What NPA Conseil does

NPA Conseil is a French strategic and operational consulting firm founded in 2001, headquartered in Boulogne-Billancourt with a registered office in Nanterre. The firm specializes in digital transformation advisory for media actors (audiovisual, music, press, digital) and telecommunications operators, and operates a subscription-based economic intelligence platform called INSIGHT NPA that delivers daily email alerts, weekly thematic dossiers, and a restricted-access web portal covering audiovisual, digital media, telecoms, and new technology markets. A secondary research product, the Baromètre des Usages Audiovisuel, is co-produced with Harris Interactive since 2019 and provides longitudinal audience usage data across TV, BVoD, SVoD, and AVoD/FAST segments.

The firm generates revenue through three streams: recurring INSIGHT NPA subscriptions, bespoke strategic consulting engagements on digital transformation and regulatory matters for media and telecom clients, and event-based revenue from its annual Colloque NPA, Briefing NPA webinars, and specialized seminars such as Rendez-vous NPA Maestis. NPA Conseil joined the INfluencia group in January 2024, becoming one of its branches, with management indicating that a new website will present expanded activities developed under that umbrella. The company is registered as a SAS (simplified joint-stock company) with a stated share capital of €104,895 and is led by founder Philippe Bailly in the role of Directeur de la publication, who writes regular editorial commentary on French and European audiovisual developments.

Name

NPA Conseil

Legal name

NPA Conseil SAS

Website

https://npaconseil.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

NPA Conseil is a French strategic consulting firm founded in 2001 that advises media (audiovisual, music, press, digital) and telecom operators on digital transformation, operating the INSIGHT NPA subscription intelligence platform and the Baromètre des Usages Audiovisuels with Harris Interactive, now a branch of the INfluencia group.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. INSIGHT NPA Subscription: Subscription-based intelligence service providing daily email alerts, weekly thematic dossiers, and access to a web platform covering audiovisual, digital media, telecom, and new technology market intelligence.
2. Strategic Consulting Engagements: Custom consulting engagements on digital transformation for media and telecom actors.
3. Events and Conferences: Organization of industry events including the annual Colloque NPA, Briefing NPA sessions, and specialized seminars such as Rendez-vous NPA Maestis on retail media and connected TV.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NPA Conseil provides strategic and operational consulting for the digital transformation of media (audiovisual, music, press, digital) and telecom actors. It monetizes an intelligence-economy activity via the INSIGHT NPA subscription service (daily email alerts, weekly thematic dossiers, web platform covering audiovisual, digital media, telecoms, and new technology markets), complemented by the annual Baromètre des Usages Audiovisuels produced with Harris Interactive, custom consulting engagements, and industry events.

Product overview

NPA Conseil is a strategic and operational consulting firm founded in 2001, specializing in digital transformation services for media (audiovisual, music, press, digital) and telecoms actors. The core product is Insight NPA, a subscription-based economic intelligence platform that includes daily email alerts (Daily Insight), weekly dossiers, and a web platform covering audiovisual, digital media, telecoms, and new technology markets. The company also produces the Baromètre des Usages Audiovisuel NPA Conseil Harris Interactive, an annual tracking study of TV and video usage launched in 2019. Supporting offerings include the NPA Colloque (annual conference) and Briefing NPA (webinar series). In January 2024, NPA Conseil joined the INfluencia group.

Differentiator

Problem solved

Functional benefit

Brands

• INSIGHT NPA: Daily email alerts, weekly dossiers, and web platform providing intelligence on audiovisual, digital media, telecoms, and new technology markets.

Products and services

• INSIGHT NPA Subscription-based economic intelligence platform providing daily email alerts, weekly thematic dossiers, and a web platform covering audiovisual, digital media, telecoms, and new technology markets for media and telecom professionals.
• Baromètre des Usages Audiovisuels NPA Conseil Harris Interactive Annual audience measurement barometer tracking TV, BVoD, SVoD, and AVoD/FAST usage trends, produced in partnership with Harris Interactive since 2019.
• Daily Insight

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• INfluencia GroupcoreStrategic or Co-development Partner · 1 January 2024NPA Conseil joined INfluencia group in January 2024, constituting one of its branches. The group expansion enables NPA Conseil to develop new activities under the INfluencia umbrella, with a new website planned to present these expanded offerings.
• Harris InteractivecoreStrategic or Co-development Partner · 1 January 2019Since 2019, the Baromètre des Usages Audiovisuels NPA Conseil Harris Interactive has been a key source for tracking audiovisual and digital video market trends (TV, BVoD, SVoD, AVoD/FAST). The partnership produces standardized audience measurement data used for industry benchmarking.
• MédiamétrieminorStrategic or Co-development PartnerNPA Conseil collaborates with Médiamétrie on audience measurement topics, including briefings featuring Médiamétrie executives and analysis of cross-media measurement evolution. Referenced in context of industry working groups on audience measurement reform.
• MaestisminorStrategic or Co-development PartnerCo-organizer of Rendez-vous NPA Maestis event on TV connectée and retail media with Philippe Goetzmann&. Partnership for industry event development and thought leadership on connected TV and retail media topics.
• Philippe Goetzmann&minorStrategic or Co-development PartnerCo-organizer with NPA Conseil and Maestis of Rendez-vous NPA events on specialized media topics.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Omdia: Global research and advisory firm focused on telecommunications, media, and technology. Overlaps directly with NPA Conseil's intelligence subscription and strategic consulting offerings across audiovisual and telecom verticals.
• Harris Interactive: French-origin market research firm with deep media and audiovisual practice. Direct comparable as a strategic data partner to NPA Conseil since 2019 on the Baromètre des Usages Audiovisuel.
• IDATE (DigiWorld): French think tank and research firm focused on digital economy, telecoms, and audiovisual markets. Closely comparable to NPA Conseil's intelligence and consulting offerings in the French market.
• Médiamétrie: France's primary audience measurement body for audiovisual media. Directly comparable to NPA Conseil's audience intelligence work and an existing collaboration partner (joint briefings on cross-media measurement evolution).
• Ampere Analysis: London-based specialist research firm covering streaming, broadcasting, and telecoms markets. Directly comparable to NPA Conseil's media/telecom intelligence subscription model and consulting engagements.

Broad incumbents

• Ipsos: Paris-headquartered global market research firm with media and audience research practices. Comparable as a broader research and consulting provider in the French and European media sectors.
• Bain & Company (Media & Entertainment Practice): Global management consulting firm with a dedicated media and entertainment practice. Overlaps with NPA Conseil's strategic consulting on digital transformation for media and telecom clients.
• Oliver Wyman (Media & Entertainment): Global management consulting firm with a media and entertainment practice advising telecom, broadcast, and digital platform clients. Comparable to NPA Conseil on strategy consulting, though operating at significantly greater scale.
• Kantar Media: Global leader in media audience measurement and analytics, part of Kantar. Overlaps with NPA Conseil's audience measurement barometer but operates at a much larger scale across geographies.

Regional players

• SNPTV: French trade body representing TV advertising. Provides market intelligence and benchmarking for the French audiovisual ad market — adjacent to NPA Conseil's intelligence and consulting scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/npaconseil
• Facebookfacebook.com/npaconseil
• LinkedInlinkedin.com/company/npa-conseil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPA Conseil