Adrian Durban Florist

What Adrian Durban Florist does

Adrian Durban Florist is a family-owned retail florist headquartered in Cincinnati, Ohio, in continuous operation under the Durban family since 1899. The company sells fresh-cut floral arrangements, blooming and green plants, curated gift baskets (including gourmet, wine and champagne, Cincinnati-themed, and craft beer selections), silk arrangements, and digital gift cards, and provides professional wedding, corporate, and sympathy/event floral design services with engagements priced from $100 to $20,000. The product portfolio is supported by a dedicated Special Event Consultant model for weddings and a separate corporate/B2B gifting program.

Its go-to-market is omnichannel: two physical retail storefronts (Blue Ash/Montgomery/Symmes at 6941 Cornell Rd. and Clifton at 3401 Clifton Ave.), an e-commerce site (adriandurban.com) powered by the third-party FlowerManager platform, same-day local hand delivery to 50+ Ohio zip codes and 12+ Northern Kentucky zip codes (including Sundays to funeral homes and churches), and nationwide same-day delivery across the USA and Canada. The website adds retention layers through a Petal Rewards loyalty program (1 point per dollar, 50 joining points), order history, reminders, subscriptions, gift card management, and a formal affiliate program. Marketing is anchored in SEO-driven occasion guides, a flower dictionary, and an editorial blog, with organic social on Facebook, Instagram, and Pinterest and assisted phone-based sales.

Revenue is generated primarily on a per-transaction retail basis (one-time purchase pricing on flowers, plants, baskets, and gift cards), supplemented by high-touch, professional-services revenue from wedding/event design and modest recurring engagement via the loyalty program's prepaid gift cards. No revenue figures or capital structure details (funding, ownership outside the family, debt) are disclosed; the company operates as a privately held, multi-generational family business with 11-50 employees.

Name

Adrian Durban Florist

Legal name

Adrian Durban Florist

Website

https://adriandurban.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Adrian Durban Florist is a family-owned retail florist in Cincinnati, Ohio, in continuous operation since 1899, selling fresh flowers, plants, gift baskets, silk arrangements, and event florals via two storefronts, e-commerce, same-day local delivery, and nationwide USA/Canada shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Cut Flowers & Floral Arrangements: Retail sale of fresh floral arrangements, bouquets, and individual stems. Products range from standard designs to custom/luxury collections. Same-day delivery available. Revenue is generated on a per-transaction basis with no subscription component for standard orders.
2. Potted Plants & Blooming Plants: Sale of blooming plants (orchids, peace lilies, kalanchoe, etc.) and green plants. Plants are sold individually at fixed retail prices. Available for same-day delivery or in-store pickup.
3. Gift Baskets & Gourmet Items: Sale of gift baskets including fruit baskets, wine and champagne baskets, gourmet food baskets, Cincinnati-themed baskets, craft beer gift boxes, and cookie deliveries. Revenue is per-transaction. Items include both pre-configured baskets and customizable options.
4. Weddings & Special Events: Full-service wedding and event floral design. Planning spans from $100 to $20,000 per event. A dedicated Special Event Consultant is assigned to each client for personal service. This is a high-touch, consultation-based revenue stream.
5. Business & Corporate Services: Corporate gift programs and business-to-business floral services for corporate customers and team members.
6. Gift Cards: Digital gift cards sold in fixed denominations ($25, $50, $75, $100, $125, $150) with custom amounts available by phone. Gift cards can be redeemed online or in-person at any branch location, providing a prepaid revenue stream.
7. Petal Rewards Program: Loyalty program offering reward points on every purchase. Members earn one point per dollar spent. New members receive 50 joining points. Points can be redeemed for discounts on future orders, creating recurring engagement and incentivizing repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Adrian Durban Florist is a family-owned retail florist that designs and sells fresh floral arrangements, blooming and green plants, gift baskets, silk arrangements, gift cards, wedding and event florals, sympathy and funeral arrangements, and corporate/plant care services. Orders are fulfilled through two physical retail locations and an online shop, with same-day local delivery in Greater Cincinnati and Northern Kentucky and nationwide delivery through a wire-service network.

Product overview

Adrian Durban Florist is a family-operated retail florist business (operating since 1899) offering a comprehensive portfolio of floral and gift products. The core offering centers on fresh custom-designed floral arrangements for occasions including birthdays, anniversaries, sympathy, and weddings. The product portfolio spans fresh floral bouquets (including signature designer collections like the Show Stopper and Dazzler Bouquet), blooming and green plants (orchids, peace lilies, kalanchoe), curated gift baskets (gourmet fruit & wine, Taste of Cincinnati local specialty baskets, craft beer gift boxes), silk arrangements, and digital gift cards. Services include wedding and event floral design, business/corporate gift programs, plantscaping, and sympathy/funeral arrangements. The business also operates a Petal Rewards loyalty program. The company is recognized as Voted #1 Cincinnati Florist and Top 50 Florist in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Floral Arrangements Designer-arranged fresh-cut flower bouquets and vase arrangements for personal gifting occasions (birthdays, anniversaries, get well, thank you, holidays) ordered by individual consumers.
• Blooming and Green Plants Live blooming plants (orchids, poinsettias, etc.) and decorative green foliage plants sold for gifting, home décor, and corporate environments.
• Gift Baskets Pre-assembled gift baskets pairing flowers with food, gourmet, or themed items for personal and corporate gifting.
• Silk and Artificial Arrangements Artificial/silk floral arrangements designed for lasting home décor, office settings, or memorial use.
• Gift Cards Stored-value gift cards redeemable at Adrian Durban Florist for any in-store or online purchase.
• Wedding Florals Custom floral design services for weddings, including bridal bouquets, boutonnieres, corsages, ceremony arrangements, and reception centerpieces.
• Corporate and Business Floral Services Recurring and on-demand floral arrangements, lobby displays, and event florals supplied to offices, hotels, restaurants, and other commercial venues.
• Plantscaping Interior landscape design, installation, and ongoing maintenance of live plants for commercial spaces such as offices, lobbies, and atriums.
• Sympathy and Funeral Flowers Funeral sprays, wreaths, casket adornments, sympathy vases, and standing arrangements delivered to funeral homes, churches, and family residences.
• Petal Rewards Loyalty Program Repeat-customer loyalty program that lets members earn rewards on purchases across the florist's product and service offerings.
• Same-Day Local Flower Delivery Same-day delivery of floral orders placed through the website or by phone across Greater Cincinnati and Northern Kentucky.
• Nationwide Flower Delivery Out-of-town floral delivery fulfilled through a nationwide wire-service network so customers can send arrangements to recipients anywhere in the United States.

Quantifiable outcome

• Voted #1 Florist 15 years in a row in Cincinnati & Northern Kentucky, and Top 50 Florist in the USA
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kremp Florist: Long-running family-owned florist based in Cincinnati with comparable heritage, retail, and wedding/event floral design offerings. Closest regional direct competitor in product line, customer base, and business model.
• FTD (Florists' Transworld Delivery): Long-standing floral delivery network aggregating local florists for nationwide and international flower delivery. Closely comparable in that it relies on local florist fulfillment for same-day orders, mirroring Adrian Durban's hybrid local/national delivery model.
• BloomNation: Online marketplace that connects consumers directly to local florists for same-day delivery, providing e-commerce and marketing tools to independent shops. Directly comparable because Adrian Durban operates the same way (local florist + national digital reach) but BloomNation does this as a multi-florist platform.
• Teleflora: Florist wire service that connects consumers to a network of local florists for same-day delivery. Highly comparable business model (local florist fulfillment plus national reach) and overlapping customer base in floral gifting and weddings.
• From You Flowers: Online flower and gift retailer offering same-day delivery from local florists nationwide. Directly comparable business model of aggregating local florist fulfillment with national digital demand generation.

Broad incumbents

• 1-800-Flowers.com: National online floral and gifting retailer offering fresh flowers, plants, and gift baskets with same-day delivery across the U.S. Directly comparable product mix and target occasions to Adrian Durban Florist, but operating at massive national scale versus Adrian Durban's Cincinnati-anchored business.
• ProFlowers: Established online floral retailer owned by 1-800-Flowers, offering fresh flowers, plants, and gifts with nationwide delivery. Comparable product assortment and digital-first gifting experience.

Emerging players

• The Bouqs Company: Direct-to-consumer online flower delivery company with farm-sourced inventory and subscription options. Comparable product and digital-first gifting experience, but with a national scale and supply chain that Adrian Durban lacks.
• UrbanStems: DTC floral and plant brand with a curated design aesthetic, subscription options, and same-day delivery in select metros. Comparable in product type (flowers, plants, gifts) and modern brand-led marketing approach.

Regional players

• Sieck's Florist: Regional family-run florist serving the Cincinnati/Northern Kentucky market with similar product offerings including flowers, plants, gifts, and event floral design. Comparable local competitor in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adriandurban
• Instagraminstagram.com/adrian_durban_florist/?hl=en
• Pinterestpinterest.com/adriandurbanflo
• Xx.com/adurbanflowers
• LinkedInlinkedin.com/company/adrian-durban-florist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrian Durban Florist