Hood To Coast Race Series

Name

Hood To Coast Race Series

Legal name

Hood To Coast

Website

https://hoodtocoast.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Endurance Sports Event Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Endurance relay races
• Event production services
• Team running events
• Charitable fundraising races
• Sports event management

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others, Technology or R&D

Revenue model

1. Race Registration Fees: Primary revenue from team and individual race registration fees for the Hood & Portland To Coast Relay and various other events including Seabrook Relay, High Desert Relay, Turkey Trot, Providence Heart to Start, Red White & Blues, SHOC Sunset Run, and Heroes on the Run. Pricing varies by event and team size.
2. Membership Program: Annual membership program offering automatic entry to all HTC Race Series events, bypassing lottery systems. Members receive priority access and guaranteed race slots.
3. Event Production Services: H2C Productions provides event management services to external clients including site and route planning, event operations, vendor management, staffing, sponsorship acquisition, registration administration, and start/finish festival management. Services are marketed to organizations seeking professional event production.
4. Charitable Fundraising: The Hood to Coast relay serves as a fundraising platform for charity partners including Providence Cancer Institute and St. Jude Children's Research Hospital. While not direct revenue, the charitable component drives participant recruitment and sponsorship value. The 2025 event aims to raise $1 million for Providence Cancer Institute, building on $940,000 raised in 2024 and over $8.5 million raised since 2014.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hood To Coast Race Series produces and operates endurance relay races and road races under the Hood To Coast brand, anchored by the flagship 196-mile Hood & Portland To Coast Relay. The company sells race registrations to teams and individuals, offers an annual membership that guarantees entry by bypassing the lottery, and through its H2C Productions division provides outsourced event production, route planning, registration administration, and on-site operations to external nonprofit and corporate clients.

Product overview

Hood To Coast Race Series operates a diversified portfolio of endurance events centered around the 'Mother of All Relays' - the Hood & Portland to Coast 196-200 mile two-day team relay. The company offers multiple one-day relay events (Seabrook, High Desert), road races (5K/10K events including Turkey Trot, Heart to Start, Red White & Blues, SHOC Sunset Run), and international relay races (China Mainland/Zhangjiakou, Hainan, Dubai). The portfolio also includes H2C Event Productions - a professional event management service providing strategic planning, logistics, registration, course management, and marketing support for external events. The company partners with Providence Cancer Institute and St. Jude Children's Research Hospital for fundraising programs and operates partner events including Winter Wonderland, Reach the Beach cycling events, and various charity walks/runs. The portfolio spans a spectrum from flagship ultra-distance relays to accessible 5K community runs, unified by the brand's expertise in endurance event management.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Nearly 20,000 runners participated in 2025 Hood to Coast from all 50 states and 40 countries
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered core, secondary and primary.

• St. Jude Children's Research HospitalcoreStrategic or Co-development Partner · 1 January 2025Charity of Choice for Seabrook and High Desert One Day Relays. Teams can register as St. Jude fundraising teams with waived entry fees and exclusive benefits. Supports childhood cancer research and treatment.
• Providence Cancer InstitutecoreStrategic or Co-development Partner · 1 January 2013Primary charity of choice partner for Hood & Portland To Coast Relay since 2013. Has received over $7.5 million in fundraising through the relay. Providence is a pioneer in immunotherapy research and treatment.
• United Way Columbia-WillamettesecondaryStrategic or Co-development PartnerCharity of Choice partner for Red, White & Blues 5K|10K. United Way brings people together to support communities with access to quality education, economic mobility, and healthy living.
• Sunshine DivisioncoreStrategic or Co-development PartnerLong-standing partnership for emergency food distribution since March 2020 pandemic response. Partner on Winter Wonderland event and Emergency Food Delivery Network. Provides food and clothing relief to Portland families since 1923.
• American Lung AssociationcoreStrategic or Co-development PartnerH2C Productions operates Reach the Beach cycling events (Oregon and Washington) benefiting the American Lung Association. Events raise $500K+ annually. The American Lung Association's mission is to save lives by improving lung health.
• American Diabetes AssociationsecondaryStrategic or Co-development PartnerH2C Productions operates Tour De Cure cycling events in multiple locations (Mid-Atlantic, Pacific Northwest, North Carolina, Minnesota, Michigan, Rocky Mountain) benefiting the American Diabetes Association.
• Special OlympicssecondaryStrategic or Co-development PartnerH2C Productions operates Polar Plunge events in Bend, Eugene, Salem, and Portland, Oregon and Washington. Special Olympics provides year-round sports training and competition to children and adults with intellectual disabilities.
• ALS NorthwestsecondaryStrategic or Co-development PartnerPartnership with ALS Northwest on annual cycling event (Beers & Gears) in Mt. Angel, Oregon. ALS Northwest provides comprehensive support for people with ALS and their families while advancing research.
• Providence Heart InstitutecoreStrategic or Co-development PartnerPowers the Heart to Start 5K/10K event and free 12-week training program. Manages AED donation initiative for schools and community organizations. Has donated AEDs to numerous groups since 2017.
• Basecamp Prevention + WellnesssecondaryStrategic or Co-development PartnerPowers the Providence Heart to Start free community program. Part of Providence Heart Institute providing wellness and prevention services.
• Providence St. Vincent Medical FoundationsecondaryStrategic or Co-development PartnerManages donations for Heart to Start program and AED donation initiative through the healthier community fund.
• Bonneville Environmental FoundationsecondaryStrategic or Co-development PartnerSustainability partner offering participants opportunity to offset carbon emissions. Funds support Columbia River Forestry Tree project in planting trees in the Columbia River Gorge.
• Bottle Drop GivesecondaryStrategic or Co-development PartnerSustainability partnership for recycling all recyclable items from events. Container funds donated to local charity organizations using Bottle Drop services.
• Necanicum Watershed CouncilsecondaryStrategic or Co-development PartnerEnvironmental sustainability partner supporting production of the Hood to Coast relay in the Necanicum Watershed area.
• Street Dog HerosecondaryStrategic or Co-development PartnerBeneficiary charity for Heroes on the Run 5K. Mission to serve dogs in need around the world through rescue, adoption, wellness, spay/neuter, and education.
• SHOC FoundationsecondaryStrategic or Co-development PartnerBeneficiary charity for SHOC Sunset Run & Walk. Dedicated to funding ovarian cancer research, raising awareness for early detection, and providing resources to survivors. Has donated over $1.475 million to research under Dr. Tanja Pejovic.
• World VisionsecondaryStrategic or Co-development PartnerInternational partnership. World Vision fundraises over $1 million annually through Hood To Coast relay partnership for their humanitarian mission working with the poor and oppressed.
• Girls on the RunsecondaryStrategic or Co-development PartnerYouth empowerment organization reaching girls at critical confidence-building stages. Underscores connection between physical and emotional health.
• All Hands RaisedsecondaryStrategic or Co-development PartnerNon-profit aligning community efforts to improve academic and social well-being of Multnomah County children and youth with focus on equity.
• Starz Sports RunningcoreChannel Partner/ Reseller/ DistributorChinese partner collaborating on Hainan Relay. Operates local event production and participant recruitment for Hood to Coast branded relay in China.
• PACEX Sports GroupcoreChannel Partner/ Reseller/ DistributorDubai event organizer in partnership with XDubai (Title Sponsor) and Al Salam Championship (Strategic Partner). Organized Hood to Coast Dubai to establish event as flagship in Dubai sports tourism calendar.
• XDubaiprimaryStrategic or Co-development PartnerTitle Sponsor of Hood to Coast Dubai. Brings local market expertise and brand alignment with Dubai's adventure and sports positioning.
• Les Schwab TiresprimaryGTM or Marketing PartnerFeatured sponsor for Hood & Portland To Coast, Seabrook, and High Desert Relays. Les Schwab Tires is a prominent Pacific Northwest tire retailer with shared demographic audience.
• NikeprimaryGTM or Marketing PartnerLong-standing sponsor providing race shirts and merchandise. Nike's brand alignment with running and athletics supports HTC's positioning as the premier relay race series.
• Alaska AirlinessecondaryGTM or Marketing PartnerAirline sponsor facilitating participant travel from across the United States and internationally to Portland for the relay.
• First Tech Federal Credit UnionsecondaryGTM or Marketing PartnerRegional credit union sponsor serving the Pacific Northwest technology and education communities.
• Lithia DrivewaysecondaryGTM or Marketing PartnerRegional automotive retailer sponsor supporting the Hood to Coast relay events.
• Country FinancialsecondaryGTM or Marketing PartnerInsurance and financial services sponsor for Hood to Coast events.
• White ClawsecondaryGTM or Marketing PartnerHard seltzer sponsor providing beverage products for finish line celebrations and participant refreshments.
• Athletic BrewingsecondaryGTM or Marketing PartnerNon-alcoholic beer sponsor aligning with health-conscious runner demographic and post-race refreshments.
• Tito's VodkasecondaryGTM or Marketing PartnerSpirit sponsor for finish line celebrations and participant events.
• GreenLayersecondaryStrategic or Co-development PartnerSustainable apparel partner for Hood to Coast merchandise. Aligns with B Corp values and sustainability commitments.
• IME CommitteesecondaryStrategic or Co-development PartnerInclusion & Multicultural Engagement Advisory Committee creating more diverse and inclusive race community for all events. Focuses on equity, inclusion, and socioeconomic diversity.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Spartan Race: Obstacle course racing event series attracting similar endurance-minded demographics. Comparable in mass participation format and sponsorship-driven revenue, though focused on obstacle racing rather than relays.
• Destination Races: Operates wine-country themed half marathons and 5Ks at destination locations. Comparable in producing boutique mass participation running events with sponsor and tourism partnerships.
• Tough Mudder: Team-based obstacle and endurance events appealing to corporate team-building and charity fundraising. Overlaps HTC's team-bonding value proposition and charity partner model.
• Arrivalist (formerly Vacation Races): Operates destination running events including the Wine Half Marathons series. Comparable in smaller-scale mass participation endurance event production targeting destination tourism.

Direct peers

• Ironman (World Triathlon Corporation): Premier mass participation endurance event organizer (triathlon, running, cycling). Comparable in operating global endurance event series with lottery/demand-driven registration and corporate sponsorship models.
• Rock 'n' Roll Marathon Series: Large-scale mass participation running event series with marathons, half marathons, and 5Ks globally. Comparable in producing branded endurance events with sponsor integrations and entertainment-led experience.
• Marine Corps Marathon Organization: Operates the Marine Corps Marathon and related running events with mass participation and lottery-driven registration. Comparable in iconic mass participation running event production with charity integration.
• Ragnar Relay Series: Operates overnight team running relays across multiple US locations with similar team-based, long-distance format. Most directly comparable relay-race operator to Hood To Coast in model, pricing, and target participant.

Broad incumbents

• Competitor Group: Publishes running media (Competitor magazine) and operates endurance event portfolio. Comparable in combining endurance event production with content and sponsor relationships.
• REI Co-op: Outdoor recreation cooperative that operates events and serves as a major sponsor/advertiser in the endurance event space. Comparable as a Pacific Northwest-based outdoor brand with strong participant overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@htcptcrelayshtcraceserieso3337
• Facebookfacebook.com/HoodToCoast
• LinkedInlinkedin.com/company/hoodtocoast
• Instagraminstagram.com/htcrelay

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hood To Coast Race Series