Ludico

What Ludico does

Ludico AS is an Oslo-based Norwegian consulting firm specializing in Robotic Process Automation (RPA) and AI for business processes. Founded around 2017 by Marius Spiten Nysæter, Sindre Wrangell and Vegard Tronhus, the firm designs and deploys software robots that automate repetitive back-office tasks such as data handling, system integration, quality assurance/monitoring and ROI optimization for Norwegian mid-market and enterprise customers across real estate, retail, education, healthcare, infrastructure, publishing and professional services. Its flagship productized asset is "Ludde," an RPA digital worker first deployed at bookstore chain Norli AS in August 2021 and subsequently expanded into Accounting, Controlling and Master Data, with comparable multi-department rollouts at Olav Thon Gruppen (~10 production robot processes across Rent, Customer Service and IT).

The firm's offering is structured as three service lines — RPA (Robotic Process Automation), AI for Forretningsprosesser (machine learning, predictive analytics, intelligent document processing, chatbots and decision-support systems), and Kompetansebygging (training, workshops, certification and mentoring) — delivered together as an automation journey from strategy through implementation and capability transfer. Publicly disclosed performance claims include ~70% average reduction in processing time, 99.8% accuracy in automated processes, and ~5x human execution speed for 24/7 digital workers.

Ludico's business model is professional-services-led and quote-based: engagements begin with a free, no-obligation consultation and needs analysis, then scope into bespoke multi-year projects with ongoing managed-services support. Go-to-market is direct enterprise field sales concentrated in Norway, leveraging published customer case studies (Olav Thon Gruppen, Norli) and a logo wall of approximately a dozen named enterprises to drive inbound. The firm is privately held as a Norwegian Aksjeselskap (org. no. 918 474 188), is founder-owned with no disclosed institutional investors or funding rounds, and has no publicly disclosed revenue or headcount beyond three named co-founders.

Name

Ludico

Legal name

Ludico AS

Website

https://ludico.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ludico AS is a Norwegian RPA and AI consulting firm that designs, deploys and maintains software robots and AI capabilities for Norwegian mid-market and enterprise customers across multiple verticals, with a flagship productized digital worker named "Ludde."

Ownership category

akta.pro rank

Product category

RPA and AI Consulting Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

• Robotic process automation
• AI consulting services
• Business process automation
• RPA implementation services
• Automation consulting Norway

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and implementation services: Fee-based consulting engagements covering strategy, implementation, and maintenance of RPA and AI solutions for Norwegian enterprises; sold via free consultation funnel with bespoke project scoping.
2. Training, workshops and certification programs: Revenue from RPA and AI training programs, workshops, mentoring/coaching and knowledge-transfer engagements that build internal client capability.
3. Managed/ongoing automation support and optimization: Ongoing maintenance, quality assurance, monitoring and ROI optimization services for deployed automations, including expansion of new processes onto existing digital workers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ludico provides consulting, implementation and managed-support services for Robotic Process Automation (RPA) and AI applied to business processes, building software digital workers that automate repetitive tasks such as data handling, system integration and document processing for Norwegian enterprises. The offering is structured as three service lines — RPA implementation, AI for Business Processes (ML, predictive analytics, intelligent document processing, chatbots, decision support), and Competence Building (training, workshops, certification) — and productizes named digital workers such as "Ludde" for individual customers.

Product overview

Ludico's offering is a consulting-plus-implementation portfolio rather than a single unified software product: it is structured as three core service lines — RPA – Robotic Process Automation, AI for Forretningsprosesser (AI for Business Processes), and Kompetansebygging (Competence Building) — delivered together as a complete automation journey from strategy through implementation and maintenance. From these services, Ludico productizes deployed software robots as digital workers, with "Ludde" being the named RPA bot built and trained for clients such as Norli AS to handle repetitive, rule-based tasks. The three service lines work together: RPA provides the automation backbone, AI for Forretningsprosesser layers in machine learning, intelligent document processing, chatbots, and decision-support capabilities, and Kompetansebygging ensures internal client teams can sustain and extend the resulting automated solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• RPA – Robotic Process Automation Consulting and implementation service that automates repetitive business tasks across enterprise systems using software robots for Norwegian organizations. Includes data-processing automation, cross-system integration, quality assurance and monitoring, and ROI analysis/optimization, delivered through an agile methodology that captures process know-how at mouse-click level.
• AI for Forretningsprosesser (AI for Business Processes) Consulting and implementation service that delivers cognitive insight, predictive analytics and intelligent automation to elevate business processes for Norwegian enterprises. Encompasses machine learning and predictive analytics, intelligent document processing, chatbots and virtual assistance, and decision-support systems.
• Kompetansebygging (Competence Building) Capability-transfer service that strengthens client teams through RPA and AI training programs, workshops, certification, mentoring/coaching and knowledge-transfer documentation, ensuring sustainable in-house automation competence beyond the initial consulting engagement.
• Ludde (Software Robot / Digital Worker) A software robot built and trained by Ludico using RPA technology that replicates mouse-click-level work routines through a graphical user interface and operates 24/7 at roughly five times human speed. First deployed at Norli AS in August 2021 for payroll tasks, it has been expanded into Accounting, Controlling and Master Data, with 20+ additional processes identified for automation.

Quantifiable outcome

• ~70% average time savings across projects
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship.

• Olav Thon GruppenflagshipImplementation/ SI/ Consulting PartnerFlagship enterprise customer and named "samarbeidspartner" (collaboration partner). Ludico has implemented ~10 production robot processes across the Rent, Customer Service and IT departments, covering rental contract registration, receivables follow-up and corporate hotel agreement registration; the engagement is featured as a published case study and quoted by Rune Bakken (virksomhetsarkitekt).
• Norli ASflagshipStrategic or Co-development PartnerFlagship customer and pilot partner ("samarbeid med Ludico AS") for the "Ludde" software robot, which started in the payroll department in August 2021 and is expanding into Accounting, Controlling and Master Data. Cited outcomes: ~40% of an annual workload automated in <140 days and 20+ additional processes identified. The relationship is co-developed through joint process review and direct work between Norli staff and Ludico's team.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Microsoft Power Automate: Microsoft's low-code RPA and process automation offering bundled into the Power Platform; highly relevant because many Norwegian enterprises (including Ludico's own customers in education, real estate and professional services) can adopt Power Automate inside their existing Microsoft estates, displacing boutique RPA services.
• Automation Anywhere: Global RPA and AI platform vendor with a partner-led delivery model; relevant peer because it represents both the platform that Ludico's services may sit on top of, and the broader delivery ecosystem competing for the same Norwegian RPA budget.
• UiPath: Global RPA platform vendor whose software ("UiPath Studio/Orchestrator") likely underpins or competes with the bots Ludico deploys; comparable because Ludico sits in the UiPath partner ecosystem and UiPath's evolving low-code tooling directly competes with Ludico's implementation services.
• Accenture: Global system integrator with a large-scale intelligent automation practice that competes for the same enterprise RPA/AI budgets as Ludico, especially on multi-country, multi-department programs; relevant as the upper-bound competitor.
• Blue Prism (SS&C): Established enterprise RPA platform now owned by SS&C; comparable to Ludico because it is one of the leading platforms Norwegian enterprises could choose instead of a Ludico-led custom implementation.
• Deloitte: Big Four advisory firm with a global RPA/intelligent automation practice and Norwegian delivery capability; comparable to Ludico in targeting Norwegian enterprises for process automation consulting and noting that BDO is already a Ludico customer.

Emerging players

• Celonis: Process mining and execution platform that increasingly overlaps with RPA consulting by identifying automation opportunities upstream; relevant as an emerging adjacent competitor that can disintermediate the process-discovery step Ludico performs manually.

Direct peers

• Roboyo: European RPA and intelligent automation consultancy delivering strategy, implementation and managed services for enterprise clients — a near-identical services model to Ludico but operating across multiple European markets; relevant as a benchmark for what a scaled boutique can look like.
• Digital Workforce: Nordic-headquartered pure-play RPA and intelligent automation services provider with a consulting-plus-managed-services model very similar to Ludico's; directly comparable in geography (Nordics), service offering (RPA + AI for business processes) and target customer (mid-market/enterprise).

Regional players

• TietoEVRY: Large Nordic IT services and consulting firm with established automation/RPA and AI practices serving Norwegian enterprise customers; a regional player with overlapping offerings that can win larger enterprise contracts than Ludico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ludico