What Mobile Stores does

Mobile Stores (legal entity Mobile Stores Tecnologia em Mcommerce Ltda) is a Brazilian SaaS company founded in 2020 and headquartered in Presidente Prudente, São Paulo. The firm operates a self-service platform that enables e-commerce merchants to generate branded native mobile commerce applications for Android (built in Kotlin) and iOS (built in Swift) without holding their own developer accounts, with Mobile Stores handling free publishing to Google Play and the Apple App Store. The platform differentiates through app-exclusive features including an independent catalog, an independent checkout, smart filters, push notifications, deeplink web-to-app redirection, gift and free-shipping campaigns, and built-in Google Analytics 4 and Facebook SDK integrations.

The platform integrates natively via API with the four dominant Brazilian SMB e-commerce backends (Tray Varejo, where Mobile Stores is a Bronze Partner, Loja Integrada, Bagy Pro, and Nuvemshop), and extends with auxiliary partnerships spanning payments (Vindi/Yapay), fraud (Clear Sale), and shipping (Frenet, Kangu, Manda Bem, Melhor Envio). Mobile Stores generates revenue through monthly SaaS subscriptions priced at R$299.90 for the Escala tier and custom pricing for Enterprise (R$2,879.04 reference), supplemented by a R$300 setup fee, with a 15-day free trial funnel, 0% transaction fees, and a 20% discount for annual billing. The company is led by founder and CEO Weslley Ceresa, reports an NPS score of 70, serves a horizontal SMB e-commerce base, and operates with 1-10 employees on a bootstrapped basis with no disclosed venture funding or M&A activity.

Name

Mobile Stores

Legal name

MOBILE STORES TECNOLOGIA EM MCOMMERCE LTDA

Website

https://mobilestores.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobile Stores is a Brazilian SaaS platform that lets SMB e-commerce merchants create and publish branded native Android and iOS shopping apps, with native integrations to Tray, Loja Integrada, Bagy Pro, and Nuvemshop, monetized via monthly subscriptions.

Ownership category

akta.pro rank

Product category

Mobile Commerce Platform

akta.pro primary industry

Enterprise & Private App Stores (MDM/MAM) (BPAMADAE)

akta.pro secondary industries

Mobile App Stores & Marketplaces (BPAMADAA), In-app Social Shops (Native Checkout) (CRAFANAA)

Keywords

• Mobile commerce platform
• Ecommerce app builder
• Native shopping apps
• Mobile app publishing
• Headless commerce mobile

Headquarters

HQ city

Presidente Prudente

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Escala Plan: Monthly subscription at R$ 299.90 with 0% transaction fee, includes 10,000 product limit and R$ 300 setup fee.
2. SaaS Subscription - Enterprise Plan: Custom enterprise plan at R$ 2,879.04 with unlimited products, custom development, and priority improvements.
3. Free Trial (Beta): 15-day free trial period before requiring paid subscription, personalization not available during trial.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mobile Stores provides a SaaS platform that allows e-commerce retailers to create, customize, and publish native Android (Kotlin) and iOS (Swift) shopping applications without needing their own Apple or Google developer accounts. The platform offers pre-built integrations with major Brazilian e-commerce platforms (Tray, Loja Integrada, Bagy Pro, Nuvemshop), independent catalog and checkout modules, push notifications, deeplinks, and a web-based Backoffice administration panel.

Product overview

Mobile Stores is a SaaS platform providing white-label native mobile commerce applications for e-commerce retailers. The core Mobile Stores Platform (mobile app) is available for Android (Kotlin) and iOS (Swift), with app publishing provided at no cost. The Mobile Stores Backoffice serves as the administrative panel for managing catalogs, orders, and integrations. Key product modules include the Independent Checkout (proprietary checkout system with exclusive price campaigns), Independent Catalog (app-exclusive products and pricing), Intelligent Filters (adaptive navigation), Push Notifications with abandoned cart recovery, Deeplink for web-to-app traffic, and Campaign Manager for gift/free shipping promotions. The platform integrates natively with major Brazilian e-commerce platforms (Tray Varejo, Loja Integrada, Bagy Pro, Nuvemshop) via API, plus payment processors (Vindi), shipping providers (Frenet, Kangu, Manda Bem, Melhor Envio), analytics tools (Google Analytics 4, Facebook SDK), and fraud protection (Clear Sale). Four subscription tiers are offered: Starter (R$299.90/month), Traction, Professional, and Enterprise (custom pricing).

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Stores Platform SaaS platform that enables e-commerce merchants to create, customize, and publish native Android (Kotlin) and iOS (Swift) shopping apps without needing their own Apple or Google developer accounts, with integrations to Tray, Loja Integrada, Bagy Pro, and Nuvemshop. Sold as tiered monthly/annual subscriptions to Brazilian SMB e-commerce retailers.
• Mobile Stores Backoffice Web-based administration panel that lets merchants configure, manage, and operate the mobile apps generated by the Mobile Stores Platform. Provided as part of the platform subscription for SMB e-commerce merchants.

Quantifiable outcome

• NPS score of 70

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tray VarejocoreTechnology or IntegrationOfficial partnership with Tray Varejo e-commerce platform. Mobile Stores is listed as Bronze Partner. Provides seamless product and order synchronization via API integration.
• Loja IntegradacoreTechnology or IntegrationOfficial integration partner allowing merchants with Loja Integrada stores to create native mobile apps with automatic synchronization.
• Bagy ProcoreTechnology or IntegrationOfficial integration partner enabling Bagy Pro merchants to create mobile apps with automatic catalog and order sync.
• NuvemshopcoreTechnology or IntegrationIntegration partner for Nuvemshop merchants to create native mobile apps with automatic synchronization of products and orders.
• SEBRAE for StartupsminorStrategic or Co-development PartnerAccelerator program supporting startups and small businesses, working to strengthen the innovation ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Tray (Locaweb): Major Brazilian e-commerce platform (Bronze Partner of Mobile Stores) serving SMB retailers. Functions as a primary distribution channel but also a potential competitor if Tray bundles native mobile-app features for its merchant base.
• Loja Integrada: Brazilian SMB e-commerce platform and Mobile Stores integration partner. Comparable in SMB-merchant audience and could evolve into a direct competitor by adding native mobile-app functionality.
• Nuvemshop: Brazilian SMB e-commerce platform and current integration/distribution partner of Mobile Stores. Listed here because it is both a channel partner and a plausible competitor if it ships its own native mobile-app module for merchants.

Direct peers

• Mobi2Go: SaaS platform that builds branded mobile commerce apps for restaurants and SMB retailers. Closest direct competitor — same merchant app-store publishing model, same SMB SaaS pricing, and same self-serve onboarding approach.
• Como: Mobile app builder targeted at SMBs across retail, hospitality, and services. Comparable in go-to-market (self-serve, low monthly subscription, no-code) and customer profile, making it a relevant direct competitor for SMB merchants.
• GoodBarber: No-code app builder for retail, e-commerce, and content apps with native iOS/Android publishing. Closely overlaps Mobile Stores on product (branded native apps, push notifications, e-commerce) and SMB/mid-market pricing tiers.
• AppInstitute: No-code mobile app builder for SMBs with pre-built e-commerce, loyalty, and push-notification modules. Comparable product architecture (template-based native apps, push engagement) and SMB SaaS pricing structure.

Emerging players

• Appy Pie: No-code app and website builder with an SMB-friendly subscription model. Overlaps with Mobile Stores in the no-code SMB app-builder category but offers a broader, less commerce-focused feature set.

Broad incumbents

• VTEX: Brazilian-headquartered enterprise e-commerce platform serving SMB through enterprise merchants. A direct potential competitor if VTEX adds first-party native mobile-app functionality, and a relevant comparable for Brazilian e-commerce SaaS scale and go-to-market.
• Shopify: Global e-commerce platform that increasingly bundles native mobile commerce capabilities (Shopify Mobile App Builder, Shop app, push notifications). Operates broadly in the same SMB e-commerce space and could compress Mobile Stores' value proposition if it expands deeper in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mobilestoresapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Stores