What Hitches & Glitches does

Hitches & Glitches (H&G) is a UAE-based home maintenance company operating as a division of Farnek Group, with the legal entity Farnek Services LLC registered in the UAE. The company is positioned as the largest independent home maintenance company in the UAE, with 46+ years of operating history, more than 3,000 customer properties under management, 210 qualified technicians in its home maintenance division, and 100+ technicians dedicated to kitchen maintenance. H&G offers 13 core service categories including air conditioning, plumbing, electrical, cleaning, pest control, swimming pool service, water tank cleaning, kitchen equipment maintenance, disinfection, civil minor works, and move-in/move-out cleaning, supported by specialized services such as mold remediation, data centre cleaning, CCTV inspection, car park cleaning, external building wash, and glass restoration.

The company's underlying technology is a proprietary smart FM platform developed in-house by HITEK, Farnek's smart FM solutions subsidiary. The platform incorporates an Uber-style mobile application for service booking, live technician tracking on Google Maps, work order management with timestamps and before/after images, material approval workflows, and integrated payment processing. Specialized modules include the dedicated H&G Kitchen Mobile Application for commercial kitchen asset maintenance and the Smart Swimming Pool Reports feature for pool service tracking. H&G also retails and installs third-party smart home products including Nest Learning Thermostats (AED 945) and Ring security products, bundled with installation, maintenance, and relocation services.

H&G's business model is anchored by tiered Annual Maintenance Contracts (AMCs) priced at AED 1,458 (Basic), AED 2,508 (Standard), and AED 3,768 (Executive) per year, plus custom packages, with auto-renewal generating recurring revenue. The home maintenance division holds 1,500+ active AMCs valued at over AED 22 million, with kitchen AMCs adding AED 600,000+ across hospitals, universities, restaurants, and hotels. Complimentary revenue streams include non-contract callouts (AED 195 per routine, AED 290 for additional), project and renovation works billed at milestones, materials at cost plus 15%, and hardware sales. Distribution combines direct field sales, self-serve digital channels (website and mobile app), Amazon Home Services marketplace listing, and strategic partnerships with property developers (MAG) and luxury community managers. The customer base skews toward luxury residential property owners (wealthy overseas investors in Emirates Hills, Palm Jumeirah, Dubai Hills Estate, Jumeirah Bay Island), with secondary segments in healthcare, hospitality, F&B, and commercial real estate.

Name

Hitches & Glitches

Legal name

Farnek Services LLC

Website

https://hitchesglitches.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hitches & Glitches is the largest independent home maintenance company in the UAE, part of Farnek Group. It serves luxury residential owners, healthcare facilities, hotels, and commercial clients with 13 core services via tiered annual maintenance contracts and a proprietary smart FM platform.

Ownership category

akta.pro rank

Product category

Home Maintenance Services

NAICS

Appliance Repair and Maintenance (811412), Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

General Punch-List & Move-In/Move-Out Repairs (HSAGAAAO)

akta.pro secondary industry

Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL)

Keywords

• Home maintenance services
• Annual maintenance contracts
• Facilities management services
• Luxury property maintenance
• Smart home maintenance

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual Maintenance Contracts (AMCs): Recurring annual subscription packages providing comprehensive home maintenance coverage. Three tiers plus custom options ranging from AED 1458 to AED 3768 per year. Contract auto-renews annually.
2. Non-Contract Call Out Services: Chargeable routine and emergency callout services for non-contract customers or expired contracts. AED 195 per 1-hour callout for routine services. AED 290 per callout for additional non-emergency callouts beyond contract limits.
3. Additional Works and Materials: Materials, consumables, spare parts, and additional works not covered by contract. Charged at cost price plus 15%. Scaffold/lifting equipment provided at additional fee.
4. Smart Home Products Sales: Sale of smart home products including Nest Learning Thermostats (AED 945), Ring security products sold as bundles with installation, maintenance, relocation, and add-ons.
5. Project/Renovation Works: One-off renovation and project works. Payment terms vary by project value: 100% advance for projects up to AED 5,000; 70% advance, 20% in-progress, 10% completion for projects AED 5,000 to AED 20,000.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hitches & Glitches delivers comprehensive home and commercial property maintenance services across the UAE, anchored by tiered Annual Maintenance Contracts (Basic AED 1,458, Standard AED 2,508, Executive AED 3,768, plus Custom packages). Services span air conditioning, plumbing, electrical, cleaning, pest control, swimming pool, water tank, kitchen equipment, disinfection, civil minor works, home improvement, and specialized cleaning (mold remediation, data centre, CCTV inspection, car park, external building wash, glass restoration). The company also retails and installs smart home products (Nest thermostats, Ring security cameras) and provides project/renovation works. Service delivery is supported by an in-house proprietary HITEK smart technology platform and mobile application enabling real-time job tracking.

Product overview

Hitches & Glitches (H&G) is the largest independent home maintenance company in the UAE, operating as part of the Farnek Group with over 46 years of expertise. The company operates a multi-service model offering 13 core service categories including Air Conditioning, Plumbing, Electrical Services, Cleaning Services, Swimming Pool Service, Pest Control, Water Tank Cleaning, Kitchen Equipment Maintenance, Disinfection Service, Civil Minor Work, Move In/Move Out Cleaning, Home Improvement, and Special Cleaning. These services are supported by a tiered annual maintenance contract system (Basic, Standard, Executive, and Custom packages). The company has expanded into specialized offerings including mold remediation, data centre cleaning, CCTV inspection, car park cleaning, external building wash, and glass restoration. H&G differentiates through its proprietary smart technology platform developed in-house by HITEK, which enables customers to track service requests and technicians in real-time. The company also retails and installs smart home products including Nest Learning Thermostats and Ring security solutions. The portfolio includes specialized capabilities for luxury residential properties (villas on Emirates Hills, Palm Jumeirah, Dubai Hills Estate) and commercial clients including hospitals, universities, hotels, and restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Service HVAC maintenance, repair, and cleaning services for residential and commercial properties in the UAE, including AC duct cleaning, filter replacement, cooling coil cleaning, and ventilation system maintenance. NADCA-certified assessment of cleanliness, mold remediation, and HVAC systems.
• Plumbing Service Professional plumbing repair, maintenance, and installation services including drain cleaning, leak detection, pipe repair, and fixture installation for UAE residential and commercial properties.
• Electrical Services Electrical installation, repair, and maintenance services including wiring, outlets, lighting, and electrical system inspections for residential and commercial UAE properties.
• Swimming Pool Service Complete swimming pool maintenance including cleaning, water treatment, chemical balancing, filtration inspection, and MEP equipment servicing for pools across Dubai, Abu Dhabi, Ajman, and all UAE Emirates. Smart swimming pool reports feature launched December 2025.
• Pest Control Professional pest control services to eliminate and prevent infestations of insects, rodents, and other pests in residential and commercial UAE properties.
• Water Tank Cleaning Cleaning and maintenance services for residential and commercial water tanks to ensure water quality and hygiene standards across the UAE.
• Disinfection Service Professional disinfection and sanitization services for homes and businesses to eliminate pathogens and ensure hygienic environments.
• Move In / Move Out Cleaning Deep cleaning services for UAE properties during tenant transitions, covering end-of-tenancy and new-occupancy cleaning requirements.
• Cleaning Services General cleaning services for residential and commercial UAE properties including regular housekeeping, deep cleaning, and specialized cleaning solutions.
• Special Cleaning Specialized cleaning services umbrella including mold remediation, glass restoration, car park cleaning, external building wash, and CCTV drain inspection - all delivered with NADCA, IAQA, ISO 14644-1, or IPAF certifications as applicable.
• Civil Minor Work Minor civil construction and renovation works including repairs, painting, tiling, and structural modifications for UAE residential and commercial properties.
• Home Improvement

Quantifiable outcome

• Well-maintained property can be worth up to 20% more than poorly maintained property
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ring (Smart Home Security)coreGTM or Marketing Partner · 1 January 2018Strategic partnership with Ring (smart home security company) to provide security solutions to luxury property owners. Ring products include motion-activated security cameras with two-way talk, built-in floodlights, and Video Doorbell allowing owners to answer doors remotely worldwide.
• HITEK (Farnek Smart FM Solutions)coreTechnology or IntegrationHITEK, Farnek's smart FM solutions company, developed H&G's proprietary smart technology platform and dedicated kitchen mobile application in-house. HITEK provides ongoing technology development and integration capabilities.
• Farnek Group (Parent Company)coreOthersHitches & Glitches is part of the Farnek Group, UAE-based sustainable and technology-driven facilities management company. Farnek provides corporate support, spare parts procurement, and operational infrastructure.
• Amazon Home ServicesminorChannel Partner/ Reseller/ DistributorHitches & Glitches serves customers through Amazon Home Services marketplace, expanding digital distribution reach to Amazon's customer base in the UAE.
• MAG (Real Estate Developer)minorStrategic or Co-development PartnerMAG launched new home maintenance app in collaboration with Hitches & Glitches, demonstrating partnership with property developers for customer acquisition in new developments.
• National Air Duct Cleaners Association (NADCA)coreOthersNADCA certification for H&G technicians in assessment of cleanliness, mold remediation, and HVAC systems ensuring compliance with international industry standards.

Scale indicators12 records

Recent moves13 records

Expansion highlights12 records

Direct peers

• Fixit Home Maintenance: Dubai-based home maintenance and handyman service provider offering plumbing, electrical, AC, and renovation services directly competing with H&G's residential AMC and callout offerings.
• Khidmah: UAE-based integrated facilities and property management company serving residential, commercial, and retail assets with hard FM, soft FM, and community management; competes for the same AMC and FM contracts in Dubai and Abu Dhabi.
• Emrill Services: Major UAE FM and maintenance provider offering hard and soft services including MEP, cleaning, and specialized maintenance to residential and commercial clients; competes head-to-head for luxury residential and commercial AMC contracts.
• Imdaad: UAE-based integrated facilities management company offering maintenance, cleaning, pest control, and specialized services across residential, commercial, and industrial segments, directly competing with H&G's core MEP and maintenance portfolio.

Emerging players

• Angi Inc. US-listed home services marketplace connecting homeowners to local pros across maintenance, repair, and improvement categories; relevant comparable on digital marketplace model and customer acquisition motion.
• Urban Company (formerly UrbanClap): Tech-enabled home services marketplace operating across multiple geographies offering on-demand handyman, cleaning, and maintenance with real-time booking and tracking — comparable on app-based service delivery model rather than geography.
• ServiceMaster Clean: Global franchise network offering residential and commercial cleaning, restoration, and maintenance services with UAE franchise presence; comparable on cleaning, disinfection, and move-in/move-out service lines.
• HomeServe Arabia: Regional arm of the global HomeServe home assistance and emergency repair subscription business; competes with H&G on subscription-style home cover plans and emergency callouts in the Middle East.

Broad incumbents

• Farnek Group: Parent company of Hitches & Glitches and one of the largest UAE-based facilities management companies; provides corporate support, technology (HITEK), and procurement to H&G, and competes more broadly across integrated FM services.
• Etisalat Facilities Management (e&): Large UAE-based facilities and property management arm of e& (formerly Etisalat), offering integrated FM, maintenance, and security services to enterprise and residential customers across all emirates.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hitchesglitches

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitches & Glitches