Aptly
Aptly is an AI-native operations layer for US property management companies, sitting above existing PMS systems to unify communications, workflows, and 24/7 AI agents across leasing, maintenance, collections, and resident support.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aptly does
Aptly is a US-based, AI-native software company that builds an operations layer for property management companies, sitting above existing Property Management Systems (PMS) such as AppFolio, Yardi, Buildium, RentVine, Entrata, RealPage, Rent Manager, ResMan, DoorLoop, Propertyware, and TenantCloud via bidirectional sync. Its core platform combines a Context Engine (unified omnichannel inbox across SMS, email, voice, chat, and web), a no-code visual Workflow Orchestration layer, an AI Agent Layer with 24/7 multilingual (English and Spanish) voice and chat agents for Leasing, Maintenance, Collections, Resident Support, Receptionist, and Biz Dev scenarios, and an AI Knowledge Hub with a RAG-grounded Copilot. The platform exposes a public REST API and a Model Context Protocol (MCP) server that connect operational data to Claude, ChatGPT, internal copilots, and BI tools. Aptly Access extends the platform into vertical hardware: $30 Smart Lockboxes, $50 Smart Deadbolts, the Aptly Access property-manager app, and the Aptly NoKey resident/prospect app, with a usage-based per-active-lock pricing model.
Aptly firmographics
Firmographics- Name
- Aptly
- Legal name
- Invisible Apps, Inc.
- Website
- https://getaptly.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aptly is an AI-native operations layer for US property management companies, sitting above existing PMS systems to unify communications, workflows, and 24/7 AI agents across leasing, maintenance, collections, and resident support.
- Ownership category
- akta.pro rank
Aptly industry classification
Industry- Product category
- Property Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Network Observability, Assurance & Closed-Loop Operations (Telemetry, AIOps) (HDAIAIAJ)
Keywords
Where Aptly is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Aptly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Aptly Platform Subscriptions: Recurring SaaS subscriptions to the Aptly platform in three tiers: Essential ($384/year annual, ~$40/month user-based entry), Premium ($768/year annual), and Enterprise (custom pricing). Per-user pricing model that does not scale with portfolio size.
- Per-Seat / Per-User Pricing: User-based pricing starting at $40/month, allowing Aptly to charge for active team seats rather than doors managed. Foundational monetisation layer behind the Essential tier.
- Aptly Access Platform + Per-Active-Lock Fee: Aptly Access platform fee of $99/month base (includes unlimited users, full dashboard, mobile apps) plus $1/unit/month for each active smart lock — usage-based component tied to deployed access control hardware.
- Smart Lock Hardware Sales: One-time hardware purchases of proprietary Aptly Smart Lockboxes ($30/unit) and Smart Deadbolts ($50/unit). Customers own the hardware outright, displacing competitors' per-lock monthly subscription fees.
- Enterprise Custom Contracts: Enterprise tier with custom pricing includes white labeling, enterprise API, advanced permissions, multiple orgs with admin controls, custom onboarding and training, dedicated account team, and SLA/compliance support — typically multi-year contracts with larger property management operators.
- Zero Deposit / Renter's Insurance Add-On (Aptly Protect): Master resident liability insurance product (Aptly Protect) offered per lease as $30/month or alternative options, with revenue share from optional Zero Deposit lease insurance coverage sold to renters in lieu of traditional security deposits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Essential — CRM, workflow templates, inbox rules, automations, Zapier, standard support |
| Per seat | Annual | Premium — adds Knowledge base, CSAT/NPS, Aptly Sign, advanced automations, dedicated CSM, priority support, API access |
| Subscription | Multi-year contract | Enterprise — white labeling, enterprise API, advanced permissions, multi-org admin, dedicated account team, SLA/compliance |
| Usage-based | Monthly | Aptly Access Platform — smart locks, touring, access control SaaS |
| One time/ perpetual license | Pay-as-you-go | Aptly Access Hardware — smart lockboxes and deadbolts |
| Other | Multi-year contract | Aptly Access Customizations — white-label mobile apps |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels9 records
Aptly product offering
Product offeringCore offering
Aptly is an AI-native operations layer for property management that sits above the customer's existing Property Management System (such as AppFolio, Yardi, Buildium, RentVine, Entrata, RealPage, Rent Manager, ResMan, DoorLoop, Propertyware, or TenantCloud) and unifies communication, leasing, maintenance, screening, knowledge, AI agents, and smart access into a single platform. The offering combines a Context Engine omnichannel inbox, visual workflow orchestration boards, purpose-built AI agents (Leasing, Maintenance, Collections, Resident Support, Biz Dev, Receptionist, Custom), an Aptly Knowledge Hub with grounded Copilot, a public REST API plus Model Context Protocol (MCP) server for AI assistants, and an Aptly Access hardware line (Smart Lockbox, Smart Deadbolt, NoKey mobile app) for self-guided touring and resident access.
Product overview
Aptly is an AI-native property management platform built as a single operations layer that sits above existing property management systems (AppFolio, Yardi, Buildium, RentVine, Entrata, RealPage, Rent Manager, ResMan, DoorLoop, Propertyware, TenantCloud) rather than replacing them. The core Aptly Platform unifies the Context Engine (omnichannel Unified Inbox/Help Desk), Workflow Orchestration with visual Boards, AI Agents (Leasing, Maintenance, Collections, Resident Support, Receptionist, Biz Dev, and Custom), Aptly Knowledge Hub with a grounded Copilot, Aptly Sign e-signatures, and Aptly Forms. Aptly Leasing extends the platform with listing syndication to ILS partners (Zillow, Apartments.com), lead management, tour management, AI-powered Screening, Zero Deposit, Aptly Protect master liability insurance, and Credit Building. Aptly Access is a connected sub-product that bundles smart hardware (Smart Lockbox and Smart Deadbolt), the Aptly NoKey app for prospects/residents, the Aptly Access app for property managers, and self-guided touring integrated with screening and AI agents. Aptly MCP + API and Zapier connectivity expose the platform to external AI assistants (Claude, ChatGPT), vibe-coded apps, BI tools, and data warehouses. Aptly is offered in three tiers (Essential, Premium, Enterprise) with usage-based Aptly Access pricing on top.
Differentiator
Problem solved
Functional benefit
Brands
- Aptly CRM: The core Aptly mobile application for property management teams (iOS/Android), marketed as the central operating app for the Aptly platform.
- Aptly Access
- Aptly NoKey
- Aptly MCP
Products and services
- Aptly Platform Unified AI operations layer for property management that sits above the customer's existing PMS (AppFolio, Yardi, Buildium, RentVine, Entrata, RealPage, Rent Manager, ResMan, DoorLoop, Propertyware, TenantCloud) and orchestrates communication, leasing, maintenance, and resident workflows via AI agents, a Context Engine omnichannel inbox, visual workflow boards, and an AI Knowledge Hub. Sold to property management companies in three tiers: Essential ($384/year per user), Premium ($768/year per user), and Enterprise (custom).
- Aptly AI Agents Suite of pre-built 24/7 digital AI teammates (Leasing, Maintenance, Collections, Resident Support, Biz Dev/Sales, Receptionist, and Custom agents) that handle inbound and outbound calls and messages in multiple languages while staying within manager-defined playbooks and pausing for human approval on critical steps. For property management operators that need 24/7 leasing, maintenance, and collections coverage.
- Aptly MCP + API Developer-facing Model Context Protocol server and REST API that expose Aptly's property, resident, workflow, and inbox data to Claude, ChatGPT, internal copilots, BI tools, data warehouses, and custom apps for natural-language queries and workflow triggers. API access is included with the Premium plan; the Enterprise plan adds Enterprise API access with advanced permissions and SLA support.
- Aptly Access Integrated smart-lock, touring, and access-control suite (self-guided, agent-led, and resident-led tours) with fraud-protected screening, eSign, move-in/out automation, and vendor access, fully connected to Aptly Leasing without separate logins. Priced as a $99/month base platform fee (unlimited users, full dashboard, mobile apps) plus $1/unit/month for each active smart lock, with optional white-label mobile app customizations.
- Aptly Smart Lockbox One-time-purchase ($30) WiFi-free smart lockbox for vacant units and self-guided touring with 12+ month battery life and no installation required; customer owns the hardware outright to avoid per-lock monthly subscription fees charged by competitors.
- Aptly Smart Deadbolt One-time-purchase ($50) smart deadbolt for occupied units and resident access, easy to install, works in harsh climates, with optional branding customizations; customer owns the hardware outright.
- Aptly Leasing End-to-end leasing automation covering listing management (synced to ILS partners such as Zillow and Apartments.com), lead management, tour management, applications, AI-powered fraud screening, eSignatures, renter's insurance, Zero Deposit, credit building, and smart access. For property management operators seeking to automate the entire leasing journey from inquiry to move-in.
- Zero Deposit Renter-facing lease insurance service (~$30/month) that replaces traditional security deposits to drive higher conversion, included in the Aptly leasing flow.
- Credit Building Rent-reporting service that reports on-time rent payments to all three credit bureaus, with a claimed 40+ point credit-score boost and up to 50% reduction in late payments, offered as part of the Aptly leasing suite.
Quantifiable outcome
- 700,000+ doors managed across customer base
- +8 more outcomes
Companies that use Aptly
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Aptly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability18 records
Feature10 records
Aptly partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- YardiflagshipAptly integrates bidirectionally with Yardi (and Yardi Breeze), syncing leases, units, residents, and owners so Aptly can layer AI and workflows on top without replacing the PMS. Featured as a flagship PMS integration across the homepage, AI property management page, About page, and Leasing pipeline examples.
- AppFolioflagshipAptly integrates bidirectionally with AppFolio as a flagship PMS partner. Listed first among integrated PMS platforms on the homepage, AI property management page, About page, and demo form. Also referenced via AppFolio's 2025 Benchmark Report for industry AI adoption statistics.
- BuildiumcoreBidirectional PMS integration enabling Aptly to operate as the AI and communications layer above Buildium for small to mid-size property managers.
- RentVinecoreBidirectional PMS integration. Aptly is a sponsor/participant at RentVine's annual BeHerd user conference (Tampa, May 2026). Listed as integrated PMS across platform and homepage.
- RealPagecoreBidirectional PMS integration listed across homepage, Platform, and AI property management pages. Aptly plugs into RealPage to add AI agents and unified communications on top.
- EntratacoreBidirectional PMS integration enabling Aptly to add AI and unified communication layers for Entrata customers.
- Rent ManagercoreBidirectional PMS integration listed among the 11 supported PMS platforms on the AI property management page.
- DoorLoopcoreBidirectional PMS integration listed among supported property management platforms.
- PropertywareflagshipBidirectional PMS integration. Aptly founders Sina Shekou and Adam Silverthorne previously built and scaled Propertyware to over 2 million doors before founding Aptly — making Propertyware a flagship reference integration and a deeply strategic asset.
- ZillowcoreILS partner for listing syndication. Aptly syncs pricing, photos, and availability from the PMS to Zillow (and 12 ILS partners in total) so listings stay in sync without double entry.
- Apartments.comcoreILS partner for listing syndication. Aptly syncs pricing, photos, and availability from the PMS to Apartments.com as one of the 12 ILS partners in its listing syndication network.
- Claude (Anthropic)flagshipAptly MCP connects the Aptly operating layer directly to Claude (Anthropic) so operators can ask natural-language questions about lease expirations, residents, workflows, and trigger operational actions. Used as the showcase MCP integration on the API and MCP page.
- ChatGPT (OpenAI)flagshipAptly MCP connects the Aptly operating layer to ChatGPT so operators can ask natural-language questions and trigger workflows from inside ChatGPT. Featured alongside Claude as a flagship MCP destination.
- Dover (careers / recruiting partner)minorAptly hosts its careers page on Dover (app.dover.com/jobs/aptly) — Dover functions as a recruiting/job-board partner used to surface Aptly job openings.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Aptly competitors and assessment
Company assessmentDirect peers
- Knock CRM: AI-native CRM purpose-built for property management, offering similar leasing, resident communication, and workflow automation. Aptly directly references Knock in its 'Best CRM Software for Property Management in 2026' comparison, signaling head-to-head competition in the same buyer segment.
- Funnel Leasing: AI-powered CRM and resident engagement platform for multifamily property management. Compared head-to-head with Aptly in their 'Best CRM' blog, with overlapping product surface (leasing automation, unified inbox, AI assistants).
- Elise AI: AI leasing assistant and resident communication platform for property managers. Aptly explicitly compares itself against Elise AI in its competitive CRM piece; both target AI-driven leasing automation for multifamily operators.
Broad incumbents
- AppFolio: Major property management software platform and one of Aptly's flagship PMS integration partners. AppFolio is simultaneously a partner (data sync) and a potential competitor if it expands its native AI capabilities, making it both a route to market and a long-term threat.
- Yardi: Enterprise property management software platform (Yardi Voyager, Yardi Breeze) and flagship Aptly integration partner. Same dual-edged relationship as AppFolio—core distribution channel via bidirectional sync, but a broad incumbent that could absorb AI features.
- Buildium: Property management software for SMB and mid-market landlords; listed as a bidirectional Aptly integration partner. Provides Aptly with SMB distribution but also represents incumbent risk if Buildium ships native AI features.
- RealPage: Enterprise multifamily property management software suite; one of the 12 PMSs Aptly integrates with. RealPage is a large incumbent whose data and customer base Aptly leverages, but which could compress Aptly's value prop with native AI.
Emerging players
- RentRedi: Cloud-based property management software targeting small-to-mid-size landlords with mobile-first workflows. Partial overlap with Aptly's SMB/mid-market positioning and similar mobile-app-first distribution model.
- Lula: AI-driven leasing automation and virtual leasing assistant for property managers, with overlap to Aptly's AI leasing agent capability. Targets a similar customer base of operators seeking to reduce inbound response times.
- Spherexx: AI-powered marketing, leasing, and resident engagement platform for multifamily operators. Competitor in the AI-driven leasing and resident communication space, particularly for larger portfolios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Aptly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aptly leadership team
Management profileNumber of profiles
Profiles3 records
Aptly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aptly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aptly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aptly
What does Aptly do?
Aptly is an AI-native operations layer for property management that sits above the customer's existing Property Management System (such as AppFolio, Yardi, Buildium, RentVine, Entrata, RealPage, Rent Manager, ResMan, DoorLoop, Propertyware, or TenantCloud) and unifies communication, leasing, maintenance, screening, knowledge, AI agents, and smart access into a single platform. The offering combines a Context Engine omnichannel inbox, visual workflow orchestration boards, purpose-built AI agents (Leasing, Maintenance, Collections, Resident Support, Biz Dev, Receptionist, Custom), an Aptly Knowledge Hub with grounded Copilot, a public REST API plus Model Context Protocol (MCP) server for AI assistants, and an Aptly Access hardware line (Smart Lockbox, Smart Deadbolt, NoKey mobile app) for self-guided touring and resident access.
Is Aptly a public or private company?
Aptly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aptly founded?
Aptly was founded in 2016. It employs 11 to 50 people.
Where is Aptly based?
Aptly is headquartered in San Francisco, United States, in the North America region.
How does Aptly make money?
Six revenue lines are on record. Aptly Platform Subscriptions are the primary driver. The others are per-Seat / Per-User Pricing, aptly Access Platform + Per-Active-Lock Fee, smart Lock Hardware Sales, enterprise Custom Contracts and zero Deposit / Renter's Insurance Add-On (Aptly Protect).
Who are Aptly's main competitors?
Direct peers on record are Knock CRM, Funnel Leasing and Elise AI. Broad incumbents are AppFolio, Yardi, Buildium and RealPage. Emerging players are RentRedi, Lula and Spherexx.
Does Aptly have an API?
Yes. Aptly offers both a REST API and a Model Context Protocol (MCP) server for connecting property operations to AI assistants (Claude, ChatGPT) and external systems. API endpoints include GET and POST for Cards (board records, stages, assignments, work items), GET and POST for Contacts (residents, prospects, owners, vendors, team relationships), and POST for Files & Comments. Sample request shows auth via x-token header at https://app.getaptly.com/api/aptlet/:boardId. The API supports portfolio intelligence queries (lease expirations, delinquency, lead response), resident/prospect context retrieval, workflow automation triggers (renewals, inspections, collections, escalations), and custom operational apps/dashboards. Data exposed includes boards, cards, contacts, users, comments, files, inbox activity, workflow states, and connected PMS data depending on permissions. API access is included with the Premium plan; the Enterprise plan adds Enterprise API access with advanced permissions and SLA support. Developer documentation is at docs.getaptly.com.
What industry is Aptly in?
Aptly's product category is Property Management Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAIAIAJ, Network Observability, Assurance & Closed-Loop Operations (Telemetry, AIOps). Its NAICS code is 54151 and its SIC code is 7372.