Let's get Optimized
Let's Get Optimized is a privately held Canadian digital marketing agency founded in 2008 and headquartered in Montreal, serving SMBs and selective mid-market clients across four provinces with SEO, PPC, web design, and content marketing services.
- Company typePrivate
- Founded2008
- HeadquartersMontreal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Let's get Optimized does
Let's Get Optimized (LGO) is a privately held Canadian digital marketing agency founded in 2008 and headquartered in Montreal, Quebec, with additional offices in Toronto, Halifax, and Calgary. The firm operates as a full-service agency across SEO, pay-per-click management, web design and development, content marketing, social media marketing, and email marketing, supporting primarily small and medium-sized businesses, with selective mid-market and enterprise accounts across industries such as automotive, legal, manufacturing, real estate, lighting/design, retail, and entertainment. Its underlying technology stack is built on standard, third-party digital marketing infrastructure including Google Analytics, Google Search Console, Google Ads, WordPress CMS, Joomla, Magento, and OpenCart platforms, supplemented by SEMrush and Clutch integrations. Differentiated but not proprietary assets include a free reusable SEO Audit Tool and custom attribution models tied to Google data sources, and the firm holds Certified Google Partner status alongside SEMrush certified agency credentials.
The agency's revenue mechanics combine monthly retainer-based subscriptions for recurring SEO, PPC, and content/social services with project-based, quote-priced web design and development engagements, and managed-services PPC billing layered on client ad spend. The go-to-market motion is sales-led, with an inside sales team handling inbound phone (1-888-232-6036) and website-form inquiries, free SEO audits as a lead capture mechanism, and an enterprise field sales motion layered over the four regional offices. Customer segmentation is horizontal with targeted emphasis on bilingual (French/English) businesses, e-commerce retailers, and local/regional players; pricing is fully customized and not publicly disclosed. Distribution relies on a multi-channel marketing mix spanning content/SEO, paid search, social platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest), and referrals driven by documented case studies and 125+ Google reviews plus 54+ Clutch reviews.
Corporate governance is founder-led and independent: no parent company, external investor, or funding round was disclosed in the source material, and senior leadership identified is David Ross as SVP and Managing Partner. The company has accumulated recurring industry recognition including the 2024 Clutch Global Award, Clutch Champion designation, the Consumer Choice Award (Toronto Central) for four consecutive years, and SEM Firms' Best SEO Company in Canada designation for six consecutive years. No proprietary AI/ML capabilities, patents, regulatory actions, mergers, acquisitions, or restructuring events are recorded in the input data.
Let's get Optimized firmographics
Firmographics- Name
- Let's get Optimized
- Legal name
- Let's Get Optimized
- Website
- https://letsgetoptimized.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Let's Get Optimized is a privately held Canadian digital marketing agency founded in 2008 and headquartered in Montreal, serving SMBs and selective mid-market clients across four provinces with SEO, PPC, web design, and content marketing services.
- Ownership category
- akta.pro rank
Let's get Optimized industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
- akta.pro secondary industries
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)
Keywords
Where Let's get Optimized is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Let's get Optimized business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Ongoing digital marketing services including SEO, PPC, content marketing, web design, and social media management. Services appear to be offered on retainer basis with customized packages based on client needs and budgets.
- SEO Services: Search engine optimization services including local SEO, on-page SEO, off-page SEO, technical SEO, SEO audits, and SEO consulting. Delivered as ongoing professional services.
- PPC Management: Pay-per-click advertising management including Google Ads and Facebook Ads. Billed based on ad spend management plus service fees.
- Web Design & Development: Website design and development services including WordPress, Joomla, Magento, OpenCart, and e-commerce solutions. One-time project fees for website builds and redesigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized marketing solutions tailored to business goals and budget |
| One time/ perpetual license | Pay-as-you-go | Project-based web design and development |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Let's get Optimized product offering
Product offeringCore offering
Let's Get Optimized is a full-service digital marketing agency that delivers SEO, PPC management, web design and development, content marketing, social media marketing, and email marketing services on a retainer or project basis to primarily Canadian SMBs and mid-market firms. Its core competency is white-hat search engine optimization supplemented by paid media management and bilingual (English/French) website builds across WordPress, Joomla, Magento, and OpenCart platforms.
Product overview
Let's get Optimized is a full-service digital marketing agency offering a comprehensive suite of SEO, PPC, web design, content marketing, and social media services. The core offering centers on Search Engine Optimization (SEO) with supporting services including PPC advertising, web design and development (using WordPress, Joomla, Magento, and OpenCart), content marketing, social media marketing, and email marketing. The product portfolio spans from broad service categories to specific sub-products including local SEO, on-page SEO, off-page SEO, link building, keyword research, content development, SEO audits, Facebook ad management, landing page development, conversion optimization, and lead nurturing. The agency also provides specialized tools like a Free SEO Audit Tool for client assessment.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization (SEO) Comprehensive ongoing SEO services for SMBs and mid-market businesses to boost organic visibility, search rankings, and targeted website traffic. Encompasses local SEO, on-page SEO, off-page SEO, link building, keyword research, content development, audits, and consulting.
- Pay-Per-Click (PPC) Advertising Services Managed PPC services covering strategic campaign development, budget management, and ongoing ad performance testing across Google Ads and Facebook Ads, focused on lead generation and engagement for SMB and mid-market clients.
- Web Design and Development Services User-friendly website design, development, and redesign services creating engaging, conversion-focused websites. Delivered on WordPress, Joomla, CMS, Magento, and OpenCart platforms, including dedicated e-commerce website builds.
- Content Marketing High-quality content creation and distribution services including SEO-focused articles, video, infographics, content promotion, viral content marketing, blogging, and content optimization, designed to build trust and thought leadership for client brands.
- Social Media Marketing Social media management and campaign building for brand presence and audience engagement across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, and Pinterest.
- Email Marketing Services Targeted and personalized email campaigns including newsletters and lead-nurturing sequences aimed at customer retention, repeat business, and sales opportunity growth.
- Free SEO Audit Tool Lightweight, freely available website audit tool providing on-demand SEO performance insights and optimization opportunities for prospective and existing clients.
Quantifiable outcome
- Average 300% growth in targeted traffic in first year
- +1 more outcomes
Companies that use Let's get Optimized
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Let's get Optimized technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Let's get Optimized partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GooglecoreCertified Google Partner in Google Ads and Google Analytics. Recommendations and reporting come directly from Google's own databases. Holds titles of Google Small Business Advisors and Google Ads Gold product experts.
- ClutchminorClutch marketplace profile showcasing services, reviews, and case studies. 2024 Fall Clutch Global Award honoree and Clutch Champion designation.
- Consumer Choice AwardminorWinner of Consumer Choice Award for Best Digital Marketing/SEO in Toronto Central for 4 consecutive years.
- SEM FirmsminorRecognized as Best SEO Company in Canada by SEM Firms for 6 consecutive years. Featured on their Canadian SEO firms directory.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Let's get Optimized competitors and assessment
Company assessmentBroad incumbents
- NP Digital: Global SEO-led digital marketing agency founded by Neil Patel offering content, paid media, and CRO services to mid-market and enterprise clients. Overlaps LGO on SEO and content strategy but operates at significantly larger scale and broader geographic footprint.
- Cossette: One of Canada's largest marketing and communications agencies, part of the Dentsu network, offering creative, media, digital, and SEO services. Overlaps LGO in digital and SEO execution but operates as a broad incumbent rather than SEO-focused specialist.
- DAC Group: Canada-founded performance marketing agency with offices across North America, Europe and Asia, offering SEO, paid media, and data-driven marketing to mid-market and enterprise clients. Comparable in Canadian roots and SEO/PPC depth but at larger scale.
- Jellyfish: Global digital marketing agency within Brandtech Group offering SEO, paid media, creative, and analytics to enterprise brands. Overlaps LGO's core services as part of a much broader portfolio, positioning it as a larger incumbent rather than direct competitor.
Direct peers
- Directive: U.S.-based digital marketing agency specializing in SEO, PPC and content for B2B SaaS and tech mid-market clients. Comparable in SEO-centric service model and enterprise/mid-market motion, though concentrated in the B2B tech vertical versus LGO's broader vertical mix.
- Thrive Internet Marketing Agency: U.S. full-service digital agency offering SEO, PPC, social media, web design and reputation management for SMB and mid-market clients. Closely overlaps LGO's service portfolio and customer profile, with similar SMB-centric positioning.
- Wpromote: U.S.-based digital marketing agency with a comparable full-service mix of SEO, PPC, content, email, and web design, primarily serving mid-market and enterprise clients. Direct functional peer in service model and target customer profile, though at materially larger scale.
- Edkent Media: Toronto-based digital marketing agency offering SEO, web design, PPC, and content marketing primarily to Canadian SMBs and mid-market firms. Closely matched to LGO in geography, service mix and customer segment.
- Higher Visibility: U.S. digital marketing agency specializing in SEO, PPC, web design and social media, with a strong SMB customer base. Directly comparable in offering mix and target segment, making it a strong peer for service portfolio benchmarking.
- Major Tom: Toronto-headquartered full-service digital marketing agency serving Canadian and U.S. mid-market and enterprise clients. Operates from multiple North American offices and offers strategy, web, SEO, paid media, and content services, making it one of the closest direct Canadian comparables to LGO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Let's get Optimized social profiles
Digital presenceLet's get Optimized financial estimates
Financial estimateRevenue estimate
Valuation estimate
Let's get Optimized leadership team
Management profileNumber of profiles
Profiles1 record
Let's get Optimized funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Let's get Optimized M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Let's get Optimized
What does Let's get Optimized do?
Let's Get Optimized is a full-service digital marketing agency that delivers SEO, PPC management, web design and development, content marketing, social media marketing, and email marketing services on a retainer or project basis to primarily Canadian SMBs and mid-market firms. Its core competency is white-hat search engine optimization supplemented by paid media management and bilingual (English/French) website builds across WordPress, Joomla, Magento, and OpenCart platforms.
Is Let's get Optimized a public or private company?
Let's get Optimized is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Let's get Optimized founded?
Let's get Optimized was founded in 2008. It employs 101 to 250 people.
Where is Let's get Optimized based?
Let's get Optimized is headquartered in Montreal, Canada, in the North America region.
How does Let's get Optimized make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are SEO Services, PPC Management and web Design & Development.
Who are Let's get Optimized's main competitors?
Broad incumbents on record are NP Digital, Cossette, DAC Group and Jellyfish. Direct peers are Directive, Thrive Internet Marketing Agency, Wpromote, Edkent Media, Higher Visibility and Major Tom.
Does Let's get Optimized have an API?
No public API is recorded for Let's get Optimized.
What industry is Let's get Optimized in?
Let's get Optimized's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture), with a secondary code of BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking). Its NAICS code is 541810 and its SIC code is 7311.