What CHC does

CHC (Comercial Hispano Chilena Ltda.) is a Chilean home improvement retailer founded in 1979 and headquartered in Las Condes, Santiago, specializing in finishing materials and fixtures for bathrooms, kitchens, floors, and walls. The company carries a 251–500 headcount and operates an omnichannel model: multiple physical showroom locations across Chile (including a CHC Outlet at Mall Plaza Vespucio in La Florida and additional Santiago salones), a dedicated distribution/fulfilment center in Lampa, an e-commerce storefront at chc.cl, plus telephone (+562 2620 05 90) and WhatsApp (+569 3253 89 00) sales lines. The assortment spans sanitary ware, shower screens, basins and faucets, bathroom furniture and mirrors; kitchen sinks, faucets, countertops, appliances, ovens, cooktops, range hoods, dishwashers, refrigerators, washing machines, and outdoor grills (quinchos); and flooring and wall solutions including porcelain tiles, ceramics, large-format porcelain, vinyl, laminate, organic and wood floors, carpets, acoustic solutions, wall panels, deck, synthetic grass, and paints.

The product catalog is organized around three core verticals — Baños, Cocinas, and Pisos & Muros — and is supported by themed collections (Calma Mediterránea, Lujo silencioso, 3D Sense), a private-label line anchored on Wasser/Electro Wasser, and a portfolio of international brands including Roca, Egger, Eliane, Ape Grupo, and Decortiles. CHC extends its offering with a professional installation service for purchased products — covering faucets, accessories, toilets, bathroom furniture, mirrors, towel warmers, and shower screens — executed by specialized technicians with a 1-year satisfaction guarantee. Pricing is per-unit for fixtures and per-square-meter for tiles (e.g., $11.990 CLP/m²), with up to 12 interest-free installments and delivery throughout Chile excluding Easter Island, Juan Fernández, Antarctica, and free trade zones.

The revenue model combines one-time retail product sales across physical and digital channels with professional installation services. Customer segments are horizontal: residential homeowners undertaking renovation or remodeling are the primary segment, with professional contractors and builders as a secondary segment. Marketing and distribution leverage both offline (physical showrooms, installation field crews) and online (e-commerce, WhatsApp, telephone, email newsletter, Blog Inspira content) channels, supplemented by an AI-powered room visualizer (Roomvo) for tile/flooring previews. CHC is a privately held, non-subsidiary Chilean limited partnership with no disclosed parent company, investors, or funding history.

Name

CHC

Legal name

Comercial Hispano Chilena Ltda.

Website

https://chc.cl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

CHC (Comercial Hispano Chilena Ltda.) is a Chilean home improvement retailer founded in 1979 that sells bathroom, kitchen, flooring, and wall products through physical showrooms, e-commerce (chc.cl), and phone/WhatsApp sales, plus professional installation services, serving residential homeowners and contractors across Chile.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of construction and finishing materials including bathroom fixtures, kitchen appliances, floor tiles, wall coverings, and related accessories through physical showrooms and e-commerce platform.
2. Professional Installation Services: Installation services for bathrooms, kitchens, and related products performed by specialized technicians, with 1-year satisfaction guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

CHC (Comercial Hispano Chilena Ltda.) is a Chilean home improvement retailer that sells bathroom fixtures, kitchen products and appliances, flooring, and wall coverings through physical showrooms and an e-commerce platform (chc.cl). The company complements product sales with professional installation services performed by certified technicians and offers nationwide delivery throughout Chile.

Product overview

CHC (Comercial Hispano Chilena Ltda.) is a Chilean home improvement retailer offering a comprehensive portfolio of bathroom, kitchen, flooring, and wall covering products through both physical stores and its e-commerce platform chc.cl. The core product lines span Baños (bathroom fixtures and accessories), Cocinas (kitchen products and appliances), and Pisos & Muros (flooring and wall solutions). Beyond physical products, CHC offers complementary services including professional installation, order tracking, delivery planning, and digital catalogs. The company operates multiple retail locations and outlet stores across Chile, with nationwide delivery service.

Differentiator

Problem solved

Functional benefit

Products and services

• Baños (Bathrooms) Complete bathroom product line including toilets, shower screens, basins, faucet fixtures, bathroom furniture, towel warmers, mirrors, bathtubs, spa products, accessibility products, and accessories for residential and public use.
• Cocinas (Kitchens) Full kitchen product range including water heaters, kitchen sinks, kitchen faucets, countertops, kitchen furniture, appliances, outdoor grills (quinchos), washing machines, ovens, cooktops, range hoods, dishwashers, and refrigerators.
• Pisos & Muros (Floors & Walls) Flooring and wall covering solutions including porcelain tiles, ceramics, large-format porcelain, vinyl flooring, laminate flooring, organic floors, wood flooring, carpets, acoustic solutions, wall panels, deck, synthetic grass, paints, and installation accessories.
• Servicio de Instalación (Installation Service) Professional installation service for faucets, accessories, toilets, bathroom furniture, mirrors, towel warmers, and shower screens performed by specialized technicians with a 1-year satisfaction guarantee, available throughout Chile for products purchased at CHC.
• Venta Telefónica y WhatsApp (Phone and WhatsApp Sales) Phone and WhatsApp sales service that allows customers to consult on and purchase bathroom, kitchen, flooring, and wall products remotely. Reachable at +562 2620 05 90 and +569 3253 89 00.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wayfair: Wayfair is a large online home furnishings retailer; while not a Chilean competitor, it is comparable as a digital-first home goods retailer competing for category share and shaping online buying behavior relevant to chc.cl.

Direct peers

• Easy (Cencosud): Easy is a major Chilean home improvement retailer owned by Cencosud, offering a comparable product mix in bathrooms, kitchens, and flooring plus installation services, making it one of CHC's closest domestic competitors.
• Floor & Decor: Floor & Decor is a specialty flooring retailer with a deep tile and wall covering assortment; it is comparable to CHC's Pisos & Muros category in assortment strategy and showroom-led merchandising.
• Sodimac: Sodimac is the leading home improvement and construction materials retailer in Chile, directly competing with CHC across bathrooms, kitchens, flooring, and wall coverings through large-format stores and a similar omnichannel presence.

Broad incumbents

• IKEA: IKEA is a global home furnishings retailer with strong kitchen and bathroom category focus; while not a direct Chilean competitor, it competes for renovation dollars and sets benchmarks for showroom-driven retail.
• Kingfisher (Castorama / Brico Dépôt): Kingfisher operates Castorama and Brico Dépôt home improvement banners in Europe, comparable in category mix (kitchens, bathrooms, flooring) and in offering installation-adjacent services alongside branded products.
• The Home Depot: The Home Depot is the largest home improvement retailer globally, with extensive private label programs, pro-contractor services, and installation offerings that serve as a benchmark model for CHC's omnichannel and installation strategy.
• Lowe's: Lowe's is a major US home improvement retailer with an integrated installation services model, comparable to CHC's bundling of products with professional installation and a multi-category store offering.

Regional players

• Homecenter (Colombia / LatAm): Homecenter is the Sodimac-branded big-box home improvement chain across Latin America; it does not operate in Chile but operates the same category playbook and competes for regional procurement and supplier relationships.

Others

• Cencosud Shopping (parent context): Cencosud operates Easy and large shopping malls in Chile including malls used by CHC for outlets (e.g., Mall Plaza Vespucio); relevant as a counterparty via mall traffic and as the parent of a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-chc-comercial-hispano-chilena-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHC