XDubai
XDubai is a Dubai-based operator of urban extreme sports attractions — including the world's longest urban zipline, the UAE's largest urban sports facility, and the city's highest hands-free edge walk — serving adventure tourists, residents, families, and corporate clients as part of the Shamal Group ecosystem.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingServices
What XDubai does
XDubai is a Dubai-based operator of urban extreme sports and adventure attractions, structured as X Dubai LLC, a private limited liability company wholly owned by Shamal Leisure and Entertainment LLC (the Shamal Group conglomerate, which also controls Skydive Dubai and Deep Dive Dubai). The company runs six core paid experiences across Dubai: the XLine urban zipline (world's longest at 1km, crossing Dubai Marina at 170m height), XPark (the largest multi-faceted urban sports facility in the UAE at Kite Beach, featuring skateboarding, parkour, climbing, and calisthenics), XPark Jr (a nature-inspired children's playscape), MX Ride (motocross playground at Margham), the Pump Track (the first pump track in Dubai, at DXBike Meydan), and the Edge Walk (a hands-free ledge walk at 219.5m atop Sky Views Dubai tower). Pricing is per-session, ranging from AED 45 (Pump Track) to AED 699 (XLine adult), with all transactions settled in AED via direct online booking, physical booths, or third-party platforms (Entertainer Adrenaline, Platinum List).
Revenue mechanics combine ticketed experience sales (the primary stream), merchandise (xdubaishop.com and on-site shop), physical gift cards (AED 699 for XLine), and a 'Special Projects' B2B service line delivering corporate team building and brand activations. The customer base is dominated by adventure tourists and Dubai residents, with secondary segments in families with young children (XPark Jr), urban sports enthusiasts (Pump Track/XPark), and corporate clients. Distribution is direct-to-consumer supplemented by third-party voucher and ticketing platforms. The company operates 51-100 employees and is led by General Manager Mohamad Javad, with no disclosed venture funding and no public listing.
XDubai's competitive position rests on record-holding physical installations built under Dubai's regulatory environment, the brand and capital backing of the Shamal Group ecosystem, and a portfolio of complementary attractions spanning children, urban sports, and high-adrenaline experiences. Operational history is documented from at least 2017, with major product additions (Edge Walk 2022, Pump Track 2023) and brand partnerships (Etisalat/e& naming, Art Dubai cultural positioning) signaling an active expansion strategy within Dubai.
XDubai firmographics
Firmographics- Name
- XDubai
- Legal name
- X Dubai LLC
- Website
- https://xdubai.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- XDubai is a Dubai-based operator of urban extreme sports attractions — including the world's longest urban zipline, the UAE's largest urban sports facility, and the city's highest hands-free edge walk — serving adventure tourists, residents, families, and corporate clients as part of the Shamal Group ecosystem.
- Ownership category
- akta.pro rank
XDubai industry classification
Industry- Product category
- Adventure Sports Experiences
- NAICS
- Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD)
- akta.pro secondary industries
- Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC), Paragliding, Skydiving & Airborne Adventure Sports (THAJABAJ)
Keywords
Where XDubai is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices7 records
Markets served
XDubai business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Experience Ticket Sales: Individual tickets sold for each experience (XLine, XPark, XPark Jr, MX Ride, Pump Track, Edge Walk). Pricing varies by experience with adult and youth tiers for XLine. Tickets are non-refundable and non-transferable.
- Merchandise Sales: Online shop (xdubaishop.com) and physical XDubai Shop at XPark Jr selling apparel, accessories, and merchandise for thrill-seekers.
- Gift Cards: Physical gift cards available for XLine experience at AED 699, sold online and at the Dubai Marina Mall booth.
- Special Projects & Brand Activations: Corporate team building, marketing campaigns, and brand activations for business clients seeking high-impact, high-adrenaline experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | XLine experience - Individual ride |
| Unit Pricing | Pay-as-you-go | XPark admission |
| Unit Pricing | Pay-as-you-go | XPark Jr entry |
| Unit Pricing | Pay-as-you-go | MX Ride motocross session |
| Unit Pricing | Pay-as-you-go | Pump Track session |
| Unit Pricing | Pay-as-you-go | Edge Walk experience |
| Unit Pricing | Pay-as-you-go | XLine on Entertainer Adrenaline |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
XDubai product offering
Product offeringCore offering
XDubai operates and sells tickets to a portfolio of extreme sports and urban adventure experiences in Dubai, including the world's longest urban zipline (XLine at Dubai Marina), Dubai's largest multi-faceted urban sports facility (XPark at Kite Beach), a nature-inspired children's playscape (XPark Jr), Dubai's first pump track for skateboards and BMX (at DXBike Meydan), a motocross playground (MX Ride at Margham), and Dubai's highest full-circle hands-free edge walk (at Sky Views tower). The company also offers Special Projects for corporate team building, brand activations, and event experiences, plus branded merchandise via the XDubai Shop.
Product overview
XDubai is Dubai's action lifestyle experience brand offering a portfolio of extreme sports and urban adventure attractions. The core products include XLine (world's longest urban zipline at 1km), XPark (multi-faceted urban sports facility), XPark Jr (nature-inspired children's play park), Pump Track (first in Dubai for skate/BMX), MX Ride (motocross playground), and Edge Walk (hands-free ledge walk at 219.5m). The company also offers Special Projects for marketing campaigns and corporate team building, along with merchandise through the XDubai Shop. Located across Dubai including Dubai Marina, Kite Beach, Meydan, and Downtown Dubai.
Differentiator
Problem solved
Functional benefit
Brands
- XLine: World's longest urban zipline located at Dubai Marina, spanning 1km at 170m height with speeds up to 80km/h.
- XPark
- XPark Jr
- Pump Track
- MX Ride
- Edge Walk
Products and services
- XLine Urban Zipline The world's longest urban zipline stretching 1km across Dubai Marina, starting from 170m height with speeds up to 80km/h. Features double-line and Superman belly-down harness systems, with video and photo capture included. Sold to individual thrill-seekers aged 12 and above at AED 699 (adults 17+) and AED 499 (youth 12-16).
- XPark Urban Sports Facility
Quantifiable outcome
- XLine is the world's longest urban zipline at 1km, operating at 170m height with speeds up to 80km/h
- +2 more outcomes
Companies that use XDubai
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
XDubai technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
XDubai partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Deep Dive DubaicoreDeep Dive Dubai (home of the world's deepest pool at 60.2m, verified by Guinness World Records) is a sibling brand under the Shamal group (SLE - Shamal Leisure and Entertainment LLC), the same parent company as XDubai. Both brands operate under the same corporate umbrella alongside Skydive Dubai.
- Skydive DubaicoreSkydive Dubai is a sibling brand under the Shamal group, operating tandem and solo skydiving experiences. Both XDubai and Skydive Dubai inspired the VELOCITÀ art installation by Agron Hoti at Art Dubai 2021. Both brands form part of the Shamal adventure sports ecosystem.
- Entertainer (Adrenaline)minorXLine Dubai Marina is listed as an Entertainer Adrenaline merchant, allowing subscribers to redeem a 25% discount on Solo and Double Trouble XLine tickets for walk-in purchases only.
- Sky Views DubaicoreSky Views Dubai operates the Edge Walk attraction which XDubai markets and sells tickets for. The Edge Walk is located at Sky Views Dubai tower in Downtown Dubai and is described as the city's highest full-circle hands-free walk at over 219.5m above ground.
- DXBikeminorXDubai Pump Track is located at DXBike's facility in Meydan. DXBike is a bicycle and urban sports retailer that hosts the Pump Track as part of its venue.
- XPark by Etisalat (e&)coreXPark by Etisalat (now branded as e&) is the official naming sponsor and partner for XPark urban sports facility at Kite Beach. Etisalat (e&) provides sponsorship support for the venue which is branded accordingly. Tickets are sold via platinumlist.net.
- Xyoga DubaiminorXDubai partnered with Xyoga Dubai for the Sundown Flow event held at Expo2020, combining yoga and fitness with XDubai's MX Ride and Pump Track facilities.
- Battle CancerminorBattle Cancer brought its fitness fundraising event to the UAE for the first time through a partnership with XDubai in March 2022, hosted at XPark Dubai.
- Dubai Marina MallcoreDubai Marina Mall provides the Level P2 parking location for XLine's ticket booth and take-off platform shuttle departure point. XLine is marketed as a must-visit destination within the mall's catchment of tourists and residents.
- Burble SoftwarecoreBurble Software provides the booking calendar and ticketing platform (bookings.xdubai.com) used for XLine reservations. Burble is a third-party booking and reservation management system.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
XDubai competitors and assessment
Company assessmentDirect peers
- Zip World: UK-based operator of multiple zipline and adventure experiences including Velocity (the world's fastest zipline) and several aerial courses. Comparable as a multi-site zipline and adventure-park operator with world-record attractions and a portfolio approach similar to XDubai's.
- Deep Dive Dubai: Sibling Shamal Group brand operating the Guinness-verified world's deepest swimming pool (60.2m). Comparable as a world-record destination attraction in Dubai with ticketed, capacity-constrained, premium-priced experiences targeting similar adventure tourists.
- Go Ape: UK-based operator of aerial adventure, treetop, and zipline experiences across multiple sites. Comparable as a multi-attraction adventure-park operator serving families and thrill-seekers with similar unit-priced session bookings and outdoor capital-intensive infrastructure.
- Skydive Dubai: Sibling brand under Shamal Group operating tandem and solo skydiving experiences in Dubai. Comparable as a premium adrenaline experience targeting the same thrill-seeking tourist segment in the same geography, with similar capital-intensive infrastructure and per-jump premium pricing.
- Aventura Parks Dubai: Dubai-based adventure park offering ziplines, rope courses, and aerial challenges in the Mushrif area. Closest direct competitor for outdoor adventure experiences, particularly against XPark and XLine, with similar target customer (adventure tourists and family groups).
- TreeTop Adventure Parks: Multi-site operator of aerial adventure and zipline courses across the US. Comparable as a multi-attraction outdoor adventure park operator with session-based ticketing, climbing/aerial courses, and family- and thrill-seeker-oriented experiences.
- iFly Dubai: Indoor skydiving facility at Mirdif City Centre, Dubai, offering tunnel-based skydiving experiences. Comparable as a premium-priced adrenaline attraction targeting the same thrill-seeking tourist and resident customer base, though indoor rather than outdoor infrastructure.
- Mattel Play! Town: Dubai-based children's edutainment and indoor play attraction. Comparable to XPark Jr as a paid-admission family/kids destination attraction in Dubai, with similar session-based pricing and target audience of families with young children.
Regional players
- Hatta Wadi Hub: Hatta-based outdoor adventure destination in the UAE offering hiking, mountain biking, kayaking, and ziplining under Dubai's tourism development arm. Comparable as an outdoor extreme-sports experience operator within the same UAE tourism ecosystem, though focused more on nature-based activities than urban adrenaline.
- Ski Dubai: Indoor ski and snow park located at Mall of the Emirates in Dubai. Comparable as a premium-priced, ticketed destination attraction within Dubai serving tourists and residents, though focused on snow sports rather than extreme adrenaline offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
XDubai social profiles
Digital presenceXDubai financial estimates
Financial estimateRevenue estimate
Valuation estimate
XDubai leadership team
Management profileNumber of profiles
Profiles1 record
XDubai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XDubai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XDubai
What does XDubai do?
XDubai operates and sells tickets to a portfolio of extreme sports and urban adventure experiences in Dubai, including the world's longest urban zipline (XLine at Dubai Marina), Dubai's largest multi-faceted urban sports facility (XPark at Kite Beach), a nature-inspired children's playscape (XPark Jr), Dubai's first pump track for skateboards and BMX (at DXBike Meydan), a motocross playground (MX Ride at Margham), and Dubai's highest full-circle hands-free edge walk (at Sky Views tower). The company also offers Special Projects for corporate team building, brand activations, and event experiences, plus branded merchandise via the XDubai Shop.
Is XDubai a public or private company?
XDubai is a private company. It is classified as corporate owned and is currently operating.
When was XDubai founded?
XDubai was founded in -1. It employs 51 to 100 people.
Where is XDubai based?
XDubai is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does XDubai make money?
Four revenue lines are on record. Experience Ticket Sales are the primary driver. The others are merchandise Sales, gift Cards and special Projects & Brand Activations.
Who are XDubai's main competitors?
Direct peers on record are Zip World, Deep Dive Dubai, Go Ape, Skydive Dubai, Aventura Parks Dubai, TreeTop Adventure Parks, iFly Dubai and Mattel Play! Town. Regional players are Hatta Wadi Hub and Ski Dubai.
Does XDubai have an API?
No public API is recorded for XDubai.
What industry is XDubai in?
XDubai's product category is Adventure Sports Experiences. Its primary akta.pro industry code is THAAAMAD, Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing), with a secondary code of THAAAAAC, Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy). Its NAICS code is 713110 and its SIC code is 7900.