Paulownia Piemonte

What Paulownia Piemonte does

Paulownia Piemonte Nazionale (Ass.ne Paulownia Piemonte Nazionale, tax code 95647940014) is an Italian non-profit association headquartered in Collegno (Turin) with operational offices in Asti, Rome, Milan, Lecce, and Chieti, described as the first Italian entity dedicated to research, development, and promotion of the Paulownia tree. Leadership comprises President Dott. Daniele Berruti (degree in environmental and workplace prevention) and Co-founder Marcello Merlino (expert in environment and energy, senior technician in bio-edilizia). The association supports three primary audiences: farmers seeking agroforestry or wood-cultivation systems, public entities running urban reforestation programs, and companies seeking to offset CO2 emissions through corporate sustainability initiatives. Its national coverage spans six Italian regions with additional partners nationwide.

The core offering centers on certified hybrid intervarietal non-invasive Paulownia plants, 100% made in Italy, produced via micropropagation (in vitro tissue culture) and carrying sterile seeds that cannot reproduce invasively. These plants leverage C4 photosynthesis for CO2 absorption reportedly up to ten times higher than other species, reach 4-5 meters of growth in the first year, and regenerate after cutting under Italy's Short-Rotation Copse classification. The Bio-125 hybrid is registered as a plant genetics record. Adjacent products include premium Paulownia wood (250-300 kg/m³, fire resistance to 420°C), Paulownia honey (yield potential above 700 kg per hectare), and nutrient-dense animal forage (15.1% cellulose, 8.8% crude protein) suitable for cattle, sheep, pigs, goats, horses, poultry, and rabbits.

The business model is multi-stream: seedling and plant sales to farmers, companies, and municipalities (hardware sales); corporate CO2 compensation programs with certificates (transaction fees); tree adoption and donation programs (bank transfer, PayPal); and corporate sustainability consulting. Go-to-market is entirely direct engagement with no traditional distribution channel; the association has built a partner network of 40+ organizations including Michelin Italia, AFV Beltrame Group, Mario Levi Group, ARMO Spa, Metalsistem Piemonte, Adriatica Oli, Cascina Felizia, Merita Edizioni, Politecnico di Torino, and the Levi Montalcini Foundation. Marketing channels include LinkedIn, Instagram, YouTube, Facebook, a website blog, environmental education events (500+ children per event), corporate sustainability training, and research collaborations.

Name

Paulownia Piemonte

Legal name

Ass.ne Paulownia Piemonte Nazionale

Website

https://paulowniapiemonte.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Paulownia Piemonte Nazionale is an Italian non-profit association that researches, develops, and promotes certified non-invasive hybrid Paulownia trees, serving farmers, municipalities, and corporations through plant sales, CO2 compensation programs, agroforestry consulting, and tree adoption donations.

Ownership category

akta.pro rank

Product category

Environmental Reforestation Services

NAICS

Nursery and Tree Production (111421)

SIC

Forestry (800)

akta.pro primary industry

Forest Nurseries, Seed Orchards & Genetic Improvement (AFAMAAAD)

akta.pro secondary industries

Tree Seed Collection & Processing (AFAMADAA), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Hybrid paulownia seedlings
• Carbon offset programs
• Agroforestry consulting services
• Environmental education programs
• Tree adoption programs

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Seedling and Plant Sales: Sale of certified Paulownia seedlings to farmers, companies, and public entities for reforestation, agroforestry, and CO2 compensation projects.
2. Carbon Credits and CO2 Compensation Certificates: Companies can offset their CO2 emissions by financing Paulownia reforestation projects. Certificates are issued to participating companies demonstrating their environmental contribution.
3. Donations and Adoptions: Individual donors can adopt trees, make cultivation payments, bank transfers, or PayPal donations to support the association's mission.
4. Corporate Sustainability Consulting: Assistance to companies developing corporate sustainability programs, including CO2 compensation, reforestation projects, and environmental education events.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Paulownia Piemonte Nazionale is a non-profit association that sells certified hybrid intervarietal non-invasive Paulownia plants (100% made in Italy, produced via micropropagation) and offers corporate CO2 compensation programs, agroforestry consulting, environmental education, and individual tree adoption/donation programs to farmers, municipalities, and businesses across Italy.

Product overview

Paulownia Piemonte is a non-profit association providing Paulownia tree products and environmental services. The core offering consists of certified hybrid Paulownia plants (100% made in Italy, non-invasive) for reforestation and agroforestry. The organization complements tree sales with corporate CO2 compensation programs, agroforestry consulting, and environmental education services. Secondary products include Paulownia wood (premium renewable timber), honey, and animal forage derived from the trees. The company partners with businesses for sustainability initiatives and offers tree adoption/donation programs for individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Piante di Paulownia (Paulownia Plants)
• Compensazione CO2 Aziendale (Corporate CO2 Compensation)
• Servizi di Agroforestazione (Agroforestry Services)
• Educazione Ambientale (Environmental Education)
• Adozione Alberi (Tree Adoption Program)

Quantifiable outcome

• CO2 absorption up to 10 times more than other trees, storing over 2 tonnes of CO2 at full maturity
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Merita EdizionicoreStrategic or Co-development Partner · 1 August 2024Publishing house partnership where one Paulownia tree is planted for every book published, plus one additional tree for every 500 copies sold. Supports biodiversity and urban reforestation with Paulownia in Italy.
• E.CO - Energia Corrente and CrecoreStrategic or Co-development Partner · 1 August 2024Energy companies creating forest of 1000 Paulownia trees on hillside collapsed after Emilia Romagna flood. First project of its kind in Italy by a private company.
• Mario Levi GroupcoreStrategic or Co-development Partner · 1 June 2024International leather tanning company for automotive, trains and aircraft sectors organizing employee sustainability training with Paulownia seedlings distribution.
• Giancarlo Zema Design GroupcoreStrategic or Co-development Partner · 1 September 2022Partnership to develop pioneering eco-sustainable housing in Paulownia forests for living in complete symbiosis with nature.
• Michelin Italia SpacoreStrategic or Co-development Partner · 1 September 2021Michelin celebrated 50 years in Italy by planting Paulownia trees at their Alessandria plant. Partnership for CO2 compensation and environmental protection, aligning with Michelin's carbon neutrality goals.
• ARMO SpacoreStrategic or Co-development Partner · 1 September 2021Industrial forklift company planting one Paulownia tree for every order sold. Multiple trees already planted in Piedmont, supporting local reforestation and social responsibility.
• F.lli Miroglio snccoreStrategic or Co-development Partner · 1 October 2020Poultry farming company creating anti-smog barrier with Paulownia along highway near Baldichieri d'Asti, supporting CO2 compensation and sustainable livestock practices.
• Adriatica OlicoreStrategic or Co-development Partner · 1 June 2020Waste management company compensating ecological footprint by planting Paulownia trees, specializing in vegetable oil collection for biofuel production.
• Metalsistem PiemontecoreStrategic or Co-development Partner · 1 June 2020Industrial racking company creating company forest by planting hundreds of Paulownia trees in adjacent areas to offset part of CO2 emissions.
• Cascina FeliziacoreStrategic or Co-development Partner · 1 March 2020Award-winning poultry farm integrating Paulownia into sustainable farming model (FAB - Felizia Ambiente Benessere), collaborating with University of Turin for research.
• Politecnico di TorinocoreStrategic or Co-development PartnerUniversity partnership for research on Paulownia, participation in European Researchers' Night (UNIGHT), and development of new research center surrounded by Paulownia forest.
• Levi Montalcini FoundationcoreStrategic or Co-development PartnerFoundation partnership for new exhibition and research center surrounded by Paulownia forest as Nature Based Solution for ecosystem services.
• Il Calendario AmbientalecoreStrategic or Co-development PartnerOfficial partnership to spread sustainability messages daily, with customizable calendars supporting reforestation programs and environmental awareness.
• ARGO Nucleo Cinofilo SoccorsocoreStrategic or Co-development PartnerSynergy between associations to bring nature and animal welfare to center of activities. Paulownia planted to improve training areas for search and rescue dogs.
• Città di OrbassanocoreStrategic or Co-development PartnerMunicipal partnership for urban reforestation program with Paulownia, creating green barrier along provincial road to filter traffic emissions.
• FrandentminorStrategic or Co-development PartnerAgricultural machinery company offsetting CO2 through Paulownia reforestation. Offers 10% discount on products for customers who plant or cultivate Paulownia.
• GrafimaniaminorStrategic or Co-development PartnerPrinting company providing free printing support for Paulownia Piemonte materials and offsetting CO2 by adopting trees.
• AFV Beltrame GroupcoreStrategic or Co-development PartnerSteel group reducing CO2 through Paulownia reforestation projects.
• Fior D'AlpacaminorStrategic or Co-development PartnerAlpaca farm using Paulownia for shade and animal feed while compensating CO2 emissions.
• Summer 40minorStrategic or Co-development PartnerSports center planting dozens of Paulownia trees on property, providing additional green space.
• Tomatis Lamiere di CuneominorStrategic or Co-development PartnerCompany partner supporting Paulownia tree distribution at university events with Biochar for soil enrichment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Treedom: Italian-headquartered platform enabling companies and individuals to plant trees remotely and receive digital certificates. Directly comparable in business model — corporate partnerships, individual tree adoption, and reforestation consulting — and broad product species overlap.
• Tree-Nation: Reforestation platform enabling companies and individuals to plant trees in projects worldwide. Comparable to Paulownia Piemonte's corporate sustainability and tree adoption programs, with similar B2B partnership model.
• Paulownia Supply Company: European commercial supplier of Paulownia trees, seedlings, and wood products. Direct competitor in the Paulownia seedling market, with similar focus on rapid-growth Paulownia cultivation. Differs in being a for-profit entity with broader international reach.
• One Tree Planted: Non-profit reforestation organization that partners with companies and individuals to fund tree planting globally. Directly comparable to Paulownia Piemonte's corporate partnership and donation-based reforestation model, though operating at much larger scale and across multiple tree species.
• Ecosia: Non-profit search engine that uses ad revenue to plant trees globally. Comparable as a sustainability-driven non-profit that monetizes user/customer activity to fund reforestation, with similar corporate and individual donor engagement models.

Emerging players

• Carbon Growth Partners: Emerging player in carbon credit project development and forestry-based offsetting. Comparable in monetizing nature-based carbon sequestration, with overlap in the corporate CO2 compensation market.

Others

• Verra (Verified Carbon Standard): Standards body for the voluntary carbon market. Adjacent rather than directly competing; Paulownia Piemonte's CO2 compensation program would need to interface with or align to Verra's standards to be credible at scale.

Broad incumbents

• Italian Forestry Service (Corpo Forestale dello Stato): Italian national forestry authority governing reforestation standards and policy. Comparable as an Italian forestry/reforestation stakeholder, though operating as a government regulator rather than a commercial grower.

Regional players

• Made in Forest: Italian organization supporting sustainable forestry and forest certification. Comparable as an Italian forestry-focused organization with similar sustainability mission, though focused on existing forest management rather than Paulownia cultivation.
• South Pacific Paulownia: Paulownia plantation developer focused on Australian and Asia-Pacific markets. Comparable in core product (Paulownia seedlings and plantations) but operates in a different geography than Paulownia Piemonte's Italian focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCk831_Al_NUYxV_uQtZTM5Q/?sub_confirmation=1
• Facebookfacebook.com/paulowniapiemonte
• LinkedInit.linkedin.com/company/paulowniapiemonte
• Instagraminstagram.com/paulowniapiemonte

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paulownia Piemonte