Quorum Dms
Quorum DMS provides a cloud-based, integrated dealer management system with 12+ modules for 1,400+ franchised automotive dealerships across Canada and the United States, generating approximately $40M in annual revenue under a parent company listed on the TSX Venture Exchange.
- Company typePublic
- Founded1996
- HeadquartersCalgary, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Quorum Dms does
Quorum DMS, a product line of Quorum Information Technologies Inc. (TSX-V: QIS), is a cloud-based dealer management system serving franchised automotive dealerships across North America. The platform is built as an integrated suite of 12+ modules covering sales, service, parts inventory, CRM (DealerMine), accounting, payroll, desking and F&I (Autovance), reporting, and OEM-certified warranty processing. Architecture emphasizes two-way built-in integrations across modules and with external third-party systems, including certified connectors to General Motors SAVI (January 2023) and Nissan/Infiniti v4.6 (November 2022) that are effectively mandatory for franchised dealer warranty claim submission. Recent technical investment has focused on proprietary AI/ML capabilities, including MORI AI (autonomous voice agent), Warranty Finder (ML-based warranty identification), and AI-powered repair order write-ups, supported by a 2025 UI/UX refresh of the flagship product.
The company operates an enterprise SaaS business model with annual subscription-based, quote-priced contracts sold through field sales to dealer groups. It serves 1,400+ franchised dealerships across Canada and the United States, generating approximately $40M in revenue with a staff of 420+. The July 2025 launch of Quorum Payroll extended the platform beyond traditional DMS into adjacent back-office software, and a February 2025 third-party integration initiative signals a deliberate shift toward a more open platform ecosystem. As a publicly traded entity on the TSX Venture Exchange, Quorum pursues organic, capital-efficient growth rather than venture-funded expansion.
Quorum Dms firmographics
Firmographics- Name
- Quorum Dms
- Legal name
- Quorum Dealer Management System
- Website
- https://quorumdms.com
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Quorum DMS provides a cloud-based, integrated dealer management system with 12+ modules for 1,400+ franchised automotive dealerships across Canada and the United States, generating approximately $40M in annual revenue under a parent company listed on the TSX Venture Exchange.
- Ownership category
- akta.pro rank
Quorum Dms industry classification
Industry- Product category
- Dealer Management System
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA)
- akta.pro secondary industry
- Reference Data Management (RDM) (HDAEADAE)
Keywords
Where Quorum Dms is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Quorum Dms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- DMS Software Subscriptions: SaaS-based Dealer Management System with recurring subscription fees for automotive dealerships. Includes modules for fixed operations, variable operations, accounting, analytics, communications, and AI solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise DMS Suite - Full platform access for automotive dealerships |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Quorum Dms product offering
Product offeringCore offering
Quorum DMS is a cloud-based Dealer Management System (DMS) that automates and integrates the workflows of franchised automotive dealerships across fixed operations (service, parts, warranty), variable operations (sales, F&I, desking, digital retailing), accounting, payroll, communications, and analytics. It is sold as a SaaS platform and is used by more than 1,400 dealerships across North America.
Product overview
Quorum DMS is a comprehensive, modular Dealer Management System (DMS) built for automotive dealerships, offering a platform-plus-modules architecture that integrates Fixed Operations, Variable Operations, Accounting, AI Solutions, Analytics, and Communications into a single unified system. The core DMS platform is supplemented by specialized products including PowerLane (mobile service lane with IVCR), Warranty Finder (ML-powered warranty identification), Autovance Desk/Menu (desking and F&I tools), MyDeal (digital retailing), MORI AI (AI voice agent), QAnalytics (real-time reporting), Quorum Payroll (integrated payroll), and Communicator/Dealer Promotions (customer communications). These products are available as a connected suite with true two-way built-in integrations, and are used by over 1,400 franchised dealership customers across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Quorum DMS Core Platform
Quantifiable outcome
- Book 2X More Hours Per RO with Service Quoting
- +12 more outcomes
Companies that use Quorum Dms
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Quorum Dms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
AI capability8 records
Feature9 records
Quorum Dms partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Classic SoftwarecorePartnership with Classic Software, one of Canada's leading payroll providers for dealerships, to deliver Quorum Payroll - a fully integrated, web-based payroll solution built directly into the DMS.
- Nissan and Infiniti North AmericacoreCompleted rollout of Version 4.6 of the Nissan and Infiniti North America DMS integration providing reliable dataset, Automatic Stock Replenishment (ASR) in Parts, and improved CSI follow-up capabilities.
- General Motors (GM)coreIntegration partnership for GM's Service Advisor Vehicle Interface System (SAVI). Onboard vehicle diagnostics data is delivered in real-time to Quorum DMS and PowerLane solutions when a customer's vehicle is in for service.
- AutovancecoreAcquired company providing modern retailing platform including Autovance Desk (desking tool) and Autovance Menu (F&I menu solution) integrated into Quorum DMS.
- Accessible AccessoriescoreAcquired company providing digital retailing platform for vehicle accessories, integrated with Quorum DMS for streamlined inventory management and deal creation.
- DealerMine CRMcoreSister company and part of Quorum family providing sales and service Customer Relationship Management (CRM) system and Business Development Centre services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Quorum Dms competitors and assessment
Company assessmentDirect peers
- DealerCenter: Mid-market dealer management software for inventory, CRM, and accounting. Competes with Quorum for smaller franchise groups and independent dealerships.
- Tekion: Cloud-native, AI-forward dealer management platform built for automotive retail. Competes directly with Quorum for franchised dealer accounts with a modern architecture and aggressive product roadmap.
- DealerSocket: Dealer CRM and management software platform (now part of CDK Global) offering sales, service, and marketing tools for franchised dealers. Overlaps with Quorum on CRM, desking, and dealership analytics.
- CDK Global: Largest provider of DMS and integrated dealership solutions in North America, serving franchised auto dealers with a similar full-suite across sales, service, parts, and accounting. Directly competes with Quorum for franchise dealer contracts.
- eLead: Sales and CRM-focused dealer software with desking and equity-mining tools. Overlaps with Quorum's variable-ops modules (Sales Planner, QLeads, Lead Generator).
- Dominion DMS: Mid-market DMS provider for franchised auto dealers with accounting, sales, and service modules. Competes with Quorum for dealership group contracts, particularly in the US market.
- Reynolds and Reynolds: Major DMS provider for franchised automotive dealerships with deep OEM relationships and integrated retailing solutions. Competes head-to-head with Quorum for dealership group contracts across North America.
- PBS Systems: Canadian-headquartered DMS provider with a fully integrated dealership platform for franchised dealers. Closest direct comparable to Quorum in size, geography, and product breadth.
Broad incumbents
- Cox Automotive: Owner of Dealertrack, VinSolutions, and other dealer software brands. Offers a broad portfolio of DMS, CRM, and digital retailing solutions, overlapping with Quorum across multiple product categories.
Emerging players
- Frazer Computing: Provider of DMS for BHPH (Buy Here Pay Here) and independent dealers. Adjacent in the automotive software space but focused on a different dealer segment than Quorum's franchised dealer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Quorum Dms social profiles
Digital presenceQuorum Dms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quorum Dms leadership team
Management profileNumber of profiles
Profiles1 record
Quorum Dms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quorum Dms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quorum Dms
What does Quorum Dms do?
Quorum DMS is a cloud-based Dealer Management System (DMS) that automates and integrates the workflows of franchised automotive dealerships across fixed operations (service, parts, warranty), variable operations (sales, F&I, desking, digital retailing), accounting, payroll, communications, and analytics. It is sold as a SaaS platform and is used by more than 1,400 dealerships across North America.
Is Quorum Dms a public or private company?
Quorum Dms is a public company. It is classified as public and is currently operating.
When was Quorum Dms founded?
Quorum Dms was founded in 1996. It employs 101 to 250 people.
Where is Quorum Dms based?
Quorum Dms is headquartered in Calgary, Canada, in the North America region.
How does Quorum Dms make money?
One revenue line is on record: DMS Software Subscriptions.
Who are Quorum Dms's main competitors?
Direct peers on record are DealerCenter, Tekion, DealerSocket, CDK Global, eLead, Dominion DMS, Reynolds and Reynolds and PBS Systems. Cox Automotive is listed as a broad incumbent. Frazer Computing is listed as an emerging player.
Does Quorum Dms have an API?
No public API is recorded for Quorum Dms.
What industry is Quorum Dms in?
Quorum Dms's product category is Dealer Management System. Its primary akta.pro industry code is HDAEADAA, MDM Platforms (Customer/Product/Supplier/Location), with a secondary code of HDAEADAE, Reference Data Management (RDM). Its NAICS code is 541511 and its SIC code is 7372.