School Kit

What School Kit does

School Kit is a New Zealand educational services company founded in 2010 in Hamilton by Emma Bettle and Kylie Power. The company operates a partner-funded model that delivers free, curriculum-aligned physical and digital educational kits to NZ classrooms. Its core product, the School Kit Squad, is a private online community of approximately 15,000 NZ teachers who receive kit materials directly to their classrooms, supported by a national Teacher Champions visiting programme that routes staff through 800 schools annually and an online platform hosting kit-specific resources, professional learning sessions, and peer support.

The company's offering is organised around four primary service lines — Programme Design, Programme Management, Publishing, and Difficult Conversations (an online learning design service with verified microcredentials) — plus complementary programmes including the everyday. Collective PLD community, the SVA Service Award student-volunteering framework, and Tātai Angitu PLD (a structured literacy partnership with Massey University). Technology assets include a proprietary Teacher CRM, the School Kit Squad Community Platform, and an automated kit-fulfilment workflow; no public-facing AI capabilities are disclosed. Revenue is generated through partner-funded programme contracts with NZ government ministries (Education, Culture & Heritage, Women, Conservation, Retirement Commission, DairyNZ), corporates (Unilever/Dove, Nestlé, Warehouse Group, Office Max, Counties Energy, Waipā Networks), museums and NGOs, plus donations to the affiliated School Kit Educational Trust (CC50970) and consumer sales via the playlunch sub-brand.

School Kit operates exclusively within New Zealand and is privately held by its founders. The business is bootstrapped with no disclosed external funding rounds, ownership is concentrated in the co-founders, and the broader team extends well beyond the four-person core through the national Teacher Champions network. The 2020 launch of the private online teacher community was a notable pivot that expanded engagement beyond physical kit distribution, and subsequent expansion into Difficult Conversations, microcredentials, the Tātai Angitu PLD programme, and the playlunch consumer sub-brand represents a deliberate extension of the company's learning-design capabilities into recurring professional learning and adjacent markets.

Name

School Kit

Legal name

School Kit

Website

https://schoolkit.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

School Kit is a New Zealand educational services company that designs and delivers free, curriculum-aligned physical and digital kits to NZ classrooms via a partner-funded model, serving approximately 15,000 teachers through the School Kit Squad community.

Ownership category

akta.pro rank

Product category

Educational Services

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Educational resource kits
• Curriculum-aligned programmes
• Teacher professional development
• Classroom learning design
• Educational programme management

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Programme Design Services: School Kit designs learning programmes for partner organisations. Partners include government ministries, corporations, and NGOs who pay for learning design, curriculum alignment, and programme development services.
2. Programme Management Services: School Kit manages educational programmes on behalf of partners. This includes school relationships, delivery coordination, issue resolution, and all operational work that keeps a programme alive in schools.
3. Publishing Services: Design and production of physical and digital educational materials, promotional merchandise, publications, and custom products for external clients. Clients pay for design and production services; IP remains with the client.
4. Educational Trust Donations: The School Kit Educational Trust accepts donations to expand kit distribution and school visiting capacity. Funding tiers include $6.5k for 100 schools, $15k for online community support, $40k for a Teacher Champion for a year, and $75k to fund an entire kit.
5. PLD Programme Delivery: Tātai Angitu Structured Literacy Approach PLD programme delivered in partnership with Massey University. Includes face-to-face workshops, online communities of practice, and physical kit of manipulatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

School Kit designs, produces, and delivers free physical and digital educational resource kits to New Zealand classrooms, alongside programme design, programme management, publishing, and professional learning services for partner organisations. The company operates the School Kit Squad teacher community of approximately 15,000 NZ teachers and runs complementary programmes including the Tātai Angitu Structured Literacy PLD with Massey University, SVA Service Award student volunteering framework, and the everyday. Collective PLD community.

Product overview

School Kit is a New Zealand educational services company that operates as a platform-plus-programmes business. Its core product is the School Kit Squad — a community of approximately 15,000 teachers who receive free physical and digital educational kits. Around this core, School Kit offers four service lines: Programme Design (learning design), Programme Management (operational delivery), Publishing (design and production of physical/digital products), and Difficult Conversations (trauma-informed online learning with verified microcredentials). The company also runs complementary programmes including the everyday. Collective (PLD community), SVA Service Award (student volunteering framework), Tātai Angitu PLD (structured literacy PLD with Massey University), playlunch (teacher gift sub-brand), and an Educational Trust. The kit portfolio spans Year 0-10 across topics including financial literacy, Aotearoa NZ Histories, science/STEAM, health and wellbeing, and social issues. Kits are funded by partner organisations (government ministries, corporates, and trusts) and distributed free to NZ classrooms.

Differentiator

Problem solved

Functional benefit

Brands

• The School Kit Squad: Community of 15,000 NZ teachers receiving free educational kits with online support
• The everyday Collective
• SVA Service Award
• Tātai Angitu PLD
• Difficult Conversations
• playlunch

Products and services

• School Kit Squad A community network of approximately 15,000 New Zealand teachers who receive free educational kits (designed for up to 32 students) delivered directly to classrooms nationwide, with access to private online spaces, Teacher Champions, and peer support.
• Programme Design Learning design service that turns client expertise into structured, behaviour-changing educational programmes, including micro-credential design and boxed kit production.
• Programme Management Operational service managing programmes on behalf of clients, covering school relationships, delivery coordination, issue resolution, and in-school representation.
• Publishing Design and production service that turns ideas into physical or digital published products (promotional merchandise, brand sets, pins/badges, paper goods, publications, packaging) through a network of designers, printers, and manufacturers.
• Difficult Conversations Online learning design service that prepares educators to navigate sensitive topics, building genuine capability with trauma-informed approaches, scenario-based content, and verified microcredentials.
• The everyday. Collective A PLD community connecting curious teachers with ten expert-led live sessions, access to a design-led journal, and an online educator community, targeting rural teachers, beginning teachers, team leaders, and the '10%' who refuse to settle for ordinary.
• SVA Service Award A nationwide framework (run by School Kit) that recognises Year 7-13 student volunteering efforts through a five-level pin system (Member through Top Volunteer), tracked via an online platform and app, with free school participation.
• Tātai Angitu PLD Structured Literacy Approach PLD delivered in partnership with Massey University, combining three face-to-face workshop days, an online classroom within the School Kit Squad, over 40 Community of Practice sessions, and a boxed kit of 13 literacy teaching manipulatives.
• playlunch A School Kit sister brand selling beautiful, nostalgia-themed gifts for teachers (clothing, mugs, tote bags, badges, laptop sleeves, cross-body bags, bucket hats) through a print-on-demand model with custom design options for teacher associations.
• School Kit Educational Trust A charitable trust that funds School Kit resources to keep them free for NZ classroom teachers, accepting donations to support school visits, online community hosting, Teacher Champions, and kit creation.
• Past Favourites Kits (archive) Archive of past School Kit programmes no longer in active production, including: Walking with an Anzac (64,000 students), Challenging Racism (32,000 students), Bomb Gone! (Nuclear Free Pacific history), Kotahitanga, Nature Spaces (8,000 students), Jean Batten STEAM escape room (16,000 students), 125 Suffrage (32,000 students), As I Saw It Tuia 250 (86,000 students), Getting NZ Writing (384,000 students), 100 Curious NZers, Safer Digital Behaviours, Water Quality, Respectful Relationships, Countdown Bricks Farm, and Something Happened Here Aotearoa NZ Histories (125,000 students).

Quantifiable outcome

• 384,000 students reached through Get NZ Writing programme
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Ministry of Education (NZ)coreStrategic or Co-development PartnerLong-standing partnership on multiple national educational programmes. Ministry funded Aotearoa NZ Histories kit (125,000 students), Challenging Racism kit (40,000 students), and Safer Digital Behaviours kit (32,000 students). School Kit represents Ministry in schools and handles all programme operations.
• Ministry for Culture & Heritage (NZ)coreStrategic or Co-development PartnerPartnership on national commemoration and history programmes. Funded Walking with an Anzac WW100 programme (64,000 students) and First Encounters Tuia 250 (86,000 students).
• SVA FoundationcoreStrategic or Co-development PartnerPartnership to deliver SVA Service Award programme nationwide. School Kit manages programme operations, platform, and pin distribution across 257 secondary schools with 18,000 student volunteers logging 500,000+ hours.
• Auckland War Memorial MuseummajorStrategic or Co-development PartnerCommissioned Are We There Yet suffrage125 kit (32,000 students). Museum provided exhibition content and expertise; School Kit designed and delivered classroom programme.
• Massey University / Tātai AngitucoreStrategic or Co-development PartnerPartnership to deliver Structured Literacy Approach PLD to NZ classroom teachers. Massey provides facilitators and theoretical framework; School Kit provides online platform, kit of manipulatives, and community of practice coordination.
• Tokona Te RakiminorStrategic or Co-development PartnerMāori knowledge collective developed Mō Āpōpō: Future-Makers kit for School Kit. Tokona Te Raki provides futures-thinking processes and systems; School Kit designs and delivers classroom programme.
• Torpedo Bay Navy MuseumminorStrategic or Co-development PartnerProvided naval archive access for Bomb Gone! kit on Nuclear Free Pacific history, aligned with new Aotearoa NZ Histories curriculum.
• NZ StoryminorStrategic or Co-development PartnerSupported 100 Curious NZers project exploring connection through curiosity with NZ Story expertise.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cool Australia: Australian not-for-profit providing free, curriculum-aligned teaching resources funded by corporate and government partners. Highly comparable model: partner-funded free resources delivered to teachers, with strong curriculum alignment and corporate sponsorship structure.
• Education Perfect: NZ-founded educational content platform serving schools across NZ, Australia, and internationally with curriculum-aligned learning resources. Comparable as a NZ-headquartered company delivering structured educational content to teachers and students at school-system scale.
• Learning A-Z: Provider of K-6 curriculum-aligned print and digital resources, including printable and physical kits, distributed to teachers and schools. Comparable as a peer delivering classroom-ready curriculum content to K-12 teachers across multiple subject areas.
• Twinkl: UK-based subscription platform providing educational resources and activity kits to teachers globally. Operates the same core model of delivering curriculum-aligned content directly to teachers and is the most direct global analogue to School Kit's kit distribution.
• Ardoch Youth Foundation: Australian education charity partnering with corporates and government to deliver educational programmes and resources to schools. Comparable as a corporate-partner-funded non-profit delivering educational content directly to schools at scale.
• Teacher Pay Teachers: Online marketplace where teachers buy, sell, and share original educational resources including curriculum-aligned kits and activities. Comparable as a peer in the teacher-distributed educational content space, though operating as an open marketplace rather than a curated kit programme.
• Kiwa Digital: NZ-based educational content creator producing curriculum-aligned digital and immersive learning experiences with a strong Māori cultural focus. Comparable as a fellow NZ-headquartered company designing curriculum-aligned content for schools with cultural and educational depth.

Broad incumbents

• Pearson Education: Global education publisher and services company with extensive K-12 curriculum, assessment, and teacher professional learning offerings. Comparable as a broad incumbent in the curriculum content and teacher professional development space, though operating at vastly larger scale across many markets.
• Scholastic: Major global publisher and distributor of educational materials, classroom kits, and teacher resources with a much larger portfolio. Comparable as a broad incumbent delivering physical educational kits to classrooms at scale, though operating across many more geographies and product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schoolkit
• Xx.com/schoolkitnz
• Facebookfacebook.com/Schoolkit

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Kit