Movinova

What Movinova does

Movinova is a privately held Colombian software and IT services firm, founded in 2015 and headquartered in Medellín, that builds and sells the PRIME platform — a modular suite targeted primarily at real estate operators and adjacent enterprise verticals in Colombia. The platform comprises four core modules: PRIME Real Estate (a real estate management and CRM system for property units, commercial processes, tenant placement, and investor/supplier/end-customer coordination), PRIME Flujo de Facturas (procurement and invoice flow with bidding, budget control, purchase orders, contract lifecycle management, and automated tax liquidation), PRIME BPMS (a business process management workflow engine with activity definitions, RACI-based responsibilities, SLA tracking, and email/SMS notifications), and PRIME BI (data structuring, dashboards, and reporting built on Power BI). The stack is hosted on Microsoft Azure, and the firm is a certified Microsoft Partner.

The company's revenue model is recurring SaaS subscription on the PRIME modules, sold through a direct enterprise sales motion with named account managers and separate self-service login portals for Colombian (login.movinova.com) and US (newprimeux.azurewebsites.net) customers. Its distribution is led by an enterprise field-sales team that funnels leads through contact forms and demo requests, supplemented by organic social channels (LinkedIn, Facebook, Instagram) and a company blog. Integrations with SAP, Ilimitada, and LINIX ERPs provide automated accounting and tax prediction, and an additional add-on called Real Estate 4.0 exposes contract and revenue data via a conversational chatbot interface.

Movinova reports approximately 299+ active clients and close to 100 shopping centers running on PRIME, with marquee Colombian logos including Almacenes Éxito, Carulla, Viva, Grupo Argos, Sura, Frisby, Cartama, Coninsa, and others. The team comprises 14 employees plus 5 freelance contractors. The firm was founded by Carlos Triana, a former Almacenes Éxito executive with 20+ years at the retailer inside the Grupo Casino network, and the platform evolved from internal tooling used at Grupo Casino's Brazilian operations. No external funding rounds, revenue figures, or ownership changes are disclosed in the available record.

Name

Movinova

Legal name

Movinova

Website

https://movinova.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Movinova is a Colombian SaaS firm, headquartered in Medellín, that sells the PRIME platform — modular real estate management, invoice/procurement automation, BPMS workflow, and BI tools — primarily to Colombian retail and shopping-center operators, built on Microsoft Azure and Power BI.

Ownership category

akta.pro rank

Product category

Real Estate Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

Keywords

• Real estate software
• Business process management
• Invoice automation software
• Business intelligence platform
• Enterprise workflow software

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. PRIME SaaS Platform Subscription: Software-as-a-Service platform subscription model with the PRIME product family including Real Estate, BPMS, BI, and Invoice Flow modules. The company operates as a software development firm with Microsoft Partner certification.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Movinova develops and sells the PRIME SaaS platform, a modular suite for real estate operators and cross-industry enterprises that centralizes property management, B2C CRM, invoice and procurement automation, business process management, and business intelligence reporting. The platform is hosted on Microsoft Azure, uses Power BI for analytics, and integrates with SAP, Ilimitada, LINIX, and electronic invoicing systems. Customers access PRIME via dedicated web portals in Colombia and the US and subscribe on a recurring SaaS basis.

Product overview

Movinova offers PRIME, a unified technology platform with multiple integrated modules for digital transformation in business operations. The PRIME ecosystem consists of PRIME Real Estate (real estate management), PRIME Flujo de Facturas (invoice processing and procurement), PRIME BPMS (workflow automation), and PRIME BI (business intelligence/reporting). An additional AI-powered chatbot module called Real Estate 4.0 provides conversational access to contract information. All solutions are built on Microsoft Azure cloud infrastructure and leverage Power BI for analytics capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• PRIME: PRIME is the company's main technology platform, encompassing multiple solutions including PRIME Real Estate, PRIME Flujo de Facturas, PRIME BPMS (workflow automation), and PRIME BI (business intelligence).

Products and services

• PRIME Real Estate Digital transformation platform for real estate management that centralizes all stakeholders (commercial partners, investors, suppliers, end customers, employees) around property management, with B2C CRM for end customers, commercial process automation, and KPI tracking for property units and space placement efficiency. Targeted at real estate developers, shopping-center operators, and property managers in Colombia.
• Real Estate 4.0 AI-powered conversational interface for real estate contracts that allows users to interact via chatbot to access contract general conditions, view contracts and amendments in PDF format, and view sales and income data for real estate units. Built for real estate operators and their tenants on top of PRIME Real Estate.
• PRIME Flujo de Facturas (Invoice Flow) Invoice approval and accounting optimization tool that streamlines the supply chain with budget management, bidding/tenders, purchase orders, supplier evaluation, contract lifecycle management, invoice receipt, approvals, electronic invoicing, and automated tax liquidation via ERP integrations. Targeted at procurement, accounting, and finance teams at commercial enterprises.
• PRIME BPMS Business Process Management System for workflow automation, standardization, and efficiency, enabling process configuration, activity definition with service levels, RACI role-level activity responsibility, milestone notifications via email and SMS, and control dashboards for process monitoring. Targeted at cross-industry enterprises needing workflow standardization.
• PRIME BI Business Intelligence platform for data structure design, visualization, report sizing and structuring with value-added insights, and cloud data integration and availability. Built on Microsoft Power BI for strategic decision-making. Targeted at executives, operations, and finance teams needing dashboards and analytics.

Quantifiable outcome

• Increased productivity and guaranteed timely accounting information for Cartama (agricultural industry)
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and major.

• MicrosoftcoreTechnology or IntegrationCertified Microsoft Partner leveraging Microsoft Azure cloud infrastructure for all platform solutions and Power BI for business intelligence implementations. The company specifically chose Azure to deliver state-of-the-art technology solutions that enrich customer value chains.
• SAPmajorTechnology or IntegrationERP integration partner for automated accounting. SAP is one of the accounting system integrations available for PRIME platform to send pre-liquidation data and execute integration methods.
• IlimitadamajorTechnology or IntegrationERP integration partner for accounting system integration with the PRIME invoice flow platform.
• LINIXmajorTechnology or IntegrationERP integration partner for accounting system integration with the PRIME invoice flow platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AppFolio: Cloud-based real estate management SaaS for property managers and operators. Comparable to Movinova's PRIME Real Estate platform on vertical SaaS model and CRM-first design for B2B2C workflows.
• Nintex: Process automation and workflow platform with strong Microsoft alignment. Comparable to Movinova's PRIME BPMS module on workflow, document automation, and Microsoft ecosystem integration.
• RealPage: Enterprise SaaS platform for real estate operations including property management, accounting, and billing. Comparable to Movinova on real estate vertical ERP-style functionality and large-customer relationships.
• ServiceNow: Enterprise cloud platform with workflow, BPM, and integration capabilities. Comparable to Movinova on enterprise process automation, BPM, and ERP-adjacent integrations, but at vastly larger scale.
• Yardi: Dominant global incumbent in real estate management software. Comparable to Movinova's PRIME Real Estate module on property and asset management, serving commercial real estate operators at scale.

Direct peers

• Bizagi: LATAM-origin business process management (BPM) and low-code platform. Directly comparable to Movinova's PRIME BPMS module in target market (enterprise workflow in Latin America) and Microsoft-aligned technology stack.
• ProcessMaker: Workflow automation and BPM platform with strong Latin American roots. Comparable to Movinova on enterprise process automation, low-code configuration, and Microsoft/Azure alignment.
• Pipefy: Brazilian-origin workflow and process automation SaaS targeting LATAM enterprises. Highly comparable business model, vertical-neutral BPMS focus, and LATAM go-to-market similar to Movinova's Colombian operations.

Regional players

• Buildium: US-focused SaaS for residential property managers with accounting/BI functionality. Comparable to Movinova on real estate vertical SaaS with BI and accounting integration, but different geography and sub-vertical (residential vs. commercial).

Emerging players

• Singu: LATAM-focused property management and tenant experience software. Comparable to Movinova's PRIME Real Estate module on regional real estate operations focus and B2B SaaS delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/movinova-td
• Instagraminstagram.com/movinova_ipt?igshid=Y2ZmNzg0YzQ=

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movinova