Robin Food Delivery

What Robin Food Delivery does

Robin Food Delivery is a Brazilian regional food delivery marketplace application launched in 2016 and headquartered in Juiz de Fora, Minas Gerais, operating under the legal entity Mais Agência Web Ltda. (CNPJ: 16.697.810/0001-89). The platform serves consumers and restaurant partners across portions of Minas Gerais, Rio de Janeiro, and Espírito Santo, connecting diners to local establishments through a mobile app differentiated by a 5% cashback on purchases. The company runs on a small operational footprint of 1–10 employees with no disclosed external funding, making it a bootstrapped, owner-operated business.

The product stack includes a consumer-facing ordering app and a partner-facing Windows-based order management tool called Gestor de Pedidos. Payment processing is handled through Pagar.Me, and partner support is delivered via AnyDesk remote access. A referral program, "Convide seus Amigos," is used to drive consumer acquisition. There is no disclosed use of machine learning, recommendation systems, or advanced analytics; the architecture appears to be a conventional two-sided marketplace with off-the-shelf payment and support integrations.

The business model is a marketplace commission on orders routed through the platform, supplemented by payment processing flows via Pagar.Me. The 5% cashback is funded out of this commission spread, functioning as both a margin concession and a customer acquisition/retention lever. The company competes indirectly with national Brazilian platforms such as iFood and Rappi but does not appear to pursue national scale, instead focusing on regional density in southeastern Brazil. The absence of disclosed investors, headcount growth, or GMV data limits visibility into financial trajectory.

Name

Robin Food Delivery

Legal name

Mais Agência Web Ltda.

Website

https://robinfood.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Robin Food Delivery is a Brazilian regional food delivery marketplace app serving consumers and restaurants in Minas Gerais, Rio de Janeiro, and Espírito Santo, differentiated by 5% cashback on purchases and operated by a small bootstrapped team.

Ownership category

akta.pro rank

Headquarters

HQ city

Juiz De Fora

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Commission from Restaurant Partners: Robin Food charges restaurants a commission for orders placed through the platform. The cashback system is funded through these commissions, creating a loyalty mechanism.
2. Payment Processing: The platform intermediates payments between customers and restaurants via Pagar.Me integration, supporting credit cards, debit cards, and PIX.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Robin Food is a Brazilian food delivery mobile application that connects consumers with local restaurant partners, enabling users to browse menus, place orders for delivery or pickup, and earn a 5% cashback on all purchases (excluding delivery fees) as in-app credits usable for future orders. The platform operates as a two-sided marketplace intermediating payments via Pagar.Me, with revenue generated through commissions from restaurant partners. The consumer mobile app is supported by a web-based Partner Portal and a Windows-based Order Manager for restaurant partners.

Product overview

Robin Food Delivery is a food delivery platform consisting of a consumer-facing mobile application and a partner-facing ecosystem. The core offering is the Robin Food Mobile App (iOS/Android) which allows consumers to browse restaurants, place orders, and earn cashback on purchases. Supporting this is the Portal do Parceiro for restaurant partners to manage orders via web, and the Gestor de Pedidos Windows application for optimized order management on desktop systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Robin Food Mobile App A consumer-facing food delivery mobile application for iPhone and Android that enables users to browse restaurant menus, place food orders for delivery or pickup, track order status in real time, evaluate restaurants, and receive 5% cashback on purchases as in-app credits usable for future orders.
• Portal do Parceiro (Partner Portal) A web-based portal at admin.robinfood.com.br for restaurant partners to register, log in, manage their menus, receive and process customer orders, and access Robin Food support.
• Gestor de Pedidos (Order Manager) A Windows-based desktop application for restaurant partners that provides enhanced agility for receiving and managing customer orders directly from the Windows operating system, with AnyDesk-powered remote support from the Robin Food team.

Quantifiable outcome

• 5% cashback on purchase value (excluding delivery fees) returned as app credits
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Pagar.MecoreTechnology or IntegrationPagar.Me is a payment processing partner that enables Robin Food to offer online payment options including credit cards (VISA, MASTERCARD, AMEX, DINERS, ELO), debit cards, and PIX. Robin Food acts as an intermediary, sharing transaction data with Pagar.Me to facilitate payments between users and restaurant partners.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Delivery Hero: Delivery Hero is a global food delivery operator with brands across LATAM, Europe, and Asia. Comparable to Robin Food at the marketplace model level, with significantly greater scale and access to capital that represents both a competitive threat and a potential acquirer profile.
• Uber Eats: Uber Eats is the food delivery arm of Uber, operating in major Brazilian cities including those in MG and RJ. While part of a broader ride-share and delivery portfolio, it competes head-on for restaurants and consumers using a similar marketplace commission model.
• DoorDash: DoorDash is a leading US-based food delivery platform. While geographically non-overlapping with Robin Food, it is highly comparable in business model (restaurant commissions, mobile app, consumer cashback/promotions) and benchmarks unit economics for the category globally.
• Just Eat Takeaway: Just Eat Takeaway is a global online food delivery marketplace operating across Europe and other regions. It shares the core two-sided marketplace model and restaurant-commission revenue structure with Robin Food at a vastly larger scale.

Direct peers

• Rappi: Rappi is a Latin American super-app offering food delivery alongside deliveries, banking, and digital services. It directly competes with Robin Food in Brazilian food delivery and operates in overlapping states with similar restaurant-partner and consumer-app mechanics.
• James Delivery: James Delivery is a Brazilian food delivery app operating in multiple Brazilian states with a similar marketplace model to Robin Food. Comparable in scale and target market, it represents a similarly-positioned mid-tier competitor for restaurant partnerships and consumer share.
• iFood: iFood is Brazil's dominant food delivery platform, operating in the same MG, RJ, and ES states as Robin Food with a similar mobile-app ordering model. Both monetize through restaurant commissions and target consumers ordering from local restaurants. iFood is the principal competitive threat given its scale, brand, and capital reserves.
• Glovo: Glovo is a European-origin multi-category delivery app (owned by Delivery Hero) operating a marketplace similar to Robin Food. Comparable in offering — restaurant ordering, partner network, mobile-first consumer experience — though Glovo's geographic focus is Europe/LATAM.

Emerging players

• Loggi: Loggi is a Brazilian delivery and logistics platform that originated in parcel delivery but has expanded into food and restaurant delivery in select cities. It overlaps with Robin Food in target customers (restaurants and consumers) and Brazilian geography, though its core competency is logistics rather than restaurant marketplace curation.

Others

• Meituan Waimai: Meituan Waimai is the food delivery arm of Meituan, China's largest local services platform. Geographically non-overlapping with Robin Food, but highly relevant as a benchmark for the marketplace model, logistics density, and consumer-loyalty mechanics (including cashback-style incentives) that Robin Food operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/robin-food-delivery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robin Food Delivery