ProCeram
ProCeram is a Czech-founded (1990) premium retailer of ceramic tiles, bathroom equipment, and interior furniture across seven showrooms in Czech Republic and Slovakia, with in-house custom ceramic and stone fabrication via its TechnoArt subsidiary serving both retail and B2B project customers.
- Company typePrivate
- Founded1990
- HeadquartersPlzen, Czechia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What ProCeram does
ProCeram is a privately-held Czech retailer and distributor of premium ceramic tiles, bathroom sanitary ware, and interior furniture, founded in 1990 and headquartered in Plzeň with showrooms in Prague, Uhříněves, Plzeň, Brno, Karlovy Vary, and Bratislava. The company sources products from more than 20 European premium brands — anchored by Italian tile manufacturers Florim, FMG, Rex, Cerim, Italgraniti, and Iris, plus sanitary and kitchen brands such as Laufen, Hansgrohe, Villeroy & Boch, Grohe, Ideal Standard, Roca, Nobilia, and Hanák — and operates an e-commerce storefront at proceram-shop.cz.
Through its wholly-owned subsidiary TechnoArt (a manufacturing facility in Všeruby), ProCeram performs custom fabrication of large-format ceramic slabs, glass ceramic (Magna Glaskeramik), and engineered stone into bespoke products including kitchen countertops, bathroom vanities, bathtubs, stair elements, window sills, and custom furniture using water-jet cutting, edge polishing, and bonding processes. This vertical integration differentiates it from pure distributors and supports higher-value project work.
ProCeram serves five primary segments: residential developers, hospitality, commercial buildings, retail/homeowners, and interior design projects, using a hybrid go-to-market: a dedicated central project sales channel for enterprise/B2B work (developers, hotels, architects) and a network of seven physical showrooms plus e-shop for retail and trade customers. The company has been operating since 1990 under the leadership of CEO Pavel Basl, with no disclosed institutional investors or external funding.
ProCeram firmographics
Firmographics- Name
- ProCeram
- Legal name
- ProCeram
- Website
- https://proceram.cz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ProCeram is a Czech-founded (1990) premium retailer of ceramic tiles, bathroom equipment, and interior furniture across seven showrooms in Czech Republic and Slovakia, with in-house custom ceramic and stone fabrication via its TechnoArt subsidiary serving both retail and B2B project customers.
- Ownership category
- akta.pro rank
ProCeram industry classification
Industry- Product category
- Ceramic Tile and Bathroom Equipment Retail
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)
Keywords
Where ProCeram is headquartered
LocationHeadquarters
- HQ city
- Plzen
- HQ country
- Czechia
- HQ region
- Europe
Offices7 records
Markets served
ProCeram business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Tile and Bathroom Sales: Sale of ceramic tiles, floor tiles, bathroom fixtures, and related products through showroom locations to retail and trade customers.
- Custom Fabrication Services: Custom processing and fabrication of ceramic tiles, glass slabs, and technical stone into bespoke products including countertops, washbasins, bathtubs, and architectural elements through TechnoArt facility.
- Project/Developer Supply: Supply of complete tile and bathroom materials for large-scale projects including residential developments, hotels, and commercial buildings.
- Interior Furniture and Kitchens: Sale of complete interior furniture and kitchen solutions, including Hanák and Nobilia brands, through Prague showroom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Project Pricing (Developer/Hotel) |
| Unit Pricing | Pay-as-you-go | Retail Catalog Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ProCeram product offering
Product offeringCore offering
ProCeram distributes premium ceramic tiles, floor and wall coverings, sanitary ware, and kitchen/interior furniture sourced from leading European manufacturers, and operates physical showrooms across the Czech Republic and Slovakia as well as an e-commerce storefront. Through its wholly-owned TechnoArt facility in Všeruby, the company also provides custom fabrication services, processing ceramic tiles, glass slabs, and technical stone into bespoke products such as kitchen countertops, bathroom vanities, bathtubs, stair elements, and architectural elements. The company serves both retail consumers and large-scale project developers (residential, hospitality, commercial) via a hybrid retail and project-supply model.
Product overview
ProCeram is a Czech retailer of premium ceramic tiles, bathroom equipment, and interior furniture, founded in 1990. The company operates as a unified product-and-service portfolio combining: (1) core tile products sourced from leading world manufacturers (especially Italian brands like Florim, FMG, Rex, Cerim, Iris, Pamesa); (2) sanitary ware and bathroom furniture; (3) kitchen furniture from brands like Hanák and Nobilia; and (4) its own manufacturing division called TechnoArt, which processes ceramic tiles, glass panels, and technical stone into custom-made products such as kitchen countertops, vanity tops, stair elements, and atypical design pieces. The company also operates physical showrooms in the Czech Republic and Slovakia, an e-commerce platform (proceram-shop.cz), and maintains proprietary product catalogs (Ideal Line, Top Line, Sanita) alongside extensive supplier catalogs.
Differentiator
Problem solved
Functional benefit
Brands
- TechnoArt: Production facility that processes ceramic tiles, glass slabs and technical stone.
Products and services
- Ceramic Tiles and Coverings (Obklady a dlažby) Retail and project supply of ceramic tiles and floor/wall coverings sourced from leading international brands, including Italian manufacturers Florim, FMG, Rex, Italgraniti, Iris, and Czech manufacturer RAKO. Product range includes glazed, unglazed, and sintered tiles for residential, hospitality, and commercial projects.
- Sanitary Equipment (Sanita)
- Kitchens and Interior Furniture (Kuchyně a interiérový nábytek)
- TechnoArt Custom Production
- Construction Chemistry (Stavební chemie)
- Tile Profiles, Moldings, and Supports (Lišty, profily, terče)
Companies that use ProCeram
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
ProCeram technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ProCeram partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core and specialty.
- FlorimflagshipItalian premium ceramic tile manufacturer. ProCeram distributes extensive Florim product lines including Magnum large formats, Architectural Design, Contemporary Design, Creative Design, Luxury Design, and specialty series like Iconic Life, SensiColore, and Formatech. Florim products are featured prominently in custom fabrication projects.
- FMG (Fabbrica Marmi Graniti)coreItalian manufacturer of MaxFine large-format ceramic slabs. ProCeram uses FMG materials for custom fabrication including kitchen countertops, tables, and architectural elements. Key series include Agata MaxFine, MaxFine Marmi, and Pietre Pure.
- RAKOcoreCzech ceramic tile manufacturer. ProCeram distributes RAKO products for various projects including the Florencie XL series used in the Kulturní dům Vacenovice project.
- LaufencoreSwiss premium sanitary ware manufacturer. ProCeram distributes Laufen bathroom fixtures and accessories.
- HansgrohecoreGerman premium bathroom fixtures manufacturer. Products distributed include AXOR and Hansgrohe faucet series such as Vernis collection used in project work.
- HanákcoreCzech premium furniture manufacturer. ProCeram displays and sells Hanák kitchens (Classic, Premium, Trend lines), interior doors, wardrobes, living room furniture, and accessories through Prague and other showrooms.
- NobiliacoreGerman kitchen and bathroom furniture manufacturer. ProCeram distributes Nobilia products including kitchens, bathroom furniture, living rooms, and wardrobes.
- Cerim (Florim Group)coreItalian ceramic tile manufacturer part of Florim Group. Products include Rock Salt series used for custom bathtubs, washbasins, and unique bathroom designs. Crayons of Cerim series also utilized.
- Rex (Florim Group)coreItalian premium tile brand under Florim Group. ProCeram distributes Rex series including I Classici di Rex (Statutario, I Bianchi Sorrento), Black Marble, and Florence collection for custom bathroom fixtures.
- ItalgraniticoreItalian ceramic tile manufacturer. Products include Marble Experience and Up_Stone series used by ProCeram for custom furniture fabrication.
- IriscoreItalian ceramic tile manufacturer. ProCeram distributes Melt series used for stairs and interior applications.
- CeresitcoreConstruction chemical manufacturer. ProCeram distributes Ceresit adhesives, grouting materials, and installation products for tile projects.
- GlaskeramikspecialtyGerman manufacturer of special glass ceramic (Magna) slabs made from recycled glass. Used for custom applications including illuminated bathroom vanities and interior design elements.
- QuarellaspecialtyItalian engineered stone (artificial stone) manufacturer. ProCeram uses Quarella materials for window sills and interior applications.
- Floorgres (Iris Group)coreItalian ceramic tile manufacturer. ProCeram uses Floorgres B&W Marble series including White Levigato and Black Levigato for custom partitions and design elements.
- PamesacoreSpanish ceramic tile manufacturer. ProCeram distributes Pamesa products including Gransasso Nero series used in project work.
- La FuturacoreSanitary ware manufacturer. ProCeram distributes La Futura products including Joy 2.0 series used in cultural house and other project installations.
- BemetacoreCzech bathroom accessories manufacturer. ProCeram distributes Bemeta products as complementary accessories for bathroom installations.
- Ideal StandardcoreInternational bathroom fixtures manufacturer. ProCeram distributes Ideal Standard products including bathroom fixtures and accessories.
- ZehndercoreSwiss manufacturer of design radiators. ProCeram distributes Zehnder Charleston design radiators for bathrooms and living spaces.
- Villeroy & BochcoreGerman premium bathroom fixtures and ceramics manufacturer. ProCeram distributes Villeroy & Boch products through showrooms.
- RocacoreSpanish bathroom fixtures manufacturer. ProCeram distributes Roca products including bathroom ceramics and fixtures.
- GrohecoreGerman premium bathroom fixtures manufacturer. ProCeram distributes Grohe faucets and bathroom accessories.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
ProCeram competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ProCeram social profiles
Digital presenceProCeram financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProCeram leadership team
Management profileNumber of profiles
Profiles1 record
ProCeram subsidiaries and ownership
Company hierarchySubsidiaries1 record
ProCeram funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProCeram M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProCeram
What does ProCeram do?
ProCeram distributes premium ceramic tiles, floor and wall coverings, sanitary ware, and kitchen/interior furniture sourced from leading European manufacturers, and operates physical showrooms across the Czech Republic and Slovakia as well as an e-commerce storefront. Through its wholly-owned TechnoArt facility in Všeruby, the company also provides custom fabrication services, processing ceramic tiles, glass slabs, and technical stone into bespoke products such as kitchen countertops, bathroom vanities, bathtubs, stair elements, and architectural elements. The company serves both retail consumers and large-scale project developers (residential, hospitality, commercial) via a hybrid retail and project-supply model.
Is ProCeram a public or private company?
ProCeram is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProCeram founded?
ProCeram was founded in 1990. It employs 51 to 100 people.
Where is ProCeram based?
ProCeram is headquartered in Plzen, Czechia, in the Europe region.
How does ProCeram make money?
Four revenue lines are on record. Retail Tile and Bathroom Sales are the primary driver. The others are custom Fabrication Services, project/Developer Supply and interior Furniture and Kitchens.
Does ProCeram have an API?
No public API is recorded for ProCeram.
What industry is ProCeram in?
ProCeram's product category is Ceramic Tile and Bathroom Equipment Retail. Its primary akta.pro industry code is CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install). Its NAICS code is 337110 and its SIC code is 5020.