Give A Little
Give A Little is a London-based SaaS platform providing dedicated point-of-donation software for charities, churches and community organisations to accept contactless, Chip+PIN, QR-code and online donations via Stripe and SumUp, serving 10,500+ charities across 48 countries.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Give A Little does
Give A Little is a London-based, bootstrapped SaaS company (operating as Caution Your Blast Ltd, company number 07203051) that provides what it describes as the world's only dedicated point of donation software platform, enabling charities, churches, schools and community organisations to accept contactless, Chip+PIN, QR-code and online donations. The platform integrates with payment processors Stripe and SumUp and runs on third-party hardware from Payaz and CollecTin, as well as any NFC-equipped Android device via a Google Play app, and on iPhone and Android smartphones through the new Champion App using Tap to Pay. Backed by ISO 27001/9001, Cyber Essentials Plus, GDPR and PCI-compliant processing, the platform supports Gift Aid automation, multi-language donor experiences (16 languages), multi-site group licensing and offline donation capture across 48 countries.
The company's revenue model combines three streams: a freemium software subscription (Basic free for charities raising under £1,000 annually; Premium tier priced on a rolling 12-month fundraising basis with no contract tie-in and a one-month free trial), a 1.58% transaction fee on UK Stripe donations, and a 50p daily Tap to Pay usage fee per active device. Go-to-market is product-led through website sign-up and app store distribution, supplemented by channel partnerships (notably Parish Buying for the Church of England, which has driven 3,000+ parish onboardings), community-led word-of-mouth among a network of more than 10,500 charities, and presence at sector events including the Chartered Institute of Fundraising conferences.
Since its 2019 launch the platform has processed over 8.68 million donations and over £100m for good causes, with a customer base spanning large national charities (Cancer Research UK, ZSL, Oxfam Scotland), religious organisations, NHS-affiliated charities, hospices, heritage sites, schools and grassroots community groups. The team remains small (11-50 employees) and the company has not disclosed external institutional funding, indicating organic, capital-efficient growth.
Give A Little firmographics
Firmographics- Name
- Give A Little
- Legal name
- Caution Your Blast Ltd
- Website
- https://givealittle.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Give A Little is a London-based SaaS platform providing dedicated point-of-donation software for charities, churches and community organisations to accept contactless, Chip+PIN, QR-code and online donations via Stripe and SumUp, serving 10,500+ charities across 48 countries.
- Ownership category
- akta.pro rank
Give A Little industry classification
Industry- Product category
- Charity donation software (non-profit fundraising technology)
- NAICS
- Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (8132)
- SIC
- Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
- akta.pro secondary industries
- Creator Tipping, Donations & Micro-Payments (MPACAFAB), Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Government Benefit & EBT / Social Program Cards (FSAMANAF)
Keywords
Where Give A Little is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Give A Little business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription: Monthly subscription based on how much charities raise through the platform in a rolling 12-month period. No contract tie-in; unlimited devices and supporters. Available as Basic (free for under £1,000 raised) or Premium tier with 1 month free trial.
- Transaction Fees: Give A Little Stripe transaction fee of 1.58% (in the UK) for both online and contactless donations. Alternative standard Stripe account available with different fees. SumUp transaction fees also available with reduced rates for Give A Little community.
- Tap to Pay Usage Fee: 50p daily per active device for Tap to Pay usage on iPhone and Android smartphones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic - Free tier for small charities |
| Subscription | Monthly | Premium - Subscription based on fundraising volume |
| Transaction based/ take rate | Pay-as-you-go | Give A Little Stripe Transaction Fee |
| Transaction based/ take rate | Pay-as-you-go | Standard Stripe Account |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
Give A Little product offering
Product offeringCore offering
Give A Little is a dedicated point of donation software platform that enables charities, churches, and other non-profits to collect contactless, Chip+PIN, QR code, and online donations. The platform integrates with payment processors Stripe and SumUp and runs on third-party donation devices from CollecTin and Payaz, as well as on charities' own Android devices and supporters' iPhone/Android smartphones via the Champion App. Its admin dashboard manages campaigns, devices, Gift Aid claims, regular giving, and reporting across 48 countries in 16 languages.
Product overview
Give A Little is the world's only dedicated point of donation software platform, offering a unified solution for contactless, Chip+PIN, QR code, and online donations. The portfolio consists of the core Give A Little Point of Donation Platform (admin dashboard for managing campaigns, devices, and reporting), complemented by three hardware product lines (Fixed Donation Stations from Payaz/CollecTin, Portable Donation Boxes including CollecTin More, and Do-It-Yourself Points of Donation using the Android app), the Give A Little Champion App for supporter-led fundraising via Tap to Pay on smartphones, and service layers for Online Fundraising, QR Code Donations, Contactless Donations, Regular Giving, Gift Aid Management, and Campaign Reporting. Payment processing is handled through integrated Stripe and SumUp processors. The platform supports 48 countries, 16 languages, and is used by 10,000+ charitable organisations.
Differentiator
Problem solved
Functional benefit
Products and services
- Give A Little Point of Donation Platform Core admin SaaS platform enabling registered charities to manage campaigns, devices (fixed, portable, DIY, Champion App), and reporting across contactless, Chip+PIN, QR code, online and regular giving donation channels. Integrates with Stripe and SumUp payment processors and runs on CollecTin, Payaz, and Android/iPhone devices.
- Fixed Donation Stations Sturdy, tamper-proof permanent contactless donation kiosks supplied by device partners Payaz and CollecTin running Give A Little software; ideal for charities seeking an in-venue donation solution.
- Portable Donation Boxes Portable contactless donation devices including the CollecTin More (integrated SumUp card reader and tablet) and other handheld units running Give A Little software; suited to events and on-the-go fundraising by volunteers.
- Do-It-Yourself (DIY) Points of Donation Low-cost solution turning any Android device into a donation station via the Give A Little Android app and a compatible card reader; the most affordable entry point for cashless giving by smaller charities.
- Give A Little Champion App Mobile app (iPhone and Android) enabling charity supporters and Champions to collect contactless donations on their own smartphone via Tap to Pay, with no additional hardware; supports Supporter-led fundraising at marathons, Open Gardens, in-memory and community-led appeals. Available with Premium subscription.
- Online Fundraising Service Enables charities to create and publish branded online fundraising campaigns from templates, with custom video and images, multiple donation amounts, regular monthly giving options, and QR code generation for omnichannel promotion.
- Contactless Donations Service Service enabling charities to accept in-person contactless, Chip+PIN, and digital wallet payments (Apple Pay / Google Pay) via Give A Little software running on fixed stations, portable boxes, or DIY/Champion App devices.
- QR Code Donations Service Service amplifying online campaigns by attaching QR codes to posters, signage and print materials, enabling donors to give quickly via Apple Pay or Google Pay digital wallets.
- Regular Giving Service Service enabling donors to set up monthly recurring donations with inflation-proofing for charity income, supporting Gift Aid on regular donations and auditable HMRC reporting.
Quantifiable outcome
- Rural church doubled donations after implementing contactless giving with Give A Little
- +9 more outcomes
Companies that use Give A Little
Customer profileNamed customers35 records
Segments7 records
Ideal customer profiles4 records
Give A Little technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
Give A Little partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and historical.
- Parish Buying (Church of England)flagshipParish Buying is Church of England's procurement platform. Give A Little announced at Church of England National Giving Conference that Parish Buying members can register for Stripe integration with special low transaction fees. Over 3,000 churches using Give A Little through this partnership.
- MastercardflagshipMastercard partnered with Give A Little to support the Champion App pilot and Tap to Pay functionality. Mastercard's Senior Vice President of Fintech, Government and Digital Partnerships stated commitment to powering charitable donations and making giving easier and more accessible. Partnership includes co-marketing at awards and trials.
- StripecoreStripe is Give A Little's primary payment processor for online and contactless donations. Special 1.58% transaction fee for UK charities through Give A Little Stripe accounts. Supports Apple Pay, Google Pay, and all major payment cards. Available in 48 countries where Stripe operates.
- SumUpcoreSumUp is Give A Little's alternative payment processor for contactless donations. Compatible with SumUp Air, SumUp Solo Lite, and SumUp Solo card readers. Reduced transaction fees available for Give A Little community.
- CollecTincoreCollecTin manufactures portable and fixed contactless donation kiosks that run Give A Little software. CollecTin More includes integrated SumUp card reader and tablet. Devices available with Stripe or SumUp payment processing.
- PayazcorePayaz manufactures contactless donation devices including GivingStation that run Give A Little software. Partnership enables fixed and portable donation solutions for charities.
- Amazon Web Services (AWS)coreAWS provides data storage for Give A Little. All data stored either in EEA or UK, encrypted in transit and at rest.
- BThistoricalBT partnered with Give A Little team in 2016 to develop the first contactless donation solution with touch screen - the Digital Tin. Trials involved Comic Relief, Cancer Research, UNICEF, and smaller charities.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Give A Little competitors and assessment
Company assessmentDirect peers
- Funraise: Funraise is a nonprofit fundraising platform providing online donation forms, CRM, and event management for mid-market and enterprise nonprofits. Comparable as a vertical SaaS donor management and donation platform competing for the same charity customers.
- Donorbox: Donorbox is a US-headquartered online donation platform for nonprofits offering recurring giving, peer-to-peer campaigns, and event ticketing. It competes directly with Give A Little in the donation-software-for-charities category, though Donorbox is more focused on online/web donations and the US market.
- Givebutter: Givebutter is a modern fundraising platform for nonprofits offering online donations, events, auctions, and peer-to-peer campaigns with a freemium pricing model. Comparable to Give A Little as a tech-forward donation platform serving SMB and mid-market charities.
Broad incumbents
- GoFundMe Charity: GoFundMe Charity offers online donation platforms for nonprofits at scale. Comparable as a broad incumbent in online giving with significant consumer brand recognition and a different model (crowdfunding-led) versus Give A Little's point-of-donation focus.
- Stripe (Stripe Checkout / Stripe Terminal): Stripe is Give A Little's primary payment processor and a potential competitive threat via Stripe Checkout (online donations) and Stripe Terminal (contactless in-person). Comparable as the underlying payments infrastructure that could natively absorb donation workflows.
- Bonterra (Network for Good): Bonterra, owner of Network for Good, offers donation processing, CRM, and fundraising software to nonprofits. Comparable as a broader fundraising and grantmaking software suite that overlaps with Give A Little's donation collection functionality.
- SumUp: SumUp is Give A Little's secondary payment processor offering card readers and contactless payment products globally. Comparable as both a partner and a competitive threat — SumUp could natively offer donation-specific features to its existing SMB customer base.
- JustGiving: JustGiving is one of the UK's largest online fundraising platforms, owned by Blackbaud, serving millions of individual fundraisers and charities. It is a broad incumbent in the same space as Give A Little but focuses on peer-to-peer online fundraising rather than the dedicated point-of-donation (contactless/kiosk) niche.
- PayPal Giving Fund: PayPal Giving Fund is a major online donation platform distributing funds to verified charities through PayPal's consumer network. Comparable as an incumbent online donation channel with similar charity verification requirements to Give A Little.
Regional players
- iATS Payments: iATS Payments is a payment processor specialising in nonprofit donations across North America. Comparable as a niche payment processor competing for nonprofit donation volume with similar integrations to multiple giving platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Give A Little social profiles
Digital presenceGive A Little compliance and trust
Trust signalCompliance6 records
Give A Little financial estimates
Financial estimateRevenue estimate
Valuation estimate
Give A Little leadership team
Management profileNumber of profiles
Profiles3 records
Give A Little funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Give A Little M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Give A Little
What does Give A Little do?
Give A Little is a dedicated point of donation software platform that enables charities, churches, and other non-profits to collect contactless, Chip+PIN, QR code, and online donations. The platform integrates with payment processors Stripe and SumUp and runs on third-party donation devices from CollecTin and Payaz, as well as on charities' own Android devices and supporters' iPhone/Android smartphones via the Champion App. Its admin dashboard manages campaigns, devices, Gift Aid claims, regular giving, and reporting across 48 countries in 16 languages.
Is Give A Little a public or private company?
Give A Little is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Give A Little founded?
Give A Little was founded in 2019. It employs 11 to 50 people.
Where is Give A Little based?
Give A Little is headquartered in London, United Kingdom, in the Europe region.
How does Give A Little make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are transaction Fees and tap to Pay Usage Fee.
Who are Give A Little's main competitors?
Direct peers on record are Funraise, Donorbox and Givebutter. Broad incumbents are GoFundMe Charity, Stripe (Stripe Checkout / Stripe Terminal), Bonterra (Network for Good), SumUp, JustGiving and PayPal Giving Fund. iATS Payments is listed as a regional player.
Does Give A Little have an API?
No public API is recorded for Give A Little.
What industry is Give A Little in?
Give A Little's product category is Charity donation software (non-profit fundraising technology). Its primary akta.pro industry code is BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit), with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its NAICS code is 81321 and its SIC code is 7372.