A Place To Turn
A Place to Turn is a founder-led California therapy practice delivering trauma-informed psychotherapy, including its proprietary HIT methodology and ketamine-assisted therapy, to individuals, couples, and families across four offices and statewide telehealth.
- Company typePrivate
- Founded2000
- HeadquartersWestlake Village, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What A Place To Turn does
A Place to Turn, Inc. is a privately held, founder-led therapy practice headquartered in Westlake Village, California, operating four California offices (Westlake Village, Beverly Hills, Los Angeles, Santa Clarita) plus statewide telehealth. Founded and clinically directed by Dr. Cheri McDonald, PhD, LMFT, PATP, the practice delivers trauma-informed psychotherapy to individuals, couples, families, children, and adolescents, with explicit specialization in PTSD, complex trauma, anxiety, depression, grief, and relationship/marital conflict. Service modalities include EMDR, CBT, clinical hypnotherapy, neurofeedback, Gottman Techniques, art therapy, the proprietary Holistic Integral Therapy (HIT) methodology, the DrCheriBreakFree™ consulting program, and a certified Psychedelic-Assisted Therapy Provider (PATP) service line offering ketamine-assisted therapy. Revenue is generated through insurance-billed individual, couples, and family therapy sessions ($100–$300 self-pay; in-network with Blue Shield, BCBS, Aetna, Cigna, Anthem, UnitedHealthcare, Optum), sliding-scale sessions, group therapy classes (capped at 8 participants), premium women's wellness retreats across four California locations, and post-therapy consulting. The go-to-market motion is sales-led and inbound-driven, anchored by founder-led content marketing — the Rooted & Rising podcast, three #1 Amazon bestselling books, Forbes/NBC/Psychology Today features, location-specific SEO, and referral/word-of-mouth — rather than paid performance or institutional sales channels. Customer segments are entirely consumer (B2C), with niche positioning into people of color and LGBTQ+ communities through dedicated Diversity Therapy offerings. The company is founder-owned, has not raised institutional capital, and operates as a small multi-location clinical practice rather than a venture-backed platform.
A Place To Turn firmographics
Firmographics- Name
- A Place To Turn
- Legal name
- A Place to Turn, Inc.
- Website
- https://aplace2turn.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A Place to Turn is a founder-led California therapy practice delivering trauma-informed psychotherapy, including its proprietary HIT methodology and ketamine-assisted therapy, to individuals, couples, and families across four offices and statewide telehealth.
- Ownership category
- akta.pro rank
A Place To Turn industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where A Place To Turn is headquartered
LocationHeadquarters
- HQ city
- Westlake Village
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
A Place To Turn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Therapy Sessions: Individual, couples, and family therapy sessions billed at $100-$300 per session depending on therapist credentials and specialization. Insurance billing for in-network providers (Blue Shield, Blue Cross Blue Shield, Aetna, Cigna, Anthem, UnitedHealthcare, Optum). Sliding scale options available.
- Group Therapy Classes: Group therapy sessions offered in rotating schedule with maximum 8 participants per class. Includes Holistic Integral Therapy Co-Ed Group, Couple's Therapy Group, and Coming Out Group (LGBTQ+).
- Wellness Retreats: Women's wellness retreats hosted in various California locations (Malibu, Ojai, Ventura Beach, Joshua Tree) offering transformational 3-day to multi-night experiences with therapy, ceremony, and beachfront accommodations.
- Consulting Programs: DrCheriBreakFree consulting program for continued integration work following trauma resolution, supporting individuals in carrying life-altering changes into their family and community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Session - Licensed Therapists |
| Hybrid | Pay-as-you-go | Sliding Scale Sessions |
| Subscription | Pay-as-you-go | Group Therapy Classes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
A Place To Turn product offering
Product offeringCore offering
A Place To Turn is a multi-location outpatient therapy practice that delivers trauma-informed mental health services to individuals, couples, families, children, and adolescents across California. Its core services span individual psychotherapy, couples/marriage counseling, family therapy, and group therapy classes, with session fees ranging from $100–$300 or insurance billing. The practice anchors its offering around proprietary Holistic Integral Therapy (HIT), complemented by EMDR, clinical hypnotherapy, neurofeedback, CBT, Gottman Techniques, art therapy, ketamine-assisted therapy integration, and red light laser therapy.
Product overview
A Place To Turn is a therapy practice offering a comprehensive suite of mental health and wellness services. The practice operates on a multi-service model centered around its proprietary Holistic Integral Therapy (HIT) methodology, supplemented by diverse therapeutic modalities including EMDR, hypnotherapy, neurofeedback, CBT, and art therapy. Services span individual therapy, couples therapy, family therapy, group therapy classes, and immersive wellness retreats. The company also extends its reach through the Rooted & Rising Podcast and published books by Dr. Cheri McDonald.
Differentiator
Problem solved
Functional benefit
Brands
- Rooted & Rising Podcast: A podcast hosted by Dr. Cheri McDonald and Ellice Boone exploring deep healing, real stories, and transformative tools blending psychology, spirituality, and raw honesty.
- DrCheriBreakFree™
Products and services
- Hypnotherapy A form of therapy that uses hypnosis to help individuals address psychological, emotional, and some physical issues by accessing the subconscious mind. Available to individual clients across all California locations and via telehealth.
- EMDR (Eye Movement Desensitization and Reprocessing) An evidence-based modality designed to help individuals process and heal from traumatic experiences, distressing memories, and negative emotions using bilateral stimulation. Targeted at trauma survivors and clients with PTSD.
- Neurofeedback Therapy A non-invasive therapeutic approach utilizing real-time monitoring of brainwave activity to provide individuals with feedback, allowing them to learn how to self-regulate their brain function based on neuroplasticity principles.
- Depression & Anxiety Treatment Personalized treatment options for managing depression and anxiety, including in-office evaluations and tailored therapeutic interventions such as CBT and EMDR. Serves clients experiencing mood and anxiety disorders including PTSD and complex PTSD.
- Diversity Therapy (ColorGender Therapy) Culturally sensitive therapy for people of color and individuals across the gender spectrum, addressing mental health concerns with cultural competency. Targeted at LGBTQ+ clients and BIPOC individuals.
- Gottman Techniques (Couples Therapy) Evidence-based relationship therapy techniques developed by Dr. John Gottman and Dr. Julie Gottman, focusing on enhancing communication and fostering emotional connection for couples and marriages.
- Domestic Abuse & Family Violence Support Trauma-informed therapy services for survivors of domestic abuse and family violence, providing comprehensive healing and recovery support for individuals and families.
- Art Therapy Therapeutic approach using various art forms such as painting, drawing, sculpting, and collage to explore inner emotions and gain insight. Supports clients seeking expressive and non-verbal therapeutic work.
- Grief & Loss Therapy Specialized therapy services to help individuals cope with grief, navigate the complexities of loss, and find hope and healing following bereavement or major loss events.
- Couple's Therapy / Marriage Therapy Therapy focused on improving relationship quality, addressing communication challenges, power struggles, infidelity, and intimacy issues. Includes sex therapy. Delivered to couples in California.
- Cognitive Behavioral Therapy (CBT) Evidence-based therapeutic approach including cognitive restructuring, behavioral activation, exposure therapy, and skills training for clients with anxiety, depression, and related conditions.
- Holistic Integral Therapy (HIT) A proprietary integrative mind-body-spirit approach developed by Dr. Cheri McDonald, combining mindfulness, meditation, energy healing, body-mind integration, expressive arts therapy, and cognitive-behavioral techniques. Core signature offering of the practice.
- Group Therapy Classes Rotating group therapy sessions including Holistic Integral Therapy Co-Ed Group, Couple's Therapy Group, and Coming Out Group (LGBTQ+), with a maximum of 8 participants per class. Offered on a pay-per-session basis.
- Women's Wellness Retreats Transformational women's wellness retreats offered in Malibu, Ojai, Ventura Beach, and Joshua Tree, CA, featuring multi-day (3-day to multi-night) immersive experiences with limited 4–6 participant capacity, therapy, ceremony, and beachfront accommodations.
- Ketamine-Assisted Therapy Retreats Transformative healing retreats incorporating ketamine-assisted therapy for rapid relief from anxiety, depression, and other mental health conditions. Delivered under Dr. Cheri McDonald's PATP certification with integration support.
- Red Light Laser Therapy Non-invasive treatment using Aspen Red-Light Laser Therapy for mental health benefits including reduced depression and anxiety, enhanced sleep, and improved cognition.
- DrCheriBreakFree Consulting Program An exclusive mastery coaching program designed to support individuals in carrying their life-altering therapeutic changes into their family and community, focusing on continued integration work following the resolution of unresolved trauma.
Quantifiable outcome
- Thousands of individuals have found healing and transformative recovery under Dr. Cheri's expert guidance
Companies that use A Place To Turn
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
A Place To Turn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
A Place To Turn partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Blue ShieldcoreIn-network insurance provider accepting Blue Shield for covered therapy sessions at A Place To Turn practice locations.
- Blue Cross Blue ShieldcoreIn-network insurance provider accepting Blue Cross Blue Shield for covered therapy sessions at A Place To Turn practice locations.
- AetnacoreIn-network insurance provider accepting Aetna for covered therapy sessions at A Place To Turn practice locations.
- CignacoreIn-network insurance provider accepting Cigna for covered therapy sessions at A Place To Turn practice locations.
- AnthemcoreIn-network insurance provider accepting Anthem for covered therapy sessions at A Place To Turn practice locations.
- UnitedHealthcarecoreIn-network insurance provider accepting UnitedHealthcare for covered therapy sessions at A Place To Turn practice locations.
- OptumcoreIn-network insurance provider accepting Optum for covered therapy sessions at A Place To Turn practice locations.
- Psychedelic Medicine AssociationcoreDr. Cheri McDonald is a certified member of the Psychedelic Medicine Association (PATP - Psychedelic-Assisted Therapy Provider), indicating specialized training and certification in psychedelic-assisted therapy including ketamine-assisted treatment.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
A Place To Turn competitors and assessment
Company assessmentBroad incumbents
- BetterHelp: Largest consumer tele-mental health subscription platform, serving individuals and couples globally with licensed therapists. Comparable delivery modality (online therapy) and overlapping client base, but operates as a tech-led marketplace rather than a clinician-led practice.
- Lyra Health: Mental health benefits platform providing in-person and virtual therapy, coaching, and psychiatry to enterprise clients. Comparable in delivering evidence-based outpatient mental health, including couples/family therapy, but routed through employer-sponsored benefits rather than direct consumer demand.
- Talkspace: Large tele-mental health platform offering individual, couples, and teen therapy plus psychiatry across all 50 states, in-network with major insurers. Overlaps with A Place To Turn on insured, multi-state tele-mental health delivery but operates at vastly greater scale and lower price points.
- Alma: Provider network and technology platform that supports independent licensed therapists with insurance credentialing, billing, and referrals. Adjacent peer — operates in the same outpatient mental health ecosystem and competes for the same therapists and clients, but as an enabling infrastructure layer rather than a competing practice.
- Headspace Health (Ginger): Digital mental health platform combining self-guided content, coaching, and teletherapy, primarily distributed through employers and payers. Adjacent competitor for insured and employer-sponsored mental health demand, though positioned as a digital-first product rather than a clinician-led boutique practice.
Direct peers
- Thriveworks: National outpatient therapy and counseling practice with hundreds of locations and telehealth, accepting major insurers. Comparable in being a multi-location, in-network therapy provider serving individuals, couples, and families.
- Two Chairs: Multi-location outpatient therapy practice focused on evidence-based individual therapy, with a therapist-matching model and several Bay Area and LA clinics. Directly comparable in being a premium, in-person-plus-telehealth group practice serving insured and self-pay clients in California.
- Octave: Multi-site outpatient mental health clinic operating in California and other states, offering individual, couples, and group therapy across multiple modalities with insurance billing. Closely comparable multi-modality clinic footprint and payer strategy.
Emerging players
- Brightside Health: Tele-mental health platform combining therapy and medication management for depression and anxiety, in-network with major insurers. Comparable as a clinically integrated tele-mental health provider competing for the same insured and self-pay demand.
- Charlie Health: Intensive outpatient and virtual mental health provider for adolescents, young adults, and families with complex mental health needs. Overlaps with A Place To Turn on trauma-informed, higher-acuity outpatient care, though focused on a younger cohort and IOP format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A Place To Turn social profiles
Digital presenceA Place To Turn financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Place To Turn leadership team
Management profileNumber of profiles
Profiles4 records
A Place To Turn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Place To Turn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Place To Turn
What does A Place To Turn do?
A Place To Turn is a multi-location outpatient therapy practice that delivers trauma-informed mental health services to individuals, couples, families, children, and adolescents across California. Its core services span individual psychotherapy, couples/marriage counseling, family therapy, and group therapy classes, with session fees ranging from $100–$300 or insurance billing. The practice anchors its offering around proprietary Holistic Integral Therapy (HIT), complemented by EMDR, clinical hypnotherapy, neurofeedback, CBT, Gottman Techniques, art therapy, ketamine-assisted therapy integration, and red light laser therapy.
Is A Place To Turn a public or private company?
A Place To Turn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Place To Turn founded?
A Place To Turn was founded in 2000. It employs 11 to 50 people.
Where is A Place To Turn based?
A Place To Turn is headquartered in Westlake Village, United States, in the North America region.
How does A Place To Turn make money?
Four revenue lines are on record. Therapy Sessions are the primary driver. The others are group Therapy Classes, wellness Retreats and consulting Programs.
Who are A Place To Turn's main competitors?
Broad incumbents on record are BetterHelp, Lyra Health, Talkspace, Alma and Headspace Health (Ginger). Direct peers are Thriveworks, Two Chairs and Octave. Emerging players are Brightside Health and Charlie Health.
Does A Place To Turn have an API?
No public API is recorded for A Place To Turn.
What industry is A Place To Turn in?
A Place To Turn's product category is Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621330 and its SIC code is 8093.