Immersia Studio

What Immersia Studio does

Immersia Studio is a Quebec-based experiential learning company founded in 2018 that delivers immersive virtual reality team-building experiences to enterprise clients. Its core product, Immersia Connect, is a collaborative VR platform designed to develop team competencies in collaboration, communication, leadership, and mutual support. Delivery is built around two travel-themed multiplayer adventure simulations — a Peru adventure and a Cambodia adventure — in which teams navigate unpredictable scenarios, complemented by structured debriefing sessions led by certified coaches acting as Game Masters. The experience runs on Oculus Quest 2 headsets and uses photorealistic avatars built through a dedicated web-based avatar creation tool to heighten participant recognition and presence.

The company operates as a professional services provider with per-session, quote-based pricing that bundles facilitator fees with VR headset rental. It is certified as a Quebec training organization, allowing its programs to be funded under the province's 1% professional training contribution rule. Customers to date include enterprise and mid-market organizations such as ABB, Soucy Techno, AtmanCo, Safran T4D Canada, and SQDC, with use cases spanning team cohesion, communication, and leadership development. The company has built a partner ecosystem of training organizations and 3D/technology partners, and has been featured in Quebec media outlets and on the Dragons' Den television show.

Immersia Studio is a private, founder-led business with a headcount of 1-10 employees and no disclosed external investment. Its go-to-market is a sales-led B2B motion targeting HR departments and team leaders, beginning with a discovery booking call and supported by referral partners and earned media. Revenue is generated primarily through customized enterprise VR sessions delivered regionally in Quebec and adjacent markets, with no evidence of a self-serve SaaS model or recurring software subscriptions at this time.

Name

Immersia Studio

Legal name

Immersia Studio

Website

https://immersiastudio.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Immersia Studio is a Quebec-based company that delivers immersive VR team-building experiences (Peru and Cambodia adventures on Immersia Connect) for enterprise clients, combining Oculus Quest 2 hardware, photorealistic avatars, and certified facilitator-led debriefing.

Ownership category

akta.pro rank

Product category

Experiential VR Team Building and Corporate Training Services

NAICS

Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)

akta.pro secondary industries

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Virtual reality team building
• Experiential learning simulations
• Collaborative VR platform
• Corporate training services
• Immersive leadership development

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. VR Team Building Experiences: Professional services revenue from delivering immersive VR team building sessions. Pricing includes trainer fees and Oculus Quest 2 headset rental. Sessions target enterprise teams for team cohesion, communication, and leadership development. The company is a certified training organization with programs eligible for Quebec's 1% training rule.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Immersia Studio delivers facilitated virtual reality team-building experiences for enterprise clients through its Immersia Connect collaborative platform. Sessions are run on Oculus Quest 2 headsets using photorealistic avatars and travel-themed scenarios (Peru, Cambodia), guided remotely by certified Game Master facilitators who run debriefing sessions to develop collaboration, communication, leadership, and mutual support skills. Pricing is quote-based per session and includes headset rental.

Product overview

Immersia Studio is a unified VR-based team building solution centered around Immersia Connect, a collaborative platform that uses immersive virtual reality experiences to strengthen team collaboration, communication, leadership, and engagement. The core offering includes two distinct VR adventures — Peru Adventure and Cambodia Adventure — which are experiential learning simulations that transport teams into unpredictable scenarios, accompanied by guided debriefing sessions led by certified trainers. The portfolio also includes a photorealistic Avatar Creation Tool that enables participants to create personalized avatars for the VR experience. The company operates as a certified training organization offering programs eligible under Quebec's 1% training rule.

Differentiator

Problem solved

Functional benefit

Brands

• Immersia Connect: A collaborative platform designed to stimulate essential team skills such as collaboration, communication, leadership, and mutual support.

Products and services

• Immersia Connect Collaborative VR platform designed to stimulate essential team skills (collaboration, communication, leadership, mutual support) through immersive team-based simulations led by trained facilitators. Targeted at enterprise HR and people-development buyers seeking experiential training formats.
• Peru Adventure Travel-themed VR team-building experience set in Peru where teams navigate mountainous terrain, encounter unexpected challenges, and develop collaboration, communication, leadership, and mutual support skills, followed by guided debriefing. Intended for enterprise teams seeking experiential learning sessions.
• Cambodia Adventure Travel-themed VR team-building experience set in Cambodia where teams explore jungles and temples, developing confidence, commitment, and agility beyond predefined roles, complemented by trainer-led debriefing. Designed for enterprise teams.
• Avatar Creation Tool Web-based tool that generates photorealistic avatars for use within Immersia Studio's VR experiences, enabling participants to recognize themselves and teammates to strengthen presence and collective engagement. Used by enterprise session participants prior to VR team-building events.

Quantifiable outcome

• Teams continue using learned communication and collaboration techniques months after the experience
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Zum ConseilminorChannel Partner/ Reseller/ DistributorTraining partner logo displayed on Partners and Clients page. Likely refers clients seeking team building solutions to Immersia Studio as part of organizational development programs.
• Team FactoryminorChannel Partner/ Reseller/ DistributorTraining partner logo displayed on Partners and Clients page. Part of the training partner ecosystem referring clients to Immersia Studio experiences.
• CFA (Centre de formation des adultes)minorChannel Partner/ Reseller/ DistributorTraining partner logo displayed on Partners and Clients page. Educational partner referring organizational development clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• VirtualSpeech: VirtualSpeech offers VR training for public speaking, communication, and presentation skills with self-paced and live-coach options. Comparable to Immersia as both use VR scenarios to develop workplace communication and presentation abilities, though VirtualSpeech is more focused on individual coaching rather than team-building.
• Pixo VR: Pixo VR creates custom VR training content and immersive experiences for enterprise clients across safety, soft skills, and operational training. Comparable to Immersia as both produce VR training experiences for enterprise customers, though Pixo focuses on custom development services rather than its own content library.
• Bodyswaps: Bodyswaps provides VR soft-skills training with AI-driven feedback for communication, leadership, and inclusion scenarios. Comparable to Immersia as both target soft-skill development via VR, though Bodyswaps emphasizes self-paced AI feedback while Immersia relies on human facilitator-led debriefing.

Direct peers

• Talespin: Talespin offers a virtual reality platform for enterprise learning and development, including soft-skills training, with a focus on immersive scenarios for workforce capability building. Comparable to Immersia as both sell VR-enabled experiential learning to enterprise L&D buyers, though Talespin operates at larger scale with broader content library.
• Immerse: Immerse is a VR language and corporate training platform that delivers live, instructor-led immersive sessions to enterprise and education clients. Comparable to Immersia as both use live facilitator-led VR experiences to build workforce skills, though Immerse primarily targets language learning at global scale.
• Roundtable Learning: Roundtable Learning is an XR training and development company offering VR/AR solutions for corporate L&D, with focus on immersive scenario-based learning. Comparable to Immersia as both build bespoke VR training experiences for enterprise skill development and team-based learning outcomes.
• Strivr: Strivr is a VR training platform serving Fortune 1000 enterprises with immersive learning experiences for employee development. Directly comparable to Immersia as both target enterprise customers with VR-based training programs, though Strivr's content focus spans operational and soft-skills scenarios at much larger scale.
• Mursion: Mursion provides VR-based simulation training for soft skills (leadership, communication, sales) targeting enterprise and education customers. Directly comparable to Immersia Studio as both deliver immersive VR scenarios with facilitator-led debriefing for skill development, though Mursion uses AI-driven avatars rather than photorealistic human avatars.

Broad incumbents

• Meta Quest for Business: Meta's enterprise VR offering provides hardware management, app distribution, and device controls for organizations deploying Quest headsets at scale. Comparable to Immersia as both operate in the enterprise VR ecosystem and Immersia's delivery model is dependent on the Quest hardware platform, making Meta both a critical enabler and potential competitive threat.

Regional players

• ENGAGE XR: ENGAGE XR is a UK/European-headquartered VR/AR training and collaboration platform serving enterprise and education customers with virtual classrooms and immersive learning environments. Comparable to Immersia as both deliver VR-based learning and team experiences to enterprise clients, though ENGAGE operates primarily in European markets rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Immersiastudio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immersia Studio