Symbolarts

What Symbolarts does

SymbolArts is a privately held custom recognition products manufacturer founded in 1986 by Mike Leatham and headquartered in Ogden, Utah. The company designs, produces, and ships custom badges, challenge coins, patches, lapel pins, ornaments, race medals, key chains, plaques, and promotional items for public safety agencies (police, sheriff, fire, EMS), military units, corporations, athletic events, Scouting America councils, and Harley-Davidson dealerships. Production methods include metal stamping, hard enamel, soft enamel, glitter enamel, translucent enamel, laser cutting, sublimation, weaving, and embroidery, with an in-house art department that provides free custom artwork and up to three revisions per order. Standard lead times are 8-10 weeks for new products and 4-6 weeks for reorders.

Name

Symbolarts

Legal name

SymbolArts LLC

Website

https://symbolarts.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

SymbolArts is a Utah-based custom manufacturer founded in 1986 that designs and produces personalized badges, challenge coins, pins, patches, medals, and recognition items for public safety, military, corporate, athletic, scouting, and Harley-Davidson dealer customers.

Ownership category

akta.pro rank

Product category

Custom Recognition Products Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industry

Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD)

Keywords

• Custom recognition products
• Police badge manufacturer
• Challenge coin production
• Custom lapel pins
• Commemorative merchandise

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Recognition Products: Custom-designed badges, coins, pins, patches, key chains, and promotional items sold on a per-order basis. Pricing is quote-based and varies by customization level, quantity, materials, and finish options. Bulk orders reduce per-unit cost significantly.
2. Stock Products: Pre-designed recognition items available for immediate purchase through the online store (symbolartsshop.com), including standard Harley-Davidson merchandise, race medals, police-themed items, and ornaments.
3. Licensed Products: Products featuring licensed brands including Harley-Davidson, America250, and Scouting America. These command premium pricing due to official licensing authority.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SymbolArts designs and manufactures custom recognition products including police and sheriff badges, firefighter and EMS badges, challenge coins, custom patches, lapel pins, Christmas ornaments, race medals, key chains, commemorative plaques, and promotional items. Products are produced in-house in Ogden, Utah using metal stamping, enameling, laser cutting, sublimation, embroidery, and proprietary techniques such as Mile-Tile™ magnets and glitter enamel, and are sold through direct sales, online storefronts, and a Harley-Davidson dealer portal.

Product overview

SymbolArts is a custom recognition products manufacturer offering a comprehensive portfolio of high-quality badges, coins, patches, pins, ornaments, medals, and promotional items. The company operates as a single unified manufacturing and design service rather than a software platform. Their core products include Custom Badges (for public safety, military, and corporate use), Challenge Coins (with hard/soft enamel, glitter, and translucent options), Custom Patches (embroidered, woven, sublimated), Race Medals, Custom Ornaments, and various recognition items. SymbolArts holds official licensing agreements with America250® and Scouting America, and serves multiple industry verticals including Public Safety, Military, Corporate, Athletics, Scouting America, and Harley-Davidson dealers. The company provides complete customization options including metal finishes (gold, nickel, copper, silver, bronze, and specialty finishes), multiple enamel types, and design services. Beyond products, SymbolArts offers recognition program curriculum design including core values implementation and employee engagement programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Badges High-quality custom badges manufactured for police, sheriff, firefighter, and EMS agencies, as well as commemorative and standard designs for other organizations. Includes custom shapes, engraving, and embossing with multiple metal finish options.
• Challenge Coins Custom challenge coins produced with hard enamel, soft enamel, glitter enamel, and translucent enamel options, plus multiple metal finishes. Used by law enforcement, military units, corporate buyers, and nonprofits for recognition and fundraising.
• Custom Patches Embroidered, woven, and sublimated custom patches offered in multiple styles and stitching options for military, public safety, scouting, and Harley-Davidson applications.
• Custom Lapel Pins Custom lapel pins produced with various enamel types and metal finishes for recognition, marketing, and commemorative use by corporations, public safety agencies, scouting, and event organizers.
• Custom Christmas Ornaments Custom Christmas ornaments with laser-cut designs, cut-out shapes, translucent enamels, and spinner features, used by organizations for holiday recognition programs and gifts.
• Golf Tournament Merchandise Custom golf merchandise for tournaments and booths, including ball marker coins, bag tags, poker chips, embroidered towels, yardage coins, divot tools, branded golf balls, hat clips, and custom apparel.
• Race Medals Custom race medals manufactured for marathons, 5Ks, triathlons, and other athletic events with multiple metal, enamel, and design options, including translucent enamel for premium finishes. Used by race organizers and athletic event sponsors.
• Commemorative Plaques Desk-ready and wall-mounted commemorative plaques for recognizing achievements, anniversaries, and milestones across public safety, military, corporate, and institutional buyers.
• Custom Key Chains Custom key chains manufactured with various metal finishes and enamel options, used for promotional and recognition purposes by corporate and institutional buyers.
• America250® Licensed Commemoratives Officially licensed America250® commemorative badges, coins, pins, and recognition items produced for the 2026 U.S. Semiquincentennial. SymbolArts is the exclusive licensee for public safety department America250 products and serves law enforcement, fire/EMS, schools, corporations, and community organizations.
• Scouting America Licensed Products Officially licensed Scouting America badges, coins, pins, and patches produced for Scouting councils, troops, and individual members, meeting official Scouting America brand standards.
• Harley-Davidson Licensed Products Official Harley-Davidson licensee line of coins, pins, patches, magnets (acrylic, Mile-Tile™, and heavy duty), and wall displays distributed through a dedicated dealer portal (dealers.symbolarts.com) to Harley-Davidson dealerships worldwide.
• Corporate Recognition Program Curriculum Structured recognition program curriculum including core values implementation, new hire programs, sales awards, and anniversary recognition systems, designed for corporate HR teams.
• Pink Badges for Breast Cancer Awareness Custom pink-themed badges, coins, and patches sold to public safety agencies and organizations for Breast Cancer Awareness Month fundraising and awareness campaigns.
• Police Week Memorial Products Custom memorial badges, coins, and recognition items designed for National Police Week observances and fallen officer commemorations, sold to law enforcement agencies and related organizations.
• Stock Products Online Store Pre-designed stock recognition items including police-themed products, race medals, ornaments, and quick-ship America250 products available for immediate purchase through the symbolartsshop.com online store.

Quantifiable outcome

• Over 900 unique coins created for Harley-Davidson dealers in custom coin program alone
• +1 more outcomes

Named customers41 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor.

• America's Fallen Firefighter MemorialminorOthersSymbolArts supports America's Fallen Firefighter Memorial as part of their community giving and recognition initiatives.
• National Police Dog FoundationminorOthersSymbolArts supports the National Police Dog Foundation through charitable contributions as part of their commitment to public safety organizations.
• FBINAA Charitable FoundationminorOthersSymbolArts supports the FBI National Academy Associates Charitable Foundation, participating in initiatives like the 50k Coin Challenge.
• Ogden Weber ChamberminorOthersSymbolArts supports the Ogden Weber Chamber of Commerce as part of their local business community engagement.
• ABLE ProjectminorOthersSymbolArts supports the ABLE Project as part of their charitable giving and community support initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smith & Warren: Smith & Warren is one of the oldest and largest U.S. manufacturers of custom police, sheriff, fire, and military badges, directly comparable to SymbolArts' public safety badge business with similar metal stamping and enameling processes.
• Challenge Coins Unlimited: Challenge Coins Unlimited is a direct-to-consumer and enterprise custom challenge coin manufacturer offering similar enamel options, finishes, and turnaround times to SymbolArts across military, police, and corporate buyers.
• PinMart: PinMart is a custom lapel pin manufacturer offering stock and made-to-order pins across corporate, sports, and nonprofit verticals, comparable to SymbolArts' lapel pin production with similar enamel and finish options.
• Signature Coins: Signature Coins specializes in custom challenge coins, poker chips, and military coins with similar production techniques (hard/soft enamel, antiquing) and serves overlapping customer segments including police, fire, military, and corporate.
• The Monterey Company: The Monterey Company is a leading U.S. challenge coin and custom lapel pin manufacturer serving military, government, and corporate clients, directly comparable to SymbolArts' challenge coin and pin production capabilities.
• Hero's Pride: Hero's Pride manufactures uniforms, badges, insignia, and recognition products specifically for public safety and first responder markets, directly competing with SymbolArts in law enforcement and fire department accounts.
• Awards.com: Awards.com provides custom recognition products including plaques, medals, coins, and trophies to corporate and institutional buyers, overlapping with SymbolArts' corporate, athletics, and recognition program offerings.
• Blackinton: Blackinton is a premier U.S. police and fire badge manufacturer producing custom and stock insignia for law enforcement agencies, overlapping directly with SymbolArts' core public safety badge and shield product line.

Broad incumbents

• 4imprint: 4imprint is one of North America's largest promotional products distributors offering custom pins, coins, medals, and recognition items; broader catalog but overlaps directly with SymbolArts' corporate and promotional product lines.
• Crown Awards: Crown Awards is a large retailer and manufacturer of trophies, medals, plaques, and recognition awards serving schools, sports, and corporate channels with overlapping product categories to SymbolArts' medals and corporate awards lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Symbolarts