What Grupo Sinos does

Grupo Editorial Sinos (commonly known as Grupo Sinos) is a family-controlled, multi-platform regional media conglomerate headquartered in Novo Hamburgo, Rio Grande do Sul, Brazil. The group was founded on December 20, 1957 by brothers Paulo Sérgio and Mário Alberto Gusmão with the launch of Jornal SL (later renamed Jornal VS) in São Leopoldo, and is currently led by Fernando Gusmão as President. It operates a portfolio of six regional newspapers — Jornal NH (the flagship and largest newspaper in Brazil by subscriptions outside state capitals), Jornal VS, Diário de Canoas, Jornal de Gramado, Diário de Cachoeirinha, and Correio de Gravataí — together with the Sunday edition ABC Domingo, the footwear-focused Jornal Exclusivo, and the ABC + digital bundle accessible via the unified portal abcmais.com launched in December 2023. The group also owns Rádio ABC 103.3 FM (the first hybrid radio station in Brazil, migrating from the 900 AM band acquired in 2002), three magazines (Revista Lançamentos for the footwear trade, Like Magazine for a female lifestyle audience, and the bilingual Brazilian Code Magazine for international buyers), and runs the Eventos Grupo Sinos event-production unit.

The business model combines recurring subscription revenue (print and digital access via ABC+ tiers), advertising sales across print, digital, and radio vehicles through a commercial team and regional representatives in São Paulo and Brasília, professional services from event production and branded content (over 300 events delivered cumulatively), industrial third-party printing via the Multi Criatividade em Impressão unit using proprietary Goss equipment, and affiliate/referral revenue from the Seja+ subscriber benefits program with partners including Panvel, Renner, and Zattini. Distribution spans 65+ municipalities in Rio Grande do Sul — primarily Vale do Sinos, Vale do Paranhana, Vale do Caí, Serra Gaúcha, and Litoral Norte — with the radio reaching 3.7M+ inhabitants across 35+ cities.

Underlying technology includes an integrated multiplatform production system combining proprietary rotary printing infrastructure (Goss Urbanite press from 1981, Goss Community units, CTP system introduced in 1999 as the first in a Brazilian press), the Virtual Paper digital flip-book format (introduced 2007, first in Southern Brazil), the Radio ABC digital studio for live-newsroom integration, mobile apps for the radio, and event management platforms. Grupo Sinos serves both consumer readers (general regional news, community information, and lifestyle content) and business customers including regional and national advertisers, footwear industry manufacturers, corporate event clients, and institutional partners across government, education, and retail. The company has accumulated multiple industry recognitions including UNESCO acknowledgment in 1999 and the Prêmio Antônio González de Contribuição à Comunicação Social in 2024 from the Associação Riograndense de Imprensa, and remains closely held by the founding Gusmão family with no external equity or debt capital disclosed.

Name

Grupo Sinos

Legal name

Grupo Editorial Sinos

Website

https://gruposinos.com.br

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Editorial Sinos is a family-owned, multi-platform regional media group based in Novo Hamburgo, Brazil, operating six regional newspapers, a radio station, three magazines, digital portals, and event-production services across 65+ municipalities in Rio Grande do Sul.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Representatives (54184)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industry

Partner, Channel & Vendor Conferences (MPAGAGAL)

Keywords

• Regional newspaper publishing
• Print media production
• Radio broadcasting services
• Digital news portals
• Corporate event production

Headquarters

HQ city

Novo Hamburgo

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Recurring subscription fees for newspaper and magazine delivery. Includes print and digital access packages. Core subscription product is ABC+ with various tiers combining digital and print access to newspapers NH, VS, DC, and magazines.
2. Advertising Sales: Print and digital advertising space sold to businesses across all newspaper and magazine vehicles, plus radio advertising on ABC 103.3 FM. Commercial team manages advertising packages with regional and national reach.
3. Event Production Services: Professional event production including multiplatform solutions, brand experiences, special projects. More than 300 events completed. Includes events like Day Run, Fashion shows, Gastro events, real estate fairs, car events, and pet contests.
4. Branded Content Production: Custom content production where brand products/services are integrated into content. Focused on visibility and business generation for clients.
5. Digital Products and Advertising: Digital product development and online advertising including website ads, content marketing, and digital announcements for various market sectors.
6. Benefits Program (Seja+): Benefits program for subscribers offering discounts at partner establishments including pharmacies, pet shops, gyms, stores, and restaurants. Generates partnership revenue from partner establishments.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Grupo Sinos is a multi-platform regional media group based in Novo Hamburgo, Rio Grande do Sul, Brazil. It publishes and distributes a portfolio of regional newspapers (Jornal NH, Jornal VS, Diário de Canoas, Jornal de Gramado, Correio de Gravataí, Diário de Cachoeirinha), trade and lifestyle magazines (Jornal Exclusivo, Revista Lançamentos, Like Magazine, Brazilian Code Magazine), operates Rádio ABC 103.3 FM, runs the unified digital news portal ABCmais.com, and produces branded events and special content through its Eventos Grupo Sinos unit.

Product overview

Grupo Editorial Sinos operates as a multi-platform media conglomerate built around a portfolio of regional newspapers, digital portals, radio broadcasting, and event production services. The core offering consists of newspapers (Jornal NH as the flagship, plus Jornal VS, Diário de Canoas, Diário de Cachoeirinha, Correio de Gravataí, Jornal de Gramado, and ABC Domingo), complemented by specialized publications focused on the footwear industry (Jornal Exclusivo, Revista Lançamentos), lifestyle magazines (Like Magazine), and international trade publications (Brazilian Code Magazine). Radio operations center on Rádio ABC 103.3 FM. Digital transformation is anchored by the ABCmais.com unified portal launched in 2023. The group also operates ancillary services including event production, digital printing (Multi Criatividade), subscriber benefits (Seja+), and educational initiatives (SER Educação). The portfolio spans print, digital, audio, and event channels with coverage across the Sinos Valley, Paranhana, Caí, Serra Gaúcha, and Litoral Norte regions of Rio Grande do Sul.

Differentiator

Problem solved

Functional benefit

Brands

• ABCmais.com: Digital news portal unifying content from all Grupo Sinos newspapers
• Jornal NH
• Jornal VS
• Diário de Canoas
• Jornal de Gramado
• Correio de Gravataí
• Diário de Cachoeirinha
• ABC Domingo
• Rádio ABC 103.3 FM
• Revista Lançamentos
• Like Magazine
• Jornal Exclusivo
• Brazilian Code Magazine
• Eventos Grupo Sinos
• Seja+

Products and services

• Jornal NH Flagship regional newspaper based in Novo Hamburgo, published Monday to Saturday, targeted at general readers in the Vale do Sinos region.
• Jornal VS Regional newspaper serving São Leopoldo and surrounding areas in Rio Grande do Sul.
• Diário de Canoas Daily newspaper covering Canoas and the Metropolitan region of Rio Grande do Sul.
• Jornal de Gramado Community-focused newspaper serving Gramado and Serra Gaúcha region.
• Correio de Gravataí Newspaper serving Gravataí with local community focus.
• Diário de Cachoeirinha Newspaper serving Cachoeirinha with strong community focus.
• ABC Domingo Sunday edition newspaper combining Saturday news coverage with special reports.
• Jornal Exclusivo Newspaper dedicated to the footwear industry and commerce with national circulation.
• Rádio ABC 103.3 FM Hybrid FM radio station broadcasting to over 35 cities in the Metropolitan, Vale do Sinos, Caí and Paranhana regions, reaching over 3.7 million inhabitants.
• Like Magazine Women's lifestyle magazine published 6 times per year covering fashion, beauty, gastronomy, decoration, career, tourism, behavior and lifestyle.
• Revista Lançamentos Magazine serving as the main showcase for Brazilian footwear with over 40 years of publication, covering fashion references, marketing, interviews and industry trends.
• Brazilian Code Magazine Digital magazine focused on international buyers of shoes, bags and accessories, with English and Spanish versions.
• ABCmais.com Unified digital news portal aggregating content from all Grupo Sinos newspapers, Rádio ABC 103.3 FM, and magazines into one digital platform.
• Multi Criatividade em Impressão Industrial printing services using proprietary rotary printing presses, finishing machines, automated insertion equipment and strategic partnerships.
• Eventos Grupo Sinos Event production unit specializing in branded events, multiplatform event activation and audience experiences, with over 300 events completed across various segments.
• Produções Especiais Special productions including audiovisual production, digital products, branded content and custom special projects for clients.
• Seja+ Subscriber benefits program offering discounts at partner establishments including pharmacies, pet shops, gyms, stores and restaurants.

Quantifiable outcome

• 133% audience growth on abcmais.com portal between May-July 2024
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Associação Nacional de Jornais (ANJ)coreStrategic or Co-development Partner · 1 January 2023Collaboration through Audience Development Laboratory with Google News Initiative. ANJ partnered with GNI to run audience development programs benefiting member newspapers including Grupo Sinos. Resulted in 133% audience growth on abcmais.com.
• Google News Initiative (GNI)coreTechnology or Integration · 1 January 2023Google's GNI program supporting news publishers. Grupo Sinos participated in Audience Development Laboratory resulting in process improvements for content production and distribution.
• Google News Initiative - Local Lab BrasilcoreTechnology or Integration · 1 January 2023Program in partnership with ANJ, ANER, and AJOR to support local journalism innovation. Jornal NH joined Local Lab Brasil in August 2022.
• Centro Internacional de Jornalistas (ICFJ)coreStrategic or Co-development Partner · 1 January 2023ICFJ conducted 'Acelerando Negócios Digitais' program supported by Meta, in partnership with ANJ and Aner. Grupo Sinos selected for mentorship and received up to $15,000 in financial support for digital ecosystem strengthening.
• Associação Nacional de Editores de Revistas (Aner)minorStrategic or Co-development Partner · 1 January 2023Partner in Local Lab Brasil and ICFJ/Meta program for digital business acceleration.
• Associação de Jornais do Interior (AJOR)minorStrategic or Co-development Partner · 1 January 2023Partner in Local Lab Brasil program supporting local journalism.
• Faccat - Centro de PesquisascoreStrategic or Co-development Partner · 1 January 2022Faccat conducted research for Prêmio Marcas&Valores Paranhana, interviewing 630 consumers across 6 municipalities. 20+ years of research expertise applied to regional brand recognition studies.
• Projeto ComprovacoreStrategic or Co-development Partner · 1 January 2021Coalition of communication vehicles formed in 2018 to collaboratively investigate suspicious content about presidential elections. Grupo Sinos joined in June 2021 for Phase 4, contributing to fight against misinformation.
• Lojas RennerminorGTM or Marketing Partner · 1 January 2020Renner participates in Seja+ subscriber benefits program offering 5% discount on perfumery, 10% off purchases up to R$199, 15% off purchases above R$249.
• ZattiniminorGTM or Marketing Partner · 1 January 2020Zattini participates in Seja+ benefits program offering exclusive discounts on clothing and accessories.
• PanvelminorGTM or Marketing Partner · 1 January 2020Panvel pharmacy chain offers up to 30% discount on generic medicines through Seja+ benefits program.
• Academia Partners (Seja+ Program)minorGTM or Marketing Partner · 1 January 2020Gym and fitness partners offering subscriber discounts through Seja+ benefits program.
• Restaurant and Retail Partners (Seja+ Program)minorGTM or Marketing Partner · 1 January 2020Various local restaurants and stores offer subscriber discounts through Seja+ benefits program.
• Sicredi PioneiraminorGTM or Marketing PartnerEvent sponsorship for 103.3 Garden event.
• Unimed Vale do SinosminorGTM or Marketing PartnerEvent sponsorship for 103.3 Garden event and Prêmio Marcas&Valores Paranhana.
• FaccatminorGTM or Marketing PartnerMaster sponsor of Prêmio Marcas&Valores Paranhana. Also provided venue for awards ceremony.
• Serginho Automóveis, Arena Beach, Rede Arena, Empório ArenaminorGTM or Marketing PartnerSponsors of 103.3 Garden event.
• Universidade FeevaleminorGTM or Marketing PartnerUniversity partner supporting events including 103.3 Garden.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Grupo Pampa: Porto Alegre-based media group operating radio stations (Rádio Pampa), television, and digital content. Directly comparable as a southern Brazilian multi-platform media company with overlapping radio broadcasting and digital operations.
• NSC Comunicação: Regional media group in Santa Catarina operating newspapers (A Notícia, Diário Catarinense), TV stations, and digital portals. Directly comparable as a southern Brazil multi-platform regional media company with a similar mix of legacy print, broadcasting, and emerging digital operations.
• Jornal do Comércio (RS): Historic Porto Alegre-based daily newspaper focused on business and economic news. Directly comparable as a Rio Grande do Sul print and digital newspaper competing for the same regional advertisers and readers.
• Grupo RBS: Largest regional media group in southern Brazil, operating TV, radio, newspapers (Zero Hora), and digital properties in Rio Grande do Sul and Santa Catarina. Directly comparable as a multi-platform regional media conglomerate competing for the same advertisers and audience in the same geography.

Broad incumbents

• Lee Enterprises: US-based owner of regional newspapers across small and mid-sized markets. Comparable as a multi-title regional newspaper operator with print, digital subscription, and advertising revenue streams and similar structural exposure to print decline.
• Grupo Folha: National Brazilian media conglomerate operating Folha de S.Paulo, UOL, and related digital properties. Comparable as a major Brazilian newspaper and digital publisher with similar subscription, advertising, and event revenue models, though at much larger national scale.
• Gannett Co. Largest US newspaper publisher, operating hundreds of community dailies and the USA TODAY network. Comparable as a multi-brand regional newspaper operator navigating the same print-to-digital transition, with similar subscription, advertising, and event revenue models.
• Grupo O Globo: Brazil's largest media conglomerate operating newspapers (O Globo), TV (Globo), radio, and digital platforms. Comparable as a multi-platform media operator with overlapping advertising sales, subscription, and event businesses, though serving a national rather than regional audience.
• Editora Globo / Editora Abril: Major Brazilian magazine and book publishers (Editora Globo, formerly Abril titles) operating lifestyle and niche publications. Comparable in magazine publishing and subscription products (e.g., Like Magazine), though at national scale with different content verticals.

Others

• ANJ (Associação Nacional de Jornais): Brazilian national newspaper industry association. Relevant as the industry body through which Grupo Sinos has accessed Google News Initiative programs and participates in collective digital transformation initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eventosgruposinos
• Instagraminstagram.com/eventosgruposinos

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Sinos