What Message Business does

Message Business SAS is a French cloud-marketing software company operating commercially under the Sendethic brand ('Sendethic by Sellsy' since 2024, subsequently 'Sendethic x TeamSystem' following TeamSystem's 2025 acquisition of Sellsy). Founded in 2006 and headquartered in France (Paris-area, phone 01 83 79 03 40), the company sells a unified digital-marketing platform that combines email campaign sending, SMTP relay infrastructure, SMS routing, marketing-automation scenarios, a responsive drag-and-drop email and landing-page editor, forms and surveys, and customer-database consolidation via a unified customer reference (RCU). Native API, connector, webhook and FTP integrations are exposed for enterprise IT-system synchronisation, and the entire stack is designed, developed and hosted in France under RGPD/GDPR-aligned data-handling commitments — an explicit procurement criterion for French public-sector buyers.

The business monetises through a mix of all-inclusive monthly subscriptions, pay-as-you-go routing and storage credits, a free discovery offer (100 marketing emails, 100 SMTP emails and 10 SMS plus automation features), and multi-year professional-services contracts covering onboarding workshops, customer-needs assessment, training and consulting. Distribution combines direct enterprise sales for large accounts, a self-serve online motion for SMBs, and an agency/ESN/software-publisher partner network; the platform itself is localised in French, English, Spanish, Simplified Chinese and Traditional Chinese.

The customer base is notably enterprise-heavy for the company's size and includes French public-sector institutions (Ministère de la Culture, Assemblée Nationale, La Philharmonie de Paris), large publishers and brands (Gallimard, Groupe Up, Vend\u00e9e Globe, Aftral, CFDT, Henner, UCAR, Sphère Santé, Hawaiisurf.com, Toute La Culture, SOS Villages d'Enfants, CGA Picpus). Multiple customers report relationships spanning several years to nearly a decade, evidencing high retention within a relatively narrow incumbent SMB and French-mid-market addressable footprint.

Name

Message Business

Legal name

SELLSY SAS

Website

https://message-business.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Message Business, operating as Sendethic, is a French cloud-marketing SaaS vendor offering an integrated email, SMS, automation and customer-database platform, serving French mid-market, enterprise and public-sector clients and now distributed within the TeamSystem/Sellsy group.

Ownership category

akta.pro rank

Product category

Email Marketing & Marketing Automation Software

NAICS

Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising (7310), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

akta.pro secondary industries

SMS & Mobile Direct Marketing Services (BPAFAKAI), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Email marketing software
• SMS marketing platform
• Marketing automation
• Customer database management
• Email campaign management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Subscription-based pricing model with all-inclusive plans covering platform features. Pricing varies based on consumption and intended use cases.
2. Usage-based Credits (Routing & Storage): Consumption-based pricing model where customers pay based on email routing credits, SMS credits, and storage usage. Allows flexibility for varying campaign volumes.
3. Discovery/Trial Offer: Free discovery offer providing 100 marketing emails, 100 SMTP emails, 10 SMS, and marketing automation features to test the platform without commitment.
4. Expert Support Services: Additional revenue from expert support services including customer needs assessment, team training, project consulting, and guided implementation support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Message Business operates Sendethic, a cloud-based unified marketing platform sold primarily to French enterprises and public-sector organizations. The platform delivers email marketing campaigns, SMTP relay, and SMS routing from a single interface, complemented by marketing automation, a responsive email and landing page editor, customer database consolidation via a unified customer reference (RCU), and API/webhook/FTP integrations. Offerings are sold through subscription plans, usage-based routing and storage credits, a freemium discovery tier, and add-on professional services for onboarding, training, and consulting.

Product overview

Sendethic is a French marketing platform offering a unified solution for email marketing, SMS routing, and marketing automation. The core platform combines email and SMS delivery (Routage Emailing et SMS), a responsive email editor, database management with customer reference consolidation (Gestion de la base de données/RCU), marketing automation with scenario building, forms and surveys, and API/connector/webhook integrations. The offering is modular, allowing enterprises to access core routing capabilities alongside automation, database, and integration tools. Sendethic operates as part of the Sellsy group following acquisition, with an associated TeamSystem partnership. The platform positions itself as an ethical and GDPR-compliant marketing solution, offering a discovery trial tier alongside consumption-based pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateforme Marketing Sendethic Unified marketing platform combining email and SMS routing, marketing automation, customer database management, and API integration capabilities for French enterprises and mid-market organizations.
• Routage Emailing et SMS Email marketing and SMS sending solution providing unified SMTP relay and SMS routing capabilities for campaign delivery, available as a stand-alone routing service on the Sendethic platform.
• Editeur Responsive Responsive email editor and landing page builder that enables creation of visually appealing, mobile-optimized email campaigns and landing pages without coding, sold as a stand-alone design tool within the Sendethic platform.
• Marketing Automation Sendethic Marketing automation solution offering scenario-based customer journey orchestration, automated workflows, and personalized multi-step campaigns for marketing teams.
• Gestion de la base de données (RCU) Customer database management and data consolidation solution providing a unified customer reference (RCU), data scoring, and segmentation capabilities for marketing teams.
• Formulaires & Enquêtes Form and survey creation tool for lead capture, customer data collection, and feedback management, integrated within the Sendethic marketing platform.
• API, Connecteurs, Webhook & FTP Integration layer providing API access, pre-built connectors, webhook support, and FTP-based batch processing for synchronizing Sendethic with enterprise IT systems, available as a sellable integration offering.
• Services Sendethic by Sellsy Expert accompaniment professional services offering customer needs assessment, team training, project consulting, and guided platform implementation for Sendethic customers.
• Offre Découverte Free trial offering providing 100 marketing emails, 100 SMTP emails, 10 SMS credits, and access to marketing automation features for prospect evaluation without commitment.

Quantifiable outcome

• Over 55% email open rate achieved by customers
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• SellsyflagshipStrategic or Co-development Partner
• TeamSystemcoreStrategic or Co-development Partner
• Agency & Digital Partner NetworkcoreChannel Partner/ Reseller/ Distributor

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Constant Contact: Long-standing email marketing platform targeting SMBs and non-profits — directly comparable customer segment to Sendethic, with overlapping email campaign, automation, and event-marketing features.
• GetResponse: Email marketing, automation, webinar, and landing-page platform with a similar SMB-to-mid-market focus and overlapping feature surface (email + automation + landing pages).
• Brevo (Sendinblue): French-headquartered email marketing, SMS, marketing automation, and CRM platform directly competing with Sendethic for European SMB and mid-market customers with a similarly bundled multi-channel proposition.
• Klaviyo: Email and SMS marketing platform purpose-built for e-commerce; competes with Sendethic for retail/e-commerce senders who need segmentation, automation, and SMS routing in one stack.
• Mailjet: Transactional and marketing email/SMS platform owned by Sinch; competes with Sendethic on email routing, deliverability, and developer-friendly APIs for the French and European market.
• ActiveCampaign: Email-first marketing automation and CRM platform with comparable customer-journey automation and segmentation depth, frequently shortlisted against Sendethic by mid-market buyers in Europe.
• Mailchimp: Global email marketing leader (owned by Intuit) that competes head-to-head with Sendethic on core email campaign, automation, and deliverability capabilities for SMBs and mid-market firms.
• Sarbacane: French email marketing and marketing automation vendor with comparable target audience (French SMB/mid-market), overlapping product set (email, SMS, automation), and similar localization advantages.

Broad incumbents

• Salesforce Marketing Cloud: Enterprise marketing cloud (including Pardot and Email Studio) competing for large Sendethic accounts that outgrow mid-market tools and require deeper enterprise integrations.
• HubSpot Marketing Hub: Broader inbound marketing, email automation, and CRM suite from HubSpot; overlaps with Sendethic's email/automation offering as part of a much wider martech and CRM portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/messagebusiness
• Facebookfacebook.com/message.business.emailing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Message Business