Hubway

What Hubway does

Hubway is an Italian SaaS company headquartered in Bassano Del Grappa that operates an all-in-one business management platform positioned as a CRM with built-in AI automations, marketing automation, and integrated accounting. The product centralizes contact and lead management, client and activity tracking, project and task workflows, email and SMS campaigns, and invoicing/contracts/estimates within a single cloud environment accessible from desktop, tablet, and smartphone. Technical architecture is cloud-based SaaS with EU-hosted infrastructure, GDPR-compliant data handling, role-based access controls, and 20+ integrations including Google Workspace, OpenAI, and Stripe. Core AI capabilities are delivered via third-party OpenAI models and include process automation and generative text outputs for marketing and operational workflows.

The company monetizes through three monthly subscription tiers — Base at €9, Pro at €29, and Advanced at €49 — differentiated by team-member count and per-record limits (ranging from 250 to 1,000 records across entities such as clients, contracts, invoices, projects, and leads). All paid tiers include the AI automations feature set; a 7-day free trial and self-serve registration at app.hubway.it anchor a product-led growth motion. An affiliate program offering 15% commission on first payments supplements direct website acquisition. Target customers are segmented horizontally into freelancers/micro-teams (1-3 members), small businesses (5-15 members), and structured enterprises (15-30+ members); no named reference customers, enterprise logos, or disclosed revenue, headcount, or funding data are available in the public record. The firm operates with 1-10 employees, is privately held, and shows no disclosed venture funding, consistent with a bootstrapped micro-SaaS. Notable caveats: published testimonials use generic 'John Doe' placeholders and the T&Cs use un-substituted placeholder variables (e.g., [[RAGIONE_SOCIALE_AZIENDA]], [[INDIRIZZO_COMPLETTO]]), suggesting the legal and social-proof surfaces are not fully operationalized.

Name

Hubway

Legal name

Hubway

Website

https://hubway.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hubway is an Italian SaaS company offering an all-in-one CRM platform with AI-powered automation, marketing automation, and integrated accounting, serving freelancers, small teams, and structured enterprises via a self-serve product-led model on monthly subscription tiers priced €9 to €49.

Ownership category

akta.pro rank

Product category

CRM and Business Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• CRM platform
• Sales automation
• Marketing automation
• Business management
• AI-powered workflows

Headquarters

HQ city

Bassano Del Grappa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Hubway operates as a SaaS platform offering tiered subscription plans (Base, Pro, Advanced) with monthly billing and automatic renewal. The subscription model provides access to CRM, AI automation, accounting, and marketing features with different capacity limits per tier.
2. Affiliate Referral: Hubway runs an affiliate program where partners earn 15% commission on referred customers' first payment. Minimum payout threshold is €50.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Hubway sells a cloud-based SaaS CRM and business management platform that centralizes lead/client management, AI-powered automations, email and SMS marketing campaigns, integrated accounting/invoicing, and project/task workflows in a single GDPR-compliant environment. The platform is offered in tiered monthly subscriptions (Base €9, Pro €29, Advanced €49) targeting freelancers, small teams, and structured enterprises.

Product overview

Hubway is a unified all-in-one SaaS business management platform combining CRM, AI-powered automations, marketing automation, and integrated accounting. The platform is offered in three pricing tiers (Base at €9/month, Pro at €29/month, and Advanced at €49/month) and supports users from freelancers to large enterprises. Core product Hubway CRM serves as the central platform, with add-on modules including Marketing Automation, Accounting and Bookkeeping, Affiliate Management, Appointly, Surveys, CSV Export Manager, and Goals. All plans include AI automations powered by OpenAI integration, with pricing differentiated by team size and record limits.

Differentiator

Problem solved

Functional benefit

Products and services

• Hubway CRM Cloud-based SaaS CRM and business management platform that centralizes lead management, client tracking, sales pipeline, email/SMS marketing campaigns, integrated accounting/invoicing, and project/task workflows in a single GDPR-compliant environment for freelancers, small teams, and structured enterprises.

Quantifiable outcome

• 99% customer satisfaction rate
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Google WorkspacecoreTechnology or IntegrationIntegration with Google Docs and Google Sheets allows users to connect Hubway with productivity tools. This integration is included across all pricing plans.
• OpenAIcoreTechnology or IntegrationOpenAI integration for AI-powered automation features. Included in Base plan and above, enabling intelligent workflow automation and AI-assisted processes.
• StripecoreTechnology or IntegrationStripe Ideal V2 integration for payment processing. Included in Base plan and above for handling customer payments and billing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HubSpot: HubSpot is the dominant all-in-one CRM, marketing and sales platform for SMBs. Hubway targets the same freelancer/small-business segment with a much smaller footprint, EU hosting, and lower pricing.
• Zoho: Zoho offers a broad, low-cost suite of business apps (CRM, Books, Campaigns, Projects) for SMBs globally — the same all-in-one horizontal bundle that Hubway attempts, but with vastly deeper feature depth and a longer operating history.
• Bitrix24: Bitrix24 is a free/cheap all-in-one platform bundling CRM, project management, marketing, telephony and document management — nearly identical horizontal bundle to Hubway, targeted at small and mid-sized businesses.
• Pipedrive: Pipedrive is a sales CRM for SMBs and freelancers, headquartered in Estonia. Like Hubway, it targets European SMBs with simple, affordable CRM, and competes for the same low-end CRM buyer.
• Less Annoying CRM: LACRM is a deliberately simple, low-priced CRM for very small businesses and solo operators — a near-identical value proposition to Hubway's €9 tier and freelancer persona.
• Freshworks (Freshsales): Freshworks' Freshsales CRM and Freshmarketer target SMBs with AI-assisted sales and marketing automation, directly overlapping Hubway's CRM + AI automation + marketing positioning.

Broad incumbents

• Salesforce: Salesforce is the global enterprise CRM incumbent and the broader portfolio competitor that Hubway's 'structured enterprise' tier (€49, up to 30 users) ultimately butts up against as customers scale.
• Microsoft Dynamics 365: Dynamics 365 is Microsoft's broad CRM/ERP suite, often sold to mid-market and enterprise via Office 365 distribution — sets the ceiling on what SMBs grow into, and a competitor for Hubway's Advanced tier accounts.

Emerging players

• Monday.com: Monday.com started as a project/work-management platform and has expanded into lightweight CRM and sales workflows — increasingly competing with Hubway's project + CRM module combination at the SMB level.
• Copper: Copper is a CRM purpose-built for Google Workspace users. It overlaps directly with Hubway's Google Workspace integration pitch and SMB/freelancer target buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hubway.it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubway