Quality Truck Care Center

What Quality Truck Care Center does

Quality Truck Care Center is a privately held, family-owned heavy truck and equipment dealership founded in 1999 and headquartered in Oshkosh, Wisconsin. The company operates four full-service facilities across the Fox Valley region — Green Bay/DePere, Appleton, Oshkosh, and Fond du Lac — serving commercial fleet operators, construction companies, trailer operators, and collision recovery customers primarily in Wisconsin. Its product and service portfolio spans new and pre-owned truck sales (Western Star, Autocar, Fuso), trailer sales (Jet, Manac, Timpte, Stoughton), construction equipment sales (XCMG, Serco), parts distribution via the Western Star PDC network, full-service tractor/trailer repair, a dedicated collision center, custom truck upfitting, and short- and long-term leasing/rentals.

The company's core technology footprint centers on advanced collision and upfitting capabilities: Bee-Line alignment equipment and a BlackHawk 10-Point Power Cage for millimeter-precision frame straightening, Axalta Imron Elite paint systems (the same paint used on Class 8 trucks since 2021) for factory color matching, and Brandon Manufacturing dump body installations (14'-22') tailored to Western Star X-Series chassis. Inventory management is handled via the SOARR platform, and a separate e-commerce storefront (Excelerator Parts) supports online parts ordering. Factory-certified technician credentials span Western Star, Autocar, Fuso, Detroit Diesel, Cummins, Caterpillar, Allison, Eaton, and Mercedes-Benz, enabling authorized warranty and overhaul work across multiple engine and drivetrain brands.

Quality Truck Care Center generates revenue through a mix of one-time vehicle and equipment sales (new/used trucks, trailers, construction equipment), recurring service contracts and parts sales, professional services revenue from collision repair and upfitting, and subscription-style full-service leasing and rental programs. Pricing on vehicle sales is quote-based ('Call for Price') with fleet discounts available for commercial customers; financing is offered through Daimler Truck Financial Services. Customer acquisition relies on regional physical presence, the company website, direct phone outreach, and word-of-mouth — reflected in published long-tenured testimonials from enterprise customers in transportation/logistics and logging. The business is run by the Balda family (Ken Balda as President, Bobby Balda as Sales Manager), operates as an independent private company with no parent, no external investors, and no disclosed M&A activity.

Name

Quality Truck Care Center

Legal name

Quality Truck Care Center

Website

https://qualitytruckcarecenter.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned Wisconsin heavy truck and equipment dealership operating four Fox Valley locations, offering new/used trucks, trailers, and construction equipment alongside parts, service, collision repair, upfitting, and leasing for commercial fleet and construction customers.

Ownership category

akta.pro rank

Product category

Commercial Truck and Trailer Dealership Services

NAICS

Automotive Repair and Maintenance (8111), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Specialized Automotive Repair (811114)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

akta.pro secondary industries

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ), Heavy-Duty Truck & Tractor Rentals (THADAJAC), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)

Keywords

• Heavy truck dealership
• Commercial trailer sales
• Truck collision repair
• Truck parts distribution
• Truck leasing rentals

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. New Truck Sales: Sales of new trucks including Western Star, Autocar, and Fuso brands. Revenue generated from vehicle transactions at four Wisconsin locations.
2. Used Truck Sales: Pre-owned truck sales including various makes and models. Customers can find specific vehicles or request assistance locating inventory.
3. Trailer Sales: Sales of new trailers (Jet, Manac, Timpte, Stoughton brands) and pre-owned trailers. Various trailer types for different vocational applications.
4. Construction Equipment Sales: Sales of construction equipment including XCMG brand and Serco loaders.
5. Truck and Trailer Service/Repair: Full-service tractor and trailer repair at all four locations, including routine maintenance, major repairs, engine/drivetrain work, and mobile road service. Services include D.O.T. inspections, PM programs, and factory warranty work for multiple OEM brands.
6. Parts Sales: Sales of OEM and aftermarket truck and trailer parts. Parts available for Western Star, Autocar, Fuso, and all makes/models. Online parts sales through Excelerator Parts website.
7. Collision Center Services: Body repair, painting, frame straightening, and alignment services for trucks, trailers, and RVs. Includes minor touch-ups to major collision repairs and full restorations.
8. Truck Upfitting: Custom upfitting services including dump body installations (14'-22'), electric tarp systems, paint, and specialty equipment installation for Western Star trucks.
9. Truck Leasing and Rental: Short-term and long-term rental options plus full-service leasing for trucks, yard spotters, box trucks, and tractors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Quality Truck Care Center is a family-owned heavy truck and trailer dealership operating four Wisconsin locations, selling new and used trucks (Western Star, Autocar, Fuso), trailers (Jet, Manac, Timpte, Stoughton), and construction equipment (XCMG, Serco). It complements vehicle sales with full-service tractor/trailer repair, a state-of-the-art Oshkosh collision center, OEM and aftermarket parts distribution, custom upfitting (Brandon Manufacturing dump bodies, Axalta paint), and short- and long-term truck leasing and rentals.

Product overview

Quality Truck Care Center operates as a family-owned heavy truck and equipment dealership with four Wisconsin locations (Green Bay/DePere, Appleton, Oshkosh, Fond du Lac). The company offers a unified portfolio combining new and pre-owned vehicle sales (trucks, trailers, construction equipment, body equipment) with comprehensive after-sale services including parts, repair/maintenance, collision center, upfitting, and leasing/rentals. The core product lines include Western Star and Autocar trucks, Jet/Manac/Timpte trailers, and XCMG/Serco construction equipment, supported by a parts distribution network and service operations at all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Trucks New heavy-duty trucks from Western Star, Autocar, and Fuso brands for commercial trucking operations across hauling, towing, and vocational applications, sold at four Wisconsin locations.
• Used Trucks Pre-owned trucks and equipment in various makes and models available for purchase, sourced from inventory or located upon customer request.
• Trailers New and used commercial trailers from Jet, Manac, Timpte, and Stoughton brands engineered for durability and efficiency in commercial hauling.
• Construction Equipment Heavy construction equipment including XCMG-branded machinery and Serco loaders for off-road and construction vocational applications.
• Body Equipment Truck body equipment and dump bodies from Brandon Manufacturing, including upfitting capabilities tailored to Western Star X-Series trucks.
• Truck Service & Repair Full-service tractor and trailer repair at four Wisconsin locations, including routine maintenance, major repairs, D.O.T. inspections, PM programs, engine/drivetrain work, mobile road service, and factory warranty work for multiple OEM brands.
• Parts Department OEM and aftermarket truck and trailer parts sales for Western Star, Autocar, Fuso, and all makes/models, with online parts ordering via the Excelerator Parts storefront and direct parts requests.
• Collision Center Collision repair, painting, frame straightening (BlackHawk 10-Point Power Cage), and alignment (Bee-Line) for trucks, trailers, and RVs at the Oshkosh Collision Center, ranging from minor touch-ups to major collision repairs and full restorations.
• Upfitting Custom upfitting of Western Star X-Series trucks and other platforms with Brandon Manufacturing dump bodies (14'–22'), electric tarp systems (Aero Industries, Mountain), Chelsea power take-offs, and Axalta Imron Elite color-matched paint for vocational applications.
• Leasing & Rentals Short-term and long-term truck rentals and full-service leasing of yard spotters, box trucks, and tractors available at all four Wisconsin locations.

Quantifiable outcome

• Over 97% national parts order fill rate through Western Star's PDC network
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and supporting.

• Western Star TruckscoreTechnology or IntegrationWestern Star is a primary truck brand sold and serviced by Quality Truck Care Center. The company offers Western Star new truck sales, OEM warranty service, and parts through their distribution network. Western Star's parts distribution network with 97%+ fill rate and $150M+ inventory supports parts availability.
• Aurora Plus (Fruehauf, Hyundai, Lufkin, Transcraft, Wabash)supportingTechnology or IntegrationThrough Aurora Plus affiliation, Quality Truck Care Center offers OEM Fruehauf, Hyundai, Lufkin, Transcraft, and Wabash trailer parts, extending their parts availability beyond their primary brands.
• Detroit DieselcoreTechnology or IntegrationDetroit Diesel is a primary engine brand serviced at Quality Truck Care Center. The facility offers Detroit OEM warranty service and overhauls, with Detroit Diesel Factory Certified technicians at the Fond du Lac location.
• CumminscoreTechnology or IntegrationCummins is a primary engine brand serviced at Quality Truck Care Center with Cummins Factory Certified technicians at Fond du Lac. Services include OEM warranty work and overhauls.
• Allison TransmissionsupportingTechnology or IntegrationAllison Transmission OEM warranty service is available at Quality Truck Care Center, with Allison Factory Certified technicians at the DePere/Green Bay location.
• Caterpillar (Cat)supportingTechnology or IntegrationCat engines are serviced at the Oshkosh location with Caterpillar Factory Certified technicians. Services include OEM warranty work and overhauls.
• FUSOsupportingTechnology or IntegrationFUSO truck sales and FUSO OEM warranty service available at the DePere/Green Bay location with FUSO Factory Certified technicians.
• Brandon ManufacturingcoreTechnology or IntegrationBrandon Manufacturing dump bodies are a key component of Quality Truck Care Center's upfitting services. They specialize in upfitting Western Star X-Series trucks with Brandon dump bodies (14'-22' standard applications) tailored to customer specifications.
• Axalta Coating SystemscoreTechnology or IntegrationAxalta's Imron Elite paint system is used for all upfitting and collision repair work, providing factory-quality finish and perfect color matching. This is the same paint system used on Class 8 trucks since 2021.
• Aero IndustriessupportingTechnology or IntegrationAero Industries tarp systems are offered as part of the truck upfitting services.
• Mountain TarpsupportingTechnology or IntegrationMountain Electric Tarp Systems are offered as part of dump body upfitting applications.
• Chelsea Power Take-OffssupportingTechnology or IntegrationChelsea PTO systems are offered as part of the upfitting capabilities for vocational trucks.
• Serco LoaderssupportingTechnology or IntegrationSerco loader equipment is sold at Quality Truck Care Center locations as part of their construction equipment offerings.
• Bee-Line (Autobody Equipment)supportingTechnology or IntegrationBee-Line alignment equipment is used at the Oshkosh Collision Center for precise truck alignment, ensuring improved drivability, fuel efficiency, and safety.
• BlackHawk (Frame Equipment)supportingTechnology or IntegrationBlackHawk 10-Point Power Cage system is used for major structural damage repairs, restoring frames to exact factory specifications down to the millimeter.
• Manac TrailerssupportingTechnology or IntegrationManac trailer brand is sold at Quality Truck Care Center locations as part of their trailer sales offerings.
• Jet TrailerssupportingTechnology or IntegrationJet trailer brand is sold at Quality Truck Care Center locations as part of their trailer sales offerings.
• Timpte TrailerssupportingTechnology or IntegrationTimpte trailers are sold and serviced at Quality Truck Care Center locations, with extensive parts and service support for Timpte equipment.
• AutocarcoreTechnology or IntegrationAutocar truck brand sold at Quality Truck Care Center with Autocar OEM warranty service available. Autocar spotters also sold.
• XCMGsupportingTechnology or IntegrationXCMG construction equipment brand sold at Quality Truck Care Center locations, including off-road equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stoops Freightliner Quality Trailer: Stoops Freightliner is a Midwest commercial truck and trailer dealership with multiple Indiana locations selling Freightliner, Western Star, and Isuzu trucks along with trailers. Its regional full-line dealer footprint is operationally comparable to Quality Truck Care Center though it serves a different Midwest geography.

Direct peers

• Nuss Truck & Equipment: Nuss Truck & Equipment is a Midwest- and Upper Midwest-based heavy-duty truck dealer group with locations across Minnesota, Wisconsin, and surrounding states. As a regional multi-brand dealer of Freightliner and Western Star, it is one of the closest geographic and operational peers to Quality Truck Care Center.
• Velocity Vehicle Group: Velocity Vehicle Group (formerly Velocity Truck Centers) is a Daimler-aligned heavy-duty truck dealer group with multiple U.S. locations selling Western Star, Freightliner, and Detroit products. Like Quality Truck Care Center, it pairs OEM sales with parts, service, and collision capabilities.
• Premier Truck Group: Premier Truck Group is a multi-location commercial truck dealer group offering Freightliner and Western Star sales along with parts, service, and collision centers. Its full-service dealership model across multiple states is directly comparable to Quality Truck Care Center's operating approach.
• Bergey's Truck Centers: Bergey's Truck Centers is a family-owned commercial truck dealer group operating multiple locations in Pennsylvania and the Mid-Atlantic, selling Freightliner, Western Star, and Isuzu with full parts, service, and body shop operations. Its family-owned, multi-location, full-service structure is highly analogous to Quality Truck Care Center.
• Bergen Truck Center: Bergen Truck Center / Bergen Mack is a Mack and Volvo heavy-duty dealer group in the Northeast U.S. offering sales, service, parts, body shop, and leasing. Its full-service regional dealership model parallels Quality Truck Care Center's integrated offering.

Emerging players

• SelecTrucks: SelecTrucks is a Daimler-owned used commercial truck retail network offering certified pre-owned Freightliner and Western Star trucks with extended warranties. It overlaps with Quality Truck Care Center's used truck sales and warranty service lines but does not offer new truck sales or collision/upfitting.
• Fabick CAT: Fabick CAT is a Caterpillar equipment dealer in the Midwest offering new and used heavy equipment, parts, service, and rental. It overlaps with Quality Truck Care Center's construction equipment (XCMG) sales, parts distribution, and service capabilities, particularly around Caterpillar engine service.

Broad incumbents

• Rush Enterprises: Rush Enterprises is the largest network of commercial vehicle dealerships in North America, operating over 150 locations across the U.S. and Canada. It sells Peterbilt and International trucks and provides parts, service, and collision repair — directly mirroring Quality Truck Care Center's full-stack model but at vastly greater scale.
• MHC Kenworth: MHC Kenworth operates one of the largest networks of Kenworth dealerships in the U.S., offering new and used truck sales, parts, service, and leasing. While Kenworth-aligned rather than Western Star, its full-service dealership structure is directly comparable to Quality Truck Care Center's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Truck Care Center