Senior Resource Connectors

What Senior Resource Connectors does

Senior Resource Connectors is a private Arizona-based company founded in 2021 by Scott M. Fischer (BSN, CPRS, CDP) with Kevin Craig as co-founder, operating a free resource networking platform that connects seniors and their families with a curated coalition of vetted Arizona senior care providers. The core product is a member directory organized across financial, legal, health, wellness, and housing categories (e.g., assisted living, home health, hospice, elder law, senior placement, real estate, fraud prevention, geriatric mental health), supplemented by a clinical concierge service staffed by Tracy Swanson (RN, 30+ years experience in geriatrics, hospice, case management, and elder law) who performs needs assessments and routes families to appropriate coalition members. The company supplements the directory with a content engine spanning blog articles, webinars, podcasts, SRC Stories, FAQ videos, and Ask The Expert content distributed across Facebook, YouTube, LinkedIn, and email.

The business model is B2B-funded with a free-to-consumer wrapper: families receive referral and concierge services at no cost, while revenue is generated from coalition membership fees paid by roughly 20+ partner companies (including Options for Senior Living as a Premium Sponsor and partners such as Faith Hospice, the Alzheimer's Association, Cogir Senior Living, Voice Against Fraud, and Home With Help). Go-to-market is sales-led, combining a phone and email concierge intake (602-671-0881), content-driven organic inbound, and partner referrals from coalition members. The company is founder-controlled with no institutional capital raised, no disclosed revenue, no disclosed headcount, and operates exclusively within Arizona with a stated focus on Maricopa County. Brand ambassadors Heidi Foglesong and Stacey Fischer anchor trust-based positioning through local Arizona media presence and personal caregiving narratives.

Name

Senior Resource Connectors

Legal name

Senior Resource Connectors

Website

https://seniorresourceconnectors.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Resource Connectors is an Arizona-based free referral platform, founded in 2021, that connects seniors and their families with a curated coalition of vetted Arizona senior care providers through a directory and clinical concierge, funded by coalition membership fees.

Ownership category

akta.pro rank

Product category

Senior Care Referral and Resource Matching Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYHLADALAB

Care Coordination & Navigation (Multi-Provider)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHSABAIAG

Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHLADALAK

Community Resources, Social Services & Transportation Coordination

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

Keywords

• Senior care referrals
• Resource matching platform
• Aging care concierge
• Senior living directory
• Caregiver support services

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Coalition Membership Fees: Senior Resource Connectors provides its resource matching platform and referral services to families at no cost. The company generates revenue through membership fees from its coalition of trusted Arizona senior care companies. Partner companies join the coalition to gain referrals and visibility to families seeking senior care services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Senior Resource Connectors operates a free resource and referral platform that matches Arizona seniors and their families with a coalition of vetted local senior care providers. Services include an on-call RN clinical concierge who helps families build comprehensive care plans and connects them with appropriate coalition members across financial, legal, health, wellness, and housing categories.

Product overview

Senior Resource Connectors is a unified resource networking platform for Arizona seniors and their families. The core offering is the Senior Resource Connectors Platform, which combines a Member Directory of vetted senior care providers, Clinical Concierge Services for personalized care plan development, and a Resource Center featuring educational blog content, podcasts, and webinars. The platform operates through a coalition model, connecting families with various service categories including aging specialists, assisted living, financial advisors, home health, hospice, insurance, legal services, real estate, senior placement, and transition/moving services. All services are provided free of charge to families.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Resource Connectors Platform Core platform that provides Arizona seniors and their families free access to a coalition of vetted senior care service providers, combining a directory, clinical concierge services, and educational content for families navigating senior care decisions.
• Member Directory Searchable directory of vetted Arizona senior care businesses and service providers organized into categories such as Aging Specialists, Assisted Living Homes, Financial Advisors, Home Health, Hospice, Insurance, Legal, Real Estate, Senior Living Communities, and Senior Placement services, allowing families to self-serve browse and connect with local providers.
• Clinical Concierge Services On-call RN-led concierge service (staffed by Tracy Swanson, RN) that helps Arizona families assess senior care needs, develop comprehensive care plans, and connect with appropriate coalition members across the platform's vetted provider network.
• Community Partnerships (Coalition Membership) Coalition membership program for Arizona senior care companies that pays recurring membership fees to join the vetted provider network, gaining referrals and visibility to families seeking senior care services across financial, legal, health, wellness, and housing categories.

Quantifiable outcome

• Free service to families - no cost for senior care referrals and resources

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Options for Senior LivingcoreGTM or Marketing PartnerPremium sponsor providing no-cost solutions for aging loved ones during transition to long-term senior care. Specializes in assisted living, memory care, and independent living placements in Arizona.
• Sir Speedy Chandler AZminorGTM or Marketing PartnerPrinting and marketing services partner providing printing, custom web design, and direct mail marketing services.
• Pelleton Capital (Charles C. Scott)coreStrategic or Co-development PartnerLong-term care planning firm. Charles C. Scott is a founding member of SRC coalition. Provides expertise in long-term care planning to help maintain independence and autonomy.
• Faith Hospice (Nichole Boren)coreStrategic or Co-development PartnerHospice care provider. Nichole Boren appears on SRC webinars discussing hospice myths and anticipatory grief.
• Copper State Planning (Leighton Tyau)coreStrategic or Co-development PartnerEstate planning and elder law firm. Founder Leighton Tyau discusses estate law, probate avoidance, and revocable asset protection trusts on SRC webinars.
• M&M Mobile Notary & Signing Agents, LLC (Mindy Hansen)coreStrategic or Co-development PartnerMobile notary services for seniors. Mindy Hansen provides expert guidance on notary services, document preparation, and considerations for seniors with cognitive decline.
• WeedWorks Inc. (Randi & Robert Sobel)coreStrategic or Co-development PartnerMedical cannabis provider. The Sobels discuss cannabis education for seniors, including benefits for Alzheimer's symptoms like agitation and anxiety.
• AZ Senior Support (David Poore)coreStrategic or Co-development PartnerTechnology support services for seniors. Provides cybersecurity guidance and tech assistance to help protect seniors from online scams and fraud.
• Prime IV Hydration & Wellness (Dana Kupper)coreStrategic or Co-development PartnerIV therapy and wellness services in Phoenix. Owner Dana Kupper discusses benefits of IV therapy specifically for seniors.
• Home With Help (Kimberly Mitchell)coreStrategic or Co-development PartnerNon-medical home care agency founded in 2002, family-owned and operated by Kimberly & Wes Mitchell. Serves Maricopa County. Specializes in structured home care and dementia care with concierge approach.
• Devoted Guardians (Aaron Sinykin)coreStrategic or Co-development PartnerHome health and home care provider. Provides both medical home health and non-medical home care services with trained professionals to help seniors age in place.
• Moving at Ease (Charles Quattrochi)coreStrategic or Co-development PartnerSenior moving services. Co-founder Charlie Quattrochi helps seniors and families with relocation, incorporating move manager expertise.
• The Dementia Whisperer (Laura Wayman)coreStrategic or Co-development PartnerDementia care education and training. Laura Wayman is a best-selling author who has trained thousands on dementia care and common misconceptions.
• Busy Bees Concierge & Home Services (Cheryl Frager)coreStrategic or Co-development PartnerProfessional organizing and senior move management. 40+ year veteran providing downsizing, estate sales, moving, and organizing services.
• Inspira Arrowhead by Cogir Senior LivingcoreStrategic or Co-development PartnerSenior living community. Resident Service Director Patricia Hodge discusses determining level of care needed for seniors.
• Cadence Chandler by CogircoreStrategic or Co-development PartnerSenior living community. Community Relations Outreach Director Trent Schneeberger discusses placement agent relationships and senior living community selection.
• Diamondback Health & Memory Care (Millie Oakeson)coreStrategic or Co-development PartnerMemory care provider using Montessori approach. Millie Oakeson explains dementia and critical phases of different dementia types.
• Voice Against Fraud, LLC (Jennifer Pitt)coreStrategic or Co-development PartnerFraud prevention services. Jennifer Pitt is a Certified Fraud Examiner and Certified Financial Crimes Specialist specializing in elder financial exploitation.
• Geriatric Resources, LLC (Crystal Littlejohn)coreStrategic or Co-development PartnerGeriatric care management services. Crystal Littlejohn provides care management and the Thoughtful Engagement initiative addressing senior loneliness.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerNational Alzheimer's advocacy organization. Jodie Khotim discusses caregiver support, Alzheimer's impact statistics, and senior dignity.
• White Rose HospicecoreStrategic or Co-development PartnerHospice care provider. SRC Stories features personal account of hospice placement experience.
• Electronic CaregiverminorStrategic or Co-development PartnerRemote care monitoring and emergency response services for seniors.
• S4 Group Real Estate (Keller Williams)coreStrategic or Co-development PartnerSpecialized real estate services for seniors. Kevin Craig's company provides niche real estate services for adult children selling parent estates, coordinating with SRC coalition.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• A Place for Mom: Largest senior care referral network in the U.S. connecting families with assisted living, memory care, and home care providers. Directly comparable to SRC's family-facing referral model, though operating at national scale.
• Seniorly: Online senior living marketplace and advisory service that connects families with assisted living and memory care communities. Closely mirrors SRC's family-to-provider referral flow.
• Family Assets: Senior living advisory and placement service offering personalized senior care referrals in multiple U.S. markets. Direct competitor in the family-facing placement space.
• Caring.com: Senior care resource and referral platform with directories, reviews, and content across assisted living, home care, and hospice. Comparable to SRC's directory + educational content approach, with national reach.
• AssistedLiving.org: Senior care research and referral site providing directories and educational content on assisted living, memory care, and home care. Overlapping directory + content model with SRC.
• CarePatrol: Senior care placement franchise using local advisors to help families find assisted living, memory care, and in-home care. Comparable to SRC's concierge-driven matching model, with local-franchise presence.
• AgingCare: Online community and resource hub for caregivers of elderly loved ones, with directories and peer support. Comparable to SRC's content + community approach, particularly caregiver support resources.

Broad incumbents

• WellSky: Large healthcare technology platform serving aging, post-acute, and behavioral providers. Adjacent to SRC's care coordination function, though operating as a B2B software incumbent rather than a family-facing referral service.

Emerging players

• Honor Technology: Home care platform combining technology with caregiver matching. Overlaps with SRC's in-home care coalition category and shares the care coordination thesis, though focused on direct service delivery rather than referral.

Regional players

• Helping Hands Senior Services (local Arizona peer): Regional Arizona-area in-home care and senior services provider. Comparable to coalition members SRC partners with (rather than SRC itself) — relevant as a regional supply-side peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmXjOwouuElVKwYZLKiCjVg
• Facebookfacebook.com/seniorlivingconnectors
• LinkedInlinkedin.com/company/senior-living-connectors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Resource Connectors