What PT. Asuransi Mega Pratama does

PT. Asuransi Mega Pratama is a privately held Indonesian general insurance company headquartered in Pasar Minggu, with operations that have been continuous since its founding in 1959. The firm is classified as a for-profit, non-public entity and operates with a small workforce of 51-100 employees, positioning it as a small-to-mid-tier participant in the Indonesian general insurance sector, which is regulated by the OJK (Otoritas Jasa Keuangan). The company's stated business is the provision of general insurance services, although the source material provides no further detail on product lines (e.g., motor, property, marine, liability, health), underwriting capacity, reinsurance arrangements, or distribution channels.

The available source data is unusually thin and contains a notable integrity issue: the website URL on record (heylink.me/yokuslot) is inconsistent with a 1959-established Indonesian insurance carrier and appears to point to an unrelated link-in-bio platform's sub-page. All technology, product, integration, pricing, customer, and personnel data blocks in the source material reference HeyLink.me rather than PT. Asuransi Mega Pratama, and therefore none of that content is attributable to the insurance company. No management team, contact details, M&A activity, regulatory actions, leadership changes, funding rounds, or partnership history are documented for the company. As a result, any investment-grade assessment of products, technology stack, GTM motion, moat depth, AI capability, and customer composition cannot be supported by the available evidence.

Name

PT. Asuransi Mega Pratama

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

PT. Asuransi Mega Pratama is a privately held Indonesian general insurance company founded in 1959, headquartered in Pasar Minggu, with a small workforce of 51-100 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Pasar Minggu

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. PRO Subscription: Monthly and annual subscription plans providing access to premium features including 100 links, custom branding, custom domain, themes, avatars, signups, messages, commerce, and priority support. Starter plan is free with limited features (50 links) and higher transaction fees.
2. Transaction Fees (Starter Plan): Starter free tier charges 9.9% + $0.30 per transaction on sales conducted through the platform's e-commerce features.
3. Transaction Fees (PRO Plan): PRO subscribers benefit from reduced transaction fees of 3.9% + $0.30 per transaction on platform sales.
4. Ad Revenue Share (AdSense): Users can activate AdSense on their HeyLink.me pages and earn revenue from ad clicks. HeyLink.me acts as the intermediary with AdSense integration, generating a share of advertising revenue for the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PT. Asuransi Mega Pratama provides general insurance services in Indonesia. The company was founded in 1959 and operates as a private for-profit insurer based in Pasar Minggu with a workforce of 51-100 employees.

Product overview

HeyLink.me is a link-in-bio platform offering a single unified link solution that consolidates all online content, social profiles, products, and services into one shareable URL. The platform operates on a Starter (free) and Pro (paid) tier model, supplemented by specialized vertical solutions including Business, Agency, Custom Domain, Enterprise, and Marketplace. The ecosystem includes subsidiary brands KODE.link (QR codes and digital cards), HeyLink.au (regional Australian platform), NonProfit-Link.org (nonprofit solution), and partner tools such as RapidWombat (SEO) and Baby Passport Photo Maker. The platform supports 11.6+ million customers across 195 countries with multilingual interface.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: QR code solutions platform offering QR code generation, digital business cards, and digital wallet card generators.
• NonProfit-Link.org
• RapidWombat

Products and services

• General Insurance Services PT. Asuransi Mega Pratama provides general insurance services in Indonesia, a non-life insurance offering covering risks such as property, motor vehicle, marine cargo, and other commercial and personal lines. The company's website field in the firmographics references a HeyLink.me URL rather than a primary corporate site, and additional product-level details are not specified in the source material.

Quantifiable outcome

• 11,684,578+ customers across 195 countries
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature9 records

Partnerships

One partnership is on record.

• Google AdSensecoreGTM or Marketing PartnerGoogle AdSense is integrated into the HeyLink.me platform, allowing users to monetize their link-in-bio pages by displaying relevant advertisements. HeyLink.me facilitates the AdSense sign-up process, and users earn revenue when visitors click on ads. The partnership provides HeyLink.me users with a seamless monetization pathway and creates a revenue-sharing relationship.

Scale indicators4 records

Emerging players

• Carrd: Carrd is a one-page site builder used by creators as a simple micro-website/landing-page alternative to link-in-bio, with overlapping freemium SaaS economics for solo creators and SMBs.
• Shorby: Shorby is a smart link/CTA tool focused on marketers and agencies with a partial overlap in link-aggregation use cases, especially for agencies managing multiple accounts.

Direct peers

• Linktree: Linktree is the category-leading link-in-bio platform with the most direct overlap in product, target market (creators/influencers), and freemium→PRO monetization model. It is the most comparable company to HeyLink.me.
• Beacons: Beacons is a creator-focused link-in-bio platform with built-in monetization, store, email, and AI features. It directly competes for the same individual creator and SMB segment with overlapping freemium SaaS economics.
• Lnk.Bio: Lnk.Bio offers a minimalist link-in-bio service targeting creators and small businesses with a similar free + paid tier structure. It competes on simplicity and pricing in the same direct category as HeyLink.me.
• Stan Store: Stan Store is a creator-commerce platform with link-in-bio, digital products, and messaging features — directly competing with HeyLink.me for creators monetizing their audience through a single link hub.
• Taplink: Taplink is a microsite/link-in-bio platform especially strong in Russia, CIS, and parts of Europe, offering payments, booking, and integrations. It is a direct category competitor with comparable multi-tier SaaS pricing.
• Milkshake: Milkshake (by Later) builds mobile-first bio/link-in-bio mini-sites for creators. It competes for the same individual creator segment with a simpler mobile-native product approach.
• Bio.link: Bio.link is a direct link-in-bio competitor serving creators with storefronts, music links, and analytics features. It overlaps in target customer (creators/influencers) and freemium SaaS model.

Broad incumbents

• Later: Later is an established social media marketing and scheduling platform whose Milkshake product puts it into direct category competition with HeyLink.me; broader portfolio includes link-in-bio as one component of a wider creator-tool suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/heyLink_me
• YouTubeyoutube.com/@heylinkme
• Facebookfacebook.com/heyLinkme
• LinkedInlinkedin.com/company/mega-pratama-insurance
• Instagraminstagram.com/heyLink.me

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Asuransi Mega Pratama