Barnum Benefit Advisors
- Company typePrivate
- Founded2006
- HeadquartersShelton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Barnum Benefit Advisors firmographics
Firmographics- Name
- Barnum Benefit Advisors
- Legal name
- Barnum
- Website
- https://barnumbenefits.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Barnum Benefit Advisors industry classification
Industry- Product category
- Insurance Brokerage (Medicare and Group Benefits)
- NAICS
- Health and Welfare Funds (52512), Health and Welfare Funds (525120)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK), Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ), International Benefits Administration & Global Benefits Brokerage (BPACAHAG)
Keywords
Where Barnum Benefit Advisors is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barnum Benefit Advisors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: Barnum Benefit Advisors operates as an insurance broker/agent earning commissions from insurance carriers for policies sold and serviced. The company represents multiple Medicare Advantage, Supplement, Part D, dental, vision, life, and property & casualty insurance carriers. Commissions are earned on new policy sales and ongoing renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Medicare Insurance - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Barnum Benefit Advisors product offering
Product offeringCore offering
Barnum Benefit Advisors is an independent insurance brokerage that represents multiple Medicare and ancillary insurance carriers to help individual beneficiaries and business owners select and enroll in appropriate coverage. Its licensed agents conduct needs assessments, present comparative carrier quotes, and provide ongoing lifetime service across Medicare Advantage, Medicare Supplement, Part D prescription drug plans, dental, vision, life, travel medical, and property and casualty products, as well as group health, voluntary benefits, and retirement planning for employers.
Product overview
Barnum Benefit Advisors offers a comprehensive portfolio of insurance products and services centered around Medicare planning and group benefits. The core offering consists of Medicare Advantage Plans (Part C), Medicare Supplement Plans (Medigap), Prescription Drug Plans (Part D), and Dental & Vision Plans for Medicare beneficiaries. The company, founded in 2006 and expanded in 2009, also provides Group Health Benefits, Group Voluntary Benefits, and Retirement Planning services for employers. In 2025, the company established 'Barnum Medicare' as a dedicated sub-brand focused exclusively on Medicare sales. Additional products include Life Insurance, Individual Dental & Vision Insurance, Travel Medical Insurance, and Property & Casualty Insurance. The company serves clients across all 50 states through a team of licensed brokers and offers educational resources including Medicare webinars and enrollment guides.
Differentiator
Problem solved
Functional benefit
Companies that use Barnum Benefit Advisors
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Barnum Benefit Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barnum Benefit Advisors partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core, regional and minor.
- SilverScript (CVS Health)coreMedicare Part D prescription drug plan carrier displayed on partner logos section. SilverScript is a CVS Health company offering Medicare prescription drug plans.
- WellCarecoreMedicare Advantage and Part D carrier partner. WellCare offers Medicare Advantage plans, prescription drug plans, and Medicaid plans.
- Harvard Pilgrim Health CarecoreRegional health plan partner offering Medicare Advantage plans in certain markets.
- Cigna HealthcarecoreMedicare Advantage and health insurance carrier partner offering plans through employer's Medicare offerings.
- Blue Cross Blue Shield (BCBS)coreNational BCBS association partner with Medicare Advantage and supplemental plans across multiple states.
- Aetna (CVS Health)coreMedicare Advantage and supplemental insurance carrier partner, part of CVS Health.
- HumanacoreMedicare Advantage, Part D, and wellness carrier partner offering broad Medicare product portfolio.
- United HealthcarecoreMajor Medicare Advantage and Part D carrier partner, one of the largest Medicare plan providers.
- United American Insurance CompanycoreMedicare supplement and life insurance carrier specializing in senior health products.
- Mutual of OmahacoreMedicare supplement and life insurance carrier partner offering products for seniors.
- Globe LifecoreLife insurance and Medicare supplement carrier partner serving seniors.
- Molina HealthcarecoreMedicare Advantage and Medicaid health plan carrier partner.
- Tufts Health PlanregionalRegional Medicare Advantage and health plan partner operating in specific markets.
- Horizon Blue Cross Blue Shield of New JerseyregionalRegional BCBS affiliate partner offering Medicare Advantage plans in New Jersey.
- CarePartners of ConnecticutregionalRegional Medicare Advantage plan partner in Connecticut.
- ConnectiCareregionalRegional health insurance partner in Connecticut offering Medicare Advantage plans.
- Florida Blue (Blue Cross and Blue Shield of Florida)regionalRegional BCBS affiliate partner in Florida offering Medicare Advantage plans.
- Point32HealthregionalRegional health plan partner (formed by combination of Harvard Pilgrim and Tufts Health Plan) serving Medicare beneficiaries.
- Devoted HealthcoreMedicare Advantage carrier partner offering plans focused on seniors.
- Clover HealthcoreMedicare Advantage carrier partner using technology for chronic care management.
- Braven HealthregionalRegional Medicare Advantage plan partner in New Jersey.
- Fallon HealthregionalRegional health plan partner in Massachusetts offering Medicare Advantage plans.
- Eternal HealthregionalMedicare Advantage carrier partner offering plans in specific markets.
- WellaberegionalMedicare Advantage carrier partner offering plans in certain regions.
- Allstate Health SolutionscoreMedicare-related health insurance products carrier partner, affiliated with Allstate.
- IMG (International Medical Group)coreTravel medical insurance carrier partner offering plans for travelers and expatriates. Shop link provided through IMG portal.
- GeoBlue (BlueCross BlueShield Global Solutions)coreInternational health insurance carrier partner offering coverage for travelers abroad, affiliated with BCBS.
- MetLifecoreDental insurance carrier partner offering plans in all 50 states. Shop link provided for MetLife dental plans.
- Delta DentalcoreDental insurance carrier partner operating in Connecticut and New Jersey. Shop links provided for state-specific Delta Dental plans.
- VSP Vision CarecoreVision insurance carrier partner offering vision plans nationwide. Shop link provided for VSP vision plans.
- BrokerExchangesminorMarketing partner for 'Exclusive Benefits' program, providing additional benefits offers to Barnum clients through BrokerExchanges platform.
- Third-Party Retirement Plan PartnerscoreTrusted third-party partnerships for retirement planning services. Company provides strategies for business retirement plans and employee retirement preparation through these partnerships.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Barnum Benefit Advisors competitors and assessment
Company assessmentBroad incumbents
- NFP (National Financial Partners): Large-scale insurance brokerage and advisory firm offering employee benefits, property & casualty, and individual insurance. Comparable to Barnum in the group benefits and individual insurance segments, but at far greater scale and as a broader portfolio.
- HUB International: Global insurance brokerage offering property & casualty, employee benefits, and personal lines. Comparable to Barnum in the property & casualty and group benefits segments, though far larger and with a broader geographic and product footprint.
- Brown & Brown: Large public insurance brokerage with strong employee benefits and personal lines practices. Comparable to Barnum's group benefits offering but operating at national scale with proprietary technology and carrier relationships.
Direct peers
- eHealth: Public online insurance marketplace and brokerage with a large Medicare book. Competes with Barnum in Medicare distribution but primarily through a digital/online channel rather than a licensed agent network model.
- HealthPlanOne: Medicare-focused insurance brokerage and lead generation platform. Comparable to Barnum's Medicare distribution and lead conversion motion, with a similar emphasis on agent-assisted enrollment across multiple carriers.
- Assurance (an AM Best A-rated agency): Top-50 U.S. insurance brokerage with a strong employee benefits and individual Medicare practice. Closely comparable to Barnum's group benefits and Medicare offerings, with a similar mid-market advisory positioning.
- SelectQuote: Public, scaled Medicare-focused insurance brokerage using a tech-enabled agent model. Direct competitor in Medicare Advantage and Supplement distribution, though SelectQuote operates at a much larger scale with centralized telesales rather than field agents.
- GoHealth: Public Medicare-focused insurance brokerage using a centralized telesales model. Direct competitor in Medicare Advantage distribution, with significantly larger scale and a different go-to-market motion than Barnum's licensed agent network.
Emerging players
- Chapter: Tech-enabled Medicare advisory platform that uses technology to simplify Medicare plan selection. Competes with Barnum's Medicare advisory offering but with a digitally-native, technology-led approach rather than a traditional agent model.
Others
- Independent Insurance Agents & Brokers of America (Big 'I'): National trade association for independent insurance agents and brokers. Not a direct competitor but the principal industry association and channel ecosystem Barnum participates in for carrier access, continuing education, and compliance support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Barnum Benefit Advisors social profiles
Digital presenceBarnum Benefit Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barnum Benefit Advisors leadership team
Management profileNumber of profiles
Profiles20 records
Barnum Benefit Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barnum Benefit Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barnum Benefit Advisors
What does Barnum Benefit Advisors do?
Barnum Benefit Advisors is an independent insurance brokerage that represents multiple Medicare and ancillary insurance carriers to help individual beneficiaries and business owners select and enroll in appropriate coverage. Its licensed agents conduct needs assessments, present comparative carrier quotes, and provide ongoing lifetime service across Medicare Advantage, Medicare Supplement, Part D prescription drug plans, dental, vision, life, travel medical, and property and casualty products, as well as group health, voluntary benefits, and retirement planning for employers.
Is Barnum Benefit Advisors a public or private company?
Barnum Benefit Advisors is a private company. It is classified as family owned and is currently operating.
When was Barnum Benefit Advisors founded?
Barnum Benefit Advisors was founded in 2006. It employs 11 to 50 people.
Where is Barnum Benefit Advisors based?
Barnum Benefit Advisors is headquartered in Shelton, United States, in the North America region.
How does Barnum Benefit Advisors make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Barnum Benefit Advisors's main competitors?
Broad incumbents on record are NFP (National Financial Partners), HUB International and Brown & Brown. Direct peers are eHealth, HealthPlanOne, Assurance (an AM Best A-rated agency), SelectQuote and GoHealth. Chapter is listed as an emerging player. Independent Insurance Agents & Brokers of America (Big 'I') is listed as an others.
Does Barnum Benefit Advisors have an API?
No public API is recorded for Barnum Benefit Advisors.
What industry is Barnum Benefit Advisors in?
Barnum Benefit Advisors's product category is Insurance Brokerage (Medicare and Group Benefits). Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA). Its NAICS code is 52512 and its SIC code is 6411.