What Better Software Group does

Better Software Group, operating as Spyrosoft BSG since its 2022 acquisition by Spyrosoft Group, is a Poland-headquartered specialist in OTT streaming and multi-platform video application development for the media industry. The company delivers end-to-end video solutions spanning strategy, custom app development, managed services, and proprietary products including the Better Media Suite white-label OTT platform, POIS (signal-based SCTE-35 ad replacement system), and BSG MetaDAI (metadata AI). Its technology stack covers 10+ device types — Samsung Tizen, LG webOS, Android TV, Apple TV, Roku, Amazon Fire TV/Vega OS, HbbTV, iOS, Android, and Web — supported by a team of over 200 video solution specialists backed by Spyrosoft Group's 1,900+ global engineers.

The company's business model combines professional services (project-based custom development with dedicated teams of 2-10 engineers per client engagement), recurring OTT managed services (infrastructure monitoring, 24/7 support, post-launch optimisation), and white-label platform licensing through Better Media Suite. Go-to-market is enterprise-direct, targeting broadcasters, telecommunications operators, sports rights holders, publishers, content creators, and event organisers, with active engagement at industry conferences (NAB Show, IBC) and a content-led marketing approach anchored by a 100+ post blog. Pricing is quote-based and not publicly disclosed, with engagements tailored to project scope, team size, and platform requirements.

The customer base includes 250+ clients across 13-15 years of operation, with marquee engagements including ITV (multi-workstream relationship from 2021 through 2026 covering AWS microservices migration, ESAM maintenance, CTV app development, and auth/payment services), CANAL+ Poland (POIS deployment for live broadcast ad replacement), TV 2 Norway (TV 2 Play across five platforms), Nordisk Film (Nordisk Film+ multi-platform app), Eleven Sports (Samsung Tizen app), and La Xarxa+ (Catalan regional streaming platform). The company is registered as Spyrosoft BSG Spółka Akcyjna with 10,000,000 PLN fully paid share capital, headquartered in Wrocław with offices in Bergen, Copenhagen, and Gothenburg serving the Nordics market. Strategic alliances with Fluendo (AI sports analytics), OneBill (subscription billing), Red Bee Media (managed OTT), and Brightcove (video cloud) extend delivery capabilities through an integrated partner ecosystem.

Name

Better Software Group

Legal name

Spyrosoft BSG Spółka Akcyjna

Website

https://bsgroup.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Spyrosoft BSG (formerly Better Software Group) is a Poland-based OTT video solutions specialist with 200+ engineers, delivering custom multi-platform streaming apps, white-label OTT platforms, and managed services to broadcasters, telcos, sports rights holders, and media companies across Europe.

Ownership category

akta.pro rank

Product category

OTT Streaming Solutions & Video App Development

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming Services (7371), Communications Services, Nec (4899)

akta.pro primary industry

Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)

akta.pro secondary industries

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• OTT streaming solutions
• Video app development
• White-label OTT platform
• Multi-platform video delivery
• Broadcast ad replacement

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Custom Development): Bespoke software engineering and consulting for media companies. Project-based engagements with dedicated teams (e.g., 10-person team for TV 2 Play, 2 frontend developers + PM + QA for Eleven Sports, team of 10 for ITV migration). Engagements span from strategy and conception through to delivery and post-launch optimisation.
2. OTT Managed Services: Ongoing managed services for streaming platforms post-launch, including infrastructure maintenance, performance monitoring, 24/7 support, and continuous improvement. For ITV ESAM maintenance, round-the-clock infrastructure support is offered with direct telephone access to DevOps engineers.
3. White-label OTT Platform Licensing: Licensing of the Better Media Suite white-label platform to media companies and content creators wanting to launch branded streaming services without building from scratch. La Xarxa+ used Better Media Suite as the foundation for their platform.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Better Software Group (Spyrosoft BSG) designs, develops, and operates OTT streaming and video delivery solutions for media companies. Its core offerings include the Better Media Suite white-label OTT platform, custom multi-platform video applications spanning Smart TVs, Connected TVs, mobile, and web, OTT managed services, the POIS signal-based ad replacement system, and AI-powered media and sports video analysis tools.

Product overview

Better Software Group (now Spyrosoft BSG) offers a comprehensive suite of video streaming solutions centered around the Better Media Suite white-label OTT platform. The portfolio includes custom video app development for multiple platforms (Roku, Smart TV, HbbTV, Vega OS, Connected TV), OTT managed services, and specialized solutions like POIS for signal-based ad replacement and BSG Metadai for metadata management. AI Solutions for media include sports video analysis and fact-checking technologies. The company serves diverse industry verticals including broadcasters, sports leagues, telcos, publishers, content creators, and event organizers. Project work spans streaming applications for TV 2 Norway, Eleven Sports, Nordisk Film, ITV, CANAL+, and La Xarxa+, demonstrating cross-platform expertise across the streaming ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Better Media Suite: White-label OTT platform that empowers users to create a fully branded streaming platform without coding required.

Products and services

• Better Media Suite White-label OTT platform that enables organisations to create a fully branded streaming service without coding, supporting seamless streaming across all devices from smartphones to smart TVs. Used by content creators, publishers, and media companies such as La Xarxa+.
• Custom Video App Solutions Bespoke streaming application development across multiple platforms including Roku, Smart TV (Samsung Tizen, LG webOS), Connected TV (Android TV, Apple TV), HbbTV, and Vega OS, tailored for scalability and operational excellence. Built with React, Kotlin/Swift, and JavaScript.
• OTT Managed Services Comprehensive managed services supporting clients at every phase from strategy and conception through delivery and post-launch optimisation, including infrastructure maintenance, performance monitoring, 24/7 support, and continuous improvement for streaming platforms.
• Connected TV App Development Development of native applications for Connected TV platforms including Google TV and Amazon Fire TV, with seamless ecosystem integration for broadcasters, media companies, and streaming service providers.
• POIS (Signal-based Ad Replacement System) Signal-based ad replacement system for live broadcasting that ingests audio-video streams with original metadata and outputs streams with modified SCTE-35 markers for manifest manipulation, enabling dynamic ad insertion or replacement at the encoder/packager level.
• BSG MetaDAI Metadata AI solution for media that enhances content discovery, organisation, and metadata management on video streaming platforms.
• AI Solutions for Media AI-powered solutions for media including sports video analysis for live events and post-production environments, fact-checking technologies, and integration with Fluendo for broadcast workflows.
• Sports Streaming Solutions Specialised streaming solutions for sports leagues and broadcasters, enabling live and on-demand sports content delivery across connected TV, mobile, and web platforms with real-time ad insertion capabilities.

Quantifiable outcome

• Delivered Poland's first real-time signal-based ad replacement system, enabling CANAL+ to manage SCTE-35 markers directly in the signal stream for dynamic ad insertion and new revenue generation through ad replacement.
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• FluendocoreTechnology or Integration · 21 January 2026Strategic partnership focused on building AI-based solutions for sports video analysis and broadcast media workflows. By combining Spyrosoft BSG's software engineering expertise with Fluendo's multimedia frameworks and video processing capabilities, the collaboration aims to deliver production-ready tools for analyzing sports video during live events and post-production. Fluendo, based in Barcelona, is widely recognised for GStreamer expertise and serves 500+ clients including HP, Dell, Pixar, DreamWorks, Nokia Bell Labs, and Ericsson.
• OneBill Software Inc.coreStrategic or Co-development Partner · 4 September 2025Strategic partnership to help enterprises overcome subscription economy challenges including fragmented billing systems, complex integrations, and manual revenue settlements. The collaboration combines OneBill's SaaS billing and revenue management platform with Spyrosoft BSG's engineering expertise to deliver unified solutions featuring consolidated billing, accelerated no-code/low-code integrations, automated revenue settlements, and scalable pricing platforms. Joint solution showcased at IBC2025 Booth 5.H52. OneBill operates globally across four continents with clients including Comcast, HPE, and Exclusive Networks.
• Red Bee MediacoreTechnology or IntegrationLeading global media services provider that collaborated with Spyrosoft BSG on the Nordisk Film+ SVOD service launch. Red Bee Media provided managed OTT services including digital rights management (DRM), content management, and CDN services as part of the Red Bee Pulse offering. The two companies worked closely with Nordisk Film to deliver a multi-platform streaming application.
• BrightcovecoreTechnology or IntegrationVideo Cloud Platform provider used as the video infrastructure foundation for the La Xarxa+ streaming platform. Brightcove handles video encoding, delivery, and streaming infrastructure as part of the multi-partner delivery model for La Xarxa+ alongside Vidneo (product deployment) and Konodrac (analytics/recommendations).
• Better Media SolutionscoreOEM/ Whitelabel/ Licensing PartnerProvider of the Better Media Suite white-label OTT platform. The front end of La Xarxa+ was based on a white-label application (Better Media Suite) delivered by Better Media Solutions. Better Software Group (now Spyrosoft BSG) prepared and implemented a customised design across all target platforms for La Xarxa+.
• Spyrosoft GroupcoreOthersSpyrosoft BSG has been part of the Spyrosoft Group since 2022. The Spyrosoft Group encompasses over 1,900 engineers, architects, and consultants worldwide (as of 2025/2026), providing Spyrosoft BSG with access to a vast talent pool and global resources. The group enables Spyrosoft BSG to deliver more comprehensive solutions to media industry clients.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• JW Player (JWP): Video player and monetization platform for publishers and broadcasters. Direct competitor in the OTT platform technology category serving similar streaming and broadcaster customers with overlapping device support.
• Bitmovin: Video player SDK and streaming infrastructure provider for OTT and broadcasting customers. Competes directly with BSG's multi-platform app development and Better Media Suite offering in the same broadcaster/media-company segment.
• Wowza Streaming Engine: Streaming infrastructure software for live and on-demand video delivery. Overlaps with BSG's managed services and OTT infrastructure offering, particularly for live broadcasting and ad insertion workflows.
• Mux: Video infrastructure and player provider for streaming services. Emerging competitor in the OTT platform technology space with developer-focused APIs for video, similar to BSG's technology stack but with a more self-service SaaS model.
• Yospace: Dynamic ad insertion specialist for live and on-demand streaming. Closest direct competitor to BSG's POIS product, serving the same broadcaster sports/live audience with server-side ad insertion technology.
• Accedo: Video experience services and OTT app development company serving broadcasters, telcos, and media companies. Most direct comp in custom multi-platform OTT app development across Smart TV, CTV, and mobile with similar customer profile.
• Vimond (now part of Ooyala/Dalet): OTT platform provider for media companies with live, VOD, and monetization capabilities. Overlaps with Better Media Suite white-label platform offering for broadcasters and sports rights holders.

Broad incumbents

• Red Bee Media: Global managed media services provider collaborating with BSG on Nordisk Film+ launch (DRM, CMS, CDN via Red Bee Pulse). Overlaps in OTT managed services and broadcaster customer base but offers broader media operations portfolio.
• Brightcove: Global cloud video platform used as the infrastructure partner on La Xarxa+ alongside BSG. Offers video hosting, encoding, and OTT delivery at larger scale and broader customer base than BSG, but lacks BSG's custom app development and white-label flexibility.

Regional players

• Icareus: Nordic-based OTT platform and video streaming solutions provider. Directly comparable to BSG in multi-platform OTT delivery but primarily serves Northern European broadcasters and media companies, with some customer overlap in the region.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/better-software-group
• Xx.com/bsg_eu
• Facebookfacebook.com/bettersoftwaregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Software Group