U-Haul as the industry leader.
• Repwest InsurancesupportingStrategic or Co-development PartnerRepwest Insurance underwrites the Safeload coverage option available to customers of top-rated Moving Help service providers. Customers file claims through Repwest at 1-800-528-7134 with their job number.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Handy: Handy is a home-services marketplace covering cleaning, furniture assembly, and moving help. It overlaps with Moving Help on adjacent in-home labor categories, particularly home cleaning, where Moving Help also offers service through its marketplace.
• Angi: Angi (formerly Angie's List) is a large home-services platform where customers can find and book local moving labor and full-service movers. It competes for the same end-customer demand at a national, multi-category scale.
• Thumbtack: Thumbtack is a broad home-services marketplace that includes movers and labor categories alongside many other trades. It overlaps with Moving Help as an alternative discovery and booking channel for moving labor, though it is not specialized in moving.

Direct peers

• GoShare: GoShare is an on-demand delivery and moving platform matching customers with independent drivers and helpers for furniture, appliance, and household moves. It directly competes for hourly, labor-based moving demand.
• Dolly: Dolly connects customers with drivers and helpers for moving, furniture delivery, and large-item hauling through an app-based marketplace. It overlaps directly with Moving Help on labor-only moves and on-demand loading/unloading services.
• HireAHelper: HireAHelper is the closest direct competitor to Moving Help: an online marketplace connecting customers with independent moving labor providers for loading, unloading, packing, and furniture rearrangement. Same labor-only model, same target customer (DIY movers renting their own truck).
• TaskRabbit: TaskRabbit is a major two-sided marketplace for hourly labor including moving help, furniture assembly, and heavy lifting. It directly competes for the same DIY-mover demand and overlapping provider supply, with broader geographic and category coverage.
• Bellhops: Bellhops is a labor-only moving service platform offering hourly movers for local and long-distance moves. It targets the same DIY and budget-conscious mover segments as Moving Help with a comparable hourly, crew-based model.
• Lugg: Lugg is an on-demand moving and delivery platform that dispatches independent drivers and helpers for short-distance and large-item moves. It is directly comparable to Moving Help on labor-based, hourly booking of moving help in major US metros.

Emerging players

• Jiffy: Jiffy is an on-demand moving and furniture assembly platform operating in select US markets. It targets analogous hourly moving-labor use cases with a mobile-first booking experience, representing a focused emerging competitor in metros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/movinghelp
• YouTubeyoutube.com/user/MovingHelpcom/videos
• Facebookfacebook.com/movinghelp
• LinkedInlinkedin.com/company/emove-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Help