soccerloco

What soccerloco does

Fan Shoppe (operating as soccerloco) is a family-owned event-driven sports merchandise retailer founded in 1997 and headquartered in San Diego, California. The company operates as an onsite retailer at youth and amateur sports tournaments across soccer, lacrosse, and baseball, selling exclusive authorized apparel and accessories that customers can purchase and wear immediately at the venue. Core product lines include event-specific merchandise for recurring tournaments such as the RS Rebels Showcase, EESC Express Cup, SWSC Spring Madness Cup, SCCS College Showcase, LSC Legends Summer Classic, and All Stars Little League, alongside co-branded merchandise from corporate partners (PDX Fieldhouse Bolts, Headstrong, FootballFlick, Rock N Roll Tees, and others) and links to distributor partner WeGotSoccer carrying Nike, Adidas, and Puma products.

The business model combines two distribution channels: a mobile onsite retail operation at tournament venues providing instant-gratification purchases, and a Shopify-based e-commerce storefront at fanshoppe.live serving online orders. No proprietary technology stack is disclosed, and the company operates on standard e-commerce infrastructure without any documented AI/ML, data analytics, or proprietary platform capabilities. Marketing is conducted primarily through organic social media (Facebook, Instagram), email newsletters, and event partnerships, with Soccer Nation serving as a strategic media partner.

Fan Shoppe is privately held with no disclosed external investors, no funding rounds, no management team publicly listed, and no disclosed revenue or headcount trajectory. The company's primary customer segment is individual sports tournament participants — players, fans, and parents — purchasing event-specific merchandise during competitions. The corporate partner program and adjacent-sport expansions (World Soccer 2026, Global Flag Football League) suggest modest but deliberate diversification beyond the core soccer tournament business.

Name

soccerloco

Legal name

Fan Shoppe

Website

https://soccerloco.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Fan Shoppe (soccerloco) is a family-owned San Diego-based event retailer founded in 1997 that sells exclusive authorized sports apparel and accessories onsite at youth soccer, lacrosse, and baseball tournaments, and online via a Shopify storefront, serving players, fans, and parents.

Ownership category

akta.pro rank

Product category

Sports Apparel Retail

NAICS

Sporting Goods Retailers (45911), Other Spectator Sports (711219)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Customized & Personalized Fan Gear Retail (CRAMAOAJ), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Sports apparel retail
• Event merchandise sales
• Soccer tournament gear
• Lacrosse event apparel
• Baseball merchandise

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Event Apparel and Accessories Sales: Fan Shoppe generates revenue through direct retail sales of authorized sports apparel and accessories at live events. Customers purchase items onsite during tournaments and can wear them instantly, providing a unique instant gratification shopping experience. The company also operates an e-commerce storefront for online sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fan Shoppe (soccerloco) is a family-owned event-driven retailer that sells premium authorized sports apparel and accessories onsite at youth and amateur sports tournaments, and through an e-commerce storefront. The company curates event-specific merchandise for soccer, lacrosse, and baseball events, plus corporate partner-branded products, enabling customers to purchase and wear items instantly at the venue.

Product overview

Fan Shoppe is an event-based retail company offering exclusive authorized apparel and accessories for sports tournaments and events. The platform operates as a single unified offering that provides onsite event stores with premium merchandise across multiple sports verticals. The product portfolio includes event-specific merchandise for Soccer Events (featuring tournaments like RS Rebels Showcase, EESC Express Cup, SWSC Spring Madness Cup), Lacrosse Events (LSC Legends Summer Classic, ADRLN Adrenaline Challenge), Baseball Events (All Stars Little League), and Corporate Partner-branded products. The company enables customers to purchase, personalize, and wear event merchandise instantly at venues, creating a seamless on-site shopping experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Events Merchandise Event-specific soccer apparel and accessories sold onsite at soccer tournaments and showcases. Includes t-shirts, hoodies, sweatshirts, and customizable items covering events such as RS Rebels Showcase, EESC Express Cup, SWSC Spring Madness Cup, SCSS SoCal College Showcase, CSC Cardiff Sockers Cup, ASC Attack Summer Classic, SCC Breakers So Cal Cup, Copa Del Mar, RNC Rebels National Challenge, and SWSC Christmas Youth Super Stars Cup. Targeted at players, fans, and parents at youth and amateur soccer events.
• Lacrosse Events Merchandise Event-specific lacrosse apparel and accessories available onsite at lacrosse tournaments. Includes merchandise for LSC Legends Summer Classic, ADRLN Adrenaline Challenge, LNC Legends National Cup, and LAT Legends Autumn Tilt events.
• Baseball Events Merchandise Event-specific baseball merchandise available onsite at baseball tournaments, including All Stars Little League events.
• Corporate Partner Products Branded products from corporate partners including Headstrong headgear, Goal Zone board game, Rock N Roll Tees apparel, Cockatoo Inn merchandise, Glaciers & Lava products, and Valerie's Taco branded items.
• PDX Fieldhouse Bolts Collaboration Exclusive collaboration with PDX Fieldhouse featuring Bolts branded merchandise for Baseball, Hockey, and Lacrosse sports.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• HeadstrongminorOthersHeadstrong headgear products are offered through Fan Shoppe's corporate partner program, expanding the accessory product offerings available at events.
• PDX Fieldhouse BoltscoreStrategic or Co-development PartnerFan Shoppe has a branded partnership with PDX Fieldhouse for their Bolts brand covering baseball, hockey, and lacrosse merchandise. This is a co-branded collaboration featuring exclusive event merchandise.
• Goal Zone Board GameminorOthersGoal Zone soccer dice board game products are offered through Fan Shoppe's corporate partner program, adding recreational soccer-themed products to their lineup.
• Rock N Roll TeesminorOthersRock N Roll Tees merchandise is available through the corporate partner program, expanding Fan Shoppe's apparel offerings.
• Cockatoo InnminorOthersCockatoo Inn products are featured in the corporate partner section, representing a hospitality/lifestyle brand partnership.
• Glaciers & LavaminorOthersGlaciers & Lava brand products are included in the corporate partner program, representing a lifestyle product partnership.
• Valerie's TacominorOthersValerie's Taco food products are featured as a corporate partner, adding local food brand representation to the partnership ecosystem.
• WeGotSoccerminorChannel Partner/ Reseller/ DistributorWeGotSoccer is featured as a top brand partner, offering soccer equipment and apparel through their distribution channels. Links to WeGotSoccer's branded products are available on the Fan Shoppe site.
• Soccer NationcoreStrategic or Co-development PartnerSoccer Nation is the news partner and brand collaborator for Fan Shoppe, with co-branded presence across the website and social media. Soccer Nation provides news content and extends Fan Shoppe's reach to their sports community.
• Fan Focus Sports GroupcoreStrategic or Co-development PartnerFan Focus Sports Group is a key brand partner featured prominently on the Fan Shoppe website, representing a core strategic brand relationship in the sports merchandise ecosystem.
• FootballFlickminorOthersFootballFlick is featured as a brand partner, with affiliate referral link included. Represents a soccer training equipment brand partnership.
• Activate CanopyminorOthersActivate Canopy is listed as a top brand partner on the Fan Shoppe website, representing a lifestyle/accessories brand collaboration.
• PecasuminorOthersPecasu is featured as a top brand partner, representing an international sports/lifestyle brand in the Fan Shoppe partner ecosystem.
• AdidasminorChannel Partner/ Reseller/ DistributorAdidas products are available through WeGotSoccer links on the Fan Shoppe site, representing a major athletic brand distribution partnership.
• NikeminorChannel Partner/ Reseller/ DistributorNike products are available through WeGotSoccer links on the Fan Shoppe site, representing a major athletic brand distribution partnership.
• PumaminorChannel Partner/ Reseller/ DistributorPuma products are available through WeGotSoccer links on the Fan Shoppe site, representing a major athletic brand distribution partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Soccer.com: One of the largest online soccer specialty retailers in the US, offering soccer apparel, footwear, and equipment from major brands. Direct comparable to soccerloco's online soccer retail business and a potential substitute for customers seeking soccer merchandise outside of Fan Shoppe's event-driven model.
• World Soccer Shop: Online soccer retailer carrying jerseys, boots, equipment, and fan merchandise from major global clubs and federations. Direct comparable to Fan Shoppe's e-commerce arm with overlapping product categories and soccer-enthusiast customer base.
• Pro:Direct Soccer: Global soccer specialty retailer offering premium soccer boots, apparel, and equipment. Comparable in core soccer retail focus and customer demographic, though it serves a more performance-oriented audience than Fan Shoppe's youth tournament segment.
• Epic Sports: Team sports and soccer retailer offering uniforms, apparel, and equipment for teams and individual athletes. Direct comparable in soccer/team sports retail with both individual consumer and team-fulfillment capabilities overlapping with Fan Shoppe's youth tournament customer base.
• WeGotSoccer: Online soccer specialty retailer that already operates as a channel partner/distributor for Fan Shoppe's site. Comparable product mix of soccer apparel, footwear, and equipment from major brands, and serves as the underlying fulfillment layer for Fan Shoppe's Nike, Adidas, and Puma offerings.

Emerging players

• USA Soccer Shop: Online soccer specialty retailer focused on US national team merchandise and licensed soccer apparel. Comparable in core soccer-only focus and customer demographic, with similar scale to Fan Shoppe but a different positioning around national team fandom rather than local youth tournaments.
• Stadium Custom Kicks: Onsite event retailer that customizes cleats and team shoes at youth sports tournaments. Comparable to Fan Shoppe in the event-driven retail model and youth sports tournament go-to-market, though focused specifically on footwear customization rather than apparel and accessories.

Broad incumbents

• Hibbett Sports: Regional sporting goods retailer with strong presence in smaller US markets, carrying team sports and fan apparel. Comparable in customer demographic overlap (youth and family sports consumers), though operating at greater scale and broader category depth than Fan Shoppe.
• Dick's Sporting Goods: Largest US sporting goods retailer offering extensive soccer, team sports, and fan gear categories. Overlaps with Fan Shoppe's general soccer retail and licensed fan merchandise offerings but does not specialize in event-exclusive apparel or youth tournament segments.
• Academy Sports + Outdoors: Large multi-category sporting goods retailer carrying soccer equipment, apparel, and footwear alongside broader outdoor and team sports inventory. Comparable as a competitor for general soccer merchandise purchases, though it lacks Fan Shoppe's event-exclusive model and youth-tournament focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/197980756890424
• Instagraminstagram.com/soccernationsportsloco
• Xx.com/asefati
• LinkedInlinkedin.com/company/soccerloco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about soccerloco