Bent Ericksen & Associates

What Bent Ericksen & Associates does

Bent Ericksen & Associates is a privately held HR compliance and human resources consulting firm headquartered in Eugene, Oregon, that has specialized for over 40 years in serving U.S. healthcare practices across three verticals: dental, physician, and veterinary. The firm delivers a combination of technology-enabled products and human specialist support, with its flagship offering being the HR Director system — an integrated platform bundling policy manuals, job descriptions, personnel forms, and ongoing access to HR consultants. Adjacent products include Annual Support Agreements, Drake P3 personality assessments for hiring, BonusPro compensation management, Policy Manual Review Service, Alternative Workweek Schedule (California compliance), Reference and Background Checks, and People Power seminars for HR training. The firm reports having created more than 50,000 policy manuals and serves 1,000+ offices across the three verticals.

The business model combines recurring subscription revenue (HR Director, Annual Support Agreements) with one-time product purchases (assessments, BonusPro, policy review services) and seminar/training fees. Pricing is largely consultation-based and not publicly disclosed, with products increasingly available through a self-serve e-commerce shop launched on bentericksen.com. Go-to-market is sales-led with a strong content-marketing engine including The Dental HR Podcast, HR Matters newsletter, articles, webinars, and a strategic referral partnership with ACT Dental (announced October 2024). Marketing partnership with Verasoni Worldwide (since July 2020) supports brand awareness. The firm operates with 11-50 employees and remains privately held with no disclosed institutional investors.

Name

Bent Ericksen & Associates

Legal name

Bent Ericksen & Associates

Website

https://bentericksen.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bent Ericksen & Associates is a privately held HR compliance consultancy that provides policy manuals, HR software, and human specialist support exclusively to U.S. dental, physician, and veterinary practices, serving 1,000+ offices with subscription and one-time product offerings.

Ownership category

akta.pro rank

Product category

HR Compliance Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Personnel Records, Document Management & Compliance (BPAAAIAD)

akta.pro secondary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

• HR compliance consulting
• Policy manual services
• Employee handbook review
• Healthcare HR solutions
• HR management software

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. HR Director Subscription: Comprehensive HR management package including policy manuals, job descriptions, personnel forms, and ongoing HR specialist support. Sold as an annual subscription.
2. Individual Products: Standalone products including Drake P3 Assessments, BonusPro, Policy Manual Review Service, and Alternative Workweek Schedule sold individually.
3. Annual Support Agreements: Ongoing support agreements providing continued HR compliance assistance and updates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bent Ericksen & Associates provides HR compliance and management services for dental, physician, and veterinary practices. The flagship offering is the HR Director system, which bundles policy manuals, job descriptions, personnel forms, and access to HR specialists into a subscription package. Standalone products include Drake P3 personality assessments, BonusPro compensation tools, Policy Manual Review services, Alternative Workweek Schedule guides, Reference and Background Checks, and People Power training seminars.

Product overview

Bent Ericksen & Associates provides a suite of HR compliance and management products tailored for dental, physician, and veterinary practices. The core HR Director platform delivers policy management, job descriptions, and personnel forms, while specialized add-on modules include Drake P3 Assessments for hiring, BonusPro for compensation management, Policy Manual Review Service, Alternative Workweek Schedule for California compliance, Reference and Background Checks, and Annual Support Agreements for ongoing HR specialist access. Additional offerings include People Power Seminars for intensive HR training.

Differentiator

Problem solved

Functional benefit

Brands

• HR Director: HR management software and support package for dental, physician, and veterinary practices
• Drake P3 Assessments
• BonusPro
• Policy Manual Review Service
• Annual Support Agreements (ASA)
• Alternative Workweek Schedule

Products and services

• HR Director Flagship HR management system combining a technology platform and human support to deliver policy manuals, job descriptions, personnel forms, and HR specialist access for dental, physician, and veterinary practices.
• Annual Support Agreements (ASA)
• Drake P3 Assessments
• BonusPro
• Policy Manual Review Service
• Alternative Workweek Schedule
• Reference and Background Checks
• People Power Seminars

Quantifiable outcome

• $5M+ in legal fees avoided for a single group practice client through proper HR guidance
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ACT DentalcoreGTM or Marketing Partner · 23 October 2024Strategic preferred referral relationship announced October 23, 2024. ACT Dental, a leading dental practice coaching and consulting company, refers clients to Bent Ericksen & Associates for HR services. This partnership enhances dental practice management services for mutual clients seeking comprehensive HR compliance support.
• Verasoni WorldwideminorGTM or Marketing Partner · 22 July 2020Marketing partnership expanded in July 2020. Verasoni Worldwide provides marketing services and support for Bent Ericksen & Associates. The partnership focuses on marketing strategy and brand awareness for the HR consulting firm.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Insperity: Insperity is a national PEO providing co-employment HR services, benefits administration, and compliance support to SMBs. It competes for healthcare practice HR budgets as a broader, less specialized alternative to Bent Ericksen's verticalized offering.
• BambooHR: BambooHR is a leading SMB HR software platform offering employee records, onboarding, and performance management. It competes indirectly with Bent Ericksen's HR Director platform but lacks both healthcare specialization and the human HR specialist support layer.
• Paychex PEO: Paychex is a large PEO offering payroll, benefits, and HR administration to SMBs across all industries, including healthcare practices. It is a broad incumbent that competes for the same HR outsourcing wallet but lacks Bent Ericksen's healthcare vertical specialization.
• Justworks: Justworks is a PEO providing payroll, benefits, and HR support to small and mid-sized U.S. businesses, including healthcare practices. It represents a broader, less specialized alternative for practices seeking HR outsourcing.
• Gusto: Gusto is a payroll, benefits, and HR platform targeting U.S. small businesses, including healthcare practices. It competes for the HR software wallet as a broad incumbent without Bent Ericksen's vertical specialization or high-touch advisory component.
• ADP TotalSource: ADP TotalSource is ADP's PEO arm providing HR outsourcing, benefits, and compliance to mid-sized and SMB clients. As a broad incumbent, it competes with Bent Ericksen on HR administration but without the healthcare-specific policy and compliance focus.

Direct peers

• HR for Health: HR for Health is a tech-enabled HR platform purpose-built for healthcare practices, including dental and medical offices. It overlaps directly with Bent Ericksen's HR Director offering by combining compliance documents, policies, and HR support for healthcare employers.
• CEDR HR Solutions: CEDR HR Solutions provides HR compliance, employee handbooks, and training specifically for dental practices and DSOs. It is the closest direct competitor to Bent Ericksen, with comparable specialization in dental-office HR and a similar bundled software-plus-advisor model.

Emerging players

• Wisq: Wisq is an HR platform combining technology and dedicated HR advisors for small and mid-sized employers. It overlaps with Bent Ericksen's tech-plus-human model but serves a broader cross-vertical market rather than focusing exclusively on healthcare.
• HR Acuity: HR Acuity provides employee relations and HR case management software for compliance and investigations. It is an emerging player addressing a subset of the HR compliance workflow that overlaps with Bent Ericksen's policy and personnel management focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BentEricksenAssociates
• LinkedInlinkedin.com/company/bent-ericksen-&-associates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bent Ericksen & Associates