What Eccentric Business Intelligence does

Eccentric Business Intelligence is a privately held, founder-owned full-service digital marketing and development agency headquartered in Woodbridge (Vaughan), Ontario, with an additional regional presence in the Greater Toronto Area. Founded in 2012 by Ehab Rofaiel, a licensed engineer with prior automation experience at Siemens and Phoenix Contact, the firm operates with an 11-50 person team that delivers nine core service modules: branding, digital marketing, content writing, web development, app development, search engine optimization, Google Ads, social media marketing, and digital signage. It also offers Custom Medical Software Development (PACS, LIMS, IVF, and pharmacy management) as a specialized vertical solution. Underlying technology includes React Native for cross-platform iOS/Android development, full-stack web engineering, and applied AI capabilities covering predictive analytics, natural language processing, generative content, anomaly detection, and process automation, packaged as a "human-guided AI marketing" methodology.

The agency's revenue model combines project-based professional services with SEO and digital marketing retainers on flexible contracts; pricing is quote-based and not publicly disclosed, with lead generation driven by free one-hour consultations and free competitive market analyses. GTM is sales-led and direct, targeting SMBs primarily in Ontario (Woodbridge, Toronto, Mississauga, Richmond Hill, Markham, Milton), with a documented track record of 98% on-time delivery, 100% on-budget completion, and a 90% repeat-hire rate. Customer segments skew toward healthcare providers, medical software vendors, precious metal refiners, education and childcare, construction, and food and beverage, with cross-vertical expertise bundled around an integrated digital marketing stack.

Name

Eccentric Business Intelligence

Legal name

Eccentric Business Intelligence

Website

https://eccentricbi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Eccentric Business Intelligence is a Toronto-area, founder-owned digital marketing and development agency serving Ontario SMBs with branding, web and app development, SEO, PPC, social media marketing, and custom medical software solutions.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing agency
• Search engine optimization
• Web development services
• Branding and identity
• Pay per click advertising

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Project-based digital marketing, branding, web development, and app development services delivered through custom engagements with individual client projects
2. SEO and Digital Marketing Retainers: Ongoing SEO services with flexible contracts tailored around client business objectives, including monitoring and regular campaign adjustments

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Eccentric Business Intelligence is a full-service digital marketing and technology agency that sells branding, digital marketing planning, content writing, web development, app development, SEO, Google Ads (PPC), social media marketing, and digital signage services to Ontario-based small and medium businesses. It also delivers custom medical software development (PACS, LIMS, IVF, pharmacy systems) as a specialized vertical solution. Engagements are delivered through project-based work and recurring SEO/digital marketing retainers.

Product overview

Eccentric Business Intelligence is a full-service digital marketing agency offering an integrated suite of marketing and technology services. The core offering consists of nine interconnected service modules: Branding Services, Digital Marketing, Content Writing, Web Development, App Development, Search Engine Optimization (SEO), Google Ads (PPC), Social Media Marketing, and Digital Signage. These services are designed to work together as a cohesive digital marketing ecosystem—branding establishes corporate identity which feeds into web and app development, while SEO, PPC, and social media marketing drive traffic to the developed properties. Content writing supports all channels with SEO-optimized material. The company also offers specialized vertical solutions including Custom Medical Software Development for healthcare clients adopting SaaS models.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Corporate branding solutions for businesses including logo design, corporate brand identity creation, and marketing collateral such as case studies and brand literature; designed for businesses looking to launch or rebrand.
• Digital Marketing Comprehensive internet marketing strategy service including campaign planning, audience targeting, persona development, and multi-channel marketing solutions tailored to client business objectives; targeted at SMB owners and marketing decision-makers.
• Content Writing SEO-optimized content creation including website copy, storyboard writing for promotional videos, social media content, and marketing literature; serves businesses that need on-brand, search-friendly written material.
• Web Development Custom website design and development including e-commerce platforms, portfolios, directories, searchable monographs, and custom IT solutions with API integration; fully customized to client requirements with a security focus.
• App Development Mobile application development for iOS and Android using the React Native cross-platform framework; covers both native and cross-platform app development for businesses that need mobile apps.
• Search Engine Optimization (SEO) Organic search optimization services covering on-page, off-page, technical, and local SEO; includes backlink profile analysis, keyword analysis, schema markup implementation, and adaptation to Google algorithm updates; delivered via ongoing retainers with monitoring and adjustments.
• Google Ads (PPC) Pay-per-click advertising services using Google Ads with keyword strategy, tailored bidding strategies, audience targeting, and Google Performance Planner forecasting to maximize click-through rates and minimize cost-per-click.
• Social Media Marketing Social media management and marketing across Facebook and LinkedIn focused on increasing followers, website traffic, and sales conversions through tailored SMM plans.
• Digital Signage Digital signage solutions for business establishments including LED screens, video walls, and interactive business advertising displays for in-venue messaging.
• Custom Medical Software Development SaaS-enabled medical software development including Picture Archiving and Communication (PACS), Laboratory Information Management System (LIMS), In Vitro Fertilization (IVF) software, and pharmacy management systems with online prescription filling; aimed at healthcare providers and medical software companies adopting SaaS models.

Quantifiable outcome

• 98% on-time project delivery rate
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: US-based full-service digital marketing agency offering SEO, web design, PPC, and content marketing to SMBs — same business model and service mix at larger scale.
• Wpromote: US-based full-service digital marketing agency offering SEO, paid media, and creative services — comparable full-service digital agency at significantly larger scale.
• Major Tom: Toronto-based full-service digital agency offering strategy, design, development, and media — comparable full-service agency model with overlapping services for mid-market clients.
• Ignite Digital: Toronto-based digital marketing agency offering SEO, web design, PPC, and social media services to Canadian SMBs — directly comparable geography, service mix, and target customer.
• Thrive Internet Marketing Agency: US digital marketing agency providing web design, SEO, PPC, and social media to SMBs — comparable full-service digital agency model and target customer.
• Edkent Media: Canadian digital marketing agency providing web design, SEO, and branding to SMBs — similar size, geographic focus on Canada, and service portfolio overlap.
• BrandLume: Canadian full-service digital agency offering web design, SEO, branding, and digital marketing — directly comparable service mix targeting small businesses across Canada.
• Let's Get Optimized: Toronto-headquartered full-service digital agency providing SEO, web development, and digital marketing to SMBs across Canada — same region, similar service stack and SMB focus.

Broad incumbents

• Cossette Communications: One of Canada's largest marketing and communications agencies with full-service digital, creative, and media capabilities — broad incumbent competitor for the same Canadian SMB/mid-market clients.
• Yellow Pages (YPG): Canadian digital marketing and advertising platform serving SMBs with web presence, SEO, and advertising products — adjacent incumbent competing for the same Ontario SMB marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eccentricbi
• Facebookfacebook.com/eccentricbusinessintel
• LinkedInlinkedin.com/company/eccentricbi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eccentric Business Intelligence