What Vyten does

Vyten is a privately held, Nashville-based software platform founded in 2013 that builds custom-branded iOS and Android mobile applications for service businesses, with a stated customer base of 100+ accounts and a 1–10 person team. The platform combines a low-code configuration layer (with a library of 250+ app modules and 1,900+ pre-built integrations to booking, CRM, POS, and e-commerce systems such as Boulevard, Toast POS, Jane App, Mangomint, Mindbody, Zenoti, Arketa, Amazon Storefront, and YouTube) with done-for-you setup, native publishing to the Apple App Store and Google Play Store, push notifications, AI chatbots, and add-on modules for loyalty, reviews, and referrals. AI is used in three areas: an always-on chatbot for customer service automation, predictive targeting for push notifications and re-engagement campaigns, and recommendation-style personalization for upsells.

Vyten monetizes via tiered subscriptions plus one-time setup fees. Plans are priced at $99/mo (Basic), $199/mo (Plus), $299/mo (Professional), and $2,999/mo (Premier), each paired with a one-time Professional Setup & App Submission fee ranging from $1,000 to $15,000 depending on tier. A 3-day free trial and a 3-month $1/month promotional offer are used at the top of funnel. Distribution is hybrid: a product-led, self-serve website motion targets SMBs and individual service operators, while the Premier tier is sold via direct sales for enterprise accounts.

The customer base is concentrated in local service verticals — wellness centers, med spas, salons, fitness studios, restaurants, and chiropractors — with secondary exposure to online coaches, agencies, nonprofits, education, content creators, and religious organizations. Vertical breadth is expanding via integrations, but revenue is undisclosed and the headcount, single-office footprint in Nashville, and absence of disclosed institutional funding indicate a small, operationally lean business.

Name

Vyten

Legal name

Vyten

Website

https://vyten.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Vyten is a Nashville-based platform that builds custom-branded iOS and Android mobile apps for local service businesses such as spas, salons, fitness studios, and restaurants, combining done-for-you setup with 1,900+ booking and CRM integrations, push notifications, and AI chatbots across four subscription tiers from $99 to $2,999 per month.

Ownership category

akta.pro rank

Product category

Mobile App Development Platform

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Mobile app development
• Custom iOS apps
• Business app builder
• AI chatbot platform
• Mobile customer engagement

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription plans (Basic $99/mo, Plus $199/mo, Professional $299/mo, Premier $2,999/mo). Includes push notifications, app features, integrations, and support levels varying by tier.
2. Professional Setup & App Submission: One-time professional setup and app submission fees ranging from $1,000 (Basic) to $15,000 (Premier). Covers custom development, branding, and app store submission.
3. Free Trial: 3-day free trial followed by 3 months at $1/month promotional pricing, then regular subscription rates apply.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vyten builds and operates a done-for-you mobile app platform that produces custom-branded iOS and Android apps for service businesses, packaged with AI chatbots, push notifications, scheduling, loyalty programs, and more than 1,900 software integrations. The service bundles one-time setup with monthly subscription tiers so that businesses without in-house developers can launch and maintain a fully branded app in roughly one week.

Product overview

Vyten is an all-in-one platform for building custom AI-powered mobile apps for service businesses. The core offering consists of the Custom Mobile App Builder, which creates branded iOS and Android apps integrated with over 1,900 booking tools and CRMs, complemented by an AI Chatbot for 24/7 customer support and a Client Portal for engagement. The platform also includes Push Notification System, Loyalty & Rewards Program, and Reviews & Referrals Module as key features. Pricing is structured across four tiers (Basic at $99/month, Plus at $199/month, Professional at $299/month, and Premier at $2,999/month), each with increasing features, notification limits, and integration capabilities. One-time setup and app submission fees range from $1,000 to $15,000 depending on the tier. The platform targets local service businesses, wellness centers, med spas, restaurants, online coaches, agencies, and professional firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Mobile App Builder Done-for-you custom-branded iOS and Android app delivered to service businesses within roughly one week, including publishing to app stores and ongoing platform maintenance.
• AI Chatbot AI-powered chatbot embedded in the customer's branded mobile app to automate customer conversations, available on higher subscription tiers.
• Push Notification System In-app and push notification broadcasting capability with unlimited sends on Plus, Professional, and Premier tiers for customer engagement campaigns.
• Loyalty and Rewards Program Built-in loyalty, rewards, reviews, and referrals module that lets service businesses run retention programs from inside their branded app.
• Client Portal Custom-branded client portal for service businesses to centralize customer-facing interactions, including service booking and account management.
• Agency Reseller Program White-label and reseller offering that allows agencies and partners to deliver Vyten-powered mobile apps to their own clients under the Premier tier.
• Integration Services Setup and configuration of 1,900+ third-party software integrations connecting the branded app to a business's existing scheduling, payments, CRM, and marketing tools.

Quantifiable outcome

• AI chatbots respond 3x faster than humans and save businesses an average of 7-10 hours per week
• +5 more outcomes

Named customers21 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and major.

• BoulevardcoreTechnology or IntegrationBoulevard integration connects Vyten apps to Boulevard's booking and client management platform. Clients can browse services, book appointments, manage memberships, and access profiles directly within the Vyten mobile app. This integration is highlighted as ideal for salons, spas, and wellness businesses already using Boulevard.
• Toast POScoreTechnology or IntegrationToast POS integration enables Vyten apps to connect directly to Toast online ordering. Guests can browse live menus, place pickup or delivery orders, and pay securely within the branded mobile app. Particularly relevant for restaurants looking to reduce third-party delivery marketplace dependence.
• Jane AppcoreTechnology or IntegrationJane App integration connects Vyten apps to Jane's online booking and patient portal. Patients can book appointments, complete intake forms, and access their account from the branded mobile app. Ideal for physiotherapists, chiropractors, massage therapists, and multidisciplinary wellness centers.
• MangomintcoreTechnology or IntegrationMangomint integration connects Vyten apps to Mangomint's booking and client portal. Guests can book appointments, manage memberships and packages, and access their account from the branded mobile app. Designed for modern salons, med spas, and beauty studios.
• YouTubemajorTechnology or IntegrationYouTube integration connects Vyten apps to content creator channels. Videos, playlists, and live streams can be showcased directly inside the branded app. Allows creators to turn viewers into subscribers, clients, and members by combining YouTube content with booking, memberships, and courses within the app.
• Amazon StorefrontmajorTechnology or IntegrationAmazon Storefront integration turns Vyten apps into shoppable experiences. Users can browse Amazon Storefront or Idea Lists directly within the app, with Amazon handling payments, fulfillment, and customer service. Allows businesses to earn affiliate commissions through Amazon Associates.
• ZenoticoreTechnology or IntegrationZenoti booking integration mentioned as part of the 1,900+ integrations available. Zenoti is a spa and salon management platform, and Vyten apps integrate to surface booking experiences inside dedicated app icons.
• MindbodycoreTechnology or IntegrationMindbody booking integration mentioned as part of the 1,900+ integrations. Mindbody is a wellness business management platform, and Vyten apps integrate to provide real-time availability, services, and pricing within the mobile app.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Appy Pie: No-code app development platform with AI app builder features. Comparable because both serve SMBs building branded iOS and Android apps without coding, targeting service businesses and content creators.
• AppInstitute: App builder platform for SMBs with pre-built templates for restaurants, salons, and fitness studios. Comparable to Vyten given its overlapping target verticals and template-driven app building approach.
• Shoutem: No-code mobile app builder with extensions for loyalty, push notifications, and content. Comparable to Vyten as both target non-technical SMBs building custom-branded apps for customer engagement.
• BuildFire: DIY mobile app builder platform targeted at businesses. Comparable to Vyten because both focus on enabling non-technical users to build custom mobile apps, though BuildFire emphasizes self-service while Vyten emphasizes done-for-you.
• Bizness Apps: App builder specifically designed for small businesses including restaurants, fitness, and salons. Directly comparable given its identical vertical focus and SMB done-for-you positioning relative to Vyten.
• GoodBarber: No-code app builder platform with strong push notification and loyalty features. Comparable because both target service businesses needing branded apps with engagement and booking features.

Emerging players

• Yocale: Online booking and client management platform targeting salons, spas, and wellness businesses. Comparable to Vyten because it overlaps in appointment booking, client engagement, and branded client experiences for service SMBs.

Broad incumbents

• Mindbody: Wellness and fitness business management platform with native branded app experiences for its customers. Comparable because Mindbody is both a partner integration for Vyten and a potential competitor offering its own branded consumer app to wellness businesses.
• Boulevard: Salon and spa management platform with its own client app. Comparable to Vyten because it is both a key integration partner and a competing platform offering branded mobile experiences to Vyten's core salon and spa verticals.
• Toast (Toast POS): Restaurant POS and management platform with online ordering and branded app capabilities. Comparable because Toast is a core Vyten integration partner for restaurants while also offering its own direct-to-consumer ordering app experience to restaurants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vyten
• YouTubeyoutube.com/@vyten
• Facebookfacebook.com/vyten.apps
• LinkedInlinkedin.com/company/vyten
• Instagraminstagram.com/vyten.apps

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vyten