Taxonomics

Name

Taxonomics

Legal name

Search Johnston Ltd

Website

https://taxonomics.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Search Analytics and SEO Consulting

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Market, Shopper & Category Insights / Research Services (CRAOAOAI)

akta.pro secondary industries

Category Management & Retail Analytics (MPAAAJAI), Category Management & Assortment Strategy Services (CRAOAOAA)

Keywords

• Ecommerce SEO consulting
• Market taxonomy analytics
• Search data analytics
• Conversion rate optimization
• Data visualization services

Headquarters

HQ city

Frome

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services and Consulting: Custom consulting engagements for enterprise ecommerce clients. Projects include Market Taxonomy analyses, technical consultancy, Botmunch site audits, Spamfink penalty removal, Deviant analysis, Speedfreak optimization, and Reporter analytics services. Pricing varies by project scope; Screwfix engagement was approximately £60,000 total.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Taxonomics is a UK-based data science consultancy that delivers bespoke search-analytics and SEO consulting to large ecommerce brands. Its flagship Market Taxonomy service produces visual maps of consumer demand by analysing millions of online search queries across a marketplace, identifying competitor structure and product-range or merchandising opportunities. Supporting modules (Botmunch, Spamfink, Deviant, Speedfreak, Provider, Reporter) provide technical SEO audits, link-spam management, conversion analysis, page-speed modelling, keyword-data recovery, and unified analytics reporting.

Product overview

Taxonomics is a data science consultancy offering a portfolio of services centered on its 'What-People-Want Engine' concept. The core offering is Market Taxonomy — a visual analysis of consumer search demand across entire markets. Supporting this are specialized modules: Deviant (customer journey analysis), Reporter (analytics reporting), Provider (keyword data recovery), Speedfreak (website speed optimization), Botmunch (search bot analysis), and Spamfink (link spam management). The company also offers Expert Technical Consultancy and Data Visualisation Consultancy services. They published the book '50 Ways to Make Google Love Your Website' written by founders Steve Johnston and Liam McGee.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Taxonomy Visual analysis service that maps consumer search demand across an entire marketplace, identifying what people want, the competitor landscape, and opportunities for product range expansion and merchandising improvements, built on millions of actual search queries.
• Expert Technical Consultancy (ETC) Technical consulting engagement for enterprise ecommerce clients providing guidance, principles documents, requirements specifications, and on-site developer support during major website build or platform migration projects.
• Spamfink Link spam analysis and removal service that categorises inbound links, produces visual spamflower maps, manages link removal requests, and handles Google disavow and reconsideration requests for sites at risk of or under penalty.
• Botmunch Log-file analysis service that tracks search engine bot crawl behaviour to identify broken pages, duplicate content, temporary redirects and URL proliferation issues, helping optimise site architecture for Google indexing.
• Deviant Conversion analytics service that compares expected versus actual performance across each stage of the customer journey (clickthrough, engagement, transactions) to identify the most valuable website improvements on ecommerce sites.
• Speedfreak Site-speed optimisation modelling service that analyses approximately 100 website components to identify the top changes that will improve page load times, including commercial impact estimates and competitor benchmarking.
• Provider Keyword data recovery service that injects Google Webmaster Tools keyword data into Google Analytics to recover approximately 60% of organic keyword data lost to Google's (not provided) masking, together with impressions and average rank metrics.
• Reporter Analytics reporting service that combines cost, performance and conversion data from multiple sources to show revenue and profit changes with root cause analysis by user goal.
• Data Visualisation Consultancy Custom data visualisation design and development service, including interactive dashboards, that helps businesses understand complex data through visual representation.
• 50 Ways to Make Google Love Your Website (Book) Book authored by Taxonomics founders Steve Johnston and Liam McGee and published by Random House Books, providing practical guidance on search engine optimisation for small and medium businesses and serving as a thought-leadership channel for the firm.

Quantifiable outcome

• 42% increase in organic search visits for Screwfix within first year of technical migration project
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Oncrawl: Technical SEO platform with strong log-file analysis and data-science pedigree, overlapping with Botmunch and the broader Taxonomics technical-audit suite.

Broad incumbents

• Moz: Established SEO software platform offering keyword research, link analysis, and site audits. Broad incumbent in the same category, used by many of the ecommerce teams Taxonomics serves.
• Ahrefs: Widely-used SEO and competitive-analysis platform with deep backlink and keyword datasets. Comparable scale player in the same category Taxonomics addresses, but productised rather than bespoke.
• Semrush: Large, broadly adopted SEO, content, and competitive-intelligence platform. Doesn't replicate Taxonomics' bespoke Market Taxonomy, but competes for SEO tooling budget and overlapps with market-research buyer personas.

Direct peers

• Pi Datametrics: UK-based enterprise SEO and content performance platform with deep search-data analytics heritage. Closest geographic and product-market peer to Taxonomics, focused on search-led ecommerce and content optimisation for major brands.
• Botify: Enterprise technical-SEO platform offering log-file/bot crawling analytics and site-indexation optimisation — the same problem space as Botmunch. Targets large ecommerce and publisher clients with similar enterprise sales motion.
• Conductor: Enterprise SEO and organic-marketing platform serving global brands with search analytics, content recommendations, and technical SEO. Overlaps with Taxonomics' SEO audit and organic-growth engagements.
• Similarweb: Market-intelligence platform that analyses billions of digital signals to map demand, audience, and competitor behaviour across industries. Most direct strategic analogue to Taxonomics' Market Taxonomy, but at venture-backed scale and across more verticals.
• BrightEdge: Enterprise SEO and content performance platform combining search-data analytics, keyword intelligence, and site-audit tooling. Competes for the same large-ecommerce and enterprise buyer that Taxonomics serves.
• Searchmetrics (now Statista Search): Enterprise search and content analytics suite (search visibility, keyword data, content performance) historically competing head-to-head for the same enterprise SEO budgets as Taxonomics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Taxonomics
• LinkedInlinkedin.com/company/taxonomics

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxonomics