United Patients Group

Name

United Patients Group

Legal name

United Patients Group

Website

https://unitedpatientsgroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Medical Cannabis Education

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Other Health Practitioners (6213), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

Keywords

• Medical cannabis education
• Cannabinoid therapy resources
• Cannabis professional training
• CBD health information
• Cannabis patient consultations

Headquarters

HQ city

Greenbrae

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Medical Consultations: Online consultation services with medical professionals including doctors, nurses, and pharmacists specializing in cannabis medicine. Patients book appointments through their scheduling platform.
2. Affiliate Product Sales: The company earns commissions through recommending and linking to certified cannabis and CBD products from trusted brands including Aspen Green, MedTerra, Cornbread Hemp, FOCL, cbdMD, CBDistillery, and WYLD CBD.
3. Donations and Grants: As a 501c3 non-profit organization, United Patients Group receives donations, fundraising contributions, and grants to support their mission of medical cannabis education and research advocacy.
4. Educational Courses and Seminars: CME and CEU eligible online courses on medical cannabis for healthcare professionals. They partner with universities to offer accredited courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

United Patients Group operates as a non-profit educational platform delivering medical cannabis and CBD information, one-on-one online consultations with cannabis-experienced physicians and nurses, CME/CEU-accredited online courses for healthcare professionals, a Seal of Approval quality certification program for vetted products, and a curated affiliate directory of certified cannabis and CBD brands. It also runs the Be Informed. Be Well podcast and content hubs organized around specific health conditions (Sleep, Pain, Cancer, Autism, PTSD, Anxiety, Depression).

Product overview

United Patients Group is a medical cannabis education and information resource platform offering a comprehensive suite of products and services centered around cannabis medicine education and patient support. The company provides educational content through its Be Informed. Be Well podcast, CME/CEU accredited online courses for medical professionals, and condition-specific health centers covering Sleep, Pain, Cancer, Autism, PTSD, Anxiety, and Depression. The platform operates a Certified Products Directory featuring brands that have received the company's Seal of Approval, including Aspen Green, MedTerra, Cornbread Hemp, FOCL, cbdMD, FORIA, CBDistillery, and WYLD CBD. Additional offerings include online medical consultations, a Medical Directory of cannabis-friendly healthcare providers, Ask the Expert Q&A services, and business consultancy services for the cannabis industry. United Patients Group positions itself as a trusted bridge between patients, medical professionals, and quality cannabis products.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Medical Consultations Paid one-on-one consultations delivered by phone or Skype that help patients and caregivers navigate medical marijuana for their condition, including dosing guidance, product selection, and provider matching. Patients book through the dedicated scheduling platform.
• CME/CEU Accredited Online Courses Online medical cannabis education courses for physicians, nurses, pharmacists, and allied healthcare professionals that confer CME and CEU continuing-education credits; built in partnership with Sonoma State University and California Northstate University College of Medicine and covering cannabinoid medicine research and clinical applications.
• Seal of Approval Certification Program Proprietary quality certification awarded to cannabis and CBD product companies that meet specific standards for quality, safety, and ethical business practices; once certified, brands are listed in the United Patients Group Certified Products Directory and recommended to platform visitors.
• Medical Cannabis Business Consultancy Consultancy services for government officials, healthcare workers, entrepreneurs, and organizations operating in the medical cannabis industry, covering policy guidance, regulatory strategy, and program development.
• Medical Professional Directory Directory listing of cannabis-friendly doctors, nurses, and medical professionals that enables patient-provider matching for medical cannabis consultations and ongoing care.

Quantifiable outcome

• CME/CEU accredited courses offering up to 12 credits for medical professionals
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Sonoma State UniversitycoreStrategic or Co-development Partner · 22 February 2017Partnership with Sonoma State University to offer one of the first medical cannabis courses from a major public university in the country. The collaboration focuses on providing accredited education in medical cannabis for students and professionals.
• California Northstate University College of MedicinecoreStrategic or Co-development Partner · 26 January 2017Partnership with California Northstate University College of Medicine to offer one of the first medical marijuana courses in the nation designed and taught in conjunction with an accredited medical college. Provides CME-eligible education for medical professionals.
• The Sacred PlantcoreGTM or Marketing PartnerDocumentary series partnership featuring educational content about cannabis and healing. John and Corinne Malanca (founders) created The Sacred Plant docuseries as a central educational resource.
• The Sacred Plant (Documentary)coreGTM or Marketing PartnerUnited Patients Group is featured in and supports The Sacred Plant documentary series, which serves as a major educational outreach vehicle for medical cannabis information.
• Society of Cannabis CliniciansminorStrategic or Co-development PartnerProfessional organization of cannabis clinicians that UPG supports through educational initiatives and advocacy.
• American Cannabis Nurses AssociationminorStrategic or Co-development PartnerProfessional nursing organization focused on cannabis medicine that UPG collaborates with for educational seminars and curriculum development including ACNA Core Curriculum for Cannabis Nursing.
• American Cannabis AssociationminorStrategic or Co-development PartnerCannabis industry advocacy organization supported by UPG through educational and policy initiatives.
• Cash Hyde FoundationminorStrategic or Co-development PartnerPediatric cancer foundation focused on helping families obtain and retain access to cannabis-based medications. UPG partnered with the foundation for documentary screenings and advocacy initiatives.
• Best Answer for Cancer FoundationminorStrategic or Co-development PartnerCancer treatment foundation that UPG supports and collaborates with for conferences and educational initiatives in the integrative oncology space.
• Association of Cannabis SpecialistsminorStrategic or Co-development PartnerProfessional association of cannabis-specializing physicians that UPG supports through educational programming and advocacy efforts.
• Utah Association for Responsible Cannabis LegislationminorStrategic or Co-development PartnerUtah-based advocacy organization that partnered with UPG for the 'Medical Cannabis: The Science. The Truth.' summit in Salt Lake City focusing on cannabinoid medicine education.
• Mary's MedicinalsminorGTM or Marketing PartnerTransdermal cannabinoid product manufacturer that received UPG's Seal of Approval. Products are now available through UPG's certified products channel.
• The Werc ShopminorGTM or Marketing PartnerCannabis testing and product development company that collaborated with UPG on patient care standards and Seal of Approval program development.
• StateWide CollectiveminorGTM or Marketing PartnerCannabis product company featuring CBD-rich medicines on UPG's platform as part of their 'Dosing by the mg, Not the Gram!' campaign.
• IdrasilminorGTM or Marketing PartnerFull-spectrum cannabinoid pill manufacturer that partnered with UPG (then Doobons.com) to market their groundbreaking medical marijuana pill with standardized 25mg dosages.
• The Medical Cannabis InstituteminorStrategic or Co-development PartnerEducational institution that collaborated with UPG to offer CEU-eligible online courses on medicinal cannabis covering science and clinical applications.
• Patients Out of TimeminorStrategic or Co-development PartnerNon-profit organization hosting national clinical conferences on cannabis therapeutics that UPG sponsors and supports financially for educational opportunities.
• National Cancer Moonshot InitiativeminorStrategic or Co-development PartnerCollaboration with Vice President Biden's National Cancer Moonshot Initiative through an open letter from UPG and the medical cannabis community advocating for accelerated cancer research including cannabis research.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Leafly Holdings: Publicly traded cannabis information platform and dispensary directory offering strain data, education content, and retailer reviews — directly comparable to UPG's cannabis education and patient resource offering, though at much larger scale.
• NuggMD: Largest medical cannabis telemedicine and recommendation platform — directly competes with UPG's online consultation service and medical directory offering at meaningfully larger scale.
• Project CBD: Non-profit educational platform focused on CBD and cannabinoid science with similar mission-aligned non-profit structure — the closest analog to UPG in terms of content depth and non-profit positioning.
• The Cannigma: Cannabis science education platform providing condition-specific guidance, dosing, and product information — directly comparable content model to UPG's condition centers and Ask the Expert offerings.
• Green Flower Media: Cannabis education and training platform offering courses and certifications for industry professionals — directly comparable to UPG's CME/CEU course offering and medical professional education mission.
• Weedmaps: Cannabis marketplace and information platform providing dispensary listings, brand information, and educational content — competes directly with UPG for cannabis patient mindshare, especially in California.

Emerging players

• Healer: Cannabis education and dosing platform founded by Dr. Dustin Sulak providing patient and clinician cannabinoid education — comparable educational content focus to UPG with similar clinical/scientific framing.

Broad incumbents

• Marijuana Policy Project: Largest US cannabis policy reform organization with significant advocacy, education, and research funding activities — comparable non-profit advocacy mission to UPG, though focused on policy rather than patient education.
• Society of Cannabis Clinicians: Professional organization of cannabis-specializing physicians providing clinical education and resources — comparable to UPG's medical professional and clinician education programs, though focused exclusively on clinicians rather than patients.
• NORML: Established cannabis advocacy and education non-profit with national reach — comparable in mission and non-profit status to UPG, though focused primarily on legal/policy advocacy rather than patient clinical education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMTI5ODU5LnJzcw==
• Xx.com/upatientsgroup
• Facebookfacebook.com/UnitedPatientsGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Patients Group