Beverley Holidays

What Beverley Holidays does

Beverley Holidays is a family-owned holiday park operator headquartered in Paignton, Devon, United Kingdom, operating three distinct parks (Beverley Park, Beverley Bay, and Beverley View) on the English Riviera. The company was founded in 1958 and has remained under continuous family control for over 67 years. Its core offering is self-catering seaside accommodation spanning luxury lodges (with hot tubs and sea views), holiday caravans (including Signature and Platinum hot tub variants), and touring and camping pitches, complemented by on-site food and beverage venues (The Jetty Lounge Bar & Terrace, Saltwater Kitchen Terrace & Bar, Boulevard Café, The Catch Takeaway), an Oasis Tropical indoor pool complex, adventure golf, evening entertainment, and a mobile app for booking and park navigation. Customer segments include UK families with children, couples, pet owners, accessibility-needs travelers, day visitors via Oasis Leisure Club memberships, and holiday home buyers purchasing properties from £37,995 to £274,000.

The business operates a direct-to-consumer model with no OTA intermediaries, acquiring customers through its website, mobile app (iOS and Android), phone reservations, content marketing, social media (Facebook, TikTok, YouTube, Instagram), email newsletters, and SEO-driven blog content. Technology infrastructure consists of a holiday park management system with online booking, the BookWhen platform integration for activity pre-booking, and a proprietary mobile app. Revenue is generated across multiple streams: accommodation rentals (per-night/per-week pricing with deposits of £60-£100 and final balances due 6 weeks before arrival), holiday home sales, food and beverage transactions, paid activities and entertainment, gift vouchers (£5-£150 denominations), and recurring Oasis Leisure Club memberships.

The company maintains a strong reputation in South Devon, evidenced by a 4.5/5 Google rating across 1,573 reviews, a stated 90% guest return rate, Tripadvisor Travellers' Choice 2026 recognition, and Devon Tourism Awards 2024/25 finalist status. Recent capital deployment includes a £1.5 million investment in facilities announced in 2025, a new Holiday Home Sales Office opened in August 2025, and the 2026 launch of Harbour Heights as an exclusive premium lodge development. The company holds no external institutional investors, has no funding rounds on record, and remains wholly family-controlled.

Name

Beverley Holidays

Legal name

Beverley Holidays

Website

https://beverley-holidays.co.uk

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned holiday park operator in Paignton, Devon, running three parks (Beverley Park, Beverley Bay, Beverley View) offering lodges, caravans, touring pitches, dining, activities, and entertainment to UK families, couples, and pet owners on a direct-to-consumer basis.

Ownership category

akta.pro rank

Product category

Holiday Park Hospitality Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Holiday park accommodation
• Caravan and lodge rentals
• Holiday home sales
• Family seaside holidays
• Devon tourism hospitality

Headquarters

HQ city

Paignton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Holiday Accommodation Rentals: The primary revenue stream comes from renting holiday accommodation including luxury lodges, holiday caravans, touring pitches, and camping pitches. Accommodation is rented on a per-night/per-week basis with various pricing tiers based on accommodation type and season.
2. Holiday Home Sales: The company sells holiday homes to customers who wish to own their own holiday accommodation on the parks. Featured properties range from £37,995 to £274,000.
3. Food and Beverage: On-site restaurants and bars including The Jetty Lounge Bar & Terrace, Saltwater Kitchen Terrace & Bar, Boulevard Café, and The Catch Takeaway generate food and beverage revenue from guests.
4. Activities and Entertainment: Revenue from paid activities including adventure golf, arcade, pool table, and daytime activities. Entertainment is included with bookings but some activities incur additional charges.
5. Gift Vouchers: Gift vouchers sold in multiples of £5, £10, £25, £50, £100 and £150, redeemable towards accommodation, food and drink at on-site restaurants and takeaways.
6. Day Visitor and Oasis Membership: Day visitor passes and Oasis Leisure Club memberships provide access to swimming pools and facilities for non-residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Beverley Holidays operates three family-owned holiday parks in South Devon (Beverley Park, Beverley Bay, Beverley View) renting self-catering accommodation including holiday caravans, holiday lodges, touring pitches, and camping pitches. The company also sells holiday homes for ownership on its parks, and operates on-site food and beverage outlets, leisure facilities (Oasis Tropical Indoor Pool), entertainment venues, and paid activities such as adventure golf.

Product overview

Beverley Holidays is a family-owned holiday park company operating three parks in Paignton, Devon: Beverley Park, Beverley Bay, and Beverley View. The company offers a portfolio of accommodation products including holiday caravans, holiday lodges (with premium Select and Collection variants), touring and camping pitches, and the exclusive Harbour Heights lodge development. Key product variants include hot tub-equipped caravans and lodges, dog-friendly accommodations, and accessible stays. The company also operates holiday home sales through a dedicated showground and sales office. Guests have access to leisure facilities including the Oasis Tropical Indoor Pool, outdoor pools, adventure golf, entertainment venues, and multiple food and drink outlets. A mobile app provides digital services for activity booking and park navigation.

Differentiator

Problem solved

Functional benefit

Brands

• Beverley Park: Main holiday park at the heart of the action, centrally located with access to all facilities
• Beverley Bay
• Beverley View
• Harbour Heights

Products and services

• Holiday Caravans
• Holiday Lodges Luxury holiday lodges with sea views, featuring private hot tubs, modern interiors, and premium amenities including bathrobes, slippers, and spacious open-plan living areas. Lodges start from £508 for 4 nights in spring, with Select and Collection hot tub variants available. Some lodges are open 12 months of the year with central heating.
• Touring & Camping Pitches Pitches for touring caravans, motorhomes, and tent camping with sea views and access to park facilities. Available from £22 per night, suitable for tents, tourers, and motorhomes. Deposits from £60 per week or part week.
• Holiday Home Ownership
• Beverley Holidays Mobile App Mobile application for iOS and Android providing park map, activity pre-booking via BookWhen, facility listings, and local attraction information for guests during their stay.
• Oasis Leisure Club Heated indoor pool complex with bubbling hot tub, sauna, steam room, and gym facilities. Open to guests and via day visitor passes and memberships for non-residents.
• Adventure Golf & Play Park Outdoor adventure golf course and children's play park facilities for family entertainment, available on-site at the parks.
• Entertainment & Shows Evening entertainment including live shows, cabaret acts, and family entertainment at the Starlight Bar and entertainment venue. Included with bookings.
• Food & Drink Venues On-site dining including The Jetty Lounge Bar & Terrace (sea views), Saltwater Kitchen Terrace & Bar, Boulevard Café, and The Catch Takeaway. Gift vouchers in denominations of £5 to £150 are redeemable towards food and drink.
• Gift Vouchers Gift vouchers sold in denominations of £5, £10, £25, £50, £100 and £150, redeemable towards accommodation, food and drink at on-site restaurants and takeaways. Valid for 12 months from issue date.

Quantifiable outcome

• 90% of guests would stay again
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Taste of the WestcoreStrategic or Co-development Partner · 1 January 2026Since 2026, Beverley Holidays has been members of Taste of the West, an organization that showcases the finest food and drink across Devon. This partnership supports the company's commitment to sourcing local produce and strengthens its positioning as a champion of local Devon food and drink.
• Bays BreweryminorOthersAward-winning family-run brewery based in Paignton supplying beers and lagers to Beverley Holidays bars and restaurants.
• RG Seafood (Brixham)minorOthersFresh fish and shellfish supplier from Brixham's historic fishing port, providing sustainable and quality seafood to on-site restaurants.
• Bailey's & Sons (Paignton)minorOthersAward-winning local butcher supplying top-quality sausages, short rib burgers, steaks, and carvery meats to Beverley Holidays restaurants.
• Salcombe DistilleryminorOthersPremium handcrafted gin distillery based in Salcombe supplying spirits for The Jetty bar and restaurant.
• Jetty Gin (Torbay)minorOthersLocally distilled gin created especially for Beverley Holidays, exclusively available at their venues.
• Trewithen Dairy (Lostwithiel)minorOthersSupplier of rich, creamy butter made with milk from Cornish farms for use in on-site restaurants.
• Yarde Farm (Plymouth)minorOthersHandcrafted ice cream and sorbet supplier made with West Country milk and cream.
• Wild Coast Cider (Galmpton)minorOthersCider producer based in Galmpton, Devon. Sister company to Bollhayes Cider.
• Hunts Cider (Stoke Gabriel)minorOthersTraditional Devon cider maker supplying ciders to Beverley Holidays bars.
• Reach OutdoorsminorChannel Partner/ Reseller/ DistributorWatersports operator providing paddleboard, kayak hire, caving, and coasteering sessions at nearby Goodrington Sands beach. Mentioned as local activity partner.
• RNLI (Torbay Lifeboats, Brixham Crew)coreStrategic or Co-development PartnerBeverley Park's Charity of the Year partnership with RNLI Torbay Lifeboats and Brixham Crew, supporting the lifesaving organization.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Center Parcs UK: Operates five UK forest villages with lodges and extensive indoor/outdoor activities. Comparable family short-break offering with self-catering lodges, on-site activities, and entertainment — competes directly for UK family holiday spend though inland rather than coastal.
• Parkdean Resorts: Operates 66+ UK holiday parks across coastal and countryside locations with caravans, lodges, and touring pitches. Closest scaled competitor in family holiday parks with similar accommodation mix, entertainment programming, and on-site facilities.
• Away Resorts: Mid-sized UK holiday park operator with parks in coastal and countryside locations including Devon (Bideford Bay). Comparable family-focused offering with caravans, lodges, and entertainment — overlapping customer base and similar premiumization trajectory.
• Pontins: UK coastal holiday park operator (currently three parks) targeting value-conscious family breaks. Comparable family entertainment-led coastal holiday park model though positioned at lower price point than Beverley's premium offering.
• Haven Holidays: UK's largest holiday park operator with around 38 coastal parks owned by Bourne Leisure. Direct competitor in family seaside holiday parks with caravans, lodges, and entertainment — same product, similar customer segments, larger scale and geographic reach.
• Butlins: Bourne Leisure's all-inclusive UK family resort brand with three coastal resorts. Comparable family entertainment-led holiday offering though bigger scale, indoor entertainment focus, and all-inclusive pricing model rather than self-catering.
• Hoseasons: Major UK holiday letting and parks distributor marketing caravans, lodges, and cottages across UK parks. Functions as both a competitor (own parks) and an indirect distribution channel Beverley compares against for visibility and pricing benchmarks.
• Forest Holidays: UK cabin/lodge operator in forest locations offering premium self-catering accommodation with hot tubs. Comparable on the premium-lodge, hot-tub, family-break positioning Beverley pursues with its Select and Collection lodges.

Emerging players

• Landal GreenParks: European holiday park operator with growing UK presence in family lodge and cottage holidays. Comparable premium family lodge offering with on-site activities, competing for the same UK family holiday spend Beverley targets.
• Sykes Holiday Cottages: Large UK holiday letting agency for self-catering cottages and parks. Not a park operator itself but a major distribution channel and benchmark for pricing/marketing strategy across the UK self-catering holiday segment Beverley serves.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beverleyholiday
• YouTubeyoutube.com/user/beverleyholidays
• Facebookfacebook.com/beverleyholidays
• Instagraminstagram.com/beverleyholidays

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverley Holidays