Autovance
Autovance provides digital retailing, desking, and F&I software solutions to franchised automotive dealerships across North America. Operating as a subsidiary of Quorum Information Technologies (TSX-V: QIS), the platform integrates with major DMS systems to streamline vehicle sales workflows.
- Company typePrivate
- Founded2010
- HeadquartersLethbridge, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Autovance does
Autovance is a B2B SaaS company providing digital retailing, desking, and finance & insurance (F&I) software to franchised automotive dealerships across North America. The company was founded in 2010 by Rick Johnston and has operated as a wholly-owned subsidiary of Quorum Information Technologies Inc. (TSX Venture: QIS) since its acquisition in September 2017. Autovance's primary customers are new-vehicle franchised dealers and multi-dealership dealer groups seeking to modernize their sales workflows from initial digital customer engagement through to F&I presentation and final delivery, with named customers including Davis Automotive Group, Hillside Chevrolet, Finch Auto Group, Applewood Auto Group, and Subaru of Lethbridge.
The platform comprises five integrated modules: Autovance Desk (web-based desking tool with mobile capability), Autovance Menu (F&I product presentation), Autovance MyDeal (digital retailing with Canadian Black Book trade-in valuation), Vehicle Accessories (real-time accessory integration via Accessible Accessories API), and Marketplace (digital vehicle listings). The technology stack is web-based, mobile-first, and architected around deep real-time API integrations with multiple Dealer Management Systems, including Quorum DMS, CDK Drive, PBS Systems, Reynolds and Reynolds, and SERTI. The system supports multi-payment deal structuring (finance and lease), managed rates, residuals, and rebates, with purpose-built worksheet generation positioned as a core design differentiator rather than a bolted-on feature.
Autovance generates revenue through subscription SaaS contracts priced per dealership or per user, typically on multi-year terms, with pricing not publicly disclosed. Distribution occurs through direct enterprise field sales, the CDK Global Partner Program (joined April 2019), inventory integrations with Homenet/AutoSweet/vAuto/Dealersocket, and bundled offerings within the broader Quorum product suite that serves 1,400+ franchised dealership customers across North America. The company maintains offices in Calgary (headquarters), St. John's, and Saint John, and exhibits a sales-led GTM motion supplemented by DMS partner channels and industry trade show presence (NADA, TADA ACE, Digital Dealer Conference, CADA Summit).
Autovance firmographics
Firmographics- Name
- Autovance
- Legal name
- Autovance
- Website
- https://autovance.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Autovance provides digital retailing, desking, and F&I software solutions to franchised automotive dealerships across North America. Operating as a subsidiary of Quorum Information Technologies (TSX-V: QIS), the platform integrates with major DMS systems to streamline vehicle sales workflows.
- Ownership category
- akta.pro rank
Autovance industry classification
Industry- Product category
- Automotive Dealership Software
- NAICS
- Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where Autovance is headquartered
LocationHeadquarters
- HQ city
- Lethbridge
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Autovance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Per-Dealership): Autovance operates as a B2B SaaS company providing software subscriptions to automotive dealerships. Pricing is per-dealership or per-user, with multi-year contracts typical. As a product within the Quorum Information Technologies family, revenue is generated through recurring software licensing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Subscription SaaS — dealership-level licensing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels14 records
Autovance product offering
Product offeringCore offering
Autovance provides a B2B SaaS platform that helps automotive dealerships streamline the entire vehicle sales process from digital retailing through deal delivery. Its integrated suite includes Autovance Desk (web-based desking tool), Autovance Menu (F&I product presentation), Autovance MyDeal (digital retailing bridging online and in-store transactions), Vehicle Accessories integration, and Marketplace, all connected through deep integrations with Dealer Management Systems such as Quorum DMS, CDK Drive, and PBS Systems.
Product overview
Autovance is an automotive digital retailing platform providing a comprehensive suite of solutions from digital retail to vehicle delivery. The product portfolio consists of five core/add-on modules: Autovance Desk (web-based vehicle desking tool), Autovance Menu (F&I product presentation), Autovance MyDeal (digital retailing platform bridging online and in-store transactions), Vehicle Accessories (accessory integration), and Marketplace (digital vehicle sales). These modules are designed to work together as an integrated ecosystem, with deep integrations into DMS systems (Quorum DMS, CDK Drive, PBS Systems) and third-party data providers (Canadian Black Book, Accessible Accessories). The company also provides complementary services including Business Support, Customer Success, and Training and Implementation to ensure dealership success. Autovance is a member of the Quorum family of trusted brands and is part of Quorum Information Technologies Inc., a North American SaaS company serving automotive dealerships and OEMs.
Differentiator
Problem solved
Functional benefit
Products and services
- Autovance Desk Web-based vehicle desking tool that enables automotive dealerships to desk deals faster and more accurately, with fully managed rates, residuals, rebates, customized worksheets, mobile desking capability, multi-payment presentation (finance and lease), and deep DMS integration. Claims +10% Sales Gross for users.
- Autovance Menu F&I Menu solution for presenting finance and insurance products to customers, enabling dealers to present more options and sell more F&I products through intuitive menu presentation.
- Autovance MyDeal Digital retailing platform that bridges online and in-store transactions. Customers build deals online with transparent pricing using make/model/VIN-based Canadian Black Book valuations; dealers review and adjust deals in-store. Deals sync seamlessly with Autovance Desk.
- Vehicle Accessories Accessory quoting and integration solution that allows dealerships to seamlessly add vehicle accessories into deals during the desking process. Integrates with Accessible Accessories (Quorum sister brand) for real-time pricing, OEM and custom accessories, and package creation.
- Autovance Marketplace Digital marketplace functionality enabling dealerships to list and sell vehicles through online channels.
- Autovance Desk Mobile App Native iOS and Android mobile desking application that allows dealers to build car deals from a phone with the same functionality as the desktop platform, with near-instant synchronization to Quorum DMS.
Quantifiable outcome
- +10% Sales Gross — Using Autovance Desk and Menu
- +5 more outcomes
Companies that use Autovance
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Autovance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature6 records
Autovance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- CDK GlobalcoreAutovance joined the CDK Global Partner Program in April 2019. Autovance provides CDK Drive DMS dealers with complete desking integration including inventory access, customer access, and complete deal push with weOwe support. The partnership enables CDK dealers to access Autovance desking without manual double-entry. Autovance had 8 promotional rate spots available at launch.
- PBS SystemsmajorAutovance integrated with PBS Systems DMS (a major Canadian DMS provider) enabling PBS dealers to access Autovance desking with complete inventory access and deal push capabilities, eliminating double data entry.
- Quorum Information Technologies Inc. (QIT)coreAutovance was acquired by Quorum Information Technologies Inc. in September 2017. Rick Johnston, founder of Autovance, rejoined Quorum as VP of Autovance after the acquisition. Autovance operates as a brand within the Quorum family alongside Quorum DMS, DealerMine CRM, Accessible Accessories, and VINN Auto. Quorum is listed on TSX Venture Exchange (QIS) and OTC Pink Market (QIFTF). The relationship was built on a solid foundation and became a full acquisition in 2017.
- Accessible AccessoriescoreAutovance integrates with Accessible Accessories (also a Quorum brand) enabling real-time API synchronization of accessory data, pricing, custom accessories, and packages into every deal desked in Autovance. Dealers report +70% accessory sales increase using this integration. Accessory options can be auto-applied to every deal and displayed in the MyDeal digital retailing interface. No manual entry required.
- Quorum DMScoreAutovance Desk has deep, industry-leading integration with Quorum DMS with nearly instant synchronization of deal information. Autovance Desk mobile app builds deals that sync seamlessly into Quorum DMS at the sales desk or in the finance office. This integration is a flagship capability of Autovance's platform.
- RouteOnemajorAutovance was developing RouteOne integration in 2019 to push deal information from Autovance Desk to RouteOne, enabling expanded F&I and financing workflow capabilities.
- Canadian Black BookmajorAutovance MyDeal is powered by Canadian Black Book for trade-in vehicle valuations. Customers can enter make, model, or VIN to receive realistic trade-in estimates grounded in Canadian Black Book data, bringing consistency between online and in-store valuations.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Autovance competitors and assessment
Company assessmentDirect peers
- CarNow: Real-time digital retailing and live engagement platform for dealerships — overlapping with Autovance MyDeal in bridging online and in-store transactions for franchised dealers.
- PBS Systems: Major Canadian DMS provider that also integrates desking and dealer workflow tools — directly comparable in the Canadian franchised dealer market and serves as both a partner and competitive threat.
- Dealertrack: Cox Automotive's dealer software platform offering desking, F&I, and credit application workflows to franchised dealers across North America — directly competes with Autovance Desk and MyDeal for the same dealership customers.
- VinSolutions: Cox Automotive's dealer CRM with desking and deal-jacket functionality — serves the same franchised dealer customer base with overlapping desking and digital retailing capabilities.
- RouteOne: F&I and credit application network connecting dealers to lenders — complementary and overlapping with Autovance Menu, with Autovance actively developing RouteOne integration.
- Tekion: Cloud-native automotive retail platform providing CRM, desking, digital retailing, and F&I for dealerships — competing head-to-head with Autovance's integrated suite approach and modern cloud architecture.
- DealerSocket: Dealer CRM and management software platform serving franchised dealers — comparable product breadth around desking, CRM, and digital retailing workflows.
- Roadster: Digital retailing platform for dealerships enabling online deal-building, trade-in valuations, and online-to-store handoff — directly competes with Autovance MyDeal for digital retailing workloads.
Broad incumbents
- CDK Global: Largest North American DMS provider whose Drive DMS platform competes with Autovance's desking/F&I capabilities at scale — also a key distribution partner, creating both partnership and competitive tension.
Emerging players
- DriveCentric: Modern automotive CRM and desking platform with digital retailing capabilities targeting franchised dealers — emerging competitor in the same product categories as Autovance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Autovance social profiles
Digital presenceAutovance compliance and trust
Trust signalCompliance2 records
Autovance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autovance leadership team
Management profileNumber of profiles
Profiles14 records
Autovance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autovance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autovance
What does Autovance do?
Autovance provides a B2B SaaS platform that helps automotive dealerships streamline the entire vehicle sales process from digital retailing through deal delivery. Its integrated suite includes Autovance Desk (web-based desking tool), Autovance Menu (F&I product presentation), Autovance MyDeal (digital retailing bridging online and in-store transactions), Vehicle Accessories integration, and Marketplace, all connected through deep integrations with Dealer Management Systems such as Quorum DMS, CDK Drive, and PBS Systems.
Is Autovance a public or private company?
Autovance is a private company. It is classified as corporate owned and is currently operating.
When was Autovance founded?
Autovance was founded in 2010. It employs 1 to 10 people.
Where is Autovance based?
Autovance is headquartered in Lethbridge, Canada, in the North America region.
How does Autovance make money?
One revenue line is on record: saaS Subscription (Per-Dealership).
Who are Autovance's main competitors?
Direct peers on record are CarNow, PBS Systems, Dealertrack, VinSolutions, RouteOne, Tekion, DealerSocket and Roadster. CDK Global is listed as a broad incumbent. DriveCentric is listed as an emerging player.
Does Autovance have an API?
Yes. Autovance provides API access for real-time data synchronization with Accessible Accessories. When the Autovance/Accessible Accessories integration is enabled, accessory data flows in real-time into every deal desked in Autovance, including pricing, custom accessories, and packages. This is described as pulling real-time data via API from Accessible Accessories.
What industry is Autovance in?
Autovance's product category is Automotive Dealership Software. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors). Its NAICS code is 441 and its SIC code is 5500.