ElectrAssure
ElectrAssure is a UK-based commercial EV charging solutions provider serving enterprise fleet operators, utilities, and heavy-duty vehicle operators with end-to-end planning, installation, and maintenance of AC, DC fast, and megawatt charging infrastructure underpinned by OCPP-compliant CPMS platforms.
- Company typePrivate
- Founded2013
- HeadquartersStevenage, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ElectrAssure does
ElectrAssure is a UK-based, privately held commercial EV charging solutions provider operating from Letchworth, Hertfordshire. Founded in 2013 and operating as ElectrAssure Limited, the company delivers end-to-end services spanning site survey, hardware supply, installation, ongoing maintenance, and cloud-based Chargepoint Management System (CPMS) deployment. Its commercial focus is exclusively B2B, targeting enterprise fleet operators, utilities, automotive manufacturers, public transport operators, and large commercial property holders rather than consumer or residential customers.
The technical portfolio is built on OCPP 1.6/2.0-compliant hardware from partner manufacturers Garo (Platinum installation partner covering LS4 AC 7/22kW, LS4 Mini 43kW for eHGVs, and GTB AC ranges) and Autel (official partner across MaxiCharger AC and DC products up to the 1.2MW Megawatt Charging System). Core platform capabilities include Dynamic Load Management (DLM) for power balancing across multi-charger depots, OCHP-based roaming, RFID/app/SMS driver access, and cloud-based CPMS implementations (Hubeleon, Park & Recharge via Hangar-19) with bespoke back-office systems for enterprise customers such as National Grid. Battery storage solutions are integrated to mitigate grid capacity constraints at constrained sites.
ElectrAssure generates revenue through four streams: hardware sales (pass-through of partner-manufactured chargers), installation and commissioning services (including DNO liaison and civil works coordination), recurring maintenance and SLA-based support contracts, and CPMS subscriptions. Pricing is quote-based and unlisted publicly, though 100kW+ DC chargers typically begin around £35,000-£50,000+ per unit with installation and VAT additional. Multi-year contracts dominate commercial engagement, anchored by a sole-supplier relationship with National Grid since 2021 covering 1,500+ chargers across 290+ sites. Go-to-market is direct enterprise field sales staffed by certified engineers, with no reseller channel. Certifications include OZEV authorisation, NICEIC, ECA, ISO 9001, CHAS, UVDB, SafeContractor, BSI, and CE—credentials collectively required for UK enterprise procurement and government grant participation.
ElectrAssure firmographics
Firmographics- Name
- ElectrAssure
- Legal name
- ElectrAssure Limited
- Website
- https://electrassure.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ElectrAssure is a UK-based commercial EV charging solutions provider serving enterprise fleet operators, utilities, and heavy-duty vehicle operators with end-to-end planning, installation, and maintenance of AC, DC fast, and megawatt charging infrastructure underpinned by OCPP-compliant CPMS platforms.
- Ownership category
- akta.pro rank
ElectrAssure industry classification
Industry- Product category
- Commercial EV Charging Infrastructure
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)
- akta.pro secondary industries
- EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK)
Keywords
Where ElectrAssure is headquartered
LocationHeadquarters
- HQ city
- Stevenage
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ElectrAssure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- EV Charging Hardware Sales: Sale of EV chargers including AC units (7kW-22kW) from Garo and Autel, and DC rapid/ultra-rapid chargers (50kW-350kW+), plus the 1.2MW Megawatt Charging System for heavy-duty applications.
- Installation Services: End-to-end installation services including site surveys, electrical infrastructure planning, charger installation, and commissioning. Covers power upgrades, DNO liaison, and civil works coordination.
- Maintenance and Support Services: Ongoing maintenance contracts including annual planned maintenance, call-fix maintenance, remote monitoring, fault diagnosis, and firmware updates. Provides SLA-based support for commercial operators.
- Chargepoint Management System (CPMS): Cloud-based software platform subscription for monitoring, controlling, and managing EV charging networks. Includes billing, energy management, driver access control, and reporting features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | 100kW+ DC Chargers |
| Unit Pricing | Multi-year contract | DC Fast Charging (50-350kW) |
| Unit Pricing | Multi-year contract | AC Fast Chargers (7-43kW) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ElectrAssure product offering
Product offeringCore offering
ElectrAssure provides end-to-end commercial EV charging solutions for UK businesses and fleet operators, covering site survey, electrical infrastructure planning, supply and installation of AC and DC chargers (Autel and Garo), battery storage integration, and ongoing maintenance with a cloud-based Chargepoint Management System (CPMS). The company targets depot charging for vans/trucks/HGVs, workplace charging, public and destination charging, and large multi-site enterprise rollouts, with OCPP-compliant networks and smart load balancing.
Product overview
ElectrAssure offers a comprehensive commercial EV charging portfolio comprising hardware and software. AC chargers include the Garo LS4 AC 7/22kW, Garo GTB AC 7/22kW, Garo LS4 Mini AC 43kW (for eHGVs), and Autel MaxiCharger AC Ultra Dual 22kW in wall-mounted and pedestal variants. DC fast chargers range from the Autel DC MaxiCharger Compact 47kW (available as portable) through 60kW, 120kW, 180kW, and 240kW models, up to the Autel DC MaxiCharger Megawatt Charging System at 1.2MW for heavy-duty vehicles. Supporting infrastructure includes battery storage solutions and the Chargepoint Management System (CPMS) — a cloud-based platform providing monitoring, billing, fault management, and driver access control via OCPP and OCHP protocols. The portfolio is managed end-to-end from site survey through installation and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Garo LS4 AC 7/22kW Charger Commercial AC charger with dual Type 2 outlets delivering up to 22kW per socket. Includes 4G connectivity, RFID authentication, DC monitoring, load management, and integrated metering, designed for fleet depots, logistics hubs, and workplace environments.
Quantifiable outcome
- 65% reduction in reported issues at National Grid sites following infrastructure improvements
- +3 more outcomes
Companies that use ElectrAssure
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
ElectrAssure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
ElectrAssure partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and minor.
- GarocoreGaro is a Swedish electrical products and EV charging solutions provider founded in 1939. ElectrAssure is a Platinum installation partner for Garo EV chargers, including the LS4 AC (7/22kW), LS4 Mini (43kW), and GTB AC (7/22kW) ranges. ElectrAssure has installed over 1,500 Garo chargers across UK fleet depots and commercial sites.
- AutelcoreAutel is an EV charging technology company (established 2004) offering DC fast chargers (47kW-350kW+) and AC chargers. ElectrAssure is an official Autel partner providing installation and maintenance services for Autel MaxiCharger products including the 1.2MW Megawatt Charging System.
- HubeleoncoreProvider of the Park & Recharge Chargepoint Management System (CPMS). ElectrAssure implements Hubeleon's cloud-based CPMS for customers including National Grid, configuring bespoke implementations with mobile apps, back-office systems, and helpdesk functionality.
- Hangar-19strategicSupplier of the Park & Recharge CPMS platform. ElectrAssure works collaboratively with Hangar-19 to deliver tailored CPMS implementations for enterprise customers requiring advanced monitoring and management capabilities.
- National Grid Electricity Distribution (NGED)strategicDistribution Network Operator (DNO) for the East Midlands region. ElectrAssure collaborated with NGED on the National Grid Eakring site project, with NGED managing Megawatt Transformer installation and commissioning for EV charging infrastructure.
- MCP Environmental ServicesminorPreferred civils works provider for National Grid projects including the Eakring site development. ElectrAssure conducted initial consultations with MCP Environmental Services alongside National Grid and NGED.
- Millwards ConsultingminorCivil engineering design consultancy that created civils designs for the National Grid Eakring site including concrete pads, cable troughs, ducting, and electrical distribution systems.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
ElectrAssure competitors and assessment
Company assessmentDirect peers
- Osprey Charging: UK-based rapid EV charging network provider with a national footprint of high-power chargers — comparable in geography, technology tier (DC rapid), and B2B/enterprise customer overlap.
- Pod Point: One of the UK's largest EV charging providers (now owned by Volkswagen), serving workplace, fleet, and public charging with proprietary hardware and back-office software — overlapping with ElectrAssure in the workplace, fleet, and CPMS segments.
- Rolec: UK-based designer and manufacturer of EV charging units (including AC and DC fast chargers) supplying installers and fleet customers — a direct competitor in the UK commercial charging hardware and installation market.
- EO Charging: UK-based specialist in commercial and fleet EV charging solutions, offering AC/DC hardware, installation, and software — directly comparable to ElectrAssure's depot and fleet focus with overlapping customer base in UK enterprises and logistics operators.
- EVBox: European EV charging hardware and software provider serving commercial and fleet customers across multiple markets — comparable product portfolio (AC/DC chargers, CPMS) and overlapping European commercial-fleet target market.
- Virta: European EV charging software and services platform offering CPMS, roaming, and managed charging for fleets and operators — directly comparable software/services layer to ElectrAssure's CPMS offering.
- InstaVolt: UK rapid EV charging network operator focused on public and destination high-power charging — comparable to ElectrAssure's public/destination segment and DC fast-charging capability.
Broad incumbents
- ChargePoint: Global EV charging network and CPMS platform with extensive commercial and fleet footprint — comparable across hardware, networked software, and enterprise fleet deployments, though at much greater international scale.
- BP Pulse: BP's EV charging business operating one of the UK's largest public and fleet charging networks, with end-to-end hardware, software, and installation capabilities — overlapping with ElectrAssure in fleet and depot charging but at vastly greater scale.
Emerging players
- Fuuse: UK-based chargepoint management system (CPMS) provider focused on multi-site commercial operators — competes with ElectrAssure's CPMS offering and Hubeleon/Park & Recharge integration approach for the same enterprise customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ElectrAssure social profiles
Digital presenceElectrAssure compliance and trust
Trust signalCompliance9 records
ElectrAssure financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElectrAssure leadership team
Management profileNumber of profiles
Profiles7 records
ElectrAssure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElectrAssure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElectrAssure
What does ElectrAssure do?
ElectrAssure provides end-to-end commercial EV charging solutions for UK businesses and fleet operators, covering site survey, electrical infrastructure planning, supply and installation of AC and DC chargers (Autel and Garo), battery storage integration, and ongoing maintenance with a cloud-based Chargepoint Management System (CPMS). The company targets depot charging for vans/trucks/HGVs, workplace charging, public and destination charging, and large multi-site enterprise rollouts, with OCPP-compliant networks and smart load balancing.
Is ElectrAssure a public or private company?
ElectrAssure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ElectrAssure founded?
ElectrAssure was founded in 2013. It employs 11 to 50 people.
Where is ElectrAssure based?
ElectrAssure is headquartered in Stevenage, United Kingdom, in the Europe region.
How does ElectrAssure make money?
Four revenue lines are on record. EV Charging Hardware Sales are the primary driver. The others are installation Services, maintenance and Support Services and chargepoint Management System (CPMS).
Who are ElectrAssure's main competitors?
Direct peers on record are Osprey Charging, Pod Point, Rolec, EO Charging, EVBox, Virta and InstaVolt. Broad incumbents are ChargePoint and BP Pulse. Fuuse is listed as an emerging player.
Does ElectrAssure have an API?
No public API is recorded for ElectrAssure.
What industry is ElectrAssure in?
ElectrAssure's product category is Commercial EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAE, EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet), with a secondary code of TLAKAMAF, EV Charger Operations, Maintenance & Field Service (O&M). Its NAICS code is 22112 and its SIC code is 4911.