Parceirando

What Parceirando does

Parceirando is a Brazilian cloud-based SaaS platform, founded in 2018 and headquartered in Curitiba, that enables e-commerce merchants to create, manage, and scale affiliate, influencer, and brand ambassador programs. The platform is distributed natively through the Nuvemshop and Shopify app stores, allowing merchants to install and configure an affiliate program in minutes without code. Core functionality includes automated affiliate link and coupon tracking with UTM parameters, a configurable commission calculation engine (fixed or percentage, released at order/payment/delivery stages), a global affiliates recruitment network, auto-generated per-affiliate minisites with curated best-sellers, a performance scoreboard, customizable reports, and offline order import. The company also operates Quitandinha.app, a sub-brand SaaS that lets small merchants create WhatsApp-native virtual storefronts, which is marketed as part of the broader Parceirando product ecosystem.

Parceirando operates a hybrid SaaS revenue model. Merchants subscribe to one of three monthly tiers (Start, Essencial, Business), with a free test profile allowing 1 affiliate and up to 20 orders. Pricing is hybrid: a base subscription combined with a percentage on sales once merchant revenue exceeds a defined minimum threshold, with an automatic discount for amounts already paid as subscription. An additional revenue stream comes from an opt-in 20% marketing-partnership commission that Parceirando earns when sales are generated through its own promotional campaigns. The target customer is a horizontal segment of SMB and mid-market e-commerce stores using Nuvemshop (regional, Brazil) or Shopify (global). Named reference customers include Saint Germain (enterprise fashion, 15,000+ affiliates managed), Ciclico Esportes (mid-market sports, 150 affiliates), and Parolli (mid-market general e-commerce). The Global Affiliates network feature is explicitly restricted to Brazil. The company is privately held, has no disclosed funding rounds, and operates with a 1–10 employee headcount under CEO Tiago Manosso.

Name

Parceirando

Legal name

Parceirando

Website

https://parceirando.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Parceirando is a Brazilian SaaS platform that lets e-commerce merchants create and manage affiliate, influencer, and brand ambassador programs via native integrations with Nuvemshop and Shopify. It serves SMB and mid-market online retailers primarily in Brazil, using a hybrid subscription-plus-revenue-share pricing model.

Ownership category

akta.pro rank

Product category

Affiliate Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Affiliate management software
• Influencer marketing platform
• Ecommerce affiliate program
• Commission tracking software
• Partner relationship management

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Hybrid Model: Hybrid pricing model combining a base subscription fee with a percentage on sales. If merchant revenue exceeds minimum threshold, they pay a percentage on total billing. If below minimum, only base subscription is charged. Automatic discount applied for amounts already paid on subscription.
2. Marketing Partnership Commission: Optional 20% commission to Parceirando when sales are generated through Parceirando marketing campaigns. When enabled, merchant store appears prominently in platform campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Parceirando is a cloud-based SaaS platform that enables e-commerce merchants to create, manage, and scale affiliate, influencer, and brand ambassador programs. The platform offers automated tracking of affiliate links and coupons, commission calculation with configurable release triggers (order, payment, or delivery), performance dashboards, and access to a global affiliates network. It integrates natively with Nuvemshop and Shopify e-commerce platforms through their respective app stores, enabling installation and configuration in minutes without coding.

Product overview

Parceirando is a single unified SaaS platform for managing affiliate, influencer, and brand ambassador programs for e-commerce businesses. The core platform provides tools for affiliate recruitment, automatic tracking, commission management, reporting, and performance analytics. It integrates natively with Nuvemshop and Shopify e-commerce platforms. The ecosystem includes Quitandinha.app, a separate SaaS product for creating virtual storefronts optimized for WhatsApp sales, which is marketed alongside the core platform as part of the broader Parceirando product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Quitandinha.app: Plataforma SaaS que transforma seus produtos em uma lojinha virtual. Cadastre itens, carrinho de compras e pedidos estruturados prontos para o WhatsApp. Ideal para produtores, autônomos e pequenos negócios.

Products and services

• Parceirando Affiliate Management Platform SaaS platform for creating and managing affiliate, influencer, and brand ambassador programs for e-commerce stores using Nuvemshop or Shopify. Features automatic link and coupon tracking, commission calculation, performance dashboards, affiliate scoreboards, minisite generation, and access to a global affiliates network. Target users are e-commerce merchants seeking to expand sales through partnership marketing.
• Quitandinha.app SaaS platform that transforms products into a virtual storefront for WhatsApp sales. Allows listing items, shopping cart, and structured orders. Designed for producers, freelancers, and small businesses that do not yet have an e-commerce store.

Quantifiable outcome

• Setup time: 5 minutes from installation to first affiliate
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NuvemshopcoreTechnology or IntegrationNative integration partnership. Parceirando is listed in the Nuvemshop app store, enabling seamless one-click installation. Merchants using Nuvemshop can install and connect their affiliate program in minutes without coding.
• ShopifycoreTechnology or IntegrationIntegration partnership through Shopify App Store listing. Enables Shopify merchants to install and integrate the affiliate management platform directly into their store administration.
• Quitandinha.appminorGTM or Marketing PartnerEcosystem product partnership. Quitandinha.app is a SaaS platform for creating virtual shops on WhatsApp, promoted as part of the Parceirando product ecosystem for merchants without existing e-commerce.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rewardful: Rewardful is an affiliate and referral platform focused on SaaS and e-commerce merchants, offering Stripe/Shopify integrations and automated payouts - comparable SaaS affiliate tracking for online merchants.
• GoAffPro: GoAffPro is a Shopify affiliate marketing app offering affiliate tracking, commission calculation, and a merchant dashboard - directly comparable to Parceirando's feature set and Shopify distribution model.
• UpPromote: UpPromote is a leading Shopify-focused affiliate and referral marketing app with automated tracking, commission management, and affiliate recruitment - directly competing for the same Shopify merchants as Parceirando.
• Tapfiliate: Tapfiliate is a cloud-based affiliate, referral, and influencer tracking platform that integrates with major e-commerce platforms including Shopify, providing commission management and partner recruitment - directly comparable to Parceirando.
• Affiliatly: Affiliatly is a lightweight affiliate tracking SaaS that integrates with Shopify and other e-commerce platforms, offering commission management and an affiliate dashboard - functionally comparable to Parceirando for SMB merchants.
• Refersion: Refersion is a SaaS affiliate and influencer marketing platform that integrates natively with Shopify (and other e-commerce platforms) for affiliate tracking, commission management, and payouts - directly comparable to Parceirando's core offering.
• LeadDyno: LeadDyno is an affiliate marketing software platform with native Shopify integration, offering tracking, commission payouts, and affiliate recruitment - closely aligned with Parceirando's core product.

Emerging players

• Social Snowball: Social Snowball is a Shopify affiliate app focused on automating influencer and customer referral programs with coupon-based attribution - overlapping feature set with Parceirando's commission engine, though narrower in scope.
• GrowthHero: GrowthHero is an affiliate and influencer marketing platform built for Shopify merchants with referral links, coupon tracking, and performance analytics - directly comparable to Parceirando's e-commerce focus.

Broad incumbents

• Nuvemshop: Nuvemshop is the leading LATAM e-commerce platform hosting Parceirando as a third-party app; while not a direct affiliate software competitor, Nuvemshop's own ecosystem and potential native affiliate features shape Parceirando's distribution and competitive risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/watch?v=F9dhRp-wWWs&list=PLCzuwOV-oMIG2zm1nKf82ju1OtzwSUsuz&index=1
• LinkedInlinkedin.com/company/parceirando

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parceirando