What Schönenberger does

Schönenberger (legal entity: M. Schönenberger AG) is a privately held Swiss family business founded in 1968 and headquartered in Mellingen (Industriestrasse 17). The company operates as an exclusive B2B wholesaler and distributor of electrical materials, lighting products, and decorative/seasonal items to business customers throughout Switzerland. Its sole operational location houses 32 employees, including 5 apprentices in commercial (KV) and logistics roles. Schönenberger maintains a catalog of 850+ SKUs organized into three main categories — Elektromaterial (electrical materials), Beleuchtung (lighting), and Living (decorative and seasonal) — plus dedicated Christmas, garden, summer-sale, and WM-Beleuchtung verticals.

The product portfolio spans Swiss-standard power distribution (T12, T13, T23, T25 connectors, CEE industrial connectors, IP44/IP55/IP65/IP69-rated cable reels and power strips), the proprietary LOCKXTEND secure cable connection system with anti-disconnect LOCK coupling, USB-C PD-equipped power strips (PRINCIPIO+ 20W and 65W, Power Tower), mechanical and countdown timers, travel adapters, LED lighting (residential, technical, garden, smart-home bulbs, 24V Garden System), Christmas lighting, portable lamps, cable management, power banks, and partner-brand items (Aiolos fans, SKROSS travel accessories, Rommelsbacher appliances, Nordlux, Eglo Living). Products carry Swiss S+, CE, and RoHS certifications, and the company is a SENS eRecycling partner.

The business model is B2B-only: revenue is generated exclusively through one-time product sales to registered business customers via a protected web shop (msch-ag.ch) and a Switzerland-wide outside sales team led by a sales manager (Goran) with 20+ years of tenure. Customers include specialist retailers, DIY/hardware stores, garden centers, national e-commerce shops, wholesale/resellers, electrical installation contractors, and industrial buyers. Pricing is not publicly disclosed and requires B2B account approval; the company has no external funding, no subsidiaries, no M&A history, and no public listing.

Name

Schönenberger

Legal name

M. Schönenberger AG

Website

https://msch-ag.ch

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Schönenberger (M. Schönenberger AG) is a Swiss family-owned B2B wholesaler founded in 1968 in Mellingen, distributing electrical materials, lighting, and decorative products to Swiss retailers, e-commerce platforms, installers, and industrial customers via a protected B2B web shop and outside sales team.

Ownership category

akta.pro rank

Product category

Electrical Materials and Lighting Wholesale Distribution

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (423620)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Hardware (5072)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industry

Smart Home, Security & Home Automation Distribution (CRAOAFAK)

Keywords

• Electrical materials wholesale
• Lighting distribution
• B2B power distribution
• Swiss connector supply
• Electrical installation supply

Headquarters

HQ city

Mellingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. B2B Wholesale Distribution: Wholesale distribution of electrical materials and lighting products exclusively to business customers in Switzerland. Revenue generated through product sales to retailers, e-commerce platforms, wholesale/resellers, industry, and electrical installation companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Schönenberger is a B2B wholesaler and importer of approximately 850+ SKUs of electrical materials, lighting products, and lifestyle electrical accessories, sold exclusively to Swiss trade customers. Its catalog spans extension cables, cable reels, power strips with USB/PD charging, outdoor CEE power distribution, mechanical and digital timers, travel adapters, residential and garden LED lighting including a proprietary 24V system, decorative and seasonal lighting, and partner brands (SKROSS, Aiolos, Rommelsbacher, Nordlux, Eglo Living). The proprietary LOCKXTEND secure cable connection system and Swiss-standard T13 connector portfolio with integrated USB-C Power Delivery are standout in-house lines.

Product overview

Schönenberger (M. Schönenberger AG) operates a B2B e-commerce platform offering an extensive portfolio of electrical materials, lighting products, and related accessories primarily serving the Swiss market. The product portfolio is organized into three main categories: (1) Elektromaterial (electrical materials) including power distribution products like extension cables, cable reels, power strips, and the proprietary LOCKXTEND secure connection system; (2) Beleuchtung (lighting) encompassing residential LED lighting, technical/industrial lighting, garden lighting, the 24V outdoor garden system, and smart home enabled bulbs; and (3) Living products including decorative lighting, LED candles, portable lamps, fans, and seasonal items. The company also distributes partner brands including Aiolos fans, SKROSS travel accessories, Rommelsbacher appliances, Nordlux lighting, and Eglo Living. Additional product lines include timers (mechanical and digital countdown), travel adapters, portable power banks, cable management solutions, and Christmas lighting. All products target B2B customers including retailers, e-commerce shops, wholesalers, industries, and electrical installation companies across Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• LOCKXTEND Cable Connection System Proprietary secure power connection system with LOCK coupling (T13/T12 variants) for construction sites, workshops, camping and everyday use; features anti-disconnect locking mechanism to prevent accidental cable separation.
• Extension Cables (Verlängerungskabel) Extension cables in T13 IP55, T23 IP55, T25 IP55, and CEE variants for indoor and outdoor power distribution, available in BAUFLEX and EPR-PUR cable types with lengths from 3m to 25m.
• Cable Reels (Kabelrollen) Heavy-duty cable reels in plastic and metal variants with CEE and T-type connectors and IP44/IP55 protection ratings for industrial and construction applications.
• Power Strips, Power Towers and USB-PD Strips Power strips including Power Tower (4x T13 + USB-C PD 20W + USB-A), PRINCIPIO+ USB AC 65W (4x T13 + USB-C PD 65W + USB-A), and outdoor 4xT13 IP55 strips with integrated switch and H07RN-F cable, designed for desktop, gaming, workshop and outdoor use.
• Core Outdoor Power Distribution Solutions Robust outdoor power distribution solutions including wall power distributors (16A and 32A models) with CEE and T-type outlets built for challenging outdoor environments.
• Mechanical and Digital Timers Mechanical timer switches for automated power control (indoor 15-minute and outdoor IP55 variants for T12/T13) and digital indoor countdown timers with programmable settings (15min, 30min, 1h, 2h, 4h, 6h) and repeat function.
• Travel Adapters (Reiseadapter) Swiss travel adapters including NO BLOCK series (Schuko to T12), CH-SchuKo converters (T23 to Schuko), and World to Switzerland adapters supporting IT, BRA, UK, USA/Japan, and AUS/China outlets.
• LED Lighting Range (Residential, Technical, Garden, Smart Home) Comprehensive LED lighting assortment covering residential (Wohnraumbeleuchtung), technical/industrial, garden, and smart-home enabled light bulbs for the Swiss B2B market.
• 24V Garden Lighting System Proprietary low-voltage 24V outdoor garden lighting system for customizable year-round illumination, designed with safety-focused low-voltage operation.
• Portable Rechargeable Lamps (Akkuleuchten) Portable rechargeable lamps including the RANA model with 4400mAh battery, IP44 rating, warm white 3000K LED, and 20,000-hour lifespan for garden and outdoor applications.
• LED Candles and Decorative Living Lighting Decorative LED candles and atmospheric room lighting forming the Living collection for home ambiance and decorative indoor illumination.
• Christmas Lighting Range Complete seasonal Christmas lighting assortment including Christmas trees, wreaths, garlands, extendable light chains, light tubes, decorative lighting, and seasonal promotions.
• Aiolos Hand and Table Fans Rechargeable hand fans (AURA AF01 with 3600mAh USB-C) and table/wall fans (KALYPSO AF02, HEGION AF03) from the partner brand Aiolos, distributed by Schönenberger in Switzerland.
• Polarbox Cool Boxes Portable Polarbox cooling boxes for summer outdoor activities and travel, marketed on the Schönenberger catalog as 'Cool bleiben im Sommer'.
• Powerbank RELOAD 10 TRAVEL 10,000mAh portable power bank with USB-C charging for mobile device power on the go, distributed as part of the Schönenberger travel accessory range.
• MixedBeans Cable Management Adhesive cable organization clips (MixedBeans DoubleBeans and MiniBeans) in various colors and sizes for desk and workspace cable management.
• SKROSS Travel Accessories Premium SKROSS travel accessories including travel pillows, blankets, sleep masks, luggage tags, and travel bags distributed in Switzerland by Schönenberger.
• Rommelsbacher Household Appliances Rommelsbacher branded small household appliances (egg cookers, descalers, cleaning products) distributed by Schönenberger in Switzerland.
• Nordlux and Eglo Living Decorative Lighting Nordlux outdoor wall lights and atmospheric residential lighting fixtures, plus the Eglo Living decorative collection, distributed by Schönenberger for atmospheric home and outdoor applications.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SKROSScoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for SKROSS travel accessories including travel adapters, travel pillows, sleep masks, luggage tags, and the OfficeStation USB charging station. SKROSS products are highlighted as recommended travel accessories by sales team.
• AiolosminorChannel Partner/ Reseller/ DistributorRecent expansion of product range to include Aiolos brand fans and ventilation products.
• RommelsbacherminorChannel Partner/ Reseller/ DistributorDistribution partnership for Rommelsbacher household appliances including egg cookers featured in product recommendations.
• NordluxminorChannel Partner/ Reseller/ DistributorPartnership for Nordlux lighting products - outdoor wall lights and atmospheric designs for living spaces.
• Eglo LivingminorChannel Partner/ Reseller/ DistributorDistribution partnership for Eglo Living decorative lighting products.
• SENS eRecyclingminorOthersEnvironmental partnership for responsible e-waste recycling. Company displays SENS eRecycling label.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Distrelec: Switzerland-based electronic and electrical component distributor (RS Group subsidiary) serving B2B installers and industrial customers. Comparable B2B catalog breadth and Swiss-centric distribution model.
• Hager AG (Hager Group, Switzerland): Swiss subsidiary of Hager Group, specializing in electrical installation solutions including distribution boards, wiring devices, and cable management. Overlaps with Schönenberger's installation material and power distribution categories for Swiss installers.
• Elektro-Material AG (EM): Swiss B2B electrical materials wholesaler serving electrical installers with installation material, lighting, and tools. Closely comparable business model and Swiss-market focus to Schönenberger's Elektromaterial catalog.
• Rexel: Global leader in electrical distribution with substantial Swiss operations. Competes head-to-head with Schönenberger in B2B electrical materials, cabling, and lighting supply to installers and resellers in Switzerland.
• Feller AG: Swiss manufacturer of wiring devices, switches, and electrical installation equipment — a Schneider Electric brand. Competes with Schönenberger's Swiss-standard connector and switchgear portfolio for installer specifications.

Broad incumbents

• Brennenstuhl: German manufacturer and distributor of cable reels, power strips, surge protection, and lighting. Directly comparable to Schönenberger's cable reels, power strips, and outdoor power distribution categories.
• Würth AG (Switzerland): Large Swiss general technical wholesaler with extensive electrical, lighting, and installation offerings. Overlaps with Schönenberger in cables, lighting, and accessories, but operates at substantially larger scale with a much broader trade-product portfolio.
• Brack.ch: Major Swiss online retailer with a large electrical, lighting, and home-accessories assortment. Competes with Schönenberger in B2B lighting and accessory categories from a digital-first retail platform.
• Eglo: Austrian-headquartered decorative and residential lighting manufacturer with global and Swiss presence. Listed as a Schönenberger partner brand for Eglo Living; also competes at the lighting-manufacturer level in the same Swiss retail channels.
• Conrad Electronic (Switzerland): Swiss electronic components and electrical accessories distributor with broad catalog and B2B/B2C motion. Overlaps with Schönenberger on electrical accessories, cables, and consumer electronics distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/msch-ag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schönenberger