Affinity Sports
Affinity Sports operates Sports Connect, a cloud-based youth sports management SaaS platform providing registration, websites, payment processing, scheduling, and compliance tools to U.S. national governing bodies and local clubs and leagues across soccer, baseball, football, basketball, and other sports.
- Company typePrivate
- Founded2002
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Affinity Sports firmographics
Firmographics- Name
- Affinity Sports
- Legal name
- Sports Connect
- Website
- https://affinity-sports.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Affinity Sports operates Sports Connect, a cloud-based youth sports management SaaS platform providing registration, websites, payment processing, scheduling, and compliance tools to U.S. national governing bodies and local clubs and leagues across soccer, baseball, football, basketball, and other sports.
- Ownership category
- akta.pro rank
Affinity Sports industry classification
Industry- Product category
- Youth Sports Management Software
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Where Affinity Sports is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Affinity Sports business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Licensing: Recurring subscription-based software licensing for youth sports organizations to access registration, website, payment processing, and management tools. Organizations pay on a recurring basis for access to the platform.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Affinity Sports product offering
Product offeringCore offering
Sports Connect is a cloud-based youth sports management SaaS platform that provides online registration, professional websites, integrated payment processing, team management, scheduling, reporting, communication tools, and safety/compliance features (including pitch count tracking and background checks) for national governing bodies, state associations, local clubs, leagues, and camps. It is sold via a sales-led motion with demo-driven conversion and recurring subscription licensing across multiple youth sports including soccer, baseball/softball, football, basketball, volleyball, hockey, and lacrosse.
Product overview
Sports Connect is a unified youth sports management platform offering online registration, professional website building, payment processing, team management, scheduling, reporting, and communication tools. The platform serves sports organizations across multiple sports including soccer, baseball, softball, football, basketball, volleyball, hockey, lacrosse, and camps. It functions as a single integrated product rather than a modular architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Connect Unified cloud-based youth sports management SaaS platform offering online registration, professional website building, payment processing, team and roster management, scheduling, reporting, communication tools, safety and compliance features (including pitch count tracking and background checks), and online fan-wear e-commerce. Built for national and state governing bodies, local clubs and leagues, camps, and the parents, coaches, and athletes who participate in youth soccer, baseball/softball, football, basketball, volleyball, hockey, and lacrosse.
Quantifiable outcome
- Registration numbers can more than double year-over-year after switching to Sports Connect
Companies that use Affinity Sports
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Affinity Sports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Affinity Sports partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- US Youth SoccercoreOfficial partner of US Youth Soccer with integrations to the USSF National Data Center, providing official data connectivity for soccer organizations using the platform.
- U.S. SoccercoreOfficial partner with direct integrations to the USSF National Data Center, enabling official registration and credential verification for soccer participants.
- USA FootballcoreOfficial partner of USA Football providing user-friendly tools to bring football leagues online with official organization support.
- Pop WarnercoreOfficial partner of Pop Warner with tools designed to support youth football and cheer organizations.
- Little League BaseballcoreOfficial partner of Little League Baseball with pitch count tracking to simplify baseball season management and ensure player safety compliance.
- PONY Baseball and SoftballcoreOfficial partner of PONY with pitch count tracking and compliance features for baseball and softball organizations.
- Amateur Athletic Union (AAU)coreOfficial partner of the Amateur Athletic Union for basketball with solutions to manage everything from registration to tournaments.
- US LacrossecoreOfficial partner of US Lacrosse with easy scheduling and automated team creation alongside official member integration.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
Affinity Sports competitors and assessment
Company assessmentDirect peers
- SportsEngine: Major direct competitor owned by NBC Sports, providing registration, websites, and league management for youth sports organizations including former Blue Sombrero customers. Comparable target market and feature set, with the added advantage of NBCUniversal media distribution.
- TeamSnap: Team and league management platform widely used across youth, recreational, and amateur sports with scheduling, communication, and payments features. Overlaps Sports Connect at the team/league admin layer and serves similar SMB and club segments.
- LeagueApps: Direct competitor in the youth and amateur sports management platform market, offering registration, scheduling, payments, and communication tools to leagues and clubs across multiple sports. Highly comparable product surface and customer base to Sports Connect.
- ACTIVE Network: Established sports and recreation management platform offering registration, membership management, and activity scheduling for leagues, camps, and clubs. Comparable SaaS model serving sports organizations, though broader across recreation activities.
- PlayMetrics: Direct youth sports management competitor; the company has publicly announced a combination with Sports Connect, indicating near-identical product scope (club and league registration, team management, tournaments) and overlapping customer base.
Broad incumbents
- Stack Sports: Broader sports technology platform whose legal/policy infrastructure hosts Sports Connect (per footer links). Operates a wider portfolio across registration, tournaments, camps, and performance — adjacent rather than head-to-head with Sports Connect's youth registration niche.
Emerging players
- Jersey Watch: Youth sports league management platform offering registration, websites, and payment processing primarily to baseball/softball and basketball leagues. Direct functional overlap with Sports Connect for small and mid-sized youth leagues, particularly in baseball/softball.
- Crossbar: Specialized youth and amateur sports registration and tournament management platform. Smaller and more focused than Sports Connect, but addresses the same registration/league admin pain points for a similar SMB league audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Affinity Sports social profiles
Digital presenceAffinity Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Sports leadership team
Management profileNumber of profiles
Affinity Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Sports
What does Affinity Sports do?
Sports Connect is a cloud-based youth sports management SaaS platform that provides online registration, professional websites, integrated payment processing, team management, scheduling, reporting, communication tools, and safety/compliance features (including pitch count tracking and background checks) for national governing bodies, state associations, local clubs, leagues, and camps. It is sold via a sales-led motion with demo-driven conversion and recurring subscription licensing across multiple youth sports including soccer, baseball/softball, football, basketball, volleyball, hockey, and lacrosse.
Is Affinity Sports a public or private company?
Affinity Sports is a private company. It is classified as unknown and is currently operating.
When was Affinity Sports founded?
Affinity Sports was founded in 2002. It employs 101 to 250 people.
Where is Affinity Sports based?
Affinity Sports is headquartered in San Diego, United States, in the North America region.
How does Affinity Sports make money?
One revenue line is on record: subscription Software Licensing.
Who are Affinity Sports's main competitors?
Direct peers on record are SportsEngine, TeamSnap, LeagueApps, ACTIVE Network and PlayMetrics. Stack Sports is listed as a broad incumbent. Emerging players are Jersey Watch and Crossbar.
Does Affinity Sports have an API?
No public API is recorded for Affinity Sports.
What industry is Affinity Sports in?
Affinity Sports's product category is Youth Sports Management Software. Its primary akta.pro industry code is MPAKAKAM, Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity), with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 61162 and its SIC code is 7900.