DKRentals
DKRentals is a founder-owned residential property management firm in Roswell, Georgia, managing roughly 480 rental properties across metro Atlanta for property owners and tenants under a flat $80/month full-service model spanning leasing, maintenance, accounting, and evictions.
- Company typePrivate
- Founded2007
- HeadquartersRoswell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DKRentals does
DKRentals (legal entity DKRealty LLC, doing business as DKRentals.net) is a founder-owned residential property management company headquartered in Roswell, Georgia, serving property owners and tenants across the Greater Atlanta metro area including Atlanta, Marietta, Decatur, Smyrna, Alpharetta, Lawrenceville, Kennesaw, Woodstock, and Buford. Founded in 2007 by Todd Reid and operating with a team of roughly 15-16 people, the company manages approximately 480 properties (single-family homes, duplexes, quads, townhomes, and condos) and provides full-service management covering marketing, tenant screening, rent collection, maintenance coordination, accounting, and eviction handling.
The company's core product is its flat-fee Property Management Service priced at $80 per month per property regardless of rent level, augmented by add-on programs including the Evershield Termite Home Protection Program (Gold at $249/year and Platinum at $349/year, delivered via HonorGuard and Sentricon), a Preventive HVAC Maintenance Plan ($149-$179/year), a Security Deposit Waiver, and a Utility Profit setup service. Additional revenue and fee streams include tenant application fees ($65/person), a $300 admin fee at lease signing, a reservation fee of one month's rent, and a $40/month Resident Benefits Package. Prospecting is supported by free ROI, Rent vs. Sell, and Vacancy calculators.
Operationally, DKRentals runs on a property management software stack anchored by AppFolio Property Manager (owner/tenant portals, screening, disbursements) and is layering in the Aptly platform for tenant applications, workflow automation, and a planned AI Receptionist for call routing, alongside a RingCentral VoIP system and Tenant Turner for showings. Go-to-market is multi-channel: a sales-led motion driven by a Business Development Manager, an Agent Referral Program compensating real estate agents (50% of first month's rent for vacant properties, 25% of annual management fees for occupied), and a self-serve website channel offering free rental analyses. The company is bootstrapped with no institutional funding or parent, and its principal, Todd Reid, serves as 2026 President of the Atlanta Chapter of NARPM.
DKRentals firmographics
Firmographics- Name
- DKRentals
- Legal name
- DKRealty LLC
- Website
- https://dkrentals.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DKRentals is a founder-owned residential property management firm in Roswell, Georgia, managing roughly 480 rental properties across metro Atlanta for property owners and tenants under a flat $80/month full-service model spanning leasing, maintenance, accounting, and evictions.
- Ownership category
- akta.pro rank
DKRentals industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industry
- Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)
Keywords
Where DKRentals is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DKRentals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Fee: Flat monthly fee of $80 per property for full-service residential property management. No variable pricing regardless of rental price. Covers marketing, tenant screening, rent collection, maintenance coordination, accounting, and eviction management.
- Tenant Placement Services: Tenant placement included as part of the 6-Month Tenant Placement Guarantee. If a placed tenant breaks lease or is evicted within 6 months, tenant is replaced for free.
- Preventive HVAC Maintenance Program: Optional add-on service for property owners: $149 per single annual visit for first HVAC system ($129 each additional), or $179 for two visits per year for first system ($100 each additional), plus $25 administrative fee per visit.
- Evershield Termite Home Protection: Exclusive termite protection programs for DK Rentals clients: Gold program at $249/year (renewal $199) with $1,000 repair bond; Platinum program at $349/year (renewal $299) with $5,000 repair bond and Sentricon installation.
- Application and Administrative Fees: Prospective tenants pay a $65 application fee per person. A $300 admin fee is charged at lease signing along with a reservation fee of 1 month's rent.
- Agent Referral Compensation: Revenue from agent referrals is shared with agents (50% of first month's rent for vacant properties, 25% of annual management fees for occupied properties), not retained by DKRentals as a separate revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $80/month flat fee for full-service residential property management |
| Subscription | Annual | Preventive HVAC Maintenance - Single Annual Visit |
| Subscription | Multi-year contract | Preventive HVAC Maintenance - Two Visits Per Year (Recommended) |
| Subscription | Annual | Evershield Gold Termite Protection - $249/year |
| Subscription | Annual | Evershield Platinum Termite Protection - $349/year |
| Transaction based/ take rate | Pay-as-you-go | Tenant Application and Administrative Fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
DKRentals product offering
Product offeringCore offering
DKRentals.net provides full-service residential property management in the Greater Atlanta metro area at a flat $80 per-property per-month fee, with no variable charges based on rental price. The bundled service covers marketing and listing, expert tenant screening, rent collection with ACH disbursements on the 16th, maintenance coordination, accounting and owner statements, and full eviction management. The company manages approximately 480 single-family homes, duplexes, quads, townhomes, and condos, and supplements its core service with add-on programs (Evershield Termite Protection, HVAC Preventive Maintenance) and integrated investor tools.
Product overview
DKRentals.net is a metro Atlanta residential property management company built on a flat-fee, technology-driven model. Its core product is the Property Management Service at $80/month, which bundles marketing, tenant screening, rent collection, maintenance coordination, accounting, and eviction management into a single rate. This core service is augmented by add-on programs including the Evershield Termite Home Protection Program (Gold/Platinum tiers, delivered via HonorGuard and Sentricon), an optional HVAC Preventive Maintenance Plan, a Security Deposit Waiver alternative, and the Utility Profit utility-setup service. Interactive investor tools (ROI Calculator, Rent vs. Sell Calculator, Vacancy Calculator) support prospecting. The company operates AppFolio for core back-office operations and layers in Aptly for tenant application processing and AI-powered call routing (AI Receptionist). A company blog and an Agent Referral Program round out the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Residential Property Management Full-service residential property management for single-family homes, duplexes, quads, townhomes, and condos in the Greater Atlanta metro area, billed at a flat $80 per-property per-month fee regardless of rental price. The service bundles expert market analysis, property marketing, extensive tenant screening, lease execution, rent collection with ACH disbursements to owners on the 16th of each month, maintenance coordination, accounting and owner statements via the AppFolio owner portal, and full eviction management with no extra management fee (owner only pays court filing fees if applicable). Targeted at individual and small-portfolio property owners.
- 6-Month Tenant Placement Guarantee If a tenant placed by DKRentals breaks their lease or is evicted within the first 6 months of residency, DKRentals will replace the tenant at no additional cost. Exceptions apply only when the tenant is deployed into military service or pays the full lease termination fee. Bundled with the core Property Management Service for owners in the metro Atlanta area.
- Evershield Termite Home Protection Program Exclusive termite protection add-on program for DK Rentals clients, delivered in partnership with HonorGuard Pest Management Services using the Sentricon Termite Colony Elimination System. Two tiers: Gold at $249/year ($199/year renewal) including full termite inspection, one year of treatment, and a $1,000 repair bond; Platinum at $349/year ($299/year renewal) adding Sentricon installation and a $5,000 repair bond. Only available to DK Rentals clients at pricing not available to the general public.
- HVAC Preventive Maintenance Plan Optional HVAC preventive maintenance add-on for property owners covering inspection, cleaning, electrical connection checks, system control verification, airflow evaluation, and drain cleaning by certified HVAC technicians. Available as a single annual visit ($149 first system, $129 each additional, plus $25 admin fee) or as two semi-annual visits ($179 first system, $100 each additional, plus $25 admin fee per visit).
- Security Deposit Waiver Alternative to a traditional upfront security deposit where tenants opt to pay a small monthly non-refundable fee instead of one month's rent upfront. The waiver amount is disclosed upon application approval, and tenants may still elect the traditional deposit route.
- Utility Connection Concierge (Utility Profit) Move-in utility setup service for incoming tenants. Tenants either handle utility transfers independently and share confirmation with DKRentals, or schedule a call with Utility Profit to manage account setup on their behalf. Bundled within the Resident Benefits Package and onboarding flow.
- Resident Benefits Package $40/month tenant bundle including HVAC air filter delivery, credit building via timely rent payments, move-in concierge for utility connection and home service setup, and pest control coverage.
- Agent Referral Program Referral program for licensed real estate agents that compensates them for referring property owner clients to DKRentals. Vacant properties: 50% of first month's rent. Occupied properties: 25% of one year's management fees ($240). Referring agent is notified if the referred owner later decides to sell.
Quantifiable outcome
- 6-Month Tenant Placement Guarantee ensures tenants placed by DKRentals who break their lease or are evicted within the first 6 months are replaced at no additional cost.
- +2 more outcomes
Companies that use DKRentals
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
DKRentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
DKRentals partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, supporting and minor.
- HonorGuard Pest Management ServicescoreExclusive partnership to deliver the Evershield Termite Home Protection Program to DK Rentals clients. HonorGuard installs and services the Sentricon Termite Colony Elimination System. This partnership was developed over nearly a year of negotiation and offers pricing not available to the general public.
- Sentricon (Dow AgroSciences)supportingSentricon Termite Colony Elimination System is the gold standard in termite colony elimination, targeting entire colonies rather than just symptoms. Available exclusively to DK Rentals clients through the Evershield Platinum Program.
- AppFolio Property ManagercorePrimary property management software platform used for filling vacancies, pricing rentals, screening residents, depositing funds, handling maintenance issues, and providing owner portal access. DKRentals has been using AppFolio as their core property management platform.
- AptlycoreAptly platform is being layered into DKRentals' systems to automate and improve overall operations. Used for tenant applications, leasing workflows, and upcoming AI Receptionist feature for intelligent call routing. New phone system integrates directly with Aptly allowing team to dial from within the platform.
- RingCentralsupportingRingCentral VoIP phone system powers DKRentals' communications. Each team member has a direct-dial number and existing extension with improved internal routing and call quality. System integrates with Aptly platform for seamless calling.
- Greater North Fulton Chamber of CommerceminorDKRentals is an active member of the Greater North Fulton Chamber of Commerce, supporting the local business community.
- National Association of Residential Property Managers (NARPM)coreTodd Reid serves as 2026 President of the Atlanta Chapter of NARPM. NARPM is a professional association for residential property management professionals. DKRentals is an active member and participates in industry events and conferences.
- ZillowsupportingZillow is cited as a data source for rental market insights including average monthly rents and market conditions in Roswell and other served areas.
- Realtor.comsupportingRealtor.com is cited as a data source for rental market insights including average monthly rents and market conditions across served areas.
- FMLS (First Multiple Listing Service)supportingFirst Multiple Listing Service membership allows DKRentals to list and market rental properties across the Atlanta metro area.
- GAMLS (Georgia MLS)supportingGeorgia MLS membership enables DKRentals to list and market rental properties throughout Georgia.
- Better Business Bureau (BBB)minorDKRentals.net is accredited by the BBB (accreditation #27424061), demonstrating commitment to ethical business practices and customer satisfaction.
- PetScreeningsupportingPetScreening service is used to screen pets for rental properties. Pet fees are charged based on the PetScreening score. Tenants must use this service as part of the application process.
- Tenant TurnersupportingTenant Turner is used by prospective tenants to schedule property viewings. Available on property listing pages for scheduling self-guided or in-person tours.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DKRentals competitors and assessment
Company assessmentBroad incumbents
- Progress Residential: Major institutional single-family rental operator with significant Atlanta-area presence. Functions as both an incumbent competitor for the investor-owner customer segment and a benchmark for institutional-quality SFR management standards.
- Invitation Homes: Largest publicly traded single-family rental REIT, owning and managing over 80,000 homes nationally. While an institutional SFR owner-operator rather than a third-party manager, it sets the competitive backdrop in Atlanta's SFR market and influences pricing/rent expectations for DKRentals' owner clients.
Direct peers
- Mynd: Tech-enabled residential property manager serving small-to-mid-size investors across multiple U.S. markets with bundled leasing, rent collection, and maintenance. Comparable to DKRentals in customer segment (SMB/individual landlords) and core service offering, but operates at national scale with proprietary software.
- Property Management Inc. (PMI): Residential property management franchise network operating in dozens of U.S. markets including the Southeast. Directly comparable in target customer (small-scale residential investors) and service mix (leasing, maintenance, accounting); franchisees compete head-to-head with DKRentals in Atlanta-area submarkets.
- Evernest: Residential property management firm operating across multiple U.S. metros with a tech-enabled, flat-fee style offering. Directly comparable to DKRentals in services bundled (leasing, tenant screening, maintenance) but at significantly larger scale, often cited as a benchmark for next-stage residential PM operators.
- Renters Warehouse: Residential property management franchise with presence in multiple U.S. metros, serving individual and small-portfolio investors. Similar core service offering and customer base to DKRentals, with franchise model providing both geographic reach and local autonomy.
- Showhomes: Residential property management franchise focused on upscale single-family rentals with home-staging services. Comparable in single-family residential focus and SMB/investor customer base, though operates in different geographic clusters than DKRentals.
- HomeRiver Group: National residential property management company providing single-family and multifamily services for institutional and individual investors. Comparable in service offering and customer overlap, but operates at substantially larger scale with proprietary technology stack.
Others
- AppFolio Property Manager: Property management software platform used by DKRentals as its core operating system. Not a competitor but an ecosystem enabler — AppFolio's trajectory and product roadmap directly shape DKRentals' operational capabilities and unit costs.
Regional players
- PadSplit: Atlanta-based residential property operator focused on shared/co-living rentals for workforce housing. Regional peer headquartered in the same metro Atlanta market as DKRentals, though serving a different end-tenant segment and operating model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DKRentals social profiles
Digital presenceDKRentals compliance and trust
Trust signalCompliance1 record
DKRentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
DKRentals leadership team
Management profileNumber of profiles
Profiles10 records
DKRentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DKRentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DKRentals
What does DKRentals do?
DKRentals.net provides full-service residential property management in the Greater Atlanta metro area at a flat $80 per-property per-month fee, with no variable charges based on rental price. The bundled service covers marketing and listing, expert tenant screening, rent collection with ACH disbursements on the 16th, maintenance coordination, accounting and owner statements, and full eviction management. The company manages approximately 480 single-family homes, duplexes, quads, townhomes, and condos, and supplements its core service with add-on programs (Evershield Termite Protection, HVAC Preventive Maintenance) and integrated investor tools.
Is DKRentals a public or private company?
DKRentals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DKRentals founded?
DKRentals was founded in 2007. It employs 1 to 10 people.
Where is DKRentals based?
DKRentals is headquartered in Roswell, United States, in the North America region.
How does DKRentals make money?
Six revenue lines are on record. Property Management Fee is the primary driver. The others are tenant Placement Services, preventive HVAC Maintenance Program, evershield Termite Home Protection, application and Administrative Fees and agent Referral Compensation.
Who are DKRentals's main competitors?
Broad incumbents on record are Progress Residential and Invitation Homes. Direct peers are Mynd, Property Management Inc. (PMI), Evernest, Renters Warehouse, Showhomes and HomeRiver Group. AppFolio Property Manager is listed as an others. PadSplit is listed as a regional player.
Does DKRentals have an API?
No public API is recorded for DKRentals.
What industry is DKRentals in?
DKRentals's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJAFAM, Residential Maintenance & Turnover Services (Make-Ready, Inspections). Its NAICS code is 531311 and its SIC code is 6531.