The Hot Yoga Barre

What The Hot Yoga Barre does

The Hot Yoga Barre is a privately held boutique fitness studio founded in 2015 by Angie Hardison and headquartered in Richmond, Virginia. The company operates two physical studio locations—Willow Lawn (1601 Willow Lawn Drive, #200) and Midlothian (2061 Huguenot Road, C)—differentiated by a custom Far Infrared Radiant (FIR) heating system that operates at approximately 99°F with humidity control and fresh oxygen circulation, rather than conventional forced-air heating. The studio delivers four core class formats: Hot Yoga (Power, Flow, Slow Flow, Fire Glow, Zen), HIIT the Barre, BURN (HIIT), and SCULPT (Pilates-based). The company has been voted Richmond's BEST yoga and boutique fitness studio for 10 consecutive years.

The business operates a multi-stream revenue model. Primary income comes from tiered in-studio memberships (Spark $79 new-client intro, Ignite $169/month with 3-month commitment, Blaze $249/month, Annual $1,750) and class packs ($30 drop-in to $575 for 25 classes), supplemented by a digital subscription product, HYB@Home, hosted on Teachable at $24.99/month offering 150+ pre-recorded classes. Secondary revenue streams include four teacher training certifications ($249-$3,495 per program), private lessons and group events (up to 52 people, $65-$395), and international wellness retreats under the RISE UP! brand ($1,995-$4,500 per attendee). Community-driven programs—Karma Krew work-exchange, charitable giving to 100+ Richmond organizations, and client testimonials—function as both retention and acquisition levers. Operations are managed on MINDBODY for booking, scheduling, and payments.

The customer base is individual consumer fitness enthusiasts in the Richmond metropolitan area, with no named enterprise accounts and no B2B contracts disclosed. Headcount is in the 11-50 range, including 40+ named instructors across both locations. The company is founder-led, privately held, with no disclosed funding rounds, parent company, or acquisition activity. Geographic footprint is concentrated in Southeast Virginia, with digital (HYB@Home) and retreat products extending reach globally at low volume.

Name

The Hot Yoga Barre

Legal name

The Hot Yoga Barre

Website

https://thehotyogabarre.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hot Yoga Barre is a privately held boutique fitness studio operating two Richmond, VA locations using Far Infrared Radiant heating at ~99°F, offering hot yoga, barre, HIIT, and Pilates classes to individual consumers, plus a digital subscription, teacher training, and wellness retreats.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Barre Classes (HSADABAG), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG)

Keywords

• Hot yoga classes
• Barre fitness studio
• Pilates training programs
• Boutique fitness services
• Instructor certification programs

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly and annual unlimited class memberships. Options include Spark (new clients, $79/month), Ignite ($169/month with 3-month commitment), Blaze ($249/month), and Annual ($1,750/year). Memberships provide unlimited access to in-studio classes.
2. Drop-in Classes and Class Packs: Single drop-in classes at $30, 5-class packs at $135 ($27/class), 15-class packs at $375 ($25/class), and 25-class packs at $575 ($23/class). Out-of-town weekly unlimited available for $59.
3. Digital Subscription (HYB@Home): Online video library subscription at $24.99/month providing access to 150+ pre-recorded classes. No-commitment recurring subscription accessible via Teachable platform.
4. Teacher Training Programs: Professional certification programs including Yoga Teacher Training ($3,495, early bird $2,995), Barre Teacher Training ($495, early bird $395), BURN/HIIT Teacher Training ($249, early bird $199), and SCULPT Teacher Training ($395, early bird $295).
5. Private Lessons and Parties: Private lessons (30 min solo $65, 60 min solo $95, 2-person $118), small groups up to 4 people ($150), private parties up to 14 people ($295) or up to 52 people ($395).
6. Gift Cards: Gift cards sold in custom amounts, treated as cash, expire one year from purchase date.
7. Wellness Retreats: International wellness retreats (e.g., Costa Rica January 28 - February 3, 2024) with pricing from $1,995-$4,500 per person depending on accommodation type. Includes luxury accommodations, meals, wellness classes, and excursions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Hot Yoga Barre operates a boutique fitness studio in Richmond, VA offering heated yoga, barre, HIIT (BURN), and Pilates-based SCULPT classes held in signature 99-degree Far Infrared Radiant heat. The studio also sells four instructor certification programs, private lessons and group events, an online video subscription (HYB@Home on Teachable), international wellness retreats, branded memberships, class packs, and gift cards.

Product overview

The Hot Yoga Barre is a boutique fitness studio offering heated fitness classes centered around a signature 99-degree Far Infrared Radiant heat environment. The core product portfolio comprises four main class formats: Hot Yoga (including Power Yoga, Flow Yoga, Slow Flow Yoga, Fire Glow, and Zen Yoga), HIIT the Barre, BURN (HIIT), and SCULPT (Pilates-based). These classes are delivered at two Richmond, VA studio locations (Willow Lawn and Midlothian). Supplementary offerings include HYB@Home (an online video library of 150+ classes on Teachable for $24.99/month), four teacher training programs (Yoga at $3,495, Barre at $495, BURN/HIIT at $249, and SCULPT at $395), private lessons and group parties, and international wellness retreats branded as RISE UP! The studio also operates Karma Krew, a work-trade community program, and offers tiered memberships (Spark, Ignite, Blaze) plus class packs. MINDBODY serves as the booking, scheduling, and payment platform.

Differentiator

Problem solved

Functional benefit

Brands

• HYB@Home: Online video library subscription service offering 150+ pre-recorded classes including yoga, meditation, barre, and HIIT, accessible at $24.99/month with no commitment.

Products and services

• Hot Yoga Classes Heated yoga classes held at approximately 99 degrees using Far Infrared Radiant heat panels; offerings include Power Yoga, Power Yoga 45, Flow Yoga, Flow Yoga Express, Slow Flow Yoga, Fire Glow, and Zen Yoga for general adult fitness consumers.
• HIIT the Barre Heated barre and HIIT fusion workout combining strengthening and toning with 60-second low-impact cardio intervals, targeting planks, push-ups, core, arms, thighs, and glutes for general adult fitness consumers.
• BURN (HIIT) High-intensity interval training class combining strength training with cardio intervals to increase endurance, build lean muscle, and ignite the cardiovascular system, designed for general adult fitness consumers.
• SCULPT (Pilates-based) 45-minute Pilates-inspired mat class focused on controlled movements and muscle engagement, using 14 sets of intervals covering thigh, glute, core, arm, and posterior chain work; low-impact, low to high results toning workout for general adult fitness consumers.
• HYB@Home Online video library subscription offering over 150 pre-recorded HYB classes ranging from 5 to 60 minutes, including yoga, meditation, barre, and HIIT formats; available to global subscribers at $24.99/month with no commitment.
• Yoga Teacher Training 200-hour Yoga Teacher Training certification delivered in a 5-weekend plus self-study format with real-life classroom and teaching experience, one-on-one mentoring, and curriculum covering yoga history, philosophy, anatomy, asana alignment, and practice teaching for aspiring instructors.
• Barre Teacher Training Barre instructor training combining self-study, online modules, and in-person training (minimum 25 barre classes required), covering body alignment, cueing, choreography, and practice teaching for aspiring instructors.
• BURN/HIIT Teacher Training BURN/HIIT instructor training with online modules, a 5-hour in-studio training session, and a minimum 20 hours of practice teaching (10 BURN classes required prior to training) for aspiring instructors.
• SCULPT Teacher Training SCULPT (Pilates-based) instructor training with online and self-study components, requiring 20 SCULPT classes plus observation of 3 classes and 4 in-person training sessions, including the Pilates Anatomy Course, for aspiring instructors.
• Private Lessons and Group Events Private one-on-one lessons, small group classes, and private party bookings for groups up to 52 people, serving personalized instruction, corporate team building, bridal/bachelorette showers, birthday parties, and athletic team training.
• RISE UP! Retreats International wellness retreats (RISE UP! brand) set in destinations such as Costa Rica, combining yoga, barre, and HIIT classes with luxury accommodations, meals, spa treatments, adventure activities, and local excursions for individual wellness travelers.
• Class Packs Pre-paid class packs offering volume discounts over drop-in pricing: drop-in classes at $30, 5-class pack at $135 ($27/class), 15-class pack at $375 ($25/class), 25-class pack at $575 ($23/class), and out-of-town weekly unlimited at $59.
• Gift Cards Gift cards sold in custom amounts, treated as cash, and valid for one year from date of purchase, allowing recipients to redeem against classes, memberships, and other studio offerings.

Quantifiable outcome

• Voted Richmond's BEST studio 10 years running
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• 100+ Richmond Community OrganizationsminorOthersThe Hot Yoga Barre supports and donates to over 100 local Richmond organizations including American Cancer Society, American Heart Association, ASK Childhood Cancer Foundation, BARK Animal Rescue, Big Brothers/Big Sisters, Children's Hospital Foundation, Make a Wish, Richmond Animal League, Richmond SPCA, Ronald McDonald House Charities, and many more. Community giving is a core part of the studio's mission.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Y7 Studio: Hip, infrared-heated yoga and sculpt studio chain; directly comparable on the FIR-heated differentiation and music-driven boutique positioning HYB uses.
• Barre3: Boutique barre franchise combining barre, yoga, and HIIT in a heated-light format; directly comparable class mix and pricing tiers, with a franchise model HYB could emulate.
• The Barre Code: Boutique barre studio chain offering heated and non-heated barre/HIIT hybrid classes with tiered memberships; directly comparable class format and target customer to HYB.

Broad incumbents

• YogaSix: Franchised hot yoga studio chain with 200+ locations offering yoga, barre, and HIIT; comparable heated class formats and membership pricing to HYB's Spark/Ignite tiers.
• CorePower Yoga: National heated yoga and barre chain operating ~200 studios; directly comparable as a heated, multi-format boutique fitness operator, but at much larger scale with corporate backing.
• Club Pilates: Largest Pilates franchise in the US; comparable to HYB's SCULPT (Pilates-based) offering but at much greater scale and lower price point, posing a competitive threat locally.
• Orangetheory Fitness: National HIIT franchise with heart-rate-based interval training; comparable to HYB's BURN format and competes for the same time-pressed adult fitness segment.
• Peloton: Connected fitness platform with extensive yoga, barre, HIIT, and Pilates content; competes with HYB@Home for digital subscribers and increasingly with boutique studios for in-person demand.
• Pure Yoga: Premium urban yoga chain with hot yoga, teacher training, and retreats; comparable product breadth (yoga, training, retreats) to HYB but at higher-end pricing and metro scale.

Others

• Alo Yoga (Alo Moves): Apparel brand with a growing digital fitness platform (Alo Moves); not a studio peer but a competitor to HYB@Home in the digital yoga/barre subscription category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thehotyogabarre
• Facebookfacebook.com/thehotyogabarre
• LinkedInlinkedin.com/company/the-hot-yoga-barre-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hot Yoga Barre