What Rooba does

Rooba is an Australian digital marketing agency founded in 2008 and headquartered in Hawthorn. The firm is structured as a private, for-profit entity and operates with a headcount in the 11-50 range. Its services span four functional areas: digital strategy, social media advertising, website design, and website development, positioning it as a full-service digital execution partner for clients seeking an integrated online presence and demand-generation support.

The company's business model is the conventional services-agency model, monetising client work across strategy, paid social, and web production. Pricing is not publicly disclosed and no pricing models, contract structures, or repeat-customer dynamics are documented in the source data. There is no information on customer segments, named client logos, distribution channels, or marketing channels in the available record, and the company's own website (rooba.com.au) renders only a loader/verification page with no extractable content, which limits visibility into operational details.

Rooba holds no disclosed proprietary technology, patents, certifications, or partnerships. The firm has no recorded funding rounds, parent/subsidiary structure, M&A activity, leadership team details, or regulatory actions in the input data. Accordingly, while the firm is established by tenure, the evidentiary base for a deeper analytical thesis on growth, moat, or strategy is thin and most metrics beyond basic firmographics cannot be substantiated from the sources provided.

Name

Rooba

Website

https://rooba.com.au

Company type

Private

Founded year

2008

Headcount range

1–10 employees

Short description

Rooba is a privately-held Australian digital marketing agency founded in 2008 and headquartered in Hawthorn, providing digital strategy, social media advertising, website design, and website development services to its clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Rooba is a digital marketing agency that provides digital strategy, social media advertising, website design, and development services to clients. The firm operates from Hawthorn, Australia and supports businesses with their online presence and digital campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• The Monkeys: Boutique Australian creative and digital agency (now part of Accenture Song) providing advertising, social and digital production. Comparable on boutique scale and full-service digital remit in the Australian market.
• Deepend: Australian digital agency providing strategy, web, mobile and campaign work. Comparable on Australian boutique positioning and integrated digital offering.
• BWM Dentsu: Australian creative and digital agency offering advertising, digital strategy and content services. Directly comparable as a full-service Australian agency competing for similar mid-market and brand clients.
• Thinkerbell: Australian-founded creative, media and PR agency offering strategy, advertising and content. Comparable as a multi-discipline Australian boutique with similar service mix.
• Reactive Media: Australian digital agency offering web design, development and digital marketing. Comparable on small-team, multi-service digital positioning in the Australian market.
• Squareweave: Boutique Australian digital agency offering web design, development and digital marketing. Highly comparable on size, geography and combined design-plus-marketing service stack.

Emerging players

• Webflow: SaaS platform enabling in-house teams to design and develop websites without agencies. Increasingly disintermediates the website design/development services Rooba sells, a structural competitor to its build revenue line.

Broad incumbents

• Deloitte Digital Australia: Consulting-led digital transformation practice in Australia offering strategy, experience design and marketing technology. Competes for the same enterprise digital strategy budgets.
• Dentsu Creative Australia: Global creative network operating in Australia across digital, social and brand experience. Overlaps with Rooba's full-service digital remit but at significantly greater scale.
• Ogilvy Australia: Network agency offering digital strategy, social advertising and creative development across Australia. Comparable offering but at network scale, competing for overlapping brand clients.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooba