PlaceLinks
PlaceLinks is a privately held SaaS provider of a multi-channel Media Reporting Dashboard that helps advertisers, publishers, and agencies measure and report results across search, mobile, social, video, and call-tracking campaigns in the local advertising ecosystem.
- Company typePrivate
- Founded1999
- HeadquartersWaban, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PlaceLinks does
PlaceLinks, doing business as Sudeza Inc., is a privately held US software company founded in 1999 and headquartered in Waban, Massachusetts. It provides a web-based, SaaS-delivered Media Reporting Platform that helps advertisers, publishers, and agencies capture and communicate multi-channel media results across internet search, mobile, social media, video, and call tracking. The company is led by President Chris Sole, who brings over 25 years of C-level experience in software and marketing, and operates with a headcount in the 1-10 range. Its commercial focus is the local/mobile advertising ecosystem, with distribution driven by direct enterprise sales, channel partners (BIA Kelsey, Borrell Associates, Localogy), and industry-event participation (e.g., Localogy 20/20).
The platform architecture centers on a core Media Dashboard that aggregates tracked calls, ROI calculations, website leads, impressions, clicks, and custom company data into real-time, password-protected reports. Around this hub, PlaceLayers — referred to in the company's own materials as PlaceLinks — extends add-on modules: a Local Media Dashboard (LMD) for mobile, internet yellow pages, local search, and call tracking with geo-targeting; a Video Media Dashboard (VMD) for play-thru, engagement, and video-traffic analytics; a Social Media Measurement module covering Facebook, Twitter, LinkedIn, Instagram, and Pinterest; and a CRM Integration module with native support for Salesforce.com / Force.com (including custom reports and force.com graphing). Search Engine Consulting and custom video-player programming are offered as professional services. The underlying self-service provisioning of internet advertising is protected by US patents 7,734,570 and 8,572,079, with Australian patent 60/182,749 extending coverage internationally; PlaceLinks also holds trademarks on placelinks.com, placelinks.cn, and the company logo.
Revenue mechanics rely on a quote-based SaaS subscription for the Media Dashboard platform (pricing not publicly disclosed and offered through direct sales consultation), supplemented by professional-services revenue from search-engine consulting, taxonomy work, e-commerce architecture, and custom video player programming. The company monetizes to three primary customer segments — advertisers, publishers (including yellow-pages publishers and local-search portals), and agencies (search and local/mobile ad agencies) — with local/mobile businesses and multi-location advertisers as a secondary use-case segment. The firm has no disclosed external funding, no parent company, no subsidiaries, and no M&A activity, consistent with a bootstrapped, founder-led operating model that has run continuously since 1999.
PlaceLinks firmographics
Firmographics- Name
- PlaceLinks
- Legal name
- Sudeza Inc.
- Website
- https://placelinks.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlaceLinks is a privately held SaaS provider of a multi-channel Media Reporting Dashboard that helps advertisers, publishers, and agencies measure and report results across search, mobile, social, video, and call-tracking campaigns in the local advertising ecosystem.
- Ownership category
- akta.pro rank
PlaceLinks industry classification
Industry- Product category
- Advertising Analytics Software
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
Keywords
Where PlaceLinks is headquartered
LocationHeadquarters
- HQ city
- Waban
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PlaceLinks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Media Dashboard SaaS: Software-as-a-Service platform subscription for media reporting and dashboard services. The platform is priced to make it easy to get started, providing advertisers, publishers and agencies with access to multi-channel reporting without building and maintaining their own software.
- Search Engine Consulting: Consulting services for search engine optimization, taxonomy assessment, e-commerce architecture, and integration with measurement workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS platform pricing - not publicly disclosed |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
PlaceLinks product offering
Product offeringCore offering
PlaceLinks provides a web-based SaaS Media Dashboard platform that aggregates multi-channel advertising performance data—search, mobile, social media, video, and call tracking—into real-time reporting dashboards for advertisers, publishers, and agencies. The platform eliminates the need for customers to build and maintain their own reporting systems and is built on patented self-service provisioning technology for internet advertising. Complementary offerings include search engine consulting services and custom video player development.
Product overview
PlaceLinks offers a unified media reporting platform architecture with a core Media Dashboard that serves as the central hub for multi-channel media reporting. The platform is delivered as Software-as-a-Service for rapid implementation. The product suite includes the Media Dashboard (core platform), Local Media Dashboard (LMD) for mobile/local/search/call tracking, Video Media Dashboard (VMD) for video advertising analytics, Social Media Measurement, and CRM Integration modules. Search Engine Consulting and Custom Video Players are additional service offerings. All products are built on patented technology for self-service provisioning of internet advertising, and the platform aggregates data including tracked calls, ROI calculations, website leads, impressions, clicks, and custom company data.
Differentiator
Problem solved
Functional benefit
Products and services
- PlaceLinks Media Dashboard Web-based SaaS reporting platform that aggregates multi-channel media data into real-time dashboards for advertisers, publishers, and agencies across search, mobile, social media, video, and call tracking.
- Local Media Dashboard (LMD) Scorecard reporting solution for publishers and advertisers to measure and prove campaign results across mobile advertising, Internet Yellow Pages, local search, and call tracking with geo-targeting.
- Video Media Dashboard (VMD) Reporting and creative analysis solution for video advertising covering play-thru, engagement, traffic, and distribution channel performance, including custom video player programming.
- Search Engine Consulting Consulting service covering search engine optimization, taxonomy assessment and improvement, e-commerce web architecture, and integrating taxonomy maintenance with measurement workflows.
- Custom Video Players Custom video player programming and play measurement service, including PlaceLinks Videobar technology development and operations.
- Social Media Measurement Social media measurement solution covering Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other platforms with visualization of social graph relationships and integrated consumer engagement metrics.
Companies that use PlaceLinks
Customer profileSegments4 records
Ideal customer profiles3 records
PlaceLinks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
PlaceLinks partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BIA KelseycoreBIA Kelsey is a local media consulting and valuation firm. Partnership provides industry credibility and access to local media expertise for joint go-to-market efforts.
- Borrell AssociatescoreBorrell Associates provides local media and geo marketing consulting. Partnership extends market reach within local advertising ecosystem.
- LocalogycoreLocalogy is an industry association and event sponsor. PlaceLinks participates in Localogy events and maintains sponsor status for industry visibility.
- Burns and Levinson (Joseph M. Maraia)minorLaw firm providing patent attorney services for intellectual property matters.
- Mark LappinminorIndependent patent attorney providing intellectual property legal services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PlaceLinks competitors and assessment
Company assessmentDirect peers
- CallRail: Call tracking and analytics platform that ties phone calls to marketing campaigns for SMBs, agencies, and advertisers. Directly comparable to PlaceLinks' call-tracking dimension and local advertiser buyer base.
- Simpli.fi: Programmatic advertising platform focused on local and geo-targeted campaigns for agencies and advertisers. Highly comparable to PlaceLinks' local/mobile advertiser and agency focus, with overlapping call tracking and geo-targeting capabilities.
- Marin Software: Cross-channel advertising management and analytics SaaS for agencies and advertisers across search, social, and display. Comparable in providing multi-channel media reporting and optimization dashboards to enterprise advertisers and agencies.
- Invoca: Call tracking and conversation analytics SaaS that attributes inbound calls to digital advertising campaigns. Comparable call-tracking and marketing-ROI use cases for advertisers and agencies served by PlaceLinks.
- Choozle: Digital advertising software platform serving agencies and advertisers with cross-channel campaign management and reporting. Closely comparable business model and buyer base to PlaceLinks' Media Dashboard offering.
Emerging players
- Datanyze: Technology tracking and sales intelligence platform that monitors advertiser and publisher adoption of marketing technologies. Adjacent to PlaceLinks' advertiser/publisher measurement focus, with partial overlap in adtech intelligence use cases.
Broad incumbents
- SimilarWeb: Digital intelligence platform providing web and app analytics, audience insights, and competitive benchmarking. Comparable multi-channel digital reporting and analytics offering to PlaceLinks, but at significantly larger scale and broader scope.
- Sizmek by Amazon Advertising: Multi-channel ad serving, creative optimization, and reporting platform serving agencies and large advertisers. Closely comparable multi-channel media reporting functionality, now embedded within Amazon Advertising's broader stack.
- MediaMath: Established demand-side platform and programmatic media buying infrastructure for advertisers and agencies. Comparable in serving advertisers/agencies with media-buying-adjacent technology, though much larger and broader in scope.
- DoubleVerify: Large-scale digital media measurement and analytics platform serving advertisers and agencies across channels. Operates broadly in the same ad-measurement category as PlaceLinks but at much greater scale and with a wider product portfolio.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PlaceLinks social profiles
Digital presencePlaceLinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlaceLinks leadership team
Management profileNumber of profiles
Profiles1 record
PlaceLinks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlaceLinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlaceLinks
What does PlaceLinks do?
PlaceLinks provides a web-based SaaS Media Dashboard platform that aggregates multi-channel advertising performance data—search, mobile, social media, video, and call tracking—into real-time reporting dashboards for advertisers, publishers, and agencies. The platform eliminates the need for customers to build and maintain their own reporting systems and is built on patented self-service provisioning technology for internet advertising. Complementary offerings include search engine consulting services and custom video player development.
Is PlaceLinks a public or private company?
PlaceLinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlaceLinks founded?
PlaceLinks was founded in 1999. It employs 1 to 10 people.
Where is PlaceLinks based?
PlaceLinks is headquartered in Waban, United States, in the North America region.
How does PlaceLinks make money?
Two revenue lines are on record. Media Dashboard SaaS are the primary driver. The others are search Engine Consulting.
Who are PlaceLinks's main competitors?
Direct peers on record are CallRail, Simpli.fi, Marin Software, Invoca and Choozle. Datanyze is listed as an emerging player. Broad incumbents are SimilarWeb, Sizmek by Amazon Advertising, MediaMath and DoubleVerify.
Does PlaceLinks have an API?
No public API is recorded for PlaceLinks.
What industry is PlaceLinks in?
PlaceLinks's product category is Advertising Analytics Software. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP). Its NAICS code is 54183 and its SIC code is 7310.